Business
Young apparel entrepreneur offers ‘winning deal’ to Sri Lankan nationals living abroad
A 100% Sri Lankan clothing brand competing with several global companies on e-commerce platforms appeals to the Sri Lankan expatriate community to help grow the company’s international sales volume and bring in much needed foreign currency to Sri Lanka at this crucial hour for the country. Ranil Willadarage, CEO & founder of GFlock says, “This is not a charity appeal. This is a win-win transaction for Sri Lankan expatriates across the world that offers value for their hard-earned foreign currency, and the money in turn being used to import essential commodities for their fellow countrymen. As a nation, we have hit the rock bottom. The only way to go if we keep on fighting with each other is six feet under. We cannot start attacking each other again, destroy public property, set fire to private assets and fall even further. Everyone has to come together as a nation and overcome this terrible situation.”
When asked to elaborate on his solution to the foreign exchange crisis, he says,” Our company offers a sustainable solution that can help save this country. Most of our Sri Lankan expatriate community purchases their clothing from brands such as Zara, Mango, Myer, Uniqlo, H&M, and Shein. Most of these brands are based in Europe and other developed countries in the Asia-Pacific region. Sri Lankans living in the United States, Canada, Australia and Europe tend to spend an average amount of $300-$500 as their annual clothing budget on aforementioned foreign brands. My kind request to our Sri Lankan communities abroad is to spend their clothing budget at Gflock, and place orders through our global online store, which is brought to them through the efforts of the creative workforce in Sri Lanka.”
“We know that a fashion company is a business that can earn a lot of revenue. If we take Zara, another brand with a fast fashion business model like ours, their annual revenue is between $ 20-25 billion. H&M also has similar revenue. The Shein brand founded 14 years ago in Nanjing, China, now ships to over 220 countries. With highly competitive prices and their online-only B2C model, Shein’s annual revenue is now at a staggering USD 15 billion. With the arrival of the pandemic, their annual revenue increased exponentially within the course of three years and the $3.5 billion revenue in 2019 grew to a massive $15.7 billion by 2021.”
“Taking inspiration from this and with the help of Sri Lankan expats, within 5-7 years it should be possible for us to reach an annual income of USD 5 billion. The Gflock business model is established in a way that can be scaled up as needed. My team and I have the specialized knowledge, experience and integrity required for that. So I request our Sri Lankans living abroad to think about their home country that is on the verge of collapse when spending their monthly clothing budget and buy from Gflock, a brand founded and run by the creative younger generation in their home country. Apart from that, I appeal them to be a brand ambassador for this business by promoting the goal of saving our country with at least 5 more expats and get them to buy clothes from us. If that can be achieved, we will be able to get rid of the oil and gas queues, the shortage of medicines, and the shortage of food and bring the country back to normalcy sooner than we think.”
“1/3 of the profit from our business is spent on providing a monthly essential goods package worth Rs. 8000 to our indirect employees who function as garment workers. Every week we practice gratefulness by publishing photos of such acts on our Facebook page and thanking all our customers who contributed toward these worthy causes. Also, we initiated the project of giving away a free plant with every purchase on World Environment Day -2018. Within the course of 4 years since its inception, we have managed to create over thirty thousand such meaningful bonds that link our brand and customers together with Mother Nature.”
“When the customers realize their purchase contributes to a greater good that goes beyond just a piece of clothing, it gives them a high sense of self-satisfaction, and the next time they make a purchase they do it intending to support a greater good. As owner of Gflock, I am prepared to offer 51% of the business’s shares to the Sri Lankan public in 2025. By implementing this model combined with the expected income, we shall be able to create a strong public movement that can help achieve inclusive prosperity for Sri Lankans.”
According to Ranil, GFlock releases 40-50 new designs every week, categorized under casual wear, work wear, evening wear, menswear, linen and denim for local and international customers through their three retail stores in Sri Lanka and GFlock.com online store, where they ship their products globally.
Business
Priority areas for deepening Japan-SL economic ties
Japan Business Council (SLJBC) of The Ceylon Chamber of Commerce recently held its 47th AGM, with the Ambassador of Japan and the Patron of the Council, Akio ISOMATA, attending as the Chief Guest.
Addressing the gathering, Ambassador ISOMATA outlined three priorities for deepening bilateral economic relations: an effective and forward-looking trade and investment policy, the promotion of domestic industrial policy, and expanded investment in renewable energy. He noted that Sri Lanka’s ongoing review of its Free Trade Agreement policy would be important in shaping the country’s future negotiating landscape. He encouraged Sri Lanka to look Eastward toward Southeast Asia and Japan, proposing that the country adopt an export-oriented industrial model. The Ambassador welcomed the Government’s National Export Development Plan 2026 and National Mineral Policy 2026 as consistent with Japan’s vision of connecting Sri Lanka’s export-related manufacturing sectors with India’s high-growth manufacturing base.
In his address, President Athulla R F Edirisinghe reflected on nearly seven decades of humanitarian and development support extended by Japan to Sri Lanka, and paid tribute to the Chairman of the Sasakawa Peace Foundation Yohei Sasakawa, for his magnanimity in establishing the Foundation. Reflecting on the history of Japanese investment in the region from the 1970s onward, he observed that Sri Lanka had missed many opportunities to attract Japanese foreign direct investment. Highlighting the 2025 proposal for a Sri Lanka – Japan Economic Corridor by the Ministry of Economy, Trade, and Industry Japan, he called on Sri Lankan businesses, industry associations, and the wider community to come together in dialogue with the Government to ensure the country does not miss this opportunity as well.
