Connect with us

Business

World’s premier travel agents examine Destination SRI LANKA

Published

on

= SriLankan Airlines demonstrates country’s safe and secure environment for visitors

= Visiting agents convinced enough to recommend Sri Lanka to their clients

= Positive change of perception after they saw ground situation in Sri Lanka

By Sanath Nanayakkare

Sri Lanka Tourism’s image may have suffered largely from the unfortunate events in the recent past. But unwavering SriLankan Airlines with other tourism stakeholders of the country recently took a historic initiative to boost the country-image with more than 150 of the world’s premier travel agents and tour operators who play a great role in destination promotions.

Through a 4-day program dubbed as Global Sales Conference, SriLankan Airlines laid the groundwork to accelerate the recovery and growth of Sri Lanka’s tourism industry by giving these premier tour operators an opportunity to experience Sri Lanka’s top-rated tourist attractions and the favorable conditions that prevail in the country for tourism.

They were convinced that Sri Lanka remains a safe and fascinating place to visit and wouldn’t hesitate to recommend Sri Lanka to their clients as one of the world’s best places to visit irrespective of what had been said by certain sections of the international media.

This positive change of perception about Sri Lanka was manifest in these tour operators after they saw first-hand what really was going in this country’s tourism landscape.

This timely endeavor by SriLankan Airlines showcased the country’s readiness for tourism to this largest contingent from the international travel trade to Sri Lanka, and that Sri Lanka is not just magnificent, but safe and more than ready to receive global travellers to its shores. Notably, they have expressed their readiness to extensively promote Sri Lanka in their home markets after this convincing test of the destination.

Richard Nuttall, Chief Executive Officer of SriLankan Airlines said,” It is great that so many top international agents came together to support this one-of-a-kind endeavour by SriLankan Airlines to reassure the world that Sri Lanka remains a safe and fascinating place to visit. Sri Lanka was recently recognized as one of the world’s friendliest countries. However, the reality is that Sri Lanka has always been warm and welcoming, and the people of this wonderful country have always looked after its visitors. It is pleasing to know that the visiting agents got to experience this first-hand, and intend to promote Sri Lanka extensively in their home markets.”

The assemblage experienced Sri Lanka’s top-rated tourist attractions firsthand before convening in Sigiriya to learn about the outlook of Sri Lanka as a destination that is not just magnificent, but safe and more than ready to receive global travellers to its shores.

Foreign General Sales Agents of the airline and SriLankan Holidays’ Franchise Operators also participated in the symposium in addition to travel trade industry representatives. A thoughtfully designed sightseeing tour preceded the conference, with visitors taking in highlights such as the Yala National Park; Ella; Kandy; Galle; Beruwala; Sigiriya; Nuwara Eliya; Habarana; Polonnaruwa; Anuradhapura; Ritigala; Negombo; and Colombo.

Eminent guest speakers, Alexandre Debanne, founder of Raid Amazones and Piyush Minocha, a Sr. Business Development Manager of the Expedia Group, spoke on marketing Sri Lanka to French travellers and Sri Lanka’s potential for sustainable tourism, respectively. The conference wrapped up with a panel discussion involving Richard Nuttall, Chief Executive Officer and Dimuthu Tennakoon, Head of Worldwide Sales & Distribution from SriLankan Airlines and Chalaka Gajabahu, the Chairman of Sri Lanka Tourism Promotion Bureau and moderated by Dileep Mudadeniya, Senior Vice President Global Alliances & Partnerships, John Keells Group Leisure sector.

Kumar Vellore Jagadeesan, General Manager of Anta Travels, India said, “Throughout our stay in Sri Lanka, we were overwhelmed by the hospitality and care that were extended to us. This is what makes Sri Lanka stand apart from the rest; the inherent caring ways of its people that make a traveller wish that his holiday never ends.”

Echoing similar sentiments, Kanwal Faizal Zia, Head of Business Development, Executive Aviation Pakistan added, “It did not take long for me to realize that irrespective of what is being said and spoken about Sri Lanka in the media, the country is absolutely beautiful and safe. Now, I want to come back every year. I am sure once you explore Sri Lanka, you would feel it too.”

Ashok Pathirage, Chairman, SriLankan Airlines remarked, “SriLankan Airlines has done it once again, by taking the initiative and laying the groundwork to accelerate the recovery and growth of Sri Lanka’s tourism industry. I am certain that the synergism created in the last few days will contribute towards realizing the national vision to transform Sri Lanka into a high-value destination in the years ahead.”With the conclusion of the SriLankan Airlines’ Global Sales Conference, the airline looks forward to an on-target performance this winter, and the numbers look promising.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Sri Lanka’s midnight fuel price hike sparks frustrations amidst claims of broken assurances

Published

on

The government’s decision to raise fuel prices at midnight on March 9 has drawn criticism from observers who say the move contradicts earlier assurances that prices would remain stable for at least a month due to sufficient reserves already imported.

The surprise revision in fuel prices has triggered public concern and renewed debate over the government’s fuel pricing policy, with critics accusing authorities of misleading the public about the stability of supply and prices.

