Features
Whither Sri Lanka’s tourist industry?
Some niche markets to develop
by Mahendra Amarasuriya
The present serious economic crisis the country has fallen into cannot be overcome without the development of value added exports, tourism, and remittances from Sri Lankan expatriates, many of whom are very poor women who go in search of employment overseas in order to improve the lives of their families at serious costs to their own life and well being .Out of these the tourist Industry can be considered to be “one of the low hanging fruits” , the development of which has a great deal of potential, considering the wonderful natural resources our little country has, very attractive to tourists. Our country has only 65,000 sq. km. in land area but is an island possessed of some of the finest natural beaches in the world. In fact one of its famous beaches at Unawatunna was recognized as one of the best beaches in the world quite some time ago.
It also has a tremendous variety of agro climatic zones ranging from purely tropical at sea level and going up to over 6,000 ft, resembling a Mediterranean climate. There are many ancient cities going back to over 2,000 years and a recorded history and culture of around 2,500 years.
The tourist Industry does have tremendous potential which in my opinion has not been properly exploited in order to make maximum use of the varied and diversified resources available in this small but beautiful country.
Tourism was growing reasonably well, and had achieved arrivals of 2.33MN tourists in 2018, which I believe was the highest to date. Unfortunately, thereafter, the Easter Sunday massacre and the Covid pandemic hit us like many other countries and almost completely destroyed the tourist industry which plunged to 194,495 arrivals in 2021. We are now on a recovery phase with over a million tourists arriving to date in 2023, against I believe an amended target of 1.5 mn arrivals by end of this year.
However, in my opinion, it is the tourist guest nights that matter where income is concerned and of course the room occupancy rates. In 2018, the tourist guest nights amounted to 25,205. Gross tourist receipts amounted to 711,961 mn. SLR and per capita tourist receipts amounted to Rs. 305,066. Tourism also creates many employment opportunities and according to the Central Bank reports 2020/2022 , total employment in 2018 was 388,487 and in 2019 402,607 .
On this basis , the per capita income per tourist in 2018 amounted to Rs. 305,066 and in 2019 Rs. 337,755 . What should the strategy be for the future?. Are we intending to attract mass tourism with average or low spending tourists or make a serious attempt to attract the high end tourist clientele . I believe the Minister of Tourism is projecting to increase the arrivals to five million in a couple of years and the President has made a suggestion to target 10 mn. by 2030.
Sri Lanka being a relatively small country, though it has many tourist attractions in my opinion, should project for only a limited number to be decided upon by the authorities because the popular tourist attractions like Sigiriya, Anuradhapura and Polonnaruwa and the Wild Life Sanctuaries, especially Yala are over-visited with far too many tourists visiting for them to be sustainable in the long term.If we merely increase numbers of average and low-end tourists, we will only increase the footfalls at our main tourist destinations, which may not be able to sustain very large numbers without a parallel increase in our tourism earnings to develop these locations. In the long run, this may be an unsustainable strategy.
It is necessary to differentiate our tourist industry and target new niche markets which are easily accessible. Before I identify a few of them, we must accept the fact that such high-end tourist would not wish to spend time on our roads in traffic jams before they reach their destination. Travel time to the ultimate destination is of great importance and our roads are not up to the standards, that such tourist are used to.
Fortunately, we now have the express way to Colombo from the BIA, but after visitors arrive in Colombo, many are not interested in staying in the city but have planned to visit various well known tourist destinations. The travel time to get to them is far too long.
For instance, despite the Southern Expressway which can take you to Hambantota in about two and a half hours, it takes 45 minutes to one hour to entern the expressway from the Colombo City. There are other expressways planned, but we can hardly afford them in our present economic condition.
One way of getting over this problem, is to develop a network of domestic airports enabling travel to popular destinations directly from the BIA. At every tourist center, we should have an airport which can accommodation smaller aircraft. Many such airstrips are available. For instance, the one at Koggala which was used by the British during the war, can easily be used to service southern tourist locations.
