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The best time to convert strategic plans into action plans

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Sight-seeing foreign tourists in Sri Lanka

Now or never –

By W A Dineesha C Wijayasuriya

According to UNWTO (UN World Tourism Organization), destination management consists of the coordinated management of all the elements that make up a tourism destination. Destination management takes a strategic approach to linking up these sometimes very separate elements for better management of the destination. Joined management can help to avoid overlapping functions and duplication of efforts; regarding promotion, visitor services, training, and business support to identify any management gaps that are not being addressed. Destination management calls for a coalition of many organizations and interests working towards a common goal, ultimately being the assurance of the competitiveness and sustainability of the tourism destination.

“SO Sri Lanka”, Strategic Plan for Sri Lanka Tourism 2022-2025, the purpose is to set an agenda for the recovery and future resilience of the tourism sector. A detailed gap analysis performed revealed systemic issues that underpin and constrain future sustainable and resilient tourism sector growth. These include the need for holistic positioning, branding, and marketing: there is a need for more consistent and integrated marketing communication for destination branding, and a need for institutional improvement with better coordination and regulation. At present, the lack of coordination between multiple public agencies is diluting their ability to provide a conducive enabling environment for the industry. This is damaging the tourism planning and destination management of Sri Lanka.

Today Sri Lanka necessitates taking vital measures to discover the global best practices in destination management to achieve the defined three strategic priorities of ‘Protect’, ‘Recover’, and ‘Build Back Better’. Since the world keeps moving fast and new destinations take different approaches to promote tourism to escalate the traffic flow of tourists, Sri Lanka also needs to put strategic plans into action plans.

Qatar Tourism reveals the country’s largest-ever international tourism marketing campaign in the push to become the fastest-

growing tourism destination in the Middle East. Tourism has been identified by the country’s leadership as one of five priority sectors integral to diversifying Qatar’s economy and increasing private sector participation. Notably, 80% of the world’s population is within a 6-hour flight from Qatar, and more than two-thirds can enter Qatar visa-free.

Destination management calls for a coalition of many organizations and interests working towards a common goal, ensuring the same on World Tourism Day 2017. Sheikh Abdullah bin Nasser bin Khalifa Al Thani, the former Prime Minister, launched the next chapter of the Qatar National Tourism Sector Strategy, a five-year plan that places an enhanced end-to-end visitor experience at the heart of tourism development.

A new, dedicated website https://visitqatar.com and a mobile app were launched to showcase the world-leading destination. Today, this free App “Visit Qatar” -Apps on Google Play has a 5 Star rating and it welcomes the guest to come and explore an exceptional destination, the radiant pearl of Qatar. “Be our guest as you enjoy 360° views, and collect favorites, where you find activities and attractions tailored to suit your travel style.” By understanding the pulse of the new tourists, Sri Lanka must introduce a similar mobile app with state of art technology integrating visitor services.

New visa policies have resulted in Qatar becoming the most open country in the region, and the 8th most open in the world according to visa openness rankings released by the UNWTO in August 2018. This high ranking reflects a string of visa facilitation measures introduced by Qatar.  Visitors to Qatar can easily apply for Qatar Tourist Visa online by uploading the documents and paying the fee online, nationals of 88 countries are allowed to enter Qatar visa-free.

On 1/11/2021, in a Qatar tourism news and media/press releases chairman of Qatar Tourism and Qatar Airways Group Chief Executive, Akbar Al Baker, said: “The country’s extensive developments are well underway as we welcome visitors from around the world, with exceptional hospitality at every touchpoint. The launch of the Experience a World Beyond marks a significant point in our journey to establishing ourselves as a world-leading destination and welcoming six million visitors per year by 2030.” Destination management consists of the coordinated management of all the elements that make up a tourism destination, this is evident through centralized decision-making with integrated marketing strategies implemented and communicated through Qatar Airways Media Newsroom.

