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The best time to convert strategic plans into action plans

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Sight-seeing foreign tourists in Sri Lanka

Now or never –

By W A Dineesha C Wijayasuriya

According to UNWTO (UN World Tourism Organization), destination management consists of the coordinated management of all the elements that make up a tourism destination. Destination management takes a strategic approach to linking up these sometimes very separate elements for better management of the destination. Joined management can help to avoid overlapping functions and duplication of efforts; regarding promotion, visitor services, training, and business support to identify any management gaps that are not being addressed. Destination management calls for a coalition of many organizations and interests working towards a common goal, ultimately being the assurance of the competitiveness and sustainability of the tourism destination.

“SO Sri Lanka”, Strategic Plan for Sri Lanka Tourism 2022-2025, the purpose is to set an agenda for the recovery and future resilience of the tourism sector. A detailed gap analysis performed revealed systemic issues that underpin and constrain future sustainable and resilient tourism sector growth. These include the need for holistic positioning, branding, and marketing: there is a need for more consistent and integrated marketing communication for destination branding, and a need for institutional improvement with better coordination and regulation. At present, the lack of coordination between multiple public agencies is diluting their ability to provide a conducive enabling environment for the industry. This is damaging the tourism planning and destination management of Sri Lanka.

Today Sri Lanka necessitates taking vital measures to discover the global best practices in destination management to achieve the defined three strategic priorities of ‘Protect’, ‘Recover’, and ‘Build Back Better’. Since the world keeps moving fast and new destinations take different approaches to promote tourism to escalate the traffic flow of tourists, Sri Lanka also needs to put strategic plans into action plans.

Qatar Tourism reveals the country’s largest-ever international tourism marketing campaign in the push to become the fastest-

growing tourism destination in the Middle East. Tourism has been identified by the country’s leadership as one of five priority sectors integral to diversifying Qatar’s economy and increasing private sector participation. Notably, 80% of the world’s population is within a 6-hour flight from Qatar, and more than two-thirds can enter Qatar visa-free.

Destination management calls for a coalition of many organizations and interests working towards a common goal, ensuring the same on World Tourism Day 2017. Sheikh Abdullah bin Nasser bin Khalifa Al Thani, the former Prime Minister, launched the next chapter of the Qatar National Tourism Sector Strategy, a five-year plan that places an enhanced end-to-end visitor experience at the heart of tourism development.

A new, dedicated website https://visitqatar.com and a mobile app were launched to showcase the world-leading destination. Today, this free App “Visit Qatar” -Apps on Google Play has a 5 Star rating and it welcomes the guest to come and explore an exceptional destination, the radiant pearl of Qatar. “Be our guest as you enjoy 360° views, and collect favorites, where you find activities and attractions tailored to suit your travel style.” By understanding the pulse of the new tourists, Sri Lanka must introduce a similar mobile app with state of art technology integrating visitor services.

New visa policies have resulted in Qatar becoming the most open country in the region, and the 8th most open in the world according to visa openness rankings released by the UNWTO in August 2018. This high ranking reflects a string of visa facilitation measures introduced by Qatar.  Visitors to Qatar can easily apply for Qatar Tourist Visa online by uploading the documents and paying the fee online, nationals of 88 countries are allowed to enter Qatar visa-free.

On 1/11/2021, in a Qatar tourism news and media/press releases chairman of Qatar Tourism and Qatar Airways Group Chief Executive, Akbar Al Baker, said: “The country’s extensive developments are well underway as we welcome visitors from around the world, with exceptional hospitality at every touchpoint. The launch of the Experience a World Beyond marks a significant point in our journey to establishing ourselves as a world-leading destination and welcoming six million visitors per year by 2030.” Destination management consists of the coordinated management of all the elements that make up a tourism destination, this is evident through centralized decision-making with integrated marketing strategies implemented and communicated through Qatar Airways Media Newsroom.

