Features
Sumi Moonesinghe’s ‘Big Break’ in business in the Maharaja Organization
by Sumi Moonesinghe as narated to Savitri Rodrigo
I was due some long leave and Susil and I decided to come to Colombo on holiday. Since we had no home of our own at the time, we were warmly welcomed into the homes of our friends Sena Kiridena, a Director of J L Morison Son & Jones, as well as Dr. Seevali Ratwatte and his wife, Cuckoo. Susil and Anura (Bandaranaike) were both good friends with Sena.
Once we landed in Colombo, Susil’s rather large network of friends made sure there was no shortage of lunches, dinners and even teas in between because sometimes fitting in all the social engagements seemed impossible. One of these many dear friends was Killi, who, together with his brother Rajendram Maharaja (or Maha as everyone knew him), had built the Capital Maharaja Group into a formidable group of companies. Killi’s hospitality was unending — from treating us to gastronomic delights in great restaurants to plying us with beautiful gifts. Since I was already funding Ganga, Tara and Susil’s mother, plus managing the home fires, these luxuries were out of our reach on that single salary. For us, these gestures of warm hospitality and friendship therefore were real treats.
One night, while enjoying dinner with Killi at his home on Inner Flower Road with his girlfriend Canice, whom he eventually married, Killi said, “Sumi, why don’t you end your contract in Singapore and come back to work for us?” You could have heard my jaw drop, I was so surprised. But I pulled myself together and said, “But I’m only an electronics engineer, Killi You run a business and you’re asking me to join a business. I know nothing about commerce and industry.”
But then Susil looked at me, smiled and piped in: “Sumi, I can teach you business.” Like I stated, I always trusted Susil to do the right thing for me. I didn’t hesitate and before dinner was done, I agreed to join the Capital Maharaja Group.
This was definitely a turning point in my life – the point when I gave up my academic career and went into the world of commerce, a world I knew nothing about. The prospect didn’t scare me because Susil had promised to hold my hand and guide me. To me this was a strong pillar I could hold on to and move forward.
We returned to Singapore. My priority tasks were to end my contract and start packing up. My brother Ranjith who had also qualified as an engineer accompanied us on our return. We found him a job and delayed our departure until he was settled in.
When I finally handed in my resignation, it was accepted albeit with some sadness because the Singapore Polytechnic had been very happy with my performance in the two-and-a -half years I had been with them. They were also not expecting me to leave before my contract was over.
In the meantime, we also purchased a Peugeot 504, which was the car of choice for any Sri Lankan returning from a stint abroad. The Peugeot 504 had great resale value in Sri Lanka due to a certain amount of prestige attached to the brand as well. We now owned two cars – our Vauxhall Victor 2000 and the newly-acquired Peugeot 504. Susil and I had a moment of mirth about our vehicle acquisitions – in a Sri Lankan context, these two cars would label us back home as prosperous.
This was the second half of 1974 and Sri Lanka was still in a closed economy with imports being scarce. Under Mrs. Bandaranaike’s Government, the country had descended into an economic abyss with food shortages, a rationing environment leading to long queues for basic food, and a policy of ‘Produce or Perish’ being the clarion call. The cost of imports had spiralled and export earnings stagnant; this was exacerbated by a blend of Government mismanagement. Basic necessities were luxuries and knowing this, I remember packing the boots of both cars with plastic Tupperware, bottles and jars which you could hardly find in Sri Lanka.
In the meanwhile, Killi and his brother Maha floated Jones Overseas Limited as part of the Capital Maharaja Group, with a share capital of Rs. 10,000. They gave me a one-third stake in the company. I was appointed Managing Director of Jones Overseas Limited and at 30 years of age, probably the youngest to helm a company within a conglomerate.
Then the wheels began turning and sugar was on top of the agenda.
