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ThirdShift wins Silver at Campaign of the Year Awards for second consecutive year

Published

5 years ago

2020/12/13

Independent, Young & Trailblazing

ThirdShift, the Independent Media Agency of SHIFT, has done it once again, by winning the Silver award for Media Agency of the Year for the ‘Rest of South Asia’ category, at the recently concluded Campaign – Agency of the Year Awards for the second consecutive year.

It is important to note that this win is undoubtedly a remarkable feat for the ThirdShift team who worked tirelessly towards navigating through an extremely unpredictable year.

Bearing in mind that the Media Agency ventured into the competitive media landscape in Sri Lanka only a mere three years ago, being the recipient of such a distinguished title within a short span of time is truly a tremendous achievement, and one that warrants due recognition and high praise. While acknowledging this award, the CEO of ThirdShift, Prasanga Jayatunga delved into the success story of his agency and the reasons for its steady upward trajectory.

“We stepped into the media business landscape back in 2017. By that time, I had done my stint in the international media agency business and had been Leader, Mindshare & CEO of Media Factory. I was enriched by those experiences, and the idea of venturing out on my own had crossed my mind, specifically because I believed that I could tailor-make solutions and work with clients on Hand-Crafted Media Solutions”, he said.

“At the time this was just an idea. But, before long the opportunity came my way and I stepped out with the belief that the market needed an agency that would look beyond mere scheduling and planning. Looking back, I realised that it was a vacuum that existed, and I stepped in to fill it. But then, what I really wanted to focus on was to give my clients ROI beyond just reach and frequency. Perhaps the yearning to be creative within the Media business is what drove me to agree with the Managing Director and Chief Executive Officer of Shift, Chrishani Kotalawela and Sujeewa Samarasekera, when they invited me to join them and start ThirdShift”, he noted.

“Sujeewa & Chrishy were veterans of the industry but had never handled media, however, I took the opportunity that was given to me and went ahead with it. I didn’t think it all through. I decided and gave my word and it has been a rocking ride. It’s been a lot of hard work, sweat, tears and sleepless nights. But awards like this really reminded me that as a team, we have done justice to our Clients and Client Brands; the real reason behind this company’s success”, he added.

ThirdShift also bagged two Golds, one Silver and finalist awards at the coveted Effie Awards in 2019. While this achievement at the Effie’s is of great significance in itself, it must also be recognized that ThirdShift received one of this Silver award in the capacity of a Primary Agency considering that it is usually a Creative Agency that takes home such an award in addition to most Media Agencies being classified as Secondary Agencies.

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Maldivian President plants a sapling to mark 60 years of Sri Lanka–Maldives Diplomatic Relations

Published

4 hours ago

2026/05/4

Priyan

President of the Maldives, Dr Mohamed Muizzu, who is on a State Visit to Sri Lanka at the invitation of President Anura Kumara Dissanayake, planted a sapling this afternoon (04) at Viharamahadevi Park in Colombo to commemorate 60 years of diplomatic relations between Sri Lanka and the Maldives.

Upon arrival at the Viharamahadevi Park in Colombo, President Dr Mohamed Muizzu was warmly received by President Anura Kumara Dissanayake. Children lined both sides of the pathway holding the national flags of the two countries and paid tribute to the visiting Maldivian President.

Among those present at the occasion were Deputy Speaker Rizvi Salih, Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath and the Mayor of Colombo, Vraie Cally Balthazaar, along with several other dignitaries.

[President’s Media Division (PMD)]

News

Sri Lanka and Maldives strengthen ties with productive bilateral talks

Published

4 hours ago

2026/05/4

Priyan

Following the bilateral meeting between President Anura Kumara Dissanayake and President Dr. Mohamed Muizzu of the Maldives, who is currently on a State visit to Sri Lanka, official-level bilateral discussions between the delegations of the two countries were held this morning (04) at the Presidential Secretariat.

The discussions commenced after the formal welcome ceremony accorded to President Dr. Mohamed Muizzu earlier this morning within the Presidential Secretariat premises.

Extending a warm welcome to the Maldivian President, President Anura Kumara Dissanayake expressed his appreciation for accepting the invitation to visit Sri Lanka.

President Dissanayake noted that President Muizzu’s visit, taking place as the two nations mark 61 years of diplomatic relations, reflects the strong partnership, mutual trust and longstanding friendship between Sri Lanka and the Maldives. The President further expressed confidence that the visit would mark a new phase in bilateral relations.

The two leaders engaged in extensive discussions on ways to further expand and diversify multifaceted cooperation, including economic, cultural and social ties, in a manner that delivers mutual benefits to the people of both countries.

Key areas of focus included tourism promotion, educational cooperation, youth and sports development, challenges faced by both nations in the fisheries sector within the Indian Ocean region, education and vocational training, as well as defence training and broader security cooperation.