Qatar tourism enjoyed the fruitful efforts of the integrated marketing strategies, having been confirmed by Supreme Committee for Delivery & Legacy of FIFA World Cup Qatar 2022, announcing the arrival of more than 1.4 million fans from across the globe to Qatar for the FIFA World Cup 2022.

Qatar tourism created the perfect stage for all stakeholders by taking a strategic approach to linking up these sometimes very separate elements for better management of the destination, and this resulted in achieving higher guest satisfaction, which is the key to destination marketing. Further Joined-up management throughout the supply chain helped to avoid overlapping functions and duplication of efforts.

FIFA organizers accomplished equality among disparity. On Dec. 15, 2022, FIFA president Gianni Infantino thanked the FIFA World Cup Qatar 2022 volunteers, around 20,000 diverse, skilled, multi-lingual passionate individuals, who were working mainly behind the scenes. They helped to deliver the FIFA World Cup and showcase the true spirit of Qatar. “Congratulations,” he said, “You are the heart and soul of the World Cup and, most importantly, you are the face and the smile of the World Cup. You are the first person that people see when they come to this fantastic World Cup, and the last person they see when they leave. Your smile is making this World Cup what it is, which is the best ever.”

Qatar tourism ultimately assures the competitiveness and sustainability of the tourism destination by strategically allowing everyone to become part of the story. Evident was the true spirit of fans and how it was capitalized in destination marketing by hosting an exclusive event that will never have a History Repeat.

The writer is attached to Qatar Airways Group, Qatar Duty Free as a Duty Manager and holds a Master in Tourism Economics & Hotel Management (MTEHM),B.Sc. Business Administration (Special), CGMA, ACMA (UK), CPA (Aust) and Certified Professional Coach (CPC. Aust).



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Cross-border supply chains seen as key to new business opportunities

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Dignitaries at the launching of the new dhal processing factory.

By Ifham Nizam

Australian High Commissioner to Sri Lanka Matthew Duckworth described Omega Traders’ latest investment in a modern dhal-processing facility as a strong example of how cross-border supply chains can translate into productive investment, local value addition and new business opportunities in Sri Lanka.

The investment, which adds a 150-metric-tonne-per-eight-hour-day processing capacity to Omega Traders’ operations, marks a significant expansion of the company’s manufacturing footprint as it celebrates 45 years in Sri Lanka’s food commodity industry.

Speaking at the inauguration of the new Lentil and Orid Dhal Processing Factory in Wattala, last Friday, H.C. Duckworth said the facility represented more than an increase in production capacity, pointing to the wider economic value created when Australian agricultural production is connected with Sri Lankan processing and distribution.

‘This facility is not operating on its own. It is part of a long supply chain and a trade partnership between Sri Lanka and Australia, Duckworth said.

His comments placed the Omega Traders’ investment within a broader commercial context: Australia brings agricultural production and established export capabilities, while Sri Lanka provides processing capacity, labour, market access and opportunities for further value addition.

The investment comes as Sri Lanka continues to look towards greater domestic processing and value-added manufacturing rather than relying solely on the import and distribution of finished commodities.

Dr. (Mrs.) Siddhika G. Senaratne, Director General/CEO of the Sri Lanka Standards Institution (SLSI), who attended the inauguration as Guest of Honour, highlighted the importance of quality assurance in food processing and the role of standards in maintaining confidence across the supply chain.

The facility is equipped with new-generation cleaning, processing, sorting and quality-control machinery, including advanced colour-sorting technology, automated systems and an in-house quality-control laboratory.

The additional capacity will support Omega Traders’ three principal Mysoor Dhal brands — Rainbow Jumbo Dhal, Komas Dhal and Rozanna Dhal — which serve different segments of the Sri Lankan market.

But the investment also has a distinctly local agricultural dimension.

Through its Orid Dhal operation, Omega Traders plans to source locally grown black matpe from Sri Lankan farmers and process it at the new facility.

That creates a domestic value chain linking farmers to industrial processing and consumers, while potentially increasing demand for locally produced agricultural commodities.