2026/27 Committee: President: Athulla R F Edirisinghe – Director, Hirohama Ceylon (Pvt) Ltd, Senior Vice President – Ruwan Waidyaratne – Managing Director, Hayleys Advantis Ltd, Vice – President – Shamil Mendis – Managing Director, Spear International (Pvt) Ltd, Treasurer – Rohitha Mendis – Managing Director of Prudential Shipping Lines (Pte) Ltd, Immediate Past President – Mahen Kariyawasan – Managing Director, Andrew The Travel Company (Pvt) Ltd, representatives from Amano Lanka Engineering (Pvt) Ltd, BOV Capital (Pvt) Ltd, Brandix Apparel (Pvt) Ltd, Heritage Teas (Pvt) Ltd, Kalhari Enterprises (Pvt) Ltd, Lanka Harness (Pvt) Ltd, Dentsu Grant (Pvt) Ltd, MAC Holdings (Pvt) Ltd, and Vidullanka PLC. By invitation: HVA Foods PLC (subsidiary of George Steuart & Co), Spillburg Holdings (Pvt) Ltd, and Vaughan Chemicals (Pvt) Ltd.
The Sri Lanka – Japan Business Council plays an important role in promoting trade, tourism, and investments between Japan and Sri Lanka. For membership inquiries contact Kiyara at The Ceylon Chamber of Commerce via E-mail: businesscouncils1@chamber.lk or Tel.: 011 5588875/ 5588800.
Business
Rekawa turns turtle conservation into a 30-year community business model
By Ifham Nizam
What started 30 years ago as an effort to protect sea turtles has evolved into a community-based economic model that has generated livelihoods, attracted tourists and transformed Rekawa into one of Sri Lanka’s best-known nature tourism destinations.
The Rekawa Turtle Conservation Project, launched on September 2, 1996, by the Turtle Conservation Project (TCP) in partnership with the Department of Wildlife Conservation and the Rekawa community, marked its 30th anniversary last week, demonstrating how biodiversity protection can become an economic opportunity for communities living alongside sensitive natural resources.
Speaking at the anniversary celebrations, TCP chairman Thushan Kapurusinghe said the project currently provides direct livelihoods for 28 people, but its economic impact extends considerably beyond those directly employed by the programme.
‘Today, 28 people directly earn their livelihood through this project. But its impact goes far beyond those 28 individuals, Kapurusinghe said.
He pointed to the transformation of the area over the past three decades, arguing that the growth of tourism in the community has been closely linked to the turtle conservation programme.
‘If you travel from Netolpitiya to this area, you can clearly see how much the village has transformed over the years. There is no doubt that the growth of tourism in this community has been driven by the Turtle Conservation Project, he said.
The economic significance of Rekawa lies in its ability to convert the protection of a natural asset into a source of recurring community income.
Tourists do not come to Rekawa merely to see a beach. They come to witness sea turtles emerging from the ocean and nesting in their natural habitat—a tourism experience that depends directly on the continued protection of the nesting beach.
Kapurusinghe said tour operators regularly bring visitors to Rekawa, with some tourists traveling there after visiting major attractions such as the Kandy Esala Perahera.
The model represents a fundamental shift from viewing conservation as an expense to recognising biodiversity as an economic asset that can generate sustainable livelihoods when properly managed.
The 30th anniversary celebration at the Rekawa Turtle Conservation Project Information Centre brought together Southern Wildlife Region Director of the Department of Wildlife Conservation Channa Suraweera, government officials, conservation organisations, community representatives and long-standing supporters of the initiative.
Individuals who had contributed to the project over the past three decades were also recognised with awards for their service to sea turtle and environmental conservation.
Rekawa’s experience has attracted international attention because of precisely this combination of conservation and community development. The project has received international recognition as well as the Green Employment Award from the Ministry of Environment and Natural Resources. Earlier international recognition included a highly commended ‘Tourism for Tomorrow’ award, while the project’s turtle-watch programme subsequently received further recognition in responsible tourism and conservation.
Business
Ceylinco Life brings premium policyholders closer to the magic of the Kandy Perahera
For an evening, the timeless spectacle of the Kandy Esala Perahera unfolded at especially close quarters for a select group of Ceylinco Life’s most valued policyholders and their families, who were hosted to an exclusive viewing experience by the Company’s Customer Relations Division.
Held at the Ceylinco Life Kandy Branch on Kings Street, the annual event coincided with the second Randoli Perahera, bringing guests into the heart of one of Sri Lanka’s most spectacular expressions of culture, tradition and pageantry.
As the procession made its majestic passage through the streets of Kandy, guests enjoyed VIP seating at a prime vantage point, allowing them to experience the colour, movement and grandeur of the Perahera up close. The evening offered a fitting setting for Ceylinco Life to celebrate its enduring relationships with its premium clientele.
The experience extended well beyond the spectacle outside. Guests were welcomed with evening refreshments and an exclusive dinner buffet presented by the prestigious Amaya Hills Resort, adding a fine-dining dimension to an already memorable evening.
Families, too, were at the centre of the occasion. A private movie theatre experience provided entertainment for children and adults alike, while each attending family received a beautifully framed family photograph as a personalised souvenir, a tangible reminder of an evening shared together against the backdrop of one of Sri Lanka’s most treasured cultural traditions.
Besides being a much sought-after opportunity to watch the Perahera, the occasion was an expression of appreciation. Through its continuing Customer Relationship Management activities, Ceylinco Life seeks to create experiences that recognise its most valued policyholders not simply as customers, but as relationships to be celebrated and nurtured. And on this particular August evening, the enduring splendour of the Kandy Perahera provided the perfect setting for doing just that.
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