Features
The Sick Man of Europe
By Michael Patrick O’Leary
According to The Economist, “Britain has endured a grim decade during which perhaps a quarter of a million people died younger than expected.”
Declining Life Expectancy
Between 1980 and 2011 life expectancy in the UK rose at a steady pace of nearly three months every year. After 2011, the rise slowed. If Britain’s life-expectancy gains continued as the long-term trend, then life expectancy in 2022 would have been 2.2 years longer than it actually was. Those 26 months represent around 700,000 additional people that have died sooner than might have been expected in the early 2010s.
Academics from the University of Oxford and the London School of Hygiene and Tropical Medicine examined global life expectancy ratings between 1952 and 2021. In a league table of life expectancy, 70 years ago, the UK ranked seventh in the world, following closely behind Norway, Sweden, and Denmark. Now, the UK performs worse than all G7 countries except the US.
The UK dropped from seventh place to 29th in global life-expectancy rankings. Life expectancy for males in the UK between 2018 and 2020 was 79, for females 82.9. Norway’s life expectancy is 80.9 years for men and 84.4 years for women. The number in Sweden was 83.18 years, marking a 0.18 per cent increase from 2021. Seventy years ago, Britons had longer life expectancy than anywhere in the G7. Now people in France, Germany, Italy, Canada and Japan live longer than Britons. Ireland also has higher life expectancy than the UK. Japan has the highest life expectancy at birth – 85 years. (Although , Monaco is at the top of the UN’s league table with 87 median).
The Economist
says, “something has gone badly wrong in the past decade, and large numbers of Britons have lived shorter lives as a result. That raises two big questions. How much of this is specific to Britain? And why?” This is not just because places such as South Korea, Taiwan, Hong Kong and Macau have got richer. The pandemic cannot be blamed for a quarter of a million early deaths since 2011. Britain had already slipped in the ranking before Covid-19 hit and has since returned to its pre-pandemic trajectory. More middle-aged and younger people are dying than otherwise would have. Girls born in 2020 are now expected to die 4.8 years earlier than was expected in 2012, and boys, 4.5 years earlier.
Variations
Analysis by the Health Foundation shows that, compared to life expectancy overall in OECD countries in 2018, only Mexico is lower than the UK. Women in the poorest 10% of areas in England can expect to live on average 78.7 years – significantly below the average of 83.2 years for the whole of England and less than the overall life expectancy for women in countries including Colombia (79.8 years), Latvia (79.7 years) and Hungary (79.6 years).
The shocking thing is that the decline in life expectancy is not evenly spread over the UK. As The Economist put it: “the uncomfortable truth is that the 250,000 do not die in places like the London borough of Westminster (where life expectancy surpasses that in the Swiss canton of Geneva). They die in poorer towns and cities.” Glasgow has the lowest life expectancy in the UK. According to the National Records of Scotland, life expectancy in Glasgow was 78.3 years for females and 73.1 years for males. At the national level, Scotland’s life expectancy was the lowest among UK countries at 76.8 years for males and 81.0 for females.
Life expectancy is 18 years higher for men in the richest part of Kensington (92) than it is in New Cross Gate (74), a poor part of London only six miles to the east. Even within the Borough of Kensington and Chelsea itself there are wide variations in socio-economic circumstances. An area best known for royal and Russian oligarch and Saudi residents (or non-resident owners ) also has pockets, particularly in the north end of the borough, of severe deprivation. The lowest life expectancy in Greater London for both men (77.0 years) and women (81.7 years) is found in Barking and Dagenham.
Healthy life expectancy means the average number of years that a person can expect to live in “full health” by taking into account years lived in less than full health due to disease and/or injury. The Healthy Life Years indicator, also known as disability-free life expectancy or Sullivan’s Index, is a European structural indicator computed by Eurostat. Healthy life expectancy for men in Tower Hamlets is 65.3 years whereas for women it is only 57.8 years.
Poverty
Severe socio-economic deprivation tends to lead to poor health. Poverty is damaging to health in many ways — through mental illness, a lack of education about nutrition and healthy ways of living and inadequate housing. Awaab Ishak was a two-year-old who died because of the fungal mould in the flat in which his family lived.