Officials had earlier sought to calm fears of potential shortages or sudden price increases, insisting that the country had adequate fuel stocks secured through prior imports. However, the latest price hike has raised questions about the reliability of those assurances.

Economic analysts say the development reflects the continuing vulnerability of Sri Lanka’s fuel market to global price volatility and geopolitical tensions affecting energy supply chains.

Aminda Methsila Perera, an economics professor at Wayamba University of Sri Lanka, said the latest move raises broader questions about the transparency of the government’s pricing strategy.

“The question arises whether the government is following a grey-market policy in this regard,” Prof. Perera said, suggesting that the manner in which prices are adjusted may not fully reflect a transparent or predictable formula.

Meanwhile, directors of the state-run Ceylon Petroleum Corporation (CPC) defended the decision, saying the increase was a pre-emptive measure aimed at cushioning the country from steeper price shocks in the near future.

A CPC director argued yesterday that implementing a moderate price revision now would allow authorities to manage potential increases more effectively should the international situation deteriorate further.

Meanwhile, an analyst said that the move was intended to preserve the financial stability of the CPC and its bottom line although President AKD had said in parliament that the Treasury had enough funds to mitigate global shocks.

However, they say the abrupt nature of the midnight announcement risks undermining public confidence, particularly after repeated assurances that prices would remain unchanged in the short term.

With global energy markets remaining volatile, analysts warn that further price adjustments cannot be ruled out if international crude prices continue to climb or if regional supply disruptions intensify.

Meanwhile, an economist said that with the unfolding scenario, many Sri Lankans already grappling with the rising cost of living, have been tossed to the fire from the frying pan.

By Sanath Nanayakkare

Continue Reading

Business

Women-only screening of “Gahanu Lamai” for International Women’s Day 2026

Published

on

In celebration of International Women’s Day 2026, Havelock City Mall (HCM) hosted what is believed to be one of Sri Lanka’s first women-only cinema screenings, presenting a culturally significant and deeply meaningful tribute to womanhood.

Held at Scope Cinemas, Havelock City Mall, the exclusive event featured a complimentary screening of the iconic Sri Lankan film Gahanu Lamai, and welcomed an audience comprising corporate invitees, celebrities, female staff of Havelock City Mall, and winners of a special social media contest.

The occasion was further distinguished by the presence of Dr. Ranee Jayamaha, Chairperson of Overseas Realty (Ceylon) PLC, who graced the event and added significance to this special celebration.

Guests arrived dressed in purple, the internationally recognised symbol of dignity, solidarity, and justice, reinforcing the spirit and symbolism of the occasion. Through the screening of Gahanu Lamai—the acclaimed work of the late Dr. Sumitra Peiris, Sri Lanka’s first female film director—Havelock City Mall created a platform for reflection on the enduring cultural and contemporary relevance of women’s stories.

Commenting on the initiative, Mrs. Avanthie De Zoysa, Assistant General Manager of Havelock City Mall, stated:

“As a female manager of this organization, I am incredibly proud of this initiative. It is a heartfelt gesture of appreciation for the women who contribute so tirelessly to their families, to our society, and to the country at large. We wanted to provide a space that wasn’t just about celebration, but about acknowledging the profound impact women have in every sphere of life.”

Continue Reading

Business

Novus Technologies joins LankaPay Technovation Awards 2026 as Platinum Sponsor

Published

on

Novus Technologies has announced its partnership as the Platinum Sponsor for the LankaPay Technovation Awards 2026, reaffirming its commitment to driving innovation, financial inclusion, and the future of fintech in Sri Lanka.

Organised by LankaPay (Private) Limited, the LankaPay Technovation Awards has emerged as a premier industry platform recognising institutions that are spearheading digital transformation across the country.

The initiative celebrates banks, financial institutions, and technology providers that are enhancing customer experience through secure, efficient, and inclusive digital payment solutions.

Industry analysts note that the awards have played a pivotal role in strengthening Sri Lanka’s fintech ecosystem by encouraging competition, innovation, and collaboration among stakeholders.

Over the years, the platform has highlighted advancements in real-time payments, mobile banking, and integrated digital financial services, supporting the broader national agenda of building a digitally empowered economy.

Novus Technologies, a leading technology solutions provider to the banking and financial services sector, said its sponsorship reflects its long-standing dedication to accelerating the adoption of digital financial services and enhancing technological capabilities across the industry.

“As Sri Lanka continues its digital transformation journey, it is vital that we collectively foster innovation while ensuring security and inclusivity within the financial ecosystem,” a spokesperson for Novus Technologies said.

“Supporting initiatives such as the LankaPay Technovation Awards aligns with our mission to enable next-generation fintech solutions that empower institutions and customers alike.”

The awards ceremony is expected to bring together senior banking executives, fintech leaders, policymakers, and technology innovators, offering a platform to recognise excellence and share insights on emerging trends shaping the future of digital finance in Sri Lanka.

Novus Technologies is a forward-thinking technology solutions provider specialising in delivering innovative, secure, and scalable solutions to the banking and financial services industry.

With a strong focus on digital transformation, system integration, and next-generation fintech solutions, the company continues to play a key role in shaping Sri Lanka’s rapidly evolving digital landscape.

By Ifham Nizam

Continue Reading

Trending