Duckworth said this type of business partnership could generate benefits for both countries.

‘Australia produces some of the world’s best agricultural products and we are very efficient and very capable at trading them. But that alone is not going to bring success to Australia. Just as building a factory like this is not going to bring success to Sri Lanka, he said.

‘It’s when we bring these entities together that our products produced in Australia can be processed in excellence here in Sri Lanka that enables this to be a success, the H.C. explained.

The investment therefore combines two complementary supply streams: imported agricultural commodities, including Australian-origin products, and locally produced black matpe for the Orid Dhal operation.

For Sri Lanka, the business significance extends beyond Omega Traders itself. Increased processing capacity creates demand for logistics, packaging, distribution, services and agricultural inputs, while supporting employment within the food-processing ecosystem.

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Ideal Motors makes history with multiple workplace excellence accolades

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Representatives from Ideal Motors (Pvt) Ltd receive top organizational culture and workplace accolades at the Great Place to Work® 2026 awards ceremony.

HR-led transformation places people, culture and business performance at the heart of the organisation

Ideal Motors (Pvt) Ltd,has achieved a significant milestone by securing multiple prestigious workplace and organisational culture accolades in 2026, reinforcing its position as an employer of choice in Sri Lanka’s automotive sector.

Among its latest achievements, Ideal Motors has been recognised as one of the 20 Great Workplaces for Young Talent in Sri Lanka 2026, ranked No. 1 and awarded the Gold Medal in the Small and Medium category of Best Workplaces™ in Sri Lanka 2026, and ranked No. 18 among Best Workplaces™ in Asia in the Medium Scale category—the highest-ranked Sri Lankan organisation in the category. The company also received Industry Excellence for Workplace Culture – Trading Industry.

The Young Talent recognition was presented at the Great Place To Work® CXO Forum 2026 held on 10 September 2026 at Cinnamon Life, Colombo. The recognition followed an evaluation of more than 100 certified organisations and highlights workplaces that create meaningful opportunities for employees under 35 to develop, contribute and grow.

At the Best Workplaces™ in Sri Lanka Awards Gala 2026, held on 11 September 2026 at Cinnamon Life, Colombo, Ideal Motors achieved another historic milestone by entering the Best Workplaces Sri Lanka list for the first time and securing the No. 1 Gold Medal in the Small and Medium category. The company also achieved No. 18 in Best Workplaces™ in Asia, reflecting the strength of its workplace culture beyond Sri Lanka.

These achievements represent more than a collection of awards. They reflect the transformation taking place within Ideal Motors, where people, culture and business performance are increasingly viewed as interconnected drivers of sustainable growth.

Over the past few years, the organisation’s HR function has evolved from a predominantly administrative role into a strategic business partner, with greater emphasis on employee experience, capability development, engagement, performance, communication, wellbeing, diversity and inclusion, and data-driven HR practices.

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AAC takes seat belt safety message to Colombo motorists

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AAC staff distribute seat belt safety material to motorists on Galle Face Centre Road, Colombo.

The Automobile Association of Ceylon (AAC) conducted a seat belt safety awareness programme in front of its headquarters and along Galle Face Centre Road, encouraging motorists and passengers to make seat belt use a habit on every journey.

AAC staff, working alongside officers of the Sri Lanka Police Traffic Division, distributed specially designed hanging tags and stickers to drivers. The material carries a clear reminder that seat belts protect drivers as well as passengers in both the front and rear seats.

The public awareness drive was held ahead of the requirement taking effect on 20 September 2026, under which seat belt use becomes mandatory for every occupant of a vehicle travelling on an expressway.

AAC emphasized that the regulation should be understood as a life-saving measure rather than only a legal obligation. Wearing a seat belt can help prevent occupants from being thrown inside or from a vehicle during a collision and can lessen the severity of injuries.

The Association said road safety legislation must be supported by sustained public education, visible enforcement and responsible behaviour by all road users. The participation of the Traffic Police helped the campaign reach motorists directly in a busy part of central Colombo.

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