I spent a year in the UK, after becoming an exile 25 years ago. One can see every day on the streets how unhealthy so many people are. So many people look shabby, downtrodden and depressed. The most striking thing is how many grossly obese people are walking (with difficulty) the streets. Some of them are in wheelchairs. One sees a lot of wheelchairs. Obesity is one league table on which Britain ranks highly, beating all other Europeans except the Maltesers. Obesity used to be a sign of affluence, now it is a disease of poverty. Around one in every four adults and around one in every five children aged 10 in the UK are overweight. The prevalence of reception-aged children living with obesity in 2021-22 was highest in the North East (11.4%) and the West Midlands (11.3%). It was lowest in the South East (8.7%), South West (8.9%) and East of England (9.2%).

Politics of Poor Health
From the 1940s to 2010 the state pension age was 60 for women and 65 for men. Since then, the pension age for women has been equalized with men’s, and both raised to 66. Two further increases are due to follow: to 67 by 2027, and to 68 in 2046. The government was hoping it could bring that second date forward in order to improve its fiscal position. Raising the pension
age has caused riots on the streets of France. Tory MPs have urged a delay, arguing that ordinary voters would resent having to work longer at a time when the government has just relaxed tax rules on pensions for the wealthy.
One senior Tory MP warned of the “critical juxtaposition” of scrapping the £1mn lifetime allowance for pension savings while asking ordinary voters to work until 68 for a not very generous state pension. Prime Minister Rishi Sunak has released his tax returns. They show that he has made large sums outside politics and only paid tax at a rate of 22%.
Many people, including myself, have written about the downsides of economic growth. Whatever about all that, those who are supposed to be running the UK are pinning all their hopes on economic growth without having any clear plan about how to achieve it. Liz Truss was toppled by her madcap schemes to boost growth. All she did was give more money to the already rich. Hunt and Sunak seem more sensible but in reality are just mouthing optimistic platitudes.
The British malaise goes back a long way and Johnson, Truss, Kwarteng, Sunak and Hunt have done nothing but kick problems into the long grass hoping that they will solve themselves. In The Atlantic, Derek Thompson pithily summarizes the UK today: “Britain is pretty poor for a rich place. UK living standards and wages have fallen significantly behind those of Western Europe. By some measures, in fact, real wages in the UK are lower than they were 15 years ago and will likely be even lower next year.”
Thompson continues: “In the past 30 years, the British economy chose finance over industry, Britain’s government chose austerity over investment, and British voters chose a closed and poorer economy over an open and richer one. The predictable results are falling wages and stunningly low productivity growth.” Another pithy summary from Thompson: “The UK is now an object lesson for other countries dealing with a dark triad of de-industrialization, de-growth, and denigration of foreigners.”
Austerity was the Cameron (remember him coming to Sri Lanka telling us how to run our country?) government’s response to the 2008 global financial crisis. That meant cutting public services even further which means there is less support for poor people to care for elderly and sick people. Brexit was supposed to bring an extra £350 million to the NHS every week. That was a lie. Brexit brought staff shortages to the NHS as foreign workers were made unwelcome. There are food shortages today because there are no foreign seasonal workers to pick the crops and no foreign HGV drivers to deliver to the supermarkets. Imports and exports of food are stymied by hellish bureaucracy.
NHS
The days have probably gone when the NHS was revered. A study of 37.5 million patients in 2018 suffering four different sorts of cancer showed that British cancer survival rates were worse, not just than EU neighbours, but worse even than China’s. China’s breast cancer survival rate is about the same as Britain’s, its prostate cancer survival rate is worse and its lung and stomach cancer survival rates are better. China is a country in which only half of doctors have university degrees.