In January 1975, Susil went to see Mrs. Bandaranaike at the Prime Minister’s Office. He was in the waiting room when he overheard a conversation between her Secretary Dharmasiri Peiris and Mrs. Bandaranaike on the impending visit of the Australian Prime Minister. Dharmasiri suggested that Mrs. Bandaranaike ask the Australian PM for wheat, which was more urgent than sugar, even though sugar was in very short supply. Susil, in his wisdom, knew if there was a shortage of sugar, things wouldn’t bode well for the country. The populace would retaliate. He was at that office with a recipe that could sweeten the sourness that was now eating at the very core of the country’s existence.
Susil sat patiently in the foyer and was finally called in. Without beating about the bush, he said, “The country has a shortage of sugar and things are not boding well for the Government. I can arrange to bring down a representative from Robert Kuok’s office in Singapore to negotiate the purchase of sugar for Sri Lanka.” Whatever her faults, Mrs. Bandaranaike was a woman of action. She knew Susil spoke the truth and immediately agreed to his suggestion.
Now that we got the go-ahead, we quickly contacted Singapore and Robert Kuok sent his brother’s son-in-law Kenneth Yeo to Sri Lanka for negotiations. As Managing Director of Jones Overseas, I was to accompany Kenneth to the meetings that were scheduled with various officials.
Our first meeting was with the Food Commissioner Tom Pathmanathan who, under that Government, was tasked with the purchases of all essential commodities. After that meeting, he arranged for our next meeting with the Secretary of the Trade Ministry, Dr. Jayantha Kelegama, and Director of External Resources Austin Fernando. At all these discussions, Kenneth confirmed that he could supply the quantity of sugar that Sri Lanka required within a month. To the Sri Lankan team, this seemed like plucking fruit out of thin air and I could see they didn’t quite believe him.
In the current environment, this promise was a near impossibility. Loading the consignment alone would take 10 days at the minimum, in addition to the sailing time for a 10,000-tonne vessel which was way more than the month, Kenneth stated. All this information was completely new to me, but I sat there absorbing everything like a sponge.
When we got out of the office, I asked Kenneth how on earth he would meet this impossible deadline. He smiled and said, Being the largest sugar trader in this region, we have many vessels all around in the seas at any given time. All we have to do is divert one towards Sri Lanka.” That made sense to me. We were dealing with the world’s sugar kings after all.
Once we had got the agreement from the Government, the paperwork began. At that time, emails were unheard of and faxes were a thing of the future. We only worked with telexes. I pored over all the contracts, learned ship-loading terms, logistics and every related area in exports, commodities and shipping. Contracts of sale were finalized, with Kenneth Yeo and the Food Commissioner Tom Pathmanathan signing on the dotted line, concluding the sale of 10,000 metric tonnes of white sugar for a total value of USD 12.5 million.
This was the largest transaction the Capital Maharaja Group had made until then, and as one-third shareholder, I got a substantial amount of money as a result. For me, it was like winning a lottery.
Kenneth kept his promise. The sugar arrived at the Colombo Port on time and our first deal was a success.
My next task was at hand. As Managing Director of Jones Overseas I was to expand the Company’s purview in the import and distribution of other essential commodities – rice, flour and even milk powder. Our cold call to 15, Carpenter Street, while we were yet residing in Singapore, had borne fruit after all, because the very large commodity business Jones Overseas built up could only be attributed to the relationship we forged with the Kuok Brothers, specifically Robert Kuok, the ‘Sugar King’ of Asia.
After our very successful sugar deal, Robert Kuok invited Susil and me on an all-expenses-paid visit to Singapore. However, just before we left for Singapore, when we were returning from a visit to Susil’s cousin Dr. Ananda (Jacko) Jayatilleke in Kandy, I began feeling quite nauseous. Despite feeling ill, we made our habitual stop at my parents’ home and just as she saw me my mother immediately said, “You are pregnant Sumi. I can see it in your face. Don’t take any medicine for nausea. It’s a natural process.”
With my mother’s words ringing in my ears and Susil quite excited at the news, an appointment was made with Gynaecologist Professor Henry Nanayakkara. When we went at the allotted time of the appointment however, there were far too many patients waiting to see him. Patience is definitely not one of my virtues. I persuaded Susil to consult Dr. Siva Chinnathamby at Hewa Avenue, Colombo 7. When we met her, she examined me and said everything was fine.
