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THE HISTORY OF COLOMBO

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By AN OCTOGENERIAN

A few years ago there was a series of articles in which the residents of Colombo were referred to as ‘Colombians.’ This inspired this writer to trace the history of Colombo and the derivation of its name.

It is reasonable to assume that the history of this city commenced from as early as the eighth century when traders from such diverse and distant countries as Arabia, China and Rome sailed into the harbor to barter their products in exchange for spices, specially cinnamon, for which our island –known to them as ‘Serendib’ had gained a world wide reputation.

Much later in 1344 the renowned Moroccan traveler Ibin Batuta had visited the island and referred to Colombo as Kalanbu. However from that year onward there have been conflicting interpretations of the manner by which ‘Colombo’ had got its name.

Firstly in 1505 when the Portuguese fleet had been blown by adverse winds and had drifted into the harbor they named the adjoining city as Colombo. This name had been derived from the ancient Sinhala term ‘Kolon Thota,’ which meant the port on the river Kelani. The second interpretation is that the name of the city had been derived from the Sinhala term ‘Kola Amba Thota’ which meant the harbor near which grew mango- (‘Amba’) trees which had plenty of leaves – (‘Kola’). A similar observation had been made by Robert Knox in his book titled ‘ A Historical Relation of Ceylon’ which was published in 1681.

Most readers would be aware that Robert Knox was no stranger to this island, having been held as a captive for 20 years by the king of the Kandyan Kingdom – Rajasinghe II who ruled from 1629 – 1687. Yet another interpretation is associated with the renowned explorer and navigator, Christopher Colombus whose name in Italian was Christoforo Colombo. Since he was married to a Portuguese and had lived in Lisbon for several years, his Portuguese connection was the most likely reason for this city to be named in his honor.

The Portuguese after having arrived in Colombo sent a delegation to meet King Vira Parakramabahu VIII (1484 to 1518 ) who reigned over the Kingdom of Kotte which during that period included the city of Colombo were cordially received in audience with the King. The Portuguese who were determined to consolidate their position in Colombo took the opportunity to obtain the permission of King Vira Parakramabahu to build a fort in Colombo.

Their first fort was constructed in 1518 and named ‘Santa Barbara.’ This was abandoned in 1524 and a new fort built on the same site in 1554. Archaeologists have identified this site as having been located between the present Colombo harbor and the Beira lake.

The history of Colombo continues by referring to the churches they built. The first of the many Roman Catholic churches built by the Portuguese was named ‘Nossa Senhora Milagres’ which meant Our Lady of Miracles. It is where the present Anglican church of St Paul’s is located in Milagiriya. The name Milagiriya having been derived from the Sinhalised form of the Portuguese word ‘milagre’ which meant miracle.

Along Ginthupitiya street there is another building of historical significance. This is the 19th century built Sri Siva Subramania Swamy Kovil dedicated to Lord Muruga also referred to as the God of Kataragama, which can be seen even today. It is also recorded that many years ago Ginthupitiya, was named as ‘ San Thome Pitiya,’ because many Christians believed that St Thomas the Apostle had visited this site and preached to the people. However it must be emphasized that there is no authenticated evidence that St Thomas had ever visited Ginthupitiya/San Thome Pitiya.

The Dutch who arrived in the island in 1640 made Colombo their stronghold, referring to it as their Operational Centre. Not being Roman Catholics but Protestants they did not want to be outdone by the Portuguese who had, as mentioned earlier, built many churches. For this reason they decided to build their own churches in accordance with their faith.

The best known Dutch church is the Wolvendaal Church, which they referred to as Wolvendaalse Kirk, which even today is a place of worship for the Non- Roman Catholics. Another edifice built by them was the Dutch Hospital which is considered to be one of the oldest buildings in Colombo Fort. It has now been converted to be an imposing and impressionable shopping arcade and a popular dining rendezvous.

The British who defeated the Dutch made Colombo their main city but went further by establishing it as the island’s capital. At the risk of striking a sad and somber note, it needs to be stated that in 1866 the British donated to Colombo the 48- acre burial grounds referred to as Kanatte. Here among the many thousands who rest in peaceful slumber is the prominent science- fiction writer Sir Arthur C. Clarke.

There is also what may be referred to as the second grave of Sri Lanka’s valiant martyr Henry Pedris who was executed for treason by the British on July 7, 1915. In keeping with British military tradition his body was buried in an unmarked location in a secret plot far from Colombo. But in 1987 his relatives unearthed his body and buried it in Kanatte.

Colombo has another cemetery which is located along Jawatte road in what is referred today as Colombo 05. Unknown to many it is the largest Commonwealth War cemetery in the island. On July 8, 2005 it was declared as an archaeological site. Furthermore it is interesting to note that ‘Ja’ which are the first two letters of ‘Jawatte’ refers to the Malay community, who had purchased the block of land for use as a cemetery in 1941

Readers will be surprised to know that in Colombo the British had built many well known edifices which today are considered to be landmarks such as the Galle Face Hotel, Cargills Building. Also built in British times were the University of Colombo Building which was originally built for Royal College, the Joseph Frazer Nursing Home, the old House of Parliament, Temple Trees, the President’s House, the former General Post Office, Lloyds Building, the National Museum and the Old Town Hall located in Pettah which is presently a Museum and contains a fascinating collection of memorabilia such as street signs, steam rollers and printing presses.

