Midweek Review

Which MBA?

Published

4 years ago

2020/09/23

Some pointers to consider in selecting an MBA

It is but natural that when there is a glut in the market, that is, when supply of a commodity is much in excess of the demand, the customer will, obviously, have a wider choice to select. At the same time, he will be bemused in the choice of a quality product from the rest. This phenomenon has become true in the case of selecting an MBA course, by young graduates, as…

i. they will not be that clear as to why they do an MBA, as they continue to possess the basic-degree mentality, and / or

ii. they will not know the objectives of doing an MBA, and what qualities a good MBA should have, and, therefore,

iii. they will face a daunting challenge in selecting an MBA that will…

(a) suit their aspirations, and

(b) bring about the desired skills, competencies, attitudinal and behavioural changes in them.

By K. A. I. Kalyanaratne
Consultant-Publications
The Postgraduate Institute of Management

An MBA is an extremely popular Master’s degree programme locally as well, which has a high demand in the country. The attraction to do an MBA comes from two factors, namely:

(a) job limitations for those possessing only a basic degree, and

(b) many a job holder being driven by the aspiration to possess an MBA, inter alia, to go up in his/her career.

How an MBA differs from a basic degree?

They are at two different levels of education. The broad objectives of an undergraduate programme are to provide students an excellent academic experience, and to equip them with the ability to solve a broad range of problems in our rapidly changing technological, economic and social environment. As there’s a wide range of basic degrees, the student can select a particular degree programme if he/she wishes to tread on a specialized field. Moreover, in an undergraduate programme, the candidate has the option of selecting either a general degree, wherein he/she needs to study several subjects, during a specific period of time, or specialize in a single subject. Both these options provide a candidate with relevant knowledge that will make him/her possess a relatively broad perspective of the subjects/subject offered. Further, the basic degree lays the initial foundation for a candidate to proceed further in the selected professional field, in which he/she becomes a master of it. This is precisely the objective of an MBA. A basic degree being an entry point for furtherance of a specialized subject/an area of study, anyone wishing to enter a job at this point would need to undergo job-centred specific training depending on the specialty of the job. It is due to this reason that the government finds it difficult to absorb those with a basic degree into the cadres, sans an attuning-process/ training.

Based on this backdrop, an MBA is more business-centred and career-oriented. One of the most common reasons for doing an MBA is that, for many people, it can lead to the next step in their careers. Sometimes, after working for some period of time, people find that they’ve reached a certain level in their careers, and they need something else to get to management-level positions. An MBA adds the specific business skills higher management positions demand to one’s toolkit, such as leadership or strategic thinking, that will help getting them into the management-level positions.

Basics for an MBA programme

An MBA being a graduate course of study, MBA aspirants must initially have completed his/her studies with an acceptable/recognized bachelor’s degree before being able to enter an MBA programme. Although the bachelor’s degree may not be directly related to the business world, an ideal candidate is one who would possess sufficient executive exposure. As regards executive exposure, institutes of higher learning/universities have their own stipulations regarding the period and the nature of executive exposure. Insistence on this requirement is considered a necessity as executives, having a view of the overall organizational profile and its objectives, are better equipped to arrive at rational decisions. Decisions, in short, are planning and implementation-centred. Realizing the ultimate ‘why’ aspect of an organization is, therefore, a must in any decision-making process. In short, MBA aspirants need to be in that level of maturity to grasp the interconnectivity of the subjects they master in the programme.

MBA – Parameters and Purpose

Further, many an MBA aspirant does not know clearly what an MBA consists of, content-wise, and what purpose it serves. Unlike other postgraduate courses, which provide specialization in a specific field, the Master of Business Administration is interdisciplinary, and it prepares an aspirant for senior management roles by exposing and preparing him to be confident in the midst of all areas of business, including accounting, finance, marketing, human resources, business communication, business ethics and business law. A well structured MBA programme also provides candidates access to an extensive network of contacts that can help them boost their career. The future depends much on organization-wise and people-wise linkages as the future of any enterprise is almost entirely interdependent. The overall purpose of an MBA degree is thus to prepare candidates for managing an organization/enterprise in every way, or in other words, to train qualified executives who have gained an all-pervading vision for business.

MBA and the Level of Learning

When it comes to learning-levels, one would invariably take into consideration the Bloom’s Taxonomy, (origin in 1956 and revised in 2001) which provides a classification for learning outcomes. Herein the basic levels include (i) remembering (ii) understanding and (iii) applying. In these levels the elements of (iv) analysing (v) evaluating and (vi) creating are almost absent. To make it more elaborate, in the three higher levels, the following are emphasized and given more weightage:

Analysing:

Correlating, deconstructing, linking, organizing, appraising, probing, questioning, structuring, integrating, attributing, estimating and explaining.

