Features
STRUGGLING WITH THE TEA BOARD
(Excerpted from the autobiography of Merrill J. Fernando)
My fervent appeals to the Tea Board for assistance to local brand builders to develop own brands were, as I said earlier, supported -V Victor Santiapillai. My strategy proposal to launch ‘Dilmah’ in Australia as a fully Sri Lankan-owned tea brand was the first such initiative presented to the Tea Board. The Board was enthusiastic and voted the funds I solicited – approximately Australian Dollars 300,000 (Rs. 5.9 million then). However, the Secretariat bureaucracy, without consulting me, submitted a paper proposing that my project, and all future projects, should be funded on 50/50 basis, between the Board and the exporter. This was, actually, a great blow to my plans, as a tea bagging project is an enormously costly exercise, requiring extensive investment in plant and machinery.
The opposition to my project from the Secretariat is demonstrated by one single fact; the Dilmah initiative went before the Funding Committee – consisting of Government nominees of the Board – no less than 21 times, before it was approved! The many projects which were approved at a single sitting disappeared from view within a short space of time. The Dilmah project, approved so grudgingly by this Funding Committee, is the only such initiative still in successful operation.
Finally, following comprehensive clarifications on brand building and launching expenditure submitted by me to the Tea Board, supported by Santiapillai, as I have mentioned earlier in this chapter, it was agreed that such costs would be shared on an equal basis by the EDB, Tea Board, and Dilmah. Despite the delayed approval, my project continued to be plagued by the tardiness and active opposition by key members of the Secretariat.
The Tea Board share of the promotional costs was unduly delayed, causing me and my distributor in Australia serious embarrassment. Dr. Wickrema Weerasooriya, then High Commissioner for Sri Lanka in Australia, had to intervene several times on my behalf with the Chairman of the SLTB, though his appeals were stifled by the Secretariat. At no stage in these painful exercises did I appeal for assistance to the Plantations Minister, Major Jayawickrema, who had ceased to be my father-in-law 12 years previously.
Today, Dilmah carries the message of Pure Ceylon Tea to over 100 countries worldwide. Had I succumbed to the animosity generated against the Dilmah project at the outset, today there would not be one locally-owned label, selling successfully in overseas markets dominated by multinationals. As opposed to that, over the decades the Tea Board has invested millions of dollars, fruitlessly, in a multiplicity of tea promotional projects, but Dilmah remains the only success story, proving beyond doubt that my company was the right partner then for the EDB/SLTB project, to represent Pure Ceylon Tea in an overseas market.
MORE CONFLICT
One of the main reasons for my numerous conflicts with the long-established trade bodies was their general resistance to change and to my insistence on a more proactive approach from those bodies. The industry in Sri Lanka, on account of its vulnerability to both internal and external dynamics consumption patterns, international financial upheavals, regional conflicts and many more is a highly-volatile system. Our trade governance and regulatory bodies seemed to be entrenched in an archaic mindset, with a singular inability, or reluctance, to offer proactive responses to predictable market disruptions. The tendency seemed to be to jealously guard the status quo.
Once, in a move to change the entrenched ‘clubbiness’ of the CTTA, we enabled the election of Lofty Wijeratne, then a Director of Carsons, as Chairman. Despite requests from many members of the trade, I steadfastly refused to consider the position myself. Lofty, too, was subject to many pressures from vested interests within. I recall a request he made to me, obviously due to compulsion from established brokers, not to support Ajit Chitty’s application for a tea broker’s license. I disagreed and persisted in my support of Ajit, as I was of the firm view that the trade should encourage the emergence of more local companies. Finally, Ajit entered the broking fraternity with Eastern Brokers and made a very good thing of it.
I am also aware that during this period, when I was involved with numerous issues impacting on the interests of the local exporter, CTTA representatives had been instructed by the relevant British masters to oppose any and all of my initiatives and proposals.