Mention must also be made of another British contribution to the city of Colombo. This was the tramcar network, which operated on two main routes, Fort – Grandpass and Fort – Borella . This network was discontinued 1953.

To continue the history of Colombo it is now relevant to refer to World War II ( September 1, 1939 – September 2, 1945 ) and in particular to the involvement of Japan. It was during this period that under Emperor Hirohito the Japanese carried out a campaign of ruthless expansionism and militarization in the countries of South East Asia. It commenced with the unprovoked destruction of the American fleet berthed in Pearl harbor in Hawaii on December 7, 1941.

From then onwards they systematically ravaged every country in South Asia. Finally when on February 15, 1942 Singapore was captured, it was inevitable that their next conquest would be Ceylon. During this period Ceylon – as our island was referred to, was a British colony and the Allied forces comprising British, Canadian and troops from the independent dominions of the British Commonwealth were stationed in many parts of the island but were concentrated in Colombo and Trincomalee. But since this article is about the history of Colombo, a description of the Japanese attack on Trincomalee will regrettably have to be left for another day.

It was the intention of the Japanese forces to have complete control of the Indian ocean thereby disrupting the British sea lanes with India and the Middle East and also to be within striking distance of the oil fields in the Persian Gulf over which Britain had a virtual monopoly. It was in anticipation of a Japanese attack which if successful would have been irreparably detrimental to the British that the Allied forces stationed in Colombo were compelled to take numerous precautionary measures which to the citizens of Colombo were more often than not a source of irritation and impatience.

Every evening by sunset all street lights were switched off. The time was advanced by one hour to enable office workers to return to their homes before darkness covered the city. The movement of vehicles was prohibited, unless the owner/driver had a special pass in which case the head lamps had to be covered leaving just enough space for a glimmer of light to appear to prevent the driver from taking the wrong turn.

There were also what has been referred to as ‘Black Out’ nights. Residents living within the city were compelled to drape black curtains or fix sheets of cardboard over every window in their houses to prevent any light from appearing from outside. Colombo was in complete darkness, thereby making it impossible for Japanese bombers to identify any important landmarks. Sirens were installed to warn the people whenever there was a possibility of an air raid and on hearing the eerie screech of the siren they had to take refuge in the specially built underground air-raid shelters which were located at key points within the city .

A Mobile Air-Raid Precaution (ARP) team was formed mainly comprising of Rover Scouts which was headed by the Scout Commissioner. Their duty was to ensure that the public adhered to the regulations which had been enforced to safeguard them in case of a Japanese attack. Co-operative Stores were established throughout the city and a coupon system introduced for the purchase of essential groceries. Nevertheless there was a scarcity of rice for which a substitute referred to as ‘bajiri’ was issued. Even though many quite justifiably complained that it tasted like straw, there was no alternative.

Early in the morning on Sunday April 5, 1942, the worst fears of the Allied forces materialized. The Japanese armada led by Vice Admiral Mitsuo Fuchida who was responsible for the attack on the American fleet in Pearl harbor bombed Colombo devastating strategic installations in the city and harbor. The Japanese attack was so relentless that one pilot carefully avoiding the balloon barrages connected to the ground by steel wires which swayed high in the air over the harbor, demonstrated his devotion to his country and his Emperor by committing the ultimate sacrifice of ‘Harakiri’ by diving bombing into the funnel of a British destroyer berthed in the harbor bursting its fuel tanks and sinking the ship.

It is now relevant to quote the statement issued by the war-time Prime Minister of Britain, Sir Winston Churchill: “The most dangerous moment of the war and the one which caused me the greatest alarm was when the Japanese fleet was heading for Ceylon and the naval base there,” this being a reference to the Colombo harbor.

The war-time history of Colombo needs to be continued with the mention of Flight Lieutenant Leonard Birchall who was acclaimed as the ‘Savior of Ceylon.’ because while piloting his Catalina sea plane he was alarmed to see the Japanese fleet just 360 miles off the coast of the island and heading for the Colombo harbor. He was barely able to send a message of warning to the Allied forces stationed in Colombo when his plane was shot down and he was captured by the Japanese crew and taken to a Prisoner of War camp in Japan, to be questioned under torture as to whether he did send a message to the Allied forces stationed in Colombo.

It was his fortuitous warning which enabled the Allied forces in Colombo to be prepared for the impending Japanese attack. During the raid many residents of Colombo were in such a state of frenzied panic that they fled seeking refuge in homes far away from Colombo. Those who remained behind were able to watch the unforgettable sight in the sky above of what had been referred to as ‘dog fights’ between the RAF (Royal Air Force) Hawker Hurricanes and the Japanese Mitsubishi Zero fighter planes. When the raid was over burning wrecks of Japanese aircraft were found in places outside Colombo. However according to an unconfirmed report one wreck was found on Galle Face Green and another in Maradana.

Finally the writer is pleased to mention that one of the most unforgettable contributions made by the British to Ceylon was the game of cricket. Even though it is not rated as the national sport it is certainly the most popular, making us a cricket crazy country, perhaps second only to India.



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Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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