Evaluating:

Arguing, validating testing, criticizing, commenting, debating, detecting, experimenting, measuring, hypothesizing, moderating, predicting, reflecting and reviewing.

Creating:

constructing, adapting, collaborating, directing, devising, programming, simulating, solving, facilitating, synthesizing, investigating, negotiating and leading.

It could thus be seen that all these three tiers demand a critical, probing as well as a researching approach; an approach that is constantly critical of the ‘status quo’. The automatic conclusion would thus be that an MBA demands a mature and a critical approach. These ingredients are lacking at the lower levels of the Bloom’s taxonomy.

Measurement of Impact: The Level of Transformation

Hence, any well structured MBA programme, designed and conducted/executed, so as to achieve these higher objectives demanded of by the current business world, should be able to transform an aspirant to a fully fledge MBA, at the conclusion of the programme. An MBA programme is, therefore, virtually a process of total transformation of a basic degree holder to an accomplished master of business administration, as per the true meaning of the title. To effectively carryout a process of authentic/true/genuine transformation, the following are musts among a host of other components that compose an MBA programme:

Effective Communication: Communication encapsulates all modes of conveyance of ideas and information. In fact, communication is the glue that binds all sectors of a business. It thus includes both oral and written communication. Additionally, mastering presentation skills is a must for a manager, as more often his functions revolve around coordination and conveyance of facts and information. Human resource management, team and relationship building, transparency, developing trust, linking with stakeholders, presentation of business-related information are a few major tasks that demand effective communication.

Business Communication: A specialized component of communication is an important integral part within overall communication skills in an MBA programme. Being able to communicate up, down and across is essential in any management position. Communications skills are an area employers have often found candidates lacking. Therefore, in an effective MBA programme, business communication is considered as an indispensable skillset. Business communication, in short, is fine-tuning of communication skills to achieve business objectives.

Analytical and Critical Thinking:

All the three stages of higher learning, namely, creating, evaluating and analyzing in the already discussed Bloom’s Taxonomy demand analytical and critical thinking. The basic element that promotes all these skills is the questioning-inquiring-probing mindset. Developing this mindset, which is a critical component, is one of the overall objectives of a well designed and structured MBA programme. In competitive and uncertain business environments, analytical and critical thinking help improve the quality of managerial decisions.

Strategic Thinking and Integration of Functional Areas of Business:

Issues, problems and challenges being the common-denominator in a business, a trained business-mind that thinks of issues strategically, taking into account all related factors, is a must, if one is to add value to the organization. Therefore, mastering strategic thinking skills is essential as they provide the bases for the generation and application of unique business insights and opportunities that create competitive advantage.

Ethical Leadership:

Organization being closely integrated to the social fabric they cannot function in isolation. This phenomenon demands that an MBA graduate needs to demonstrate knowledge of ethical frameworks for management decision-making and leadership. That’s why business law and business ethics form a part of an MBA course structure. Honesty, integrity, humaneness, value-driven decision-making, intolerance for ethical violations, being just and impartiality and exemplariness are further parameters to gauge a well-rounded MBA graduate.

Global Awareness:

‘Think globally and act locally’ is an axiom that established seats of higher learning would encourage and promote. It is essential for an MBA student to be aware of the global environment, and factors affecting the global economy and international business and to gain a comprehensive understanding of these in order to arrive at informed decision-making. The current developments that have resulted from the COVID-19 pandemic amply prove the need to be aware of the global environment.

Some Important Hallmarks of a Reputed Seat of Learning

A good library is considered as the heart of any seat of learning. A reputed seat of learning is supported by a library that is rich enough to support the research of the university faculty and student. The maturity of a seat of learning is also measured by the richness of its publications; richness by way of the volume, variety and depth of its publications as well as their linkages to socio-economic development. Richness of research is also a strong indicator that an institute is in constant pursuit of new knowledge, and not a mere passive reproducer of knowledge. The main teaching arm of an academic institute – the key to its education – is its Faculty. Especially in an MBA degree–business school, the Faculty should invariably be those who are industry-experienced. It is they who introduce the much valued practices and norms of business to the classroom as well as to the respective course-contents. Encouraging innovativeness and promoting entrepreneurship through business-incubators are other important hallmarks of a higher learning institute that is truly concerned with the ultimate product of transforming an MBA aspirant to a truly business-minded person.