Municipal Heroes
Most improvements in infant mortality and life expectancy in Britain came not as a result of experiments on animals or investment by drug companies but because of public health measures implemented by local government. Successive Conservative governments have cut public spending, starving local authorities of funds to give social support to local communities. Improvements in nutrition, hygiene, housing, sanitation, control of infectious diseases and other public health measures historically reduced mortality rates. Very old people were rare 100 years ago. Less than one in 150 people was aged 80 and over in the 1920s. By 1920, life expectancy was 56 years for males and 59 years for females. Males born in 1841 could expect to live to only 40.2 years and females to 42.3 years, mainly because of high mortality rates in infancy and childhood.
The Great Stink of London
by Stephen Halliday is a fascinating read. It recounts how civil engineer Joseph Bazalgette built London’s first sewer network (still in use today), which helped to wipe out cholera in the capital. The summer of 1858 was particularly hot and humid. For centuries, the Thames had been the city’s main thoroughfare as well as a dumping ground for human, animal and industrial waste. London’s population more than doubled between 1800 and 1850, making it by far the largest in the world. By 1858, the stench overwhelmed Parliament and the politicians decided to do something about it. Bazalgette produced a network of 82 miles of new sewers, great subterranean boulevards that in places were larger than the underground train tunnels then under construction.
In 2023, Britain’s rivers are again full of shit plus a lot of chemicals and microplastics that were unknown in Bazalgette’s time. Untreated sewage released by privatized water companies is responsible for 35% of the pollution of British rivers. Pollution by water companies is particularly high in the south and southwest of England. Excessive use of fertilizer and pesticides in agriculture is responsible for 40% of river pollution. Run-off from roads and towns which contains pollutants such as oil is responsible for 18%.
Professor Steve Ormerod, an ecologist at Cardiff University, warns of other threats. He says: “We need to understand the risks which come with emerging pollutants – pharmaceuticals, microplastics. We don’t know, at this stage how big a problem they’re going to be.” The Environment Agency says, “people in deprived and heavily populated urban areas were more likely to live within 600m of a river with poor chemical or biological quality”.
The Environmental Audit Committee’s inquiry uncovered “multiple failures in the monitoring, governance and enforcement on water quality,” carried out by England’s Environment Agency. Since 1993, the number of water quality samples taken annually by the Environment Agency and Natural Resources Wales has dropped by 57%, which the committee says is a result of budget cuts.
On Wednesday March 17, 2023, the Chancellor of the Exchequer, Jeremy Hunt, presented his budget to the House of Commons, a budget that needed to restore economic health to the UK after the disastrous budget of his predecessor Kwasi Kwarteng. Economic health is an important factor in the physical health of the people of Britain. The physical health of the population in turn affects the health of the economy. Disturbing statistics are emerging which indicate that the health of people living in the UK is declining. A relative worsening of population health has historically been an early sign of severe political and economic problems. The crisis is here for the UK, the sick man of Europe.
Features
Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system
Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura
Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.
At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.
Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?
Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.
We cannot solve a system by fixing its parts in isolation
Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.
A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.
For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.
From a “rice crop” to a “rice system”
The first step is to stop looking at rice simply as something that is grown in a paddy field.
The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.
And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.
Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.
The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”
That requires us to see the connections.
The missing ingredient: reliable, real-time information
There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.
How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.
Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.
The deeper problems cannot be ignored
A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.
From crisis management to systems governance
Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.
Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.
This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.
We need an implementation roadmap, not another report
There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.
A national opportunity
The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.
The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:
What is it about the way our rice system is structured and governed that continually produces these crises?
That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.
Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.
It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.
Features
This curse of partisan politics in Sri Lanka
78 Years of Demagoguery, Not Democracy
by Brigadier Ranjan de Silva
rpcdesilva@gmail.com
On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.
What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.
Defining the Curse:
The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.
78 Years of Evidence:
The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.
2005-2014:
Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:
Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.
When the institution serves the party, the citizen gets leftovers.
Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”
Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.
Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.
The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.
Breaking the Curse:
Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.
In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.
Features
Developing markets for fruits, vegetables and flowers in the Gulf
Export diversification – Missing the wood for the trees – Part II
by Gomi Senadhira
Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.
Developing Markets for Agricultural Products
At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.
From cane baskets to cardboard boxes
Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.
By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.
Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.
Export of Fresh Vegetables by Sea
Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.
Floriculture
During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.
From village to global markets
As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.
Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)
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