Qatar tourism enjoyed the fruitful efforts of the integrated marketing strategies, having been confirmed by Supreme Committee for Delivery & Legacy of FIFA World Cup Qatar 2022, announcing the arrival of more than 1.4 million fans from across the globe to Qatar for the FIFA World Cup 2022.

Qatar tourism created the perfect stage for all stakeholders by taking a strategic approach to linking up these sometimes very separate elements for better management of the destination, and this resulted in achieving higher guest satisfaction, which is the key to destination marketing. Further Joined-up management throughout the supply chain helped to avoid overlapping functions and duplication of efforts.

FIFA organizers accomplished equality among disparity. On Dec. 15, 2022, FIFA president Gianni Infantino thanked the FIFA World Cup Qatar 2022 volunteers, around 20,000 diverse, skilled, multi-lingual passionate individuals, who were working mainly behind the scenes. They helped to deliver the FIFA World Cup and showcase the true spirit of Qatar. “Congratulations,” he said, “You are the heart and soul of the World Cup and, most importantly, you are the face and the smile of the World Cup. You are the first person that people see when they come to this fantastic World Cup, and the last person they see when they leave. Your smile is making this World Cup what it is, which is the best ever.”

Qatar tourism ultimately assures the competitiveness and sustainability of the tourism destination by strategically allowing everyone to become part of the story. Evident was the true spirit of fans and how it was capitalized in destination marketing by hosting an exclusive event that will never have a History Repeat.

The writer is attached to Qatar Airways Group, Qatar Duty Free as a Duty Manager and holds a Master in Tourism Economics & Hotel Management (MTEHM),B.Sc. Business Administration (Special), CGMA, ACMA (UK), CPA (Aust) and Certified Professional Coach (CPC. Aust).



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Redefining Industry Standards: Home Lands Group Emerges as Sri Lanka’s Premier Force in Lifestyle and Developer Leadership

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At a time when Sri Lanka’s property landscape is experiencing rapid transformation, one organisation continues to define the direction of the market through scale, innovation, and an unwavering commitment to quality. At the 2025 PropertyGuru Asia Property Awards (Sri Lanka), the Home Lands Group of Companies maintained its place at the peak of the industry, acquiring two of the most influential awards of the year: Best Developer for the Group and Best Lifestyle Developer for Home Lands Skyline (Private) Limited.

These distinctions signify more than just project-level success. They reflect the organisation’s leadership in shaping how Sri Lankans aspire to live, work, and invest.

The Home Lands Group has built a broad presence throughout Sri Lanka’s most active corridors, from the rapidly evolving suburbs of Colombo to the developing lifestyle hubs of Negombo, Malabe, and Kahathuduwa, guided by extensive market research. The Group has transformed its in-depth knowledge of the property market into a portfolio of assets embodying superior residential living experiences, supported by strategically located branches that deliver an integrated suite of real estate services for buyers nationwide.

Home Lands Skyline, the Group’s flagship development arm and the 2025 Best Lifestyle Developer, is responsible for this on-ground reach. The company was commended for shaping communities through visionary residential environments and for its ability to combine cutting-edge sustainability with expansive lifestyle amenities. With 19 completed projects, including the largest integrated golf community in Sri Lanka and nine sustainable developments, Home Lands Skyline keeps raising the bar for efficiency, design, and placemaking.

Both ambition and operational strength are evident in its recent accomplishments. The company completed a number of landmark projects such as Elixia 3C’s Apartments, Santorini Resort Apartments & Residencies, and the 1,200-unit Canterbury Golf Resort Apartments & Residencies, which has more than 50 resort amenities that meet international standards and the nation’s first day-and-night golf course. In addition, the Group’s remarkable 58% market share earned it the title of Sri Lanka’s Most Preferred Residential Real Estate Brand in the RIU Brand Health Survey.

This growth is supported by a sustainability-first philosophy. The company incorporates environmental responsibility into every stage of development, from modular construction, renewable energy integration, and ethical sourcing throughout its supply chain to passive design principles that improve natural light and ventilation. This dedication is demonstrated by its Platinum Award at the CIOB Green Awards 2024.

