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The best time to convert strategic plans into action plans

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Sight-seeing foreign tourists in Sri Lanka

Now or never –

By W A Dineesha C Wijayasuriya

According to UNWTO (UN World Tourism Organization), destination management consists of the coordinated management of all the elements that make up a tourism destination. Destination management takes a strategic approach to linking up these sometimes very separate elements for better management of the destination. Joined management can help to avoid overlapping functions and duplication of efforts; regarding promotion, visitor services, training, and business support to identify any management gaps that are not being addressed. Destination management calls for a coalition of many organizations and interests working towards a common goal, ultimately being the assurance of the competitiveness and sustainability of the tourism destination.

“SO Sri Lanka”, Strategic Plan for Sri Lanka Tourism 2022-2025, the purpose is to set an agenda for the recovery and future resilience of the tourism sector. A detailed gap analysis performed revealed systemic issues that underpin and constrain future sustainable and resilient tourism sector growth. These include the need for holistic positioning, branding, and marketing: there is a need for more consistent and integrated marketing communication for destination branding, and a need for institutional improvement with better coordination and regulation. At present, the lack of coordination between multiple public agencies is diluting their ability to provide a conducive enabling environment for the industry. This is damaging the tourism planning and destination management of Sri Lanka.

Today Sri Lanka necessitates taking vital measures to discover the global best practices in destination management to achieve the defined three strategic priorities of ‘Protect’, ‘Recover’, and ‘Build Back Better’. Since the world keeps moving fast and new destinations take different approaches to promote tourism to escalate the traffic flow of tourists, Sri Lanka also needs to put strategic plans into action plans.

Qatar Tourism reveals the country’s largest-ever international tourism marketing campaign in the push to become the fastest-

growing tourism destination in the Middle East. Tourism has been identified by the country’s leadership as one of five priority sectors integral to diversifying Qatar’s economy and increasing private sector participation. Notably, 80% of the world’s population is within a 6-hour flight from Qatar, and more than two-thirds can enter Qatar visa-free.

Destination management calls for a coalition of many organizations and interests working towards a common goal, ensuring the same on World Tourism Day 2017. Sheikh Abdullah bin Nasser bin Khalifa Al Thani, the former Prime Minister, launched the next chapter of the Qatar National Tourism Sector Strategy, a five-year plan that places an enhanced end-to-end visitor experience at the heart of tourism development.

A new, dedicated website https://visitqatar.com and a mobile app were launched to showcase the world-leading destination. Today, this free App “Visit Qatar” -Apps on Google Play has a 5 Star rating and it welcomes the guest to come and explore an exceptional destination, the radiant pearl of Qatar. “Be our guest as you enjoy 360° views, and collect favorites, where you find activities and attractions tailored to suit your travel style.” By understanding the pulse of the new tourists, Sri Lanka must introduce a similar mobile app with state of art technology integrating visitor services.

New visa policies have resulted in Qatar becoming the most open country in the region, and the 8th most open in the world according to visa openness rankings released by the UNWTO in August 2018. This high ranking reflects a string of visa facilitation measures introduced by Qatar.  Visitors to Qatar can easily apply for Qatar Tourist Visa online by uploading the documents and paying the fee online, nationals of 88 countries are allowed to enter Qatar visa-free.

On 1/11/2021, in a Qatar tourism news and media/press releases chairman of Qatar Tourism and Qatar Airways Group Chief Executive, Akbar Al Baker, said: “The country’s extensive developments are well underway as we welcome visitors from around the world, with exceptional hospitality at every touchpoint. The launch of the Experience a World Beyond marks a significant point in our journey to establishing ourselves as a world-leading destination and welcoming six million visitors per year by 2030.” Destination management consists of the coordinated management of all the elements that make up a tourism destination, this is evident through centralized decision-making with integrated marketing strategies implemented and communicated through Qatar Airways Media Newsroom.

Qatar tourism enjoyed the fruitful efforts of the integrated marketing strategies, having been confirmed by Supreme Committee for Delivery & Legacy of FIFA World Cup Qatar 2022, announcing the arrival of more than 1.4 million fans from across the globe to Qatar for the FIFA World Cup 2022.

Qatar tourism created the perfect stage for all stakeholders by taking a strategic approach to linking up these sometimes very separate elements for better management of the destination, and this resulted in achieving higher guest satisfaction, which is the key to destination marketing. Further Joined-up management throughout the supply chain helped to avoid overlapping functions and duplication of efforts.