The elements of Rigour and Disciplined Culture in Executing an Effective MBA Programme

Transformation being the central theme of an MBA programme, reputed seats of learning are in an on-going process of re-structuring their game-plans, by re-visiting every aspect that has a bearing on the final product, i.e., meeting the needs of the business community through their MBAs. In this endeavour, the element of rigour or rigorous learning experiences help the MBA aspirants to realize expectations that are academically, intellectually and personally challenging. Coupled with rigour is the culture of the organization. In its broadest sense, culture is cultivated behaviour; that is the totality of a person’s learned, accumulated experience which is socially transmitted, or more briefly, behaviour through social learning. All reputed seats of learning maintain a disciplined atmosphere, conforming to procedural and quality systems. Opposite to bureaucracy, cultivated behaviour and set rules and procedures unleash the creativity and nimbleness that is required for growth of both personnel and organizations.

MBA – A Life-changing Programme that Transforms One’s Future

The above revelations would sufficiently convince that a well structured and strategically executed MBA is a life-changing programme that transforms a person through experiential learning. Such a programme will strengthen both, one’s business and leadership skills and his critical and strategic thinking. Moreover, the creative problem-solving abilities, new knowledge, and tools gained through the programme will, for sure, be a key to success in one’s personal and professional transformation. In other words, MBA is a process that re-invents a person to be a full-fledged professional. In reaching these goals, there are no shortcuts or compromises.

All News Advertisement

Midweek Review

North: A change in status ahead of Maaveerar Naal

Published

4 days ago

2024/11/20

Sahan Weerasooriya

Premier Dr. Harini Amarasuriya receives her letter of appointment from President Dissanayake. The NPP government’s success will largely depend on the duo: AKD, who entered Parliament in 2000 and new entrant HA (pic courtesy PMD).

* One-time LTTE mouthpiece TNA is no more

* N & E Tamil speaking representation enhanced

* Fresh look at Sarath Fonseka’s performance at 2010 Prez poll in North required

The new government’s main challenge is ensuring the full implementation of the IMF-led post-Aragalaya economic recovery in line with the Economic Transformation Bill approved by the previous government without a vote. Whatever the side-shows, the focus not only of the government but the Parliament should be on preparing the country to resume debt repayment in 2028 or be ready to face the consequences.

By Shamindra Ferdinando

In a way it was a great thing for the country that the National People’s Power (NPP) scored an emphatic victory at the Nov. 14 general election. Now the Janatha Vimukthi Peramuna (JVP)-led NPPers can have no excuses for not being able to fulfill their promises as would have been the case if the preceding September Presidential election outcome was repeated with the combined Opposition having the lion’s share of the vote, which would have left the country with a virtual hung Parliament of no benefit to anyone other than creating a parliamentary stalemate, leading to fresh political chaos.

We will, however, grant the fact they have a very tall order to fulfill after the previous governments having virtually signed away our sovereignty with the deals they had inked during their tenures.

But we do have a nagging suspicion about someone working in not so mysterious ways against us behind the scene, after what the former US Secretary of State, John Kerry, publicly stated not too long after the defeat of President Mahinda Rajapaksa at the 2015 presidential election when he crowed to the whole world how they had spent several hundred million dollars for regime change operations at the time in several countries, including Sri Lanka. Then we also know since then how a US engineered coup ousted the popularly elected Prime Minister of Pakistan Imran Khan by way of parliamentary and military shenanigans, and then the more publicised way they ousted Prime Minister Sheikh Hasina of Bangladesh and then virtually ruined that country as was the case during the Aragalaya here in 2022 to oust the legally elected President, with a wide mandate, Gotabaya Rajapaksa.

The NPP has accomplished the impossible, even in the North, in the form of securing the Jaffna electoral district at the recently concluded parliamentary election. The NPP obtained three seats, nothing but a historic watershed.

The ruling party also won the Vanni electoral district, the scene of some of the bloodiest fighting during the Eelam War IV (Aug 2006-May 2009). Securing Jaffna and Vanni consisting of Vavuniya, Kilinochchi and Mullaitivu administrative districts, is as difficult as eradicating the conventional fighting capability of the Liberation Tigers of Tamil Eelam (LTTE). The NPP won two seats in the Vanni.

The final phase of the ground offensive was conducted in a corner of the Vanni electorate where LTTE leader Velupillai Prabhakaran met his maker.

The NPP secured two seats in Trincomalee and one in the Batticaloa districts, whereas Digamadulla gave President Anura Kumara Dissanayake’s party four more seats. Altogether 12 out of 29 parliamentary seats available in the five above-mentioned electoral districts ended up with the NPP.

