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ADA in Sri Lanka Appoints Sanjini Munaweera as Country Director

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Data and artificial intelligence company, ADA in Sri Lanka, further strengthened its leadership ranks with the recent appointment of Sanjini Munaweera as Country Director for Sri Lanka. Bringing a wealth of knowledge and experience to the company, Munaweera first joined ADA in Sri Lanka back in 2019 as the Director, Client Leadership, where she led the Marketing Services and Digital Sales Teams. Munaweera is best known as a disruptor, thought leader, and a mentor, who thrives on cultivating relationships to evolve and grow.

Fully equipped to strategically lead the company to reach new heights, Munaweera has over two decades of experience across multiple industries, bringing great success to the FMCG, Telco, Technology, BFSI, Travel, as well as Retail and Manufacturing industries locally and globally. She drives successful customer experience and ROI on offline and online platforms in the B2B and B2C space with well-planned strategies and deep data insights. With working knowledge across borders in Asia, Europe, Africa, and the Pacific, Munaweera specialises in building brands across multiple industries and platforms, optimising end-to-end user experiences, technology and solution selling, building customer and partner relationships, as well as developing people and managing diverse teams.

Speaking on her recent appointment, Country Director of ADA Sri Lanka, Sanjini Munaweera stated, “I am honored to be taking on this new role at ADA and excited as I embark on this new adventure as Country Director.

I look forward to leading my energetic and inspiring team as we collectively help clients embrace their digital journey. We are constantly striving to add value by leveraging our deep data-driven insights and recommend solutions for consistent growth. I am thankful to the Clients that have trusted ADA and embarked on a journey with us over the past few years, we look forward to growing together. I would also like to extend my gratitude to the management at ADA, for the confidence placed in me as ADA Sri Lanka takes the next step in our journey unlocking real value and growth for our stakeholders across the board.”

Srinivas Gattamneni, the CEO of ADA, said, “We are thrilled to have Sanjini as the Country Director of ADA in Sri Lanka. She has proven herself to be an exceptional strategist and leader since her tenure as General Manager, and I am confident that she will lead the team in Sri Lanka to scale even greater heights with her vast experience and vision.”

With a vision to deliver the future of marketing by combining the best of data science, technology, creativity and content, ADA in Sri Lanka prides itself in providing solid data-driven strategies coupled with a strong execution to deliver stellar results. ADA is a subsidiary of Axiata Group, Malaysia and operates in ten markets. Since entering Sri Lanka four years ago, ADA in Sri Lanka provides digital marketing solutions and strategies in a rapidly changing, expanding, and complex market space.



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‘Tap expertise, not just capital’: A practical path for Sri Lanka’s economy

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Gehan de Silva Wijeyeratne

By Ifham Nizam

At a time when Sri Lanka continues to grapple with limited fiscal space and structural economic constraints, Gehan de Silva Wijeyeratne, a renowned naturalist who works in finance, is urging a shift in thinking—one that moves away from capital-heavy models and toward the strategic use of global expertise. Keeping his observations deliberately broad, de Silva Wijeyeratne frames Sri Lanka’s challenge in simple but candid terms: the country cannot afford to develop in the same way as wealthier nations, but it can still accelerate progress—if it learns how to access and use knowledge effectively.

“One of the big-picture things we need to do is improve how we find and use expertise,” he said. “If you look at countries like the United Arab Emirates and Singapore, they developed very quickly by buying in expertise and accelerating their progress. They didn’t develop everything on their own.” However, he is quick to point out the key difference. “They had the money to do it. They could afford to go out and buy expertise,” he said plainly. “But Sri Lanka doesn’t have that spending power.” This reality, de Silva Wijeyeratne notes, should not be seen purely as a limitation—but as a reason to think differently.

Sri Lanka’s economic condition makes it difficult to spend on paid foreign consultants, technical specialists, and large-scale advisory services. But according to de Silva Wijeyeratne, the global workscape has changed in ways that make expertise far more accessible than before.