There are also airstrips at Sigiriya and an SLAF base at China Bay near Trincomalee. There are airstrips at Weerawila and Sigiriya and of course the Mattala International Airport.A new airport will have to be developed for the Central Province. We already have Palaly in Jaffna. Developing airports to service popular tourist destinations can be carried out on a PPP (Public Private Partnership) basis and the private sector will definitely be interested in investing in such developments. If such a network is established, a tourist can fly from BIA to these destinations within hours of arrival and thereby not waste time on our poor road network.Let me now identify some possible niche markets….(1).
Golf Tourism
. Golf is a game played by the more affluent people in the world. Many of them are crazy about playing golf regularly. In popular golf playing nations like Japan, Korea, USA and some European countries, it is difficult for many people to get a game of golf, due to the high popularity of the game and lack of sufficient courses. I am told that some Japanese travel for more than two hours, just to get a game of golf. In this scenario, there are people who are willing to fly to new destinations, sometimes even for a weekend of golf.
To accommodate these golf addicts, we must try to promote the development of a golf course at every popular tourist destination for instance (1). Around Bentota , Galle, Hambantota already has a small golf course at Shangri-La hotel, Central Province has the Victoria Golf Course, and two more should be established, one in Batticaloa and one in Trincomalee.
With this net work of golf courses, golf tourists can easily be accommodated and they are high-end tourists . One may ask, where is the funding for such developments. Such funding should come from foreign investors and the BOI must be given a target of attracting such investments within a short period. It may also be queried as to why we need so many golf courses. It is because tourists at every tourist center should have the use of a golf course. Interestingly, Singapore, a much smaller country than Sri Lanka has 16 golf courses.
(2). Yachting Tourists. There is a whole band of people who spend most of their time in the high seas, traveling from one destination to the other. There were many such yachts utilizing the Galle Harbour in the past. But I am told that the costs have gone up and the services provided are not up to standard and the popularity has decreased. Galle Harbour can easily be developed into a Yacht Harbour by creating an infrastructure of restaurants, hotels, cinemas, etc. to service these sailors and their yachts while they spend a few days on land.
There is a Marina planned at the Ports City in Colombo. I believe the intention is to make it a world class marina. So together Galle and Colombo can attract many people sailing yachts.
(3). The Boating Industry appears to be making a lot of headway and there are local boat builders manufacturing small and medium size boats. These can be used for cruises around the island which will attract many people, who love the sea and are interested in spending their time sailing around Sri Lanka.
(4). Adventure Tourism… There is great potential for Adventure Tourism, including hill climbing, as Sri Lankas topography is such that there are many small hills and mountains that can be scaled.
(5). Cycling Tourism. There are many tourists who are interested in cycling and our island is well roaded and relatively safe and can certainly attract many cycling tourists. At sea level, they can cycle right round the island. If they venture inland, there are many interesting routes for cycling up to the hills in the center of the island.
(6). Nature Tourism. Sri Lanka is considered to be hot spot in biodiversity. Many nature lovers can be attracted for instance. It is a paradise for bird watchers with over 528 species of birds, both migratory and endemic. Thirty four are endemic but many migratory birds fly here during winter in the western hemisphere. It is interesting that they choose Sri Lanka, but my guess is that since we are situated at the Southern most point in this area, with no land mass, beyond until the South Pole, migratory birds naturally end up in Sri Lanka. We have observed many migratory birds, even in Colombo during the western winter. Furthermore, in the wetlands around Colombo, many species of birds have been observed by bird watchers.
Then there is the largest primary tropical rain forest of over 36,000 hectares. Sinharaja has 60% of endemic trees and numerous species of Sri Lankan mammals and butterflies and many endemic species of reptiles and amphibians. A walk through Sinharaja with its eight beautiful waterfalls is an experience of a lifetime. Sinharaja is also a World Heritage site.