In the many years of its existence, the CTTA has, on the whole, done a reasonable job in protecting and fostering industry interests. However, my view is that the constant pressures brought on it by a wide spectrum of industry-related parties and entities has, in recent decades, prevented it from a strict and objective pursuit of its mandate. When the British dominated every aspect of the tea industry, there was no dissent or conflict of interest, as there was tacit agreement that the CTTA and every other trade-related body was committed to the protection of British interests.
The Chamber of Commerce too was not free of this type of internal manipulation and inbuilt politicking. One year I was appointed to the committee of the Chamber. At my very first meeting, a very senior member with strong interests in banking brought in a related issue which was not on the agenda. My objection to the discussion of this item, on those very grounds, was accepted and the matter was dropped immediately.
- Minister Colvin’s observations on Multi-National exploitation of our tea
- My battle with the Tea Hub cabal headlined in newsprint “an unfinished struggle”
Within two weeks, Suneetha Jayawickreme, who was then Secretary of the Chamber, called me to advise that a regulation of the Chamber precluded two individuals from the same group of companies from serving on the committee simultaneously. He pointed out that Jayasingham of Harrisons & Crossfield and I were both on the Harrisons Travel Services Board, and that in compliance with the Chamber stipulation, I should resign. I immediately did so, without even waiting for a written confirmation of the discussion. I was actually amused that interested parties had used a legitimate convention, though the association was tenuous, to ease out an individual who was, obviously, not prepared to toe the general line.
I must also state that the criticisms I have levelled against all these boards is in connection with their administration and trajectories as of the early 1970s and across the ’80s. That era is now history, though the consequences of both inaction and misdirected strategies of that time were long-term impediments to the development of the country’s tea export trade. The thinking within those entities is far more balanced and enlightened now, the Tea Exporter’s Association excluded, for reasons which I will explain in a subsequent chapter.
AN ATTEMPTED RECONCILIATION
When a group of traders decided that their parochial interests should supersede industry welfare in its totality, and sought to launch the Tea Exporters’ Association (TEA), I believe that all traders, without exception, supported the move. Several senior members invited me to join but I refused, giving them very good reasons for my opposition to it. One of the members was the late Michael de Zoysa, then Managing Director of Lipton and for many years a prime mover in the CTTA. He and I frequently disagreed with each other on a number of important trade-related issues. After his retirement from Lipton also he approached me on several occasions and tried to persuade me to join the TEA, on the grounds that the trade was now thinking differently and that they would like to consider my views seriously and work together for common goals.
At first I refused to engage in any discussion on the matter but, finally, after several personal approaches by Michael, I agreed to meet a six-member team of trade representatives led by him. During his years at Lipton, our frequently-conflicting views on common trade-related issues had led to a certain frostiness in our relationship, although we had known each other for years.
I appreciated that as a senior manager of a multinational trader, which he had joined straight from school, he was obliged to guard its interests which, however, were generally inconsistent with those of the local exporter of a locally-owned brand. Things between us changed substantially after his retirement, though, and our relationship became more relaxed, particularly because, once freed from the professional obligation of serving the narrow interests of a multinational, he was able to take a more objective and liberal view of the trade.
Fate, however, does not respect human motives or human plans. Tragically, Michael died suddenly and, instead of chairing the meeting that was scheduled to be held at my home on 30th September 2019, I attended his funeral on that day. Along with Michael, the possibility of a reunification of divergent tea trade interests was also laid to rest. Despite our differences, we treated each other with respect, as we were both men with strong opinions on subjects that were also our passion.
THE TEA HUB A Toxic Proposal
In my view, in no other concept or proposal, is the venality of many of our tea traders and their submissiveness to colonial and multinational domination, as clearly demonstrated, as in the arguments that have been offered in support of the ‘Tea Hub’ hypothesis.
In essence, the Tea Hub concept is an initiative to import cheap Black Tea to Sri Lanka, for blending with our tea and for re-export thereafter. The component of cheap, imported tea in the blend, would reduce the cost of the resulting export and improve the profit margin of the local packer.