The NPP delivered the stunning blow to those who still pursued separatist agenda, regardless of the LTTE’s demise over 15 years ago. The combined armed forces brought the war to a successful conclusion in May 2009.

The Illankai Tamil Arasu Kadchi (ITAK)-led Tamil National Alliance (TNA) that dominated the Northern and Eastern provinces since 2001 hadn’t been in the fray at the 2024 general election. The TNA that had been in the grip of the LTTE, during 2004-2009, disintegrated 15 years after the end of war, with the ITAK unceremoniously ending the partnership. Ex-TNA members, EPRLF, TELO and PLOTE contested the general election under the ticket of Democratic Tamil National Alliance (DTNA).

The ITAK obtained seven seats (Batticaloa three, Jaffna one, Vanni one, Digamadulla one, Trincomalee one) whereas DTNA won just one (Vanni one). It would be pertinent to mention that ITAK and DTNA fielded a common list for the Trincomalee district to ensure a split in the Tamil vote wouldn’t cost the community much valued representation therein. ITAK Trincomalee leader Kathiravelu Shanmugam Kugathasan, who replaced R. Sampanthan in Parliament at the last Parliament, won that seat.

In addition to the seven elected, the ITAK that contested under the ‘House’ symbol won one National List slot. Ahila Ilankai Tamil Congress (AITC) was the only other party to secure a seat (Jaffna/ Gajendrakumar Ponnambalam) while Independent Group 17 (Jaffna/ Ramanathan Archuna) won one. Altogether Tamil political parties obtained 11 seats, one less than the NPP.

M.A. Sumanthiran (ITAK/Jaffna), Dharmalingham Siddharthan (DTNA/Jaffna) and Sashikala Nadarajah (DTNA/Jaffna), widow of slain ITAK MP Nadarajah Raviraj were some of the big losers. In the east, one-time Chief Minister of the Eastern Province Sivanesathurai Chandrakanthan alias Pilleyan, formerly of the LTTE, failed to retain his Batticaloa district seat. Former LTTE field commander and ex-lawmaker Vinayagamoorthy Muralitharan aka Karuna Amman made an unsuccessful bid to re-enter Parliament also from the Batticaloa district.

In the previous Parliament, there had been 16 MPs representing five Tamil political parties (ITAK, AITC Eelam People’s Democratic Party [EPDP], Tamil Makkal Viduthalai Pulikal [TMVP] and Tamil Makkal Thesiya Kuttani [TMTK]. Last week’s poll eliminated EPDP, TMVP and TMTK while new entrant NPP created political history by winning 11 seats.

In spite of the humiliating setback suffered by those who had been previously in Parliament, the NPP tally has increased the total strength of the Tamil-speaking group representing N & E in Parliament. Perhaps, the successful formation of NPP’s Tamil-speaking wing may influence other political parties to re-examine their overall political strategy. They may not have any other alternative as failure to do so can further weaken their position at the forthcoming Provincial Council and Local Government polls. PC and LG polls are expected to be held next year.

Shanakiyan Rasamanickam, who re-entered Parliament with a convincing win in Batticaloa, consolidated his position, within the party and the district, due to ITAK’s admirable performance there. If not for three Batticaloa seats, ITAK aka Federal Party would have been in an utterly embarrassing position. Batticaloa electoral district is the only one that the NPP couldn’t win. Therefore, the outspoken Rasamanickam can be really happy to have thwarted the NPP in the eastern district.

Now to bury the hatchet between the two or, more correctly, the three literally warring communities here, NPP will have to think out of the box to find a solution that may be by way of sharing power at the centre rather than the periphery, as was successfully done under the Donoughmore Constitution.

Accountability issues

At the presidential election held in Sept. the NPP couldn’t win at least one electorate in the North but did so well several weeks later, it could win Jaffna and Vanni electorates. If not for that sterling performance, the NPP couldn’t have secured an unprecedented 2/3 majority. President AKD should be ever grateful to the northern and eastern electorates for facilitating a 2/3 majority.

Since the introduction of the proportional representation at the 1989 Parliamentary election, no party succeeded in securing a 2/3 though many alleged the Rajapaksas abused such huge mandates. They were, of course, referring to the UPFA securing 144 seats and 145 seats at the 2010 and 2020 general elections, respectively. For a simple majority, the winning party needs 113 seats while 2/3 means 150 seats.