These are few of the niche markets that I have identified. Possibly there are many more and it is up to the tourist industry to create niche markets for attracting high-end tourists. We may not be able to attract hundreds of thousands of such high-end tourists, but even four to 500,000 will bring us more income than over a million average tourists .
Unless we follow such a strategy, just increasing numbers will not suffice and can even become counter productive, as too many low end tourists can only to an extent destroy our environment without providing us with a substantial dollar income per tourist for reinvestment and development.
(The writer is a former Chairman Commercial Bank PLC, United Motors PLC, Pelwatte Sugar Industries PLC, Deputy Chairman Hayleys PLC, Former Chairman Employers Federation and Planters Association of Ceylon).
Features
Dilemmas of ‘hurting economies’ – the case of Sri Lanka
Maldives President Dr. Mohamed Muizzu was in Sri Lanka recently on what was apparently a goodwill visit and this event, no doubt, bodes very well for Maldives-Sri Lanka relations. Besides, the visit would go some distance in strengthening Sri Lanka’s claims to Non-Alignment.
However, the commentator on regional politics could be accused of simplistic thinking if he/she glosses over or ignores the regional politics nuances or undertones of the Maldivian President’s visit. In Sri Lanka we currently have a government which is eager to solidify its bridges, so to speak, with China and which, given the chance, would be courting increasingly close relations with Russia. In other words, the NPP government is likely to see itself as a ‘natural ally’ of the East and would prefer to distance itself to the extent possible from the West, if that is a realistic proposition.
Given the foregoing backdrop, it would be in some of the NPP regime’s best interests to be on cordial terms with the Maldives which is a close ally of China in the South Asian region. However, the NPP government, given the utter financial helplessness of Sri Lanka, cannot afford to distance itself politically and diplomatically from India and the West. Sheer economic necessity compels Sri Lanka to adopt this foreign policy stance. In other words, the latter has no choice but to be ‘Non-Aligned.’
This columnist was led to the above observations on listening to a lucid and comprehensive presentation titled, ‘A Global Economy in the Shadow of the Iran War and implications for Sri Lanka’s debt recovery’, by Dr. Ganeshan Wignaraja, Visiting Senior Fellow, ODI Global London, at the Regional Centre for Strategic Studies (RCSS), Colombo on May 4th. The forum, RCSS Strategic Dialogue – 4, was moderated and presided over by RCSS Executive Director Ambassador (retd) Ravinatha Aryasinha.
The forum brought together a wide cross section of society, including diplomatic personnel, academicians, public and private sector personalities and the media. After the presentation a very lively and informative Q&A followed.
Ambassador Aryasinha at the outset set an appropriate backdrop to the presentation and discussion by stressing ‘the increasing interconnectedness of geopolitical and economic developments, noting how disruptions in the Middle East could have significant ramifications for global markets, trade flows, energy prices and broader economic stability, including Sri Lanka.’
Indeed, there are occurring currently very disruptive economic and material consequences for the world from ‘the Iran War’, and with US-Iran hostilities spiraling in West Asia it may not be wrong to surmise that the worst could be yet to come, unless a peace process materializes in earnest.
Meanwhile, ‘hurting countries’ such as Sri Lanka would need to summon their best economic management capabilities to remain materially and economically afloat. ‘Economic transformation’ is what is urgently needed and not mere management and some of the insights thrown up by Dr. Ganeshan Wignaraja should have the local polity thinking.
There was the following observation, for instance: ‘Sri Lanka has achieved remarkable cyclical stabilization but faces critical challenges in transitioning to transformative growth, with 2027-2028 debt repayments looming and only $5.4 billion usable reserves.’
Needless to say, the path ahead to ‘transformative growth’ for Sri Lanka is strewn with multiple challenges and meeting them effectively is of the first importance. Sri Lanka must soldier on towards even a semblance of development in the short and medium terms and such initiatives cannot be separated from its foreign policy choices since the country’s economic partners and their growth prowess have a close bearing on the country’s material fortunes.