FIFA organizers accomplished equality among disparity. On Dec. 15, 2022, FIFA president Gianni Infantino thanked the FIFA World Cup Qatar 2022 volunteers, around 20,000 diverse, skilled, multi-lingual passionate individuals, who were working mainly behind the scenes. They helped to deliver the FIFA World Cup and showcase the true spirit of Qatar. “Congratulations,” he said, “You are the heart and soul of the World Cup and, most importantly, you are the face and the smile of the World Cup. You are the first person that people see when they come to this fantastic World Cup, and the last person they see when they leave. Your smile is making this World Cup what it is, which is the best ever.”

Qatar tourism ultimately assures the competitiveness and sustainability of the tourism destination by strategically allowing everyone to become part of the story. Evident was the true spirit of fans and how it was capitalized in destination marketing by hosting an exclusive event that will never have a History Repeat.

The writer is attached to Qatar Airways Group, Qatar Duty Free as a Duty Manager and holds a Master in Tourism Economics & Hotel Management (MTEHM),B.Sc. Business Administration (Special), CGMA, ACMA (UK), CPA (Aust) and Certified Professional Coach (CPC. Aust).



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‘Mangala Samaraweera – a democrat who opposed racism and corruption’

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Former President Chandrika Bandaranaike Kumaratunga / Late minister Mangala Samaraweera

‘The late Mangala Samaraweera was a true democrat who staunchly opposed racism in all its forms. He was also against corruption. He was a unique person, an achiever, an artist, a creative person, well-read and practical-minded, former President Chandrika Bandaranaike Kumaratunga said. She believes that if Mangala Samaraweera (MS) lived, Sri Lanka would have been changed entirely for the better.

The former President was speaking at a special Mangala Samaraweera commemorative event held at the auditorium of the Bandaranaike Centre for International Studies (BCIS), Colombo on April 22nd, which featured the donation of Minister Samaraweera’s wide-ranging and abundant private collection of books to several Sri Lankan libraries, including that at the BCIS and the Colombo Public Library.

The programme was termed, ‘Reading with Mangala: Insights into his Personal Library and its Onward Gifting to His Fellow Sri Lankans.’ The event marked MS’ 69th birthday.

The book donation was facilitated by the family of the late minister which coordinated closely with the BCIS to make the event a success. Besides former President Kumaratunga, the event was graced by the BCIS Council of Management, public personalities, associates and colleagues of the former minister, BCIS staffers, students and well-wishers.

At the outset of the commemoration, MS was introduced eloquently and at some length to the audience by the late minister’s niece, Chanchala. MS came across to us, basically, as a multi-talented, well-read, colourful and knowledgeable personality. A resourceful person who could change things for the better.

In a panel discussion featuring many dignitaries on Mangala the person and the public figure, former President Chandrika Bandaranaike Kumaratunga mentioned the following as well: ‘Mangala had a vision for the country as a public figure and conceptualized policies in accordance with it. Among other things, he persuaded the entire SLFP to resolve the ethnic issue by political means.

‘In a survey done by a foreign company it was revealed initially that only 23 percent of the country’s Sinhala community supported a political solution to the ethnic conflict. I asked Mangala to tell me how our ideas could be taken to the public. He launched work on this project with 19 ministers. One positive result from these deliberations was the ‘Sudu Nelum Movement’ which Mangala backed to the hilt.

‘Subsequently, the message of a negotiated solution was taken to the country through innovative means, like Street Theatre and the ‘Thawalama’ campaign. Mangala gave of his best to these projects. Subsequently, in a second survey done it was disclosed that 68 per cent of the people accepted a political solution. Thus, did Mangala’s positive approach pay off. He stuck to his principles and never betrayed them.’

By Lynn Ockersz

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Japan ready to take on fresh loan projects for Sri Lanka – Ambassador Isomata

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Ambassador Akio Isomata (first from right) at the forum

Japan is ready to undertake fresh loan projects for Sri Lanka since the country has completed its debt restructuring process, Japanese ambassador to Sri Lanka Akio Isomata said.

“Japan is ready to consider taking on such commitments if there is a request from the Sri Lankan end but the undertaking of such projects depends on Sri Lanka’s debt servicing ability, ambassador Isomata added.

The ambassador made these remarks in response to a query raised during a round table discussion organised by the Pathfinder Foundation recently at the Taj Samudra’s Colombo Club. The theme of the event was, “Japan’s response to the US reciprocal tariffs and Japan- Sri Lanka relations in a turbulent world”. The forum was presided over by Pathfinder Foundation chairman ambassador Bernard Goonetilleke.

The ambassador also said that Japan was a victim of corruption in Sri Lanka and expressed optimism that the government would tackle the issue.

“Earlier, there were reports about some Japanese companies facing issues in Sri Lanka in securing investments. Japanese companies strictly observe compliance obligations and therefore never offer bribes or kickbacks, ambassador Isomata explained. Ambassador Isomata said that he attended the function to mark the launch of the ‘National Anti -Corruption Action Plan’ and listened to President Anura Kumara Dissanayake speaking of efforts to address the issue. The ambassador emphasized the need to implement the plan.

