Connect with us

News

ThirdShift wins Silver at Campaign of the Year Awards for second consecutive year

Published

on

Independent, Young & Trailblazing

ThirdShift, the Independent Media Agency of SHIFT, has done it once again, by winning the Silver award for Media Agency of the Year for the ‘Rest of South Asia’ category, at the recently concluded Campaign – Agency of the Year Awards for the second consecutive year.

It is important to note that this win is undoubtedly a remarkable feat for the ThirdShift team who worked tirelessly towards navigating through an extremely unpredictable year.

Bearing in mind that the Media Agency ventured into the competitive media landscape in Sri Lanka only a mere three years ago, being the recipient of such a distinguished title within a short span of time is truly a tremendous achievement, and one that warrants due recognition and high praise. While acknowledging this award, the CEO of ThirdShift, Prasanga Jayatunga delved into the success story of his agency and the reasons for its steady upward trajectory.

“We stepped into the media business landscape back in 2017. By that time, I had done my stint in the international media agency business and had been Leader, Mindshare & CEO of Media Factory. I was enriched by those experiences, and the idea of venturing out on my own had crossed my mind, specifically because I believed that I could tailor-make solutions and work with clients on Hand-Crafted Media Solutions”, he said.

“At the time this was just an idea. But, before long the opportunity came my way and I stepped out with the belief that the market needed an agency that would look beyond mere scheduling and planning. Looking back, I realised that it was a vacuum that existed, and I stepped in to fill it. But then, what I really wanted to focus on was to give my clients ROI beyond just reach and frequency. Perhaps the yearning to be creative within the Media business is what drove me to agree with the Managing Director and Chief Executive Officer of Shift, Chrishani Kotalawela and Sujeewa Samarasekera, when they invited me to join them and start ThirdShift”, he noted.

“Sujeewa & Chrishy were veterans of the industry but had never handled media, however, I took the opportunity that was given to me and went ahead with it. I didn’t think it all through. I decided and gave my word and it has been a rocking ride. It’s been a lot of hard work, sweat, tears and sleepless nights. But awards like this really reminded me that as a team, we have done justice to our Clients and Client Brands; the real reason behind this company’s success”, he added.

ThirdShift also bagged two Golds, one Silver and finalist awards at the coveted Effie Awards in 2019. While this achievement at the Effie’s is of great significance in itself, it must also be recognized that ThirdShift received one of this Silver award in the capacity of a Primary Agency considering that it is usually a Creative Agency that takes home such an award in addition to most Media Agencies being classified as Secondary Agencies.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Government assures University community of support to rebuild Peradeniya stronger and safer

Published

on

By

Prime Minister Dr. Harini Amarasuriya stated that the Government stands ready to support the University of Peradeniya in rebuilding stronger, safer, and more resilient than before. She made these remarks while visiting the University of Peradeniya on Sunday  (07), where she met with student representatives and Heads of Departments affected by the sudden floods that swept through the campus on 27 November.

The visit aimed to personally inspect the damage, which caused extensive harm to academic buildings, student facilities, and key infrastructure. University officials briefed the Prime Minister on the severity of the impact, highlighting significant losses to the Faculties of Management, Agriculture, and Veterinary Medicine, as well as the IT Centre, CDCE, gymnasium, swimming pool, and playgrounds.

The Prime Minister was also briefed on how the disaster disrupted both academic activities and the wellbeing of students and staff, including the loss of more than 110 computers, vital laboratory equipment, examination documents, and four central IT servers, with preliminary damage estimates exceeding Rs. 6 billion. She commended the swift evacuation of nearly 750 students from hostels located along the Mahaweli River and acknowledged the resilience shown by nearly 11,000 students who remained on campus during the crisis.

She expressed her appreciation to the Sri Lanka Army, the Disaster Management Centre, and local donors for providing food, water, and essential supplies at a time when access and communication were severely disrupted.

A joint engineering team has confirmed that university buildings remain structurally stable, although several require urgent repairs. With academic activities suspended until 15 December.

The Prime Minister discussed with the Vice Chancellor and emergency response teams the immediate steps required to restore normalcy and provide necessary support to students whose studies and daily routines have been significantly affected.

During these discussions, the Prime Minister issued a series of directives focusing on both immediate relief and long-term safety. These include restoring essential services such as water, electricity, and safe access pathways for students; accelerating the rehabilitation of heavily damaged faculties and laboratories; strengthening early warning systems for flood-prone areas; and implementing long-term mitigation measures such as riverbank protection, improved drainage, and the relocation of vulnerable facilities. She also directed the relevant agencies to fast-track government assistance, assuring the university community that the Government stands ready to help Peradeniya rebuild stronger, safer, and more resilient than before.