As mentioned, Sri Lanka will be compelled to be ‘a friend of all countries and an enemy of none’ going forward but it cannot afford to be seen as cultivating China as a close growth partner at the expense of India and other major economies of the region.
This is primarily because while India is remaining a major economic power, the current West Asian crisis notwithstanding, China’s economy is being seen as ‘slowing’. Dr. Wignaraja singled out the following in the main as the factors causing this slow-down: a bursting property bubble, increasing state regulation, and weakening investor confidence. Besides, the speaker sees production cycles moving away from China and India replacing China and Hong Kong as ‘manufacturing hubs’.
Accordingly, the NPP regime in Sri Lanka would need to craft its regional policy in particular with the utmost far-sightedness. It will need to have close economic links with all the growth centres that matter.
On the question of authentic economic transformation, the following observations of Dr. Wignaraja on Sri Lanka’s economy are of the first importance as well: ‘Foreign reserves are now at $ 5.4 billion, the cost of living is high, an estimated 20 per cent of the population lives below the poverty line of $ 3.65 per day, the recent cyber security breach at the Treasury would affect some 10 payments.’ These factors were termed ‘critical vulnerabilities’.
It is difficult to conceive of an economic transformation worthy of the phrase minus a steady economic empowerment of the populace. The above data point to the considerable magnitude of the local poverty problem. Right now, the disruptive effects of the West Asian crisis render swift poverty alleviation a most difficult proposition.
One possible way out of the present economic debacle is the forging of a national consensus by the present government on all outstanding problems that have been bedeviling the country’s advancement. That is, there needs to be a meeting of minds across current political divides. Considering the present inflammatory political polarities in Sri Lanka this would prove an insurmountable challenge.
Unfortunately, conscience-filled and civic minded sections in Sri Lanka have chosen to be laid back rather than seize the initiative, come centre stage and impress on politicians the need for enlightened governance and progressive change. There needs to be a historic coming together of the right thinking to ensure that the best interests of the people and of the people only are served by governments. In the absence of such a process, might would be projected as right and brute force would come to increasingly rule politics and society.
Features
Australia funds project to restore climate-resilient vegetable livelihoods in cyclone-affected highlands
The Ministry of Agriculture, Livestock, Lands and Irrigation, the Government of Australia, and the Food and Agriculture Organization of the United Nations (FAO) have launched of a AUD 2 million (USD 1.4 million) recovery initiative to restore and transform vegetable production systems in the cyclone-affected districts of Nuwara Eliya and Badulla.
The FAO said yesterday (5) that the agreement was formalized through the signing of the grant agreement by Matthew Duckworth, Australian High Commissioner to Sri Lanka, and Vimlendra Sharan, FAO Representative for Sri Lanka and the Maldives, alongside the signing of the project document by D. P. Wickramasinghe, Secretary of Agriculture.
Cyclone Ditwah, which struck Sri Lanka in November 2025, caused widespread devastation across the country, severely disrupting agricultural production systems and livelihoods. The highland districts of Nuwara Eliya and Badulla, key suppliers of vegetables such as beans, carrots, leeks, cabbage, tomato and potato, were among the hardest hit, with thousands of smallholder farmers losing crops, seed stocks, and productive assets.
This 12-month initiative aims torestore and strengthen climate-resilient vegetable production systems, with a strong focus on empowering women farmers and supporting persons with disabilities. The project will directly benefit more than 2,400 smallholder farmers, through improved seed and seedling production systems, small machinery, training, and market linkages while indirectly supporting thousands more.
“This initiative is an important step not only in restoring what was lost, but in building a more resilient and self-reliant agricultural sector,” said Minister Lal Kantha. “By strengthening local seed systems and supporting smallholder farmers, particularly women and vulnerable groups, we are investing in the long-term sustainability of Sri Lanka’s food systems.”