Against the backdrop of NPP’s victory in the N & E, the new Parliament should review Sri Lanka’s response to post-war accountability issues. Since the eradication of the LTTE, the TNA propagated politically motivated unsubstantiated war crimes allegations, both here and abroad. Finally, the treacherous Yahapalana government (2015-2019) betrayed the war-winning armed forces at the Geneva-based United Nations Human Rights Council (UNHRC) in Oct 2015. The accountability resolution that had been co-sponsored by the US-led grouping and Sri Lanka was meant to pave the way for a new Constitution aimed at doing away with the country’s unitary status.

Interestingly, the war-winning Army Commander, Sarath Fonseka, who had been promoted to the rank of Field Marshal, in March 2015, served in that Yahapalana Cabinet, chaired by President Maithripala Sirisena. The role played by the then Premier Ranil Wickremesinghe and the late Foreign Minister Mangala Samaraweera in that despicable act is in the public domain. The failure on the part of Fonseka, who served President Sirisena’s Cabinet to vigorously oppose the government move is still a mystery.

The writer repeatedly discussed the failure on the part of Parliament and urged concerned political parties to raise the Yahapalana-TNA Geneva operation after the same lot fielded Fonseka as the common presidential candidate in 2010. Although Fonseka lost the contest by a massive 1.8 mn votes to war-winning President Mahinda Rajapaksa, he handsomely won the Jaffna, Vanni, Trincomalee, Batticaloa and Digamadulla electoral districts at the same election.

The NPP’s excellent showing in the N & E at the recently concluded general election should be examined taking Fonseka winning the former war zones 14 years ago.

Having alleged Fonseka’s Army of war crimes throughout the northern campaign, the TNA had no qualms in backing the Sinha Regiment veteran. Unfortunately, political parties represented in Parliament never bothered to raise TNA’s duplicity. Instead, all of them shamelessly and brazenly played politics with the issue, seeking petty political advantage at the expense of the armed forces. There hadn’t been a single instance of a war-winning country betraying its armed forces hitherto anywhere in the world. It was only the Maithripala Sirisena/Ranil Wickremesinghe govt. that achieved that dastardly act.

The JVP, though being not part of the Yahapalana Cabinet, never opposed the government’s move against the armed forces. However, the NPP’s victory in the North, perhaps would give an opportunity for President AKD, who is also the Defence Minister and Commander-in-Chief of the armed forces, to address the issue at hand afresh. President AKD retained the Defence portfolio when the new Cabinet of Ministers was sworn in last Monday.

The developing situation in the North may help post-war national reconciliation efforts. Successive governments deliberately allowed further deterioration of relations between the two communities by not taking apt remedial measures. Those who propagated lies were allowed to do so much to the disappointment of the armed forces. Parliament turned a blind eye even when the US and Australia et al denied visas to retired and serving officers and US imposed travel ban on the then Army Commander Gen. Shavendra Silva, the incumbent Chief of Defence Staff (CDS). Maj. General Chagie Gallage, now retired, is another victim of external reprisals.

Maaveerar Naal (Great Heroes’ day)

The Tamil Diaspora must have been quite surprised by the outcome of the general election. Some interested parties played down the importance of NPP victory in the North on the basis of low turnout of voters. It would be interesting to observe how the Diaspora and political parties here mark this year’s Maaveerar Naal. Commencing 1991, the LTTE used to celebrate Nov. 21-27 week as Great Heroes Week. During the period the group wielded power, the weeklong celebrations and activities received even international media attention.

This year, Maaveerar week is scheduled to commence on Nov 21 (tomorrow), the day the 10th Parliament meets. What would those elected from the NPP, ITAK and other parties do this year? Would interested parties seek to cause some unnecessary commotion in a bid to embarrass the government. Let us hope the government would handle the situation cautiously as opportunistic elements on both sides seek to exploit the developments. ITAK’s Sivagnanam Shritharan paid tribute to fallen Maaveerar at Kanagapuram, Kilinochchi.

The NPP’s unexpected victory in the north may compel not only Tamil Diaspora but Western countries, particularly Canada, to review their position.

Canada declared May 18 as Tamil Genocide Remembrance Day as Premier Justin Trudeau’s government sought to appease Canadian voters of Sri Lankan origin. Canada cannot under any circumstances ignore the Tamil vote received by the NPP as people discarded unsubstantiated war crimes allegations directed at the government, for the second time. Had the northern electorate believed the Army wantonly killed civilians on the Vanni east front in 2009, as alleged by the UN, they wouldn’t have voted for Fonseka. Perhaps, the people wanted the government to bring the war to an end at any cost. Having waged two terror campaigns in 1971 and 1987-1990, the JVP should be able to comprehend the need and the responsibility on the part of the government of the day to take whatever measures necessary to deal with the challenge.