He told The Island Financial Review: “We are in a world now where you can access some areas of expertise without necessarily paying for it in the traditional sense,” he said. “There are people who genuinely enjoy sharing knowledge and contributing, if you create the right work environment. We have to ensure that people who are willing to share their expertise can arrive in the country with their intentions clearly stated up-front and with an appropriate visa obtained quickly and easily so that they know that their visit is legitimate and one which is welcomed.’’

He referenced his article ‘A visa for bringing in expertise and expanding tourism’ published in The Island on Friday 23 May 2025. In this he proposes a special visa to address four strands, volunteering, internships, academic exchange and short term study. The idea is that the visa should be as easy as to obtain an online tourist visa, but the visitor can now apply for a longer term visa for a declared purpose such as volunteering. He was careful to emphasize that the proposed visa is not for paid work and does not give the visitor special rights and any relevant permits and permission need be obtained by the local partner. He suggests that Sri Lanka should begin to see itself less as a capital-constrained economy and more as a platform—one that can attract knowledge flows. “You don’t always need heavy investment upfront. You design a system that people want to engage with, and then value starts to build.” Countries like the United Arab Emirates and Singapore continue to use financial strength to import expertise. De Silva Wijeyeratne notes that Sri Lanka can use an un-paid model to attract expertise using a special visa as proposed to attract people who will be attracted to volunteer or work in Sri Lanka for free due to other reasons. In areas like biodiversity exploration and other nature-based academic work, foreign academics would love to partner with local academics if there was a simple and straightforward way for them to obtain a visa to do so and to arrive for periods for anything from 3 months to a year. As they will be on salaries paid by their academic employer overseas, it will not drain money out of Sri Lanka. On the contrary they will be long staying visitors who are bringing in money like any other tourist but additionally will also bring in knowledge. There are also many retired conservationists who are on a stable retirement income in G20 countries who would be happy to volunteer in projects in Sri Lanka. He notes that countries like India already have a visa for volunteering. “We can make Sri Lanka the go to country for people with expertise in nature who want to work in Sri Lanka on an unpaid basis because they are here to volunteer or work in partnership with local academics” he said. De Silva Wijeyeratne notes that this model will only work in sectors such as the academia or nature conservation where the day job is also a person’s passion. ‘”This will not work in every sector. We will not find a senior city person in finance, working in a voluntary role in a Sri Lankan financial institution. But in many nature-based areas of work, whether is to explore and discover new species of fungi or mosses or to train local naturalists who work in tourism, a special visa that facilitates this and can be obtained within a few minutes will enable Sri Lanka to tap into foreign expertise for free. The interaction with foreign collaborators will also open doors for Sri Lankan counterparts to be invited abroad to jointly present their work at conferences.

For Sri Lanka, the lesson is not to replicate any one model, but to adapt principles that fit its own constraints. “We need to recognise where we are and design accordingly,” he said. “We cannot copy-paste another country’s path. The proposed special visa idea which will also enable foreign interns to come to Sri Lanka for internships will also help grow the economy. For example, we have many large IT companies that develop software for companies in G20 economies. Foreign interns work in Sri Lanka will at a future date be middle or senior managers who may outsource work to Sri Lanka because they have the connections and trust the quality of work coming out of Sri Lanka. He also notes that when local companies engage with foreign interns through their universities, they may find themselves in a more structured programme which will make it easier for companies to also create places for local interns.

De Silva Wijeyeratne’s central argument is straightforward: Sri Lanka must focus on building systems that make it easy—and worthwhile—for experts to engage. “At the moment, we don’t have a clear way of connecting with global expertise,” he said. “Even when people are willing to help, there isn’t a structured mechanism to bring them in and make use of what they offer.”

He stresses that the issue is not a lack of goodwill or global interest, but a lack of organisation. “There is no shortage of people who are willing to contribute,” he said. “The problem is that we haven’t created the channels to absorb that contribution. De Silva Wijeyeratne also highlights the importance of creating a broader ecosystem where expertise translates into economic activity. “It’s not just about getting advice,” he said. “It’s about creating a market environment where that knowledge can lead to real outcomes—business opportunities, innovation, and growth.”

