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A tourism policy that stresses niche markets, eco-friendly tourism and SL’s cultural heritage

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By Ifham Nizam

Jathika Jana Balawegaya(NPP) has unveiled a transformative national tourism policy aimed at rebranding Sri Lanka as a sustainable and experiential destination. Moving beyond the traditional mass-market tourism strategies, the new policy emphasizes high-end, niche markets and eco-friendly tourism practices that will leverage Sri Lanka’s unique cultural and natural heritage.

The think tank of the NPP spelled out to The Island Financial Review that under the proposed strategy, Sri Lanka’s tourism sector will diversify its offerings to include ecology, gastronomy, traditional livelihoods, indigenous medicine and spiritual practices such as Buddhism.

They will also focus on promoting marine archaeology, rural lifestyles and adventure-based tourism, all of which will form the authentic “signature” of the Sri Lankan experience. This shift is seen as essential to cater to modern travelers seeking immersive, experiential tourism over conventional round-trip tours.

A key component of the policy is the creation of a division for Tourism Product Development under the Sri Lanka Tourism Authority. This division will collaborate with the private sector, industry stakeholders and local communities to foster innovative tourism products.

NPP aims to formalize and standardize both existing and new tourism offerings, with an emphasis on developing tourism infrastructure in underutilized areas of the country, particularly during the off-season.

In addition to eco-tourism, wellness tourism and community-based tourism (CBT), the policy also highlights the importance of promoting MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, which has been underutilized in the country. With the potential for cruise ship tourism and better catering to differently-abled tourists, the NPP sees untapped opportunities that can drive new revenue streams.

NPP leader Anura Kumara Dissanayake said: “Sri Lanka’s tourism potential goes beyond numbers. We are focusing on value, sustainability and the development of unique experiences that will attract high-yield markets and build long-term industry growth.”

In the aviation sector, the policy emphasizes the need to increase international air connectivity, particularly through low-cost carriers, while upgrading infrastructure at key airports like Bandaranaike International Airport (BIA). Plans are also in place to optimize underutilized airports in Jaffna, Hambantota and Batticaloa to support tourism growth. Domestic air travel will be expanded, including scenic air tours and adventure-based aviation products, such as, hot air ballooning and skydiving.



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Affairs of Sri Lankan Airlines could be turned around using local expertise – former CAA chair

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Upul Dharmadasa

The financial affairs of national carrier Sri Lankan Airlines could be turned around along with the fortunes of Mattala Airport, using local management expertise without divesting these assets, former chairman CAA and veteran travel and tourism expert Upul Dharmadasa said.

“Sri Lanka has experts and knowledgeable persons to develop Sri Lankan Airlines into a viable entity. But when it comes to the debt restructuring process the government should absorb the losses to salvage our national carrier, former chairman Civil Aviation Authority Upul Dharmadasa told The Island Financial Review.

Speaking on Mattala Airport Dharmadasa said that during the Covid 19 pandemic he spearhead the airlines’ operations to bring more than 138,000 Sri Lankans back into the country. “At that time Mattala Airport functioned as a second international airport and it assisted the government in managing Covid patients in a more systematic way, he said.

Dharmadasa added: ‘Further, Mattala Airport’s 12 anniversary falls today. It falls on the government to develop it as the second international airport. It could attract large aircraft.

“We need to deploy proper and qualified persons to streamline the entire process.

“I have been in the airline industry for more than four decades. The number of airline arrivals in the country and departures from it have come down considerably after Covid 19 pandemic.

“In this scenario, Sri Lankan Airlines should focus on launching new flights to US and Canada. Together they account for more than 1.4 million Sri Lankan diaspora members who fly to Sri Lanka.

“Sri Lankan Airlines should resume Rome flights as well, which is a lucrative market. Apart from that Sri Lankan Airlines should focus on new destinations, wherein they could sell tickets and attract huge revenue to the airline.

“The airline should have 25 aircraft to offer uninterrupted services to air travelers but at present it has only 23 aircraft.”

By Hiran H Senewiratne

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LOLC Al-Falaah pioneers Sri Lanka’s first Wakalah-based factoring solution

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Deepamalie Abhayawardane- Head of Factoring at LOLC Finance PLC (L) / Shiraz Refai, Head of Alternate Financial Services at LOLC Finance PLC (R)

LOLC Al-Falaah, Sri Lanka’s leading provider of alternate financial solutions, proudly announces the launch of ‘Al-Falaah Wakalah Future-Cash’, a pioneering Shariah-compliant alternative for Factoring, Invoice & Cheques discounting facility, designed to transform business financing. This ground-breaking financial solution empowers businesses to elevate and realize future cash flows in real-time, while maintaining adherence to ethical financial principles. Setting a new benchmark in Sri Lanka’s Islamic financial services sector, this initiative strengthens LOLC Al-Falaah’s commitment to innovation and excellence in the alternate finance arena.

Unlike conventional Factoring, which relies on interest-based returns against receivables, LOLC Al-Falaah’s ‘Wakalah Future-Cash Today’ product is structured under the ‘Wakalah-Bil-Istithmar’ concept, ensuring full compliance with Islamic economic jurisprudence. Through this model, LOLC Al-Falaah provides capital infusion into business operations in exchange for a pre-determined Anticipated Profit Return (APR), eliminating interest-based transactions. Businesses are appointed as agents to deploy these funds within their operations, with surplus earnings allocated as a performance incentive. This structure enhances financial discipline, promotes transparency, and encourages ethical business practices.

The introduction of this pioneering facility is particularly timely as Sri Lanka transitions towards economic recovery and long-term stability. Shiraz Refai, Head of Alternate Financial Services at LOLC Al-Falaah, emphasized the significance of this initiative: “As Sri Lanka embarks on a path of economic resurgence, businesses require the right financial instruments to capitalize on emerging opportunities. As a trailblazer in the alternate financial services sector, LOLC Al-Falaah has identified a critical gap in the bills-discounting and factoring industry. The launch of LOLC Al-Falaah’s ‘Wakalah Future-Cash Today’ product presents a strategic solution that enhances liquidity and working capital efficiencies while adhering to Islamic financial principles.

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Lumala emerges victorious at National Industry Brand Excellence Awards 2024

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Aazim Miflal, MD of City Cycle Industries Manufacturing (Pvt) Ltd and factory GM Ranjith Siriwardana receiving the award

City Cycle Industries Manufacturing (Pvt) Ltd, a leading provider of sustainable mobility solutions and renowned for its household brand Lumala, has been honored with the Best National Industry Brand award under the Large-Scale Other Industry Sector at the recent National Industry Brand Excellence Awards 2024.

Organized by the Sri Lanka Technical Development Board under the Ministry of Industry and Entrepreneurship Development, the award ceremony was held on 21 February at Eagle Lakeside and saw the participation of distinguished leaders from diverse industry sectors. The vent was graced by Prime Minister Harini Amarasuriya as the Chief Guest.

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