Representing the Government of Sri Lanka were Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath, Minister of Labour and Deputy Minister of Finance and Planning, Anil Jayantha Fernando, Minister of Science and Technology, Krishantha Abeysena; Deputy Speaker Rizvie Salih, Secretary to the President, Dr. Nandika Sanath Kumanayake, Secretary to the Ministry of Defence, Air Vice Marshal Sampath Thuyacontha (Retired), Additional Secretary to the Ministry of Foreign Affairs (covering Europe, North America, East Asia and Oceania, Southeast Asia and Central Asia, South Asia, the Middle East and Legal Affairs) M. R. K. Lenagala, Sri Lanka’s High Commissioner to the Maldives, Mohamed Rizvi Hassan and Director (South Asia and SAARC) of the Ministry of Foreign Affairs, Foreign Employment and Tourism, Mahesha Jayawardena.

The Maldivian delegation included Minister of Foreign Affairs Iruthisham Adam, Minister of Economic Development and Trade, Mohamed Saeed, Minister of Fisheries, Agriculture and Marine Resources, Ahmed Shiyam, Minister of Homeland Security and Technology, Ali Ihusaan, Chief of Staff to the President, Abdulla Fayaz, Principal Secretary to the President on Foreign Relations, Mohamed Naseer; Chief Government Spokesperson, Mohamed Hussain Shareef, High Commissioner of the Maldives to Sri Lanka,Masood Imad; Minister of State for Foreign Affairs and Chief of Protocol , Mohamed Shahudy, Deputy Minister at the President’s Office, Mr Mohamed Hassaan and Minister Counsellor at the Maldives High Commission in Sri Lanka, Mr. Ismail Mamdhooh.

[President’s Media Division (PMD)]

News

Maldives and Sri Lanka exchange seven MOUs

Published

4 hours ago

2026/05/4

Priyan

Seven Memoranda of Understanding (MoUs), signed across several sectors between the Maldives and Sri Lanka, were formally exchanged this morning (04) at the Presidential Secretariat in the presence of President Anura Kumara Dissanayake and President Dr. Mohamed Muizzu of the Maldives.

Marking a new chapter in Maldives–Sri Lanka relations, the MoUs cover cooperation in the fields of health, sports, tourism, education and defence.

Accordingly:

1. MoU on Tourism Cooperation between the Democratic Socialist Republic of Sri Lanka and the Republic of Maldives was exchanged by Maldives Minister of Foreign Affairs, Ms Iruthisham Adam and Sri Lanka’s Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath.

2. MoU on Archiving Cooperation between the Department of National Archives of Sri Lanka and the National Archives of the Maldives was exchanged by Maldives Minister of Foreign Affairs, Ms Iruthisham Adam and Sri Lanka’s Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath.

3. MoU on Training and Professional Development of Teachers and School Leaders between the Ministry of Education, Higher Education and Skills Development of the Maldives and the Ministry of Education, Higher Education and Vocational Education of Sri Lanka was exchanged by Maldives Minister of Foreign Affairs, Ms Iruthisham Adam and Sri Lanka’s Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath.

4. MoU on Sports and Youth Development Cooperation between the Republic of Maldives and the Democratic Socialist Republic of Sri Lanka was exchanged by Maldives Minister of Foreign Affairs, Ms Iruthisham Adam and Sri Lanka’s Minister of Youth Affairs and Sports, Sunil Kumara Gamage.

5. MoU on Defence Cooperation between the National Counter Terrorism Centre of the Maldives and the Ministry of Defence of Sri Lanka was exchanged by the Maldives High Commissioner to Sri Lanka, Masood Imad, and the Secretary to the Ministry of Defence, Air Vice Marshal Sampath Thuyacontha (Retired).

6. MoU between the Ministry of Defence and National Service of the Maldives and General Sir John Kotelawala Defence University of Sri Lanka was exchanged by the Maldives High Commissioner to Sri Lanka, Masood Imad and the Vice Chancellor of General Sir John Kotelawala Defence University, Rear Admiral Dammika Kumara.

7. MoU on Academic Cooperation between the University of Colombo of Sri Lanka and the Ministry of Health, Family and Welfare of the Maldives was exchanged by Maldives High Commissioner to Sri Lanka, Masood Imad and the Vice Chancellor of the University of Colombo, Professor Indika Mahesh Karunathilake.

The state visit of President Dr Mohamed Muizzu, undertaken at the invitation of President Anura Kumara Dissanayake, aims to further strengthen economic, cultural and social ties between the two countries, while enhancing their multifaceted partnership.

Cabinet Ministers, government officials and members of the Maldivian delegation, representing both Sri Lanka and the Maldives, were present at the occasion.

[President’s Media Division]