News
ThirdShift wins Silver at Campaign of the Year Awards for second consecutive year
Independent, Young & Trailblazing
ThirdShift, the Independent Media Agency of SHIFT, has done it once again, by winning the Silver award for Media Agency of the Year for the ‘Rest of South Asia’ category, at the recently concluded Campaign – Agency of the Year Awards for the second consecutive year.
It is important to note that this win is undoubtedly a remarkable feat for the ThirdShift team who worked tirelessly towards navigating through an extremely unpredictable year.
Bearing in mind that the Media Agency ventured into the competitive media landscape in Sri Lanka only a mere three years ago, being the recipient of such a distinguished title within a short span of time is truly a tremendous achievement, and one that warrants due recognition and high praise. While acknowledging this award, the CEO of ThirdShift, Prasanga Jayatunga delved into the success story of his agency and the reasons for its steady upward trajectory.
“We stepped into the media business landscape back in 2017. By that time, I had done my stint in the international media agency business and had been Leader, Mindshare & CEO of Media Factory. I was enriched by those experiences, and the idea of venturing out on my own had crossed my mind, specifically because I believed that I could tailor-make solutions and work with clients on Hand-Crafted Media Solutions”, he said.
“At the time this was just an idea. But, before long the opportunity came my way and I stepped out with the belief that the market needed an agency that would look beyond mere scheduling and planning. Looking back, I realised that it was a vacuum that existed, and I stepped in to fill it. But then, what I really wanted to focus on was to give my clients ROI beyond just reach and frequency. Perhaps the yearning to be creative within the Media business is what drove me to agree with the Managing Director and Chief Executive Officer of Shift, Chrishani Kotalawela and Sujeewa Samarasekera, when they invited me to join them and start ThirdShift”, he noted.
“Sujeewa & Chrishy were veterans of the industry but had never handled media, however, I took the opportunity that was given to me and went ahead with it. I didn’t think it all through. I decided and gave my word and it has been a rocking ride. It’s been a lot of hard work, sweat, tears and sleepless nights. But awards like this really reminded me that as a team, we have done justice to our Clients and Client Brands; the real reason behind this company’s success”, he added.
ThirdShift also bagged two Golds, one Silver and finalist awards at the coveted Effie Awards in 2019. While this achievement at the Effie’s is of great significance in itself, it must also be recognized that ThirdShift received one of this Silver award in the capacity of a Primary Agency considering that it is usually a Creative Agency that takes home such an award in addition to most Media Agencies being classified as Secondary Agencies.
News
President meets with Department of Prisons Officials
President Anura Kumara Dissanayake met with the officers of the Department of Prisons, including Superintendents of Prisons, Jailers and other officials, on Friday (17) afternoon at the Presidential Secretariat.
Extensive discussions focused on the challenges currently faced by the prison system and the urgent measures required to address them.
Special attention was also given to the recent incident at the Negombo Prison, with lengthy discussions held on the steps needed to prevent similar incidents from occurring in the future.
The meeting also addressed the challenges faced by prison officers and matters relating to their welfare.
The officials noted that this was the first opportunity they had been given to discuss their concerns directly with the President and expressed their appreciation for the opportunity.
Minister of Justice and National Integration Harshana Nanayakkara, Minister of Labour and Deputy Minister of Finance and Planning Anil Jayantha Fernando, Senior Additional Secretary to the President Roshan Gamage, Secretary to the Ministry of Justice and National Integration Ayesha Jinasena, Commissioner General of Prisons Prasad Hemantha Kumara, Commissioner of Prisons (Rehabilitation) S.K. Pallethanna, Commissioner of Prisons (Operation/ Intelligence) A.C. Gajanayake, along with a number of other officials of the Department of Prisons, were present at the meeting.
(PMD)
News
Prioritize Vocational Education in future Education Planning – President
President Anura Kumara Dissanayake emphasised that greater priority must be given to strengthening Sri Lanka’s vocational education sector in parallel with the country’s ongoing education reforms, stating that the Government is prepared to allocate the necessary funding through the 2027 Budget.
The President made these remarks on Friday (17) during a meeting at the Presidential Secretariat to review the progress of projects implemented under the 2026 Budget allocations for the Ministry of Education, Higher Education and Vocational Education and to discuss the Ministry’s funding requirements ahead of the 2027 Budget.