Then I told her about my impending holiday in Singapore. She agreed to let me go but ordered a strict no-exertion holiday as I was yet in my first trimester. “There will be no walkabouts or shopping excursions,” she said strictly. “But I love window shopping and my walks on the quay with Susil,” I grumbled. She was not to be dissuaded and gave us both strict instructions.
When we got into Singapore, Robert Kuok had booked us into the Shangri-La and from the moment we landed, we were treated like royalty. A warm and hospitable man, his friendship extended to meeting his family – his lovely wife Poh-lin and the children who eventually went on to become CEOs of the various companies he owned. I also remember meeting Richard Liu, who was helming the sugar business. Richard and I struck up a strong friendship which would last throughout our lifetimes.
It was he who became my point of contact and my business sounding board, always on hand to hear me out and give me sound words of advice. In fact, in the first year of business, Jones Overseas sold 120,000 tonnes of sugar with the Kuoks winning every single tender floated by the Food Commissioner.
We were always on the lookout for opportunities to grow our commodity business. One of these was a tender announced by the FAO in Rome. The Kuoks wanted me to fly to Rome. I don’t remember if I told them about my pregnancy but, even though I was seven months pregnant, I wasn’t really showing. So I wore clothes a size larger and boarded the flight for Rome. The airline didn’t notice anything either.
In Rome, we stayed at the Excelsior Hotel on Via Venito, which was called the Legend of Rome. One of the city’s most iconic palaces, the hotel promised a truly Roman Emperor experience which, for Susil and me, was truly memorable. We won the tender and I was ecstatic.
(Excerpted from Sumi Moonesinghe’s recently published Memoirs)
Features
Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system
Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura
Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.
At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.
Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?
Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.
We cannot solve a system by fixing its parts in isolation
Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.
A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.
For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.
From a “rice crop” to a “rice system”
The first step is to stop looking at rice simply as something that is grown in a paddy field.
The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.
And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.
Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.
The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”
That requires us to see the connections.
The missing ingredient: reliable, real-time information
There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.
How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.
Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.
The deeper problems cannot be ignored
A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.
From crisis management to systems governance
Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.
Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.
This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.
We need an implementation roadmap, not another report
There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.
A national opportunity
The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.
The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:
What is it about the way our rice system is structured and governed that continually produces these crises?
That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.
Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.
It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.
Features
This curse of partisan politics in Sri Lanka
78 Years of Demagoguery, Not Democracy
by Brigadier Ranjan de Silva
rpcdesilva@gmail.com
On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.
What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.
Defining the Curse:
The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.
78 Years of Evidence:
The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.
2005-2014:
Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:
Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.
When the institution serves the party, the citizen gets leftovers.
Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”
Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.
Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.
The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.
Breaking the Curse:
Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.
In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.
Features
Developing markets for fruits, vegetables and flowers in the Gulf
Export diversification – Missing the wood for the trees – Part II
by Gomi Senadhira
Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.
Developing Markets for Agricultural Products
At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.
From cane baskets to cardboard boxes
Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.
By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.
Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.
Export of Fresh Vegetables by Sea
Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.
Floriculture
During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.
From village to global markets
As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.
Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)
-
Features6 days ago“Wrap Me Up in My Blazer”— A Gentlemanly Bradby Reminiscence
-
Features5 days agoWhen Sri Lankan stories find their own voice
-
Features6 days agoJVP/NPP government as seen from outside by Lionel Bopage now domiciled in Australia
-
News4 days agoBASL takes exception to Justice Ganepola being denied a place in SC
-
Editorial7 days agoGovt. trying to dupe UN Rapporteur?
-
Features6 days agoProf. Savitri Goonesekere: What has she done?
-
Features6 days agoWorld Trade Politics: Canada rebuffs Trump’s tariff blackmail
-
News2 days agoDenied of promotion to SC despite vacancies, justice Gurusinghe retires