The NPP was formed in 2019 just months ahead of the presidential election as the JVP realized it couldn’t push ahead on its own but needed wider public support. The NPP achieved that with ease within six years.

In August 2006, the then President Mahinda Rajapaksa went ahead with an-all-out campaign against the LTTE after failing to convince them to negotiate for a final settlement. President Rajapaksa had no option but to go on the offensive after the failed LTTE assassination attempts on the then Army Commander Lt. Gen. Fonseka (April 2006) and then Defence Secretary Gotabaya Rajapaksa (Oct. 2006). The TNA remained committed to the LTTE’s murderous cause until the very end.

A matter for serious concern

An unbelievably large number of voters skipped the general election. All political parties, including the NPP, should be concerned over the unprecedented deterioration of voter interest, especially after a thrilling presidential election brought AKD to power just six weeks ago. A substantial increase for the NPP from 5,634,915 votes (42.31 %) at the presidential to 6,863,186 (61.56%) at the general election just weeks later shouldn’t be allowed to divert attention to the massive drop in public interest. Well over half a million rejected votes, too, must worry all.

The NPP won 159 seats, including 18 National List slots, nine more than required for a 2/3 majority. At the presidential election 3,520,438 voters refrained from exercising their franchise. But that figure increased to 5,325,108 at the general election while the number of rejected votes, too, recorded a significant increase. According to the Election Commission, at the presidential poll, the number of rejected votes was 300,300 while the general election recorded 667,240 rejected votes.

What really caused such an increase in the number of rejected votes was when the number of polled votes dropped from 13,619,916 votes (79.46%) to 11,815,246 (68.93%)? In other words of the 17,140,354 people eligible to vote, a staggering percentage decided not to. Voter apathy is not healthy. Not healthy at all.

A rethinking on the part of the SJB and New Democratic Front (NDF/consisted of former SLPP lawmakers and UNP) is necessary as they couldn’t at least retain the number of votes received at the presidential election. SJB that polled 4,363,035 votes (32.76 %) at the presidential poll could muster only 1,968,716 (17.66%) at the general election, while NDF could secure 500,835 (4.49%) having polled 2,299,767 (17.27%) just weeks ago. The SJB and NDF ended up with 40 seats (including five NL slots) and five seats (including 2two NL slots) while the SLPP that won 145 seats at the 2020 general election had to be satisfied with three seats, including one NL slot.

Both Sajith Premadasa and Ranil Wickremesinghe should seek remedial measures before the EC announced PC and LG polls. Perhaps, divided groups have to unite under one banner either under SJB or UNP or face annihilation at the PC and LG polls. For Premadasa and Wickremesinghe time seemed to have run out.

The SLPP obtained 350,429 votes (3.14%) at the general election up from 342,781 (2.57 %) at the presidential election. For the SLPP a rapid recovery process will never be possible as its only NL member and leader of the minute group Namal Rajapaksa is likely to be the target of corruption investigations. The SLPP group consists of Namal Rajapaksa, newcomer Chanaka Sampath (Galle) and D.V. Chanaka (Hambantota).

Fifteen political parties represented the last Parliament. They were SLPP (145), SJB (54), ITAK (10), NPP (03), EPDP (02), AITC (02), TMVP (01), SLFP (01), MNA (01), TMTK (01) TMTK, ACMC (01), NC (01), SLMC (01), UNP (01) and OPPP (01). The new Parliament will be represented by 13 political parties and one independent group – namely NPP 159, SJB 40, ITAK 08, NDF 05, SLPP 03, SLMC 03, Sarvajana Balaya (NL), UNP (01), DTNA (01), ACTC (01), ACMC (01), Jaffna Ind. Group 157 (01) and SLLP (01).

Midweek Review

‘Ramayanizing’ Sri Lanka by Courtesy of SriLankan Airlines

Published

4 days ago

2024/11/20

Sahan Weerasooriya

Srilankan advertisement

(The author is on X as @sasmester)

SriLankan Airlines’ five-minute commercial promoting the so-called ‘Ramayana Trail’ in Sri Lanka is being accepted very naively as an enticing and heartwarming advertisement by Sri Lankan and Indian viewers across social media. Predictably, the video has also gone viral. It shows a young child being educated about aspects of the Ramayana legend by his grandmother, while zooming in on locations in Sri Lanka where local mythology has made associations with some narratives of the Ramayana. Beyond the rave reviews of the commercial in Sri Lanka and India, an astute observer would in fact see it as a very problematic rendition for one simple reason. That is, when viewed from the perspective that it is paid for by SriLankan Airlines, a government entity funded by local taxpayers, what is said and promoted, in effect, would be through the voice of the state and the government. Therefore, for instance, when the granny tells the child, “all the places in Ramayana are real. Today, we know Lanka as Sri Lanka”, in one careless and ill-thought-out fell swoop, SriLankan Airlines has given credence to belief as evidence, myth as history, fiction as fact, asserting Ramayana’s Lanka as present-day Sri Lanka when numerous Indian renditions of the story locate parts of Ravana’s Lanka well within contemporary India.