A total allocation of Rs. 303 billion has been made to the Ministry under the 2026 Budget, comprising Rs. 160 billion for general education, Rs. 122 billion for higher education and Rs. 20 billion for vocational education.
The meeting reviewed the implementation of projects funded under these allocations, future plans and the Ministry’s funding requirements for the coming year. The President stressed that budget allocations should not be spent merely because they have been provided, but should instead be utilised in line with national priorities and identified needs.
Officials noted that the largest-ever capital allocation of Rs. 8 billion had been provided this year for vocational education. They also reported that 57,959 students had been enrolled during the first two quarters of the year across 310 Government vocational training institutions.
Particular attention was given to increasing the annual intake of students into vocational education institutions. Discussions also covered the allocation of a permanent site for the Ocean University, the gradual increase in student admissions to the University of Vocational Technology from next year and measures to expand both the number and quality of University Colleges across the country, enabling students in the regions to access technical degree and diploma programmes more easily.
The meeting also focused on programmes implemented under the general education sector. The President stressed that projects financed through foreign assistance should not become an unnecessary debt burden on the country, but should instead be undertaken only where they are aligned with Sri Lanka’s education policies and genuine national requirements.
Attention was also directed towards welfare programmes for schoolchildren. The President instructed that priorities be established to ensure that benefits reach those who genuinely require them based on the effectiveness of each programme. The President further noted that the President’s Fund remains ready to support scholarship programmes and instructed officials to prepare and submit proposals outlining such funding requirements.
The meeting also held extensive discussions on increasing the monthly financial assistance provided to students with special educational needs from 2026 onwards, as well as raising the allowances paid to student teachers at the National Colleges of Education.
Officials also briefed the President on issues relating to the existing student insurance scheme.
Discussions further focused on plans to invest Rs. 382 billion in the education sector during the 2027–2031 period to support its continued development. Particular attention was given to the proposed Digital Transformation Project, which forms part of this investment programme.
It was also noted that work has commenced on the rehabilitation of 20 schools and National Colleges of Education damaged by Cyclone Ditwah, with Rs. 1.9 billion allocated for the programme.
The meeting also agreed that teacher shortages, vacancies among non-academic staff and salary anomalies within the education sector should be addressed through a coordinated approach across the public sector. It was further agreed that a special commission would be tasked with recommending permanent solutions to these issues.
Prime Minister and Minister of Education, Higher Education and Vocational Education Dr. Harini Amarasuriya; Minister of Labour and Deputy Minister of Finance and Planning Dr. Anil Jayantha Fernando; Deputy Minister of Vocational Education Nalin Hewage; Secretary to the President Dr. Nandika Sanath Kumanayake; Chief of Staff to the President Prabath Chandrakeerthi; Senior Additional Secretaries to the President Russel Aponsu and Kapila Janaka Bandara; Secretary to the Ministry of Finance, Planning and Economic Development Dr. Harshana Suriyapperuma; Secretary to the Ministry of Education, Higher Education and Vocational Education Nalaka Kaluwewa; together with officials from the Ministry of Finance, Planning and Economic Development and the Ministry of Education, Higher Education and Vocational Education, were also present at the meeting.
(PMD)
News
Navy brings fisherman in distress off Pothuvil, ashore
The Sri Lanka Navy rescued a fisherman from a local fishing trawler that encountered distress due to adverse weather conditions off the eastern coast of Sri Lanka.
The rescue operation took place on 17 July 2026, approximately 15 nautical miles off Pothuvil. The operation was launched following information received by the Maritime Rescue Coordination Centre (MRCC) Colombo.
In response, the Sri Lanka Navy deployed the Offshore Patrol Vessel SLNS Vijayabahu along with additional craft to conduct a search operation in the designated sea area, where they successfully located the distressed fisherman.
Following the rescue, the individual was brought aboard SLNS Vijayabahu, where naval personnel administered preliminary first aid. He was subsequently brought to the mainland and rushed for further medical attention.
Meanwhile, the Navy, along with the coordination of MRCC Colombo, remains constantly prepared to swiftly respond to the eventualities faced by maritime and fishing communities operating within the island’s Search and Rescue Region (SRR).

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