Responding to the President’s remarks that politicians belonging to his National People’s Power (NPP) are not involved in any form of corruption, the ambassador said it is equally important to address the same involving Sri Lankan bureaucrats.

Commenting on Japan- Sri Lanka bilateral relations, Isomata said Sri Lanka is a very important partner for Japan in many ways.” As Sri Lanka’s economy is in the process of getting back on track with efforts underway to implement the IMF agreement, along with the debt restructuring agreement, I don’t think Japanese companies will come immediately to make new investments at this stage. But as the Sri Lankan economy goes back on track in a stable manner, I think we can cultivate the interest of Japanese investors to take a closer look at opportunities in Sri Lanka for further investment. We need cooperation with Sri Lankan people, he said.

The ambassador added: “We are seeing increasing numbers of young Sri Lankans going to Japan for employment in Japanese companies. There are two kinds of programmes for inviting young foreign workers into Japan right now.

“One is called the TITP -Technical Intern Training Programme. The second one, recently started, is SSW -Specified Skilled Worker Programme. Under these two programmes, an increasing number of Sri Lankan youngsters are going to Japan right now. We have opened up eight industrial sectors for Sri Lankan workers, starting with caregiving, hotel accommodation, food industry, agriculture, construction and most recently, the transportation sector, like bus driving and truck driving. This will strengthen Japan’s labour market. We need a young labour force because Japan is facing the problem of an ageing society.”

By Hiran H Senewiratne

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SLT-MOBITEL surges ahead with robust Q1 2025 profit growth

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Janaka Abeysinghe, Chief Executive Officer SLT Group

The SLT Group has reported a Profit After Tax (PAT) of Rs. 2,001 million for the first quarter ended March 31, 2025, a surge from Rs. 156 million in Q1 2024, reflecting effective financial management and improved operational efficiency.

SLT Group demonstrated strong performance for the first quarter of 2025, with revenue increasing 3.4% to Rs. 27,851 million. The growth was primarily driven by Mobitel’s contribution of increased revenues while SLT PLC revenue remained stable.

The Group’s cost optimization initiatives continued to yield positive results, with operating expenses decreasing 2.9% amount to Rs. 710 million compared to the same period last year. The reduction, combined with revenue growth, led to a 13% increase in EBITDA to Rs. 10,443 million.

At company level, SLT PLC reported a marginal 0.7% increase in revenue of Rs. 117 million compared to Q1 2024, primarily driven by growth in enterprise, small and medium enterprises (SMEs) and broadband streams.

SLT PLC also achieved significant cost declines, with operating expenses decreasing 5.2% amount to Rs. 838 million Year-on-Year (YoY). Notably, electricity expenses fell 38.3% following tariff reductions in March and July 2024. Vehicle hiring and fuel costs also decreased 22.7%, and repair and maintenance expenses curtailed by 12.5%.

SLT PLC specifically demonstrated impressive profit growth, with PAT increasing by 369.9% to Rs. 1,344 million compared to Rs. 286 million in Q1 2024. The notable performance was supported by a 380% surge in Profit Before Tax (PBT) to Rs. 1,920 million and a 60.3% increase in Operating Profit to Rs. 2,538 million.

Mobitel demonstrated strong financial performance in the first quarter of 2025, reporting notable revenue growth supported by the growth of data services. Total revenue reached Rs. 11.8 billion, reflecting the company’s success in capitalizing on demand for digital connectivity. Enhanced top-line performance, combined with effective cost reduction initiatives, led to a significant improvement in profitability.

EBITDA increased by 28.5%, resulting in a healthy EBITDA margin of 30%. Operating profit (EBIT) also recorded a marked improvement by 392%, with a 7% EBIT margin. PBT saw considerable growth, and the company successfully turned around its financial position, moving from a net loss in the first quarter of 2024 to a net profit of Rs. 477 million in the same period of 2025.

Reaffirming its commitment to delivering superior network experiences and the widest coverage across the island, SLT-MOBITEL Mobile was recognized as the country’s fastest 4G network for 2024 by Ookla®, the global leader in internet testing and analysis at Mobile World Congress Barcelona, held in March 2025.

Leveraging strong Q1 results as a foundation for 2025 growth, the SLT Group aims to continue the ongoing digital transformation journey delivering innovative solutions and expanding services to meet customer needs. Through operational efficiency and digital advancement, investing in advanced technologies to strengthen market position, the Group remains committed to supporting Sri Lanka’s digital economy and creating value for all stakeholders.

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