Admittedly, the commercial will certainly attract Indian tourists and pilgrims, particularly from the northern parts of the country. The question that comes to mind however is whether this is the only way to promote the trail? Many of my friends have already made the trip without the nudging of the new advert. The advert also begs the question, whether local sensitivities and cultural meanings linked to the Sanskrit epic were ever considered when it was conceptualised, or at any point even after in the process. More importantly, who gave the final seal of approval?

The hegemonic narrative in the commercial is what one might call a ‘North Indian Brahminic’ approach to the Ramayana, which erases other versions of the epic including the Ravana-centric myths in Sri Lanka itself. Unfortunately, it is this hegemonic narrative that has been making the rounds for some time in India with Rama as its protagonist and Ravana as the absolute villain, the all-evil-encompassing antagonist. In this rendition, it is no longer simply an ancient epic or a story of innocence and faith, but a contemporary political narrative with considerable cultural power, authority and reach, performed and used by the state itself. This narrative feeds directly and indirectly into the somewhat imperialist designs of certain contemporary Indian political forces so aptly encapsulated in the hegemonic political concept of Akhand Bharat. However, in real life, understandings of the Ramayana have never been this simple or linear.

The title of Prof A.K. Ramanujan’s seminal essay, ‘Three Hundred Ramayanas: Five Examples and Three Thoughts on Translation’ offers a clear indication into the many versions of the Ramayana and the complex narrative traditions of both India and lands beyond where aspects of the epic have become part of local myths, folktales or performance traditions. Interestingly, Prof Ramanujan’s essay was dropped from the Bachelor of Arts in History (Honours) degree programme at Delhi University in 2011 amidst considerable agitations lead by Akhil Bharatiya Vidyarthi Parishad, a right-wing students’ organization, precisely because its contents complicate the way in which the political narrative that is the Ramayana today is presented.

It is truly unfortunate that the narrative given prominence in the Sri Lankan Airlines advert stems from this dominant, parochialized and utterly politicized version of the Ramayana which sweepingly demonizes Ravana. This broad-brush demonization reaches its peak in India during Dussehra, the festival during which effigies of Ravana are burnt to symbolize the vanquishing of evil (Ravana) by good (Rama). However, interestingly, in many of India’s tribal areas, the narrative is closer to that in Sri Lanka, where Ravana is seen as a hero, and importantly as a source of knowledge and ethics. In 2017, in the Katol area in the State of Maharashtra, tribal people forced the local administration to stop the burning of Ravana effigies during Dussehra. In Nashik, also in Maharashtra, tribal folklore suggests that the area was part of Ravana’s kingdom and was governed by his sister Surpanakha along with her husband. This understanding of Ravana’s kingdom is nowhere near Sri Lanka as promoted by SriLankan Airlines. In some tribal Gond villages in Maharashtra, Ravana is worshiped as a god, clearly evident during Dussehra. He is also worshiped in many other locations including, Mandsaur and Ravangram in Madhya Pradesh; Bisrakh in Uttar Pradesh; Kangra in Himachal Pradesh; Mandya and Kolar in Karnataka, and Jodhpur in Rajasthan. Similar practices are seen in the tribal areas of Chhattisgarh, Jharkhand and West Bengal as well.

In Tamil Nadu in India’s south, there are many people who align themselves with ‘Dravidian’ ideologies, promoting Ravana as a politico-cultural icon. One source of motivation for this stems from the manner in which Ravana is eulogised for his valour in Kambaramayanam – the Tamil version of the Ramayana – even though here, too, the main premise of the hegemonic account is maintained. The more obvious source for this reverence is Ravana Kaaviyam written by Pulavar Kuzhandhai and published in 1946. It is a 20th century attempt to deconstruct the Ramayana based on the argument that the mainstream Ramayana was an attempt to establish the supremacy of the ‘Aryan race’ who lived in northern India, over the ‘Dravidians’ in the south. Here, Ravana is seen as a ‘Dravidian’ king, and in essence very similar to the Sinhala renditions of Ravana. In both these popular Sinhala and Tamil versions, he is presented as a noble king, epitomising justice, courage and compassion, and also a wise person and scholar. While categories such as ‘Dravidian’ and ‘Aryan’ as ethno-cultural references as opposed to linguistic references are not part of my academic vocabulary, the attempted deconstruction is nevertheless interesting as it also offers a glimpse into the manner in which 20th and 21st century hegemonic North Indian politics are understood by some sections in the country’s south.