The meeting was attended by  Nalaka Kaluwewa, Secretary to the Ministry of Education, Higher Education and Vocational Education; Kandy District Parliamentarian Thanura Dissanayake, Professor Terrence Madhujith, Vice Chancellor of the University of Peradeniya; and Professor R. W. Pallegama, Deputy Vice Chancellor of the University of Peradeniya, along with Heads of Departments, officials, and student representatives of the University of Peradeniya.

 

[Prime minister’s media division]

Continue Reading

Latest News

Level III landslide early warnings issued to the Districts of Kandy, Kegalle, Kurunegala and Matale extended till 1600 hrs on Tuesday [09]

Published

on

By

The Level III RED landslide warnings issued to the districts of Kandy, Kegalle, Kurunegala and Matale by the landslide early warning center of the National Building Research Organisation [NBRO] have  been extended till 1600 hrs on 09th December 2025.

Accordingly,
The LEVEL III RED warnings issued to the Divisional Secretaries Divisions and surrounding areas of Hatharaliyadda, Yatinuwara, Ududumbara, Pathahewaheta, Medadumbara, Pasbage Korale, Deltota, Poojapitiya, Ganga Ihala Korale, Panvila, Gangawata Korale, Udapalatha, Harispattuwa, Kundasale, Minipe, Doluwa, Thumpane, Akurana, Udunuwara and Pathadumbara in the Kandy district, Kegalle, Galigamuwa, Mawanella, Bulathkohupitiya, Aranayaka, Yatiyanthota, Rambukkana and Warakapola in the Kegalle district, Mawathagama, Mallawapitiya and Rideegama in the Kurunegala district, and Naula, Wilgamuwa, Pallepola, Ambanganga Korale, Laggala Pallegama, Ukuwela, Rattota, Matale and Yatawatta in the Matale district have been extended.

In the meantime,

LEVEL II AMBER warnings have  been issued to the Divisional Secretaries Divisions and surrounding areas of Uva Paranagama, Meegahakivula, Badulla, Kandeketiya, Bandarawela, Soranathota, Hali_Ela, Ella, Lunugala, Welimada, Haputhale, Passara and Haldummulla in the Badulla district, Dehiowita, Ruwanwella and Deraniyagala in the Kegalle district, Alawwa and Polgahawela in the Kurunegala district, Ambagamuwa Korale, Hanguranketha, Mathurata, Norwood, Kothmale West, Nuwara Eliya, Thalawakele, Nildandahinna, Walapane and Kothmale East in the Nuwara Eliya district, and Kahawatta, Godakawela and Kolonne in the Ratnapura district.

LEVEL I YELLOW warnings have been issued to the Divisional Secretaries Divisions and surrounding areas of Yakkalamulla and Elpitiya in the Galle district, Attanagalla, Mirigama and Divulapitiya in the Gampaha district, Narammala in the Kurunegala district, and Eheliyagoda, Opanayake, Kalawana, Imbulpe, Kaltota, Kiriella, Kuruwita, Nivithigala, Ayagama, Pelmadulla, Balangoda, Elapatha and Ratnapura in the Ratnapura district

Continue Reading

Latest News

President chairs Nuwara Eliya District Special Coordinating Committee Meeting

Published

on

By

A special District Coordinating Committee meeting, convened to review the damage caused to the agricultural sector in the Nuwara Eliya District due to Cyclone Ditwah and to discuss the urgent measures required, was held this morning (08) at the Nuwara Eliya District Secretariat. The meeting was chaired by President Anura Kumara Dissanayake, with the participation of the relevant responsible officials.

Due to adverse weather conditions, 1,421 hectares of vegetable cultivation in the Nuwara Eliya District has been damaged. President Anura Kumara Dissanayake instructed the relevant officials to take the necessary measures to provide compensation to farmers without delay.

Officials stated that although there has been crop damage, the reduction in the vegetable harvest in the Nuwara Eliya District would be around 25%. They added that Nuwara Eliya district would be able to meet the daily demand, but a decrease in the daily demand has been observed.

Officials further pointed out to the President that the reason for this decline is the spread of false information claiming a vegetable shortage in the Nuwara Eliya District and that prices have excessively increased.

Continue Reading

Trending