The Home Lands Group is at the forefront of creating new lifestyle expectations as demand for well-planned, resort-style communities rises. In addition to confirming past achievements, the Group’s 2025 victories at the PropertyGuru Asia Property Awards (Sri Lanka) indicate a trajectory of ongoing leadership, positioning it as a transformative force in the future of Sri Lankan real estate.

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Cheaper credit expected to drive Sri Lanka’s business landscape in 2026

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The Central Bank has reported data points that help stimulate private sector investment in 2026.

The opening weeks of 2026 are offering a glimmer of cautious hope for the business community weary from years of economic turbulence and steep financing costs. The Central Bank’s latest weekly economic indicators signal more than just macroeconomic stability. They point to early signs of a long-awaited trend; a measurable dip in borrowing costs.

“If sustained, this shift could transform steady growth into a robust, investment-led expansion,” a senior economist told The Island Financial Review.

The benchmark Average Weighted Prime Lending Rate (AWPR) declined by 21 basis points to 8.98% for the week ending 16 January, according to the Central Bank.

“For entrepreneurs and CEOs, this is not just another statistic. It could mean the difference between postponing an expansion and hiring new staff. Across boardrooms, the hope is that this marks the start of a sustained downward trend that holds through 2026,” he said.

When asked about the instances where Treasury Bills are not fully subscribed by the investors, he replied,”  Treasury Bill yields remained broadly stable, with only minimal movement across 91-day, 182-day, and 364-day tenors. Strong demand was clear, with the latest T-Bill auction oversubscribed by about 3.5 times. This sovereign-level stability creates room for the gradual easing of commercial lending rates, allowing the Central Bank to nurture a more growth-supportive monetary policy.”

Replying to a question on how he views the inflation numbers in this context, he said, “The year-on-year increase in the National Consumer Price Index stood at a manageable 2.4% in November, with core inflation at 2.2%. Such an environment should allow interest rates to fall without sparking a price spiral. For businesses, it means the real cost of borrowing adjusted for inflation, and it is becoming more favourable for them. While consumers still face weekly price shifts in vegetables and fish, the broader disinflation trend gives policymakers leeway to keep credit affordable.”

Referring to the growth trajectory, he mentioned, “With GDP growth provisionally at 5.4% in the third quarter of 2025 and Purchasing Managers’ Indices signalling expansion in both manufacturing and services, the economy is in a growth phase. However, to accelerate this momentum businesses need capital at lower cost to modernise machinery, boost export capacity, and spur innovation. Affordable credit is, therefore, not merely helpful, it is essential to shift growth into a higher gear.”

In conclusion , he said,” The coming months will be watched closely, because for Sri Lankan businesses, a sustained decline in borrowing costs isn’t just an indicator; it’s the foundation for growth. There’s hope that this easing in the cost of money will prevail through most of the year.”

By Sanath Nanayakkare ✍️

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Mercantile Investments expands to 90 branches, backed by strong growth

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Mercantile Investments & Finance PLC has expanded its national footprint to 90 branches with a new opening in Tangalle, reinforcing its commitment to community accessibility. The trusted non-bank financial institution, with over 60 years of service, now supports diverse communities across Sri Lanka with leasing, deposits, gold loans, and tailored lending.

This physical expansion aligns with significant financial growth. The company recently surpassed an LKR 100 billion asset base, with its lending portfolio doubling to Rs. 75 billion and deposits growing to Rs. 51 billion, reflecting strong customer trust. It maintains a low NPL ratio of 4.65%.

Chief Operating Officer Laksanda Gunawardena stated the branch network is vital for building trust, complemented by ongoing digital investments. Managing Director Gerard Ondaatjie linked the growth to six decades of safeguarding depositor interests.

With strategic plans extending to 2027, Mercantile Investments aims to convert its scale into sustained competitive advantage, supporting both customers and Sri Lanka’s economic progress.

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