What is evident is that a counterculture movement is currently mobilising tribal and Dalit communities in several Indian states such as the above to vindicate Ravana and ‘rescue’ him from the negative light in which he has been portrayed in the current dominant version of the Ramayana, the one SriLankan Airlines has blindly based their commercial on. Due to this blindness, these interesting and telling complexities and intriguing political and cultural references have no resonance whatsoever in the SriLankan Airlines advert.

I come again to the question posed at the beginning of this essay: is this the only way to do such a promotion funded by the Sri Lankan government? Cannot the state-funded national carrier attract Indian tourists and pilgrims by presenting the places the local tourism industry and Indian tour and pilgrimage operators want these travellers to visit by offering the local interpretation? After all, Sri Lanka does not have a performance tradition of the Ramayana and hardly any concrete memories of the epic and its numerous episodes as a specific text. Instead, fragments of these exist scattered on the landscape throughout the island as places where specific incidents related to the Ramayana had supposedly happened. These manifest through several local folk tales and myths where Ravana is ever present as a local hero and Rama is virtually absent except when contextually required. Moreover, some of these places refer to many other stories too, which have been historically more prominent locally than the Ramayana-related narratives. However, right now, the Ramayana ‘stories’ are given considerable local and national prominence as a rational economic decision taken by people in these areas in the interest of tourism which translates into simple commercial gain. This is understandable.

The question is, what prevented SriLankan Airlines from beginning its advert with the famed flying machine of Ravana known in Sinhala as dandu monaraya (and in India as Pushpaka Viman), often referred to in influential local interpretations as the first of its kind, and predating the Wright Brothers’ invention? Is it a lamentable lack of imagination and creativity, or sheer ignorance? After all, the logo of Air Lanka, the predecessor to SriLankan Airlines, found its genesis in this story, which continues to date in a different form. This way, potential tourists could have been shown the same locations referred to in the current advert, but viewed from the sky, as if one were flying in the dandu monaraya like Ravana may have done in mythical times. This would also be very similar to the way ancient Sri Lankan poets of the sandesha tradition described local landscapes and built environments from the point of view of a bird in flight taking a message to a king, a Buddhist monk or some other such personality. Salalihini Sandeshaya and Hansa Sandeshaya written in the 15th century during the Kotte Period come to mind.

In this manner, the core places in the ‘Ramayana Trail’ could have been flagged for tourist and pilgrim interest while maintaining a distinct sense of local culture and identity that SriLankan Airlines should ideally be marketing. This is not to make Indian tourists and pilgrims cast aside their own beliefs, narratives and interpretations when visiting Sri Lanka. That is their right and not in any doubt. The crux of the matter is, why would SriLankan Airlines be so north Indian and Brahminic, and willingly succumb to the dominant and exclusivist version of the Ramayana promoted by the Indian state and many ordinary people to the exclusion of all other narratives in India itself? By doing so, SriLankan Airlines is taking itself, the government, the state and by extension all of us Sri Lankans, right into the bosom of the Indian state’s cultural and political colonialism typified by the concept of ‘Akhand Bharat’ as noted earlier. If picked up by opposition forces in the politically polarised Sri Lankan society, the advertisement can become a political statement, which has the potential to create needless rifts within Sri Lanka itself.

But then again, one cannot expect these complexities to be understood by the decision makers at SriLankan Airlines who obviously are far removed from the local cultural terrain as well as existing cultural hegemonism emanating from across the Palk Strait. The national carrier, in its haste to soar, as well as absence of foresight and lack of enlightenment of local culture has imprisoned Sri Lanka in a hegemonic North Indian politico-cultural narrative. This is also a sign of lacking national pride despite constant and oftentimes annoying rhetoric. One can only hope, the Sri Lankan government will revisit how this was done in the first place and ensure this kind of culturally crude reductionism of our own traditions and folklore does not take place in the future in state-sponsored activities carried out with public funds.

I cannot but be reminded of a quote by Voltaire when reflecting on the manner in which politics of this kind flow, emerge, and reemerge in Sri Lanka while nothing is ever learned: “It is difficult to free fools from the chains they revere.”