“Australia stands alongside Sri Lanka in its ongoing recovery from Cyclone Ditwah,” said High Commissioner Duckworth. “Australia is a steadfast partner in the agriculture sector with its importance for food security, rural development and climate resilience. By focusing on climate smart practices, farmer-led solutions and inclusive economic opportunities, this project will deliver meaningful and lasting benefits to affected communities.
The project will prioritize the restoration of farmer-led seed systems for beans and potatoes, support the re-establishment of both open-field and protected cultivation systems and women led seedling supply nurseries while empowering all farmers with Climate-Smart Good Agricultural Practices (CSGAP) with small scale machinery and input support.
A key feature of the initiative is the establishment of six accessible and inclusive nurseries in Nuwara Eliya and Badulla. These nurseries will serve as sustainable agri-based enterprises, producing high-quality vegetable seedlings while creating new income opportunities and strengthening local input supply chains.
By combining recovery support with long-term resilience measures, the project will help stabilize vegetable production, improve household food security and nutrition, and reduce reliance on imported seeds.
Features
War on Iran may hasten unraveling of New World Order
It took several decades for the US to realise it was losing the war in Vietnam. It took a bit shorter time in Afghanistan. And what is happening in the countries the US and Israel intervened and broke up? The US has been asked to leave Iraq. Syria is talking to Russia about establishing military bases, President al-Sharaa met with Vladimir Putin in Moscow to discuss the project, which is vital for Russian power projection in the Middle East. Libya has been divided into two competing administrative units with the Eastern section actively engaged with Russia in defence matters. The Sudanese government has finalised a 25-year deal to allow a Russian naval facility in the Red Sea in exchange for weapons, including anti-aircraft systems. On the Eastern side of the Red Sea, Yemen remains divided, with the main power center, the Houthis maintaining a staunchly anti-US, anti-Israel stance, while the internationally recognised government remains in exile.
When the Iranian Foreign Minister recently undertook a tour of Pakistan, Oman and Russia, the US wanted to meet him and got ready to send its negotiators Vice President J. D. Vance and his team to Pakistan, but Iranian FM snubbed them and left Pakistan, saying Iran did not want to talk to the US while a blockade of their ports were in place. The Iranian FM met President Putin, who congratulated Iran for courageously defending their country and then phoned US President Trump and told him further attacks on Iran would not be acceptable. During this conversation on April 27, 2026, Putin reportedly warned Trump that further U.S. or Israeli attacks on Iran would have dangerous consequences, according to Al Jazeera). Such a sequence of events would not have been possible in the unipolar world we had in the past.
Furthermore, the damage that Iran has inflicted on the US and Israel in this war would have been unimaginable in the late 20th Century and early 21st Century. Sixteen US military bases spread across Saudi Arabia, Qatar, UAE, Bahrain, Kuwait, Iraq, Jordan and Oman have been either destroyed or severely damaged. Advanced surveillance aircraft and radar systems worth more than $ 2.8 bn were destroyed. This had a far-reaching effect on the war as the US could not use these bases in the war against Iran and also in the defence of its allies in the Gulf.
The attacks on Israel have been equally damaging. In Central Israel and Tel Aviv area multiple attacks targeted military and intelligence assets, resulting in massive damage. Iranian missiles hit the Haifa oil refinery, causing a shutdown, and hit residential buildings, leading to injuries and structural damage. Residential and commercial areas were damaged in Bat Yam and Petah Tikva with significant casualties and destruction. Attacks in Dimona and Arad targeted the Negev Nuclear Research Center, with casualties reported in both towns. The Soroka Medical Center in Beersheba was hit in a strike. The strategic port and naval base in Eilat were targeted. In Rishon LeZion suburban residential areas suffered extensive damage.
Usually, Israel makes short work of its many enemies in the region, for example it took just six days to defeat the combined military of Egypt, Jordan and Syria in 1967 and grab their land as well. Hamas, Fatah and Palestinians would suffer ignominious defeats if they dare challenge Israel. However, the recent war against Hamas, following a daring wide scale invasion into Israel by Hamas in October 2023, went on for more than two years with no conclusive victory for Israel.