In his view, Sri Lanka must become more open to collaboration and more willing to act on external input. “If you create a system that works, people will come,” he said. “And when they come, they will add value.” While the idea of accessing free or low-cost expertise may sound idealistic, de Silva Wijeyeratne insists it is grounded in reality. “This is not theory,” he said. “We’ve already seen it happen in different sectors. People are willing to contribute, especially when they feel their input will make a difference.” At the same time, he acknowledges that Sri Lanka must improve its own internal capacity to benefit from such engagement.

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Medical camp sponsored by AAC

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Automobile Association of Ceylon (AAC) sponsored an Annual Medical Camp which was organized by the Uva Wellassa Sansadaya for over 2500 people in the area of Hewana Kumbura Poorwarama Temple in Welimada, Badulla District.

35 doctors including 15 specialists from the Peradeniya & Kandy General Hospitals attended to the patients who needed assistance.

The Association was represented by Dhammika Attygalle President, P B Kulatunga Sectional Chairman Staff Welfare & Kandy Branch Office Management & Dampiya Banagala, Executive Committee Member.

It was a useful and much needed event for the people of the area and they look for this day yearly.

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NDB’s GSS+ bond issuance breaks new ground with record LKR. 16 Bn raised

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(Left – Right): Ms. Kaushini Laksumanage, Chief Operation Officer – NDB Investment Bank Ltd (NBIB); Ms. Nilupa Perera, Chief Regulatory Officer – Colombo Stock Exchange (CSE); Harshana Jayaweera, CEO – NDBIB; Ms. Kumudari Peiris, Senior Manager - Finance – National Development Bank PLC (NDB); Rajeeva Bandaranaike, CEO – CSE; Kelum Edirisinghe, Director & Chief Executive Officer – NDB; K V Vinoj, Deputy Chief Executive Officer – NDB; Ms. Shehani Ranasinghe, Vice President - Company Secretary – NDB; Ms. Dinali Dunuwille, Vice President - Legal – NDB; Ms. Sumudu Abeygunasekara, Assistant Vice President - Project Finance – NDB; & Azzam A Ahamat, Vice President - Finance – NDB.

National Development Bank PLC (NDB) commemorated raising LKR. 16 bn with its first ever issuance of BASEL III compliant GSS+ (Green, Social, Sustainable & Sustainability Linked) bonds and the country’s largest issuance of GSS+ bonds to date by way of a market opening ceremony conducted on the trading floor of the Colombo Stock Exchange (CSE) .

Subscriptions were opened on 10th March 2026, with an initial issuance of 120mn BASEL III compliant tier 2, listed, rated, unsecured, subordinated, redeemable GSS+ bonds with a non-viability conversion of five & seven years, at a par value of LKR 100 each. The issue was rapidly oversubscribed within the same day, allowing NDB to issue a further 40mn bonds, thus issuing a total of 16mn bonds by days end. The bonds, whose issuance was managed by NDB Investment Bank Ltd, constitutes the largest issuance of GSS+ bonds in Sri Lanka to date.

The GSS+ bonds form a part of a series of sustainability debt instruments that CSE offers with the bond issuance commemorated at the ceremony falling under the special BASEL III compliant category. NDB, which has an early entry into renewable energy funding beginning in 2004, will utilize the proceeds from the bonds to finance SMEs (Small-to-medium enterprises), women’s empowerment, and green and blue initiatives.

. Kelum Edirisinghe, Director and Chief Executive Officer of NDB, and keynote speaker at the ceremony remarked upon NDBs history, stating “NDB has long played a pioneering role in advancing environmental and social progress, as a trusted development financier to individuals, businesses, and key sectors of the Sri Lankan economy. Since our inception in 1979, we have channelled capital toward national development priorities. Today, this GSS+ bond represents the evolution of that legacy, where decades of expertise in development financing are being actively aligned with emerging sustainability imperatives and innovative capital market instruments.”

Delivering her welcome address at the event, Ms. Nilupa Perera, Chief Regulatory Officer of CSE, remarked upon NDBs success as a statement on the effectiveness of sustainable debt instruments stating: “The success of NDBs BASEL III compliant GSS+ bonds reflects investors’ interest in equitable and green investments. CSE offers listed companies an innovative means of long-term value creation through the capital market that addresses the pressing need for sustainable and equitable economic prosperity.”

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