These significant massive military setbacks suffered by the combined forces of the US and Israel have been made possible by the unprecedented advancement in military technology achieved mainly by China and to a degree by Russia as well. Iran has been able to develop ballistic missile systems that could penetrate the “iron dome” that Israel boasted, with technological assistance from China and North Korea. Iran’s drones are very cheap yet very effective, requiring interceptors worth millions of dollars to counter them, thus making it much more costly for the US to fight this war than it is for Iran.
Further, Hezbollah in Lebanon, Houthies in Yemen and Hamas in Palestine are well equipped with advanced missiles and drones. Hezbollah has been able to destroy about hundred Israel tanks and stop their advance. According to Larry Johnson, former CIA intelligence analyst, Israel soldiers are much war weary and mentally affected and are being withdrawn. Netanyahu’s 40 year dream of a “Greater Israel” is telling on the poor soldiers.
If a person like Barack Obama had been the US President instead of the hyper egoistic, blustering, intellectually barren Trump, things may have been different. An attempt would have been made to reconcile with the fact that the world is changing, instead of trying to stop it and make “America Great Again”. Perhaps, it could be said that Trump is facilitating the emergence of the new world order by enabling the US citizens to see the reality, the futility of war and the fact that Israel is a liability because the US is fighting its war. Further, the war has enabled Iran to assert its place in the region and negotiate from a position of strength.
Perhaps, Israeli people may realise that the Palestine problem cannot be solved by militarily occupying their land, and that in a changing world a “Greater Israel” is a “pie in the sky”. They may have to agree to a two-state solution. US support may not always be forthcoming, certainly not at the level that Trump could extend, as this war is very unpopular and expensive. The other very significant fact is that Israeli settlers in the occupied lands feel insecure and one in three wants to leave and the numbers may grow when Palestinians and their sympathisers grow in strength in the new world order.
Moreover, the war on Iran has afforded China the opportunity to demonstrate with authority the fact that it stands for universal peace and does not tolerate illegal wars. Its message to the US conveyed its world view and its desire for peace in no uncertain terms. Trump cannot afford to disregard the Chinese position on the war on the eve of his visit to that country which may decide on future trade between the two countries as the US depends on China for several essential materials like rare earth minerals. Furthermore, China has shown that peace could be achieved by developing the economies of the underdeveloped countries irrespective of their alliances. It helps Iran as well as Saudi Arabia and try to build bridges between these foes. It welcomes Trump in the coming weeks and hopes to strengthen ties between the two countries despite the weaknesses of the latter.
Another important factor is the gradual decline of the critical value of the petro-dollar. Following the end of the gold standard in 1971, the US struck deals with Saudi Arabia and other OPEC nations (around 1974) to price oil exclusively in USD in exchange for military protection and arms sales. Dollars earned by selling oil came to be known as petro-dollar. Oil producers, holding large dollar surpluses, reinvest these funds in the US Treasury securities, real estate, and financial assets ensuring the recycling of petro-dollars. The system ensures a consistent global demand for US dollars, which helps fund the US budget deficit and maintains the currency’s dominance.
However, the petro-dollar system is on the decline and there are two main reasons for this, firstly the gradual rise of the new world order with organisations like BRICS, making a concerted effort to extricate from the dollar dominance by developing alternate currencies and methods to bypass the dollar. Secondly, the need felt by most countries to develop alternative energy sources to replace enormously harmful fossil fuel would eventually result in a decline in the demand for it and consequently the effectiveness of the petro-dollar. China is leading the world in both these endeavours; depolarisation process and renewable energy production. The war on Iran seems to have hastened the process of depolarisation as Iran insists that it will sell its oil for yuan only.
These revolutionary changes in the aftermath of the Iran war have their undeniable implications for the Global South, where more than 60% of the poor live.
by N. A. de S. Amaratunga
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