This concept has a long history.
THE CLOUD ON THE HORIZON
In 1979, the then Minister of Trade, the late Lalith Athulathmudali, visited the Rotterdam factory of Van Rees, a multinational trader. It was a centre for the bulking, blending, and packaging of cheap tea from multiple auction centres, sold thereafter in the Netherlands and various other European markets. Minister Athulathmudali, ignorant of the background realities of the local trade, had been deeply impressed by the scale of the Van Rees operation and, on his return, strongly advocated the setting up of a similar facility in Sri Lanka. When his views were made public, I vehemently objected to the proposal, giving reasons for my stance.
Athulathmudali was adamant but, fortunately, the then President, J. R. Jayewardene, summoned me, obtained my views, and immediately decided to shelve the idea. To the best of my recollection that was the first public airing of the Tea Hub concept. Since then, from time to time, the proposal has surfaced, on the initiative of traders who believe that selling Ceylon Tea cheap is the way forward.
I also recall that in late 1988, R. M. B. Senanayake, former civil servant and then General Manager of Jafferjee Brothers, in a newspaper article, suggested that whenever Ceylon Tea prices move up, exporters should be permitted to import cheaper tea for blending, in place of Tea. My reaction to it then was consternation, that a man who -lave known better should publicly advocate a policy with such potential for damage to the local tea industry.
NEW DEVELOPMENTS
1st August 2011, the trade members of the Tea Council of the Sri Lanka Tea Board, acting on behalf of the Tea Exporters’ Association
submitted to the Tea Council of which I was then Chairman proposal to lift the existing restrictions on the importation of
Orthodox Black Tea. Whilst as Chairman of the council I did not express my opinion on the matter, I refuted the proposal in my personal
capacity as an exporter and in the larger interests of the tea industry the country.
In the many adverse opinions that were expressed regarding my position on this issue, and of my subsequent vocal and active opposition to the proposal, what was conveniently ignored by all my opponents was :hat liberalisation of Black Tea imports would be greatly advantageous to my own label, ‘Dilmah’. With the global outreach of that brand and the marketing and distribution network which reinforced its overseas sales in over 100 countries, I stood to gain more than any other local exporter by the liberalisation of Black Tea importation.
The provision to import specialty tea, not traditionally manufactured locally, is permitted by statute. If I recall rightly, such importation was first permitted in 1981 and the relevant conditions revised in 1994. The 1981 provision was withdrawn when Monty Jayawickrema, then Minister of Plantations, on a visit to Egypt with a trade delegation, ascertained for himself that exporters had been blending cheap Chinese tea with Ceylon Tea in order to reduce the blend cost and were providing the Egyptian market with a very low quality product, which was being perceived by the consumer as Ceylon Tea. Ironically, that is a perfect example of the proposed methodology of the Tea Hub and, also, its likely outcome.
There is no argument against the limited facilities available to the serious exporter for the importation of specialty tea such Darjeeling, select Assams, or other non-traditional varieties, not normally produced in this country. It is a legitimate and acceptable strategy used by exporters to widen their export product portfolio. Such teas are, invariably, far more costly on an average than Ceylon Tea and the Government permits imports of such varieties without restriction. The annual importation of specialty tea is around five million kg per year, equivalent to 2% of the average annual Black Tea production of Sri Lanka, and is a volume which has no impact on the local industry.
A Tea Hub is of immense attraction to the multinational trader or the local exporter, who packs on his behalf. It will enable the former to source his product at low cost, with zero investment in infrastructure, as that will be provided by his local servant at the latter’s cost. Foreign label owners have no loyalty, either to the country of operation, the operation itself, or even to the consumer. He is motivated entirely by the bottom line and when appropriate, he will move out to another location which is able to serve his needs at a lower cost. This is an inevitable progression and can be illustrated with real-life examples.
FLAWED LOGIC
In their support of the Tea Hub proposal, the TEA submitted a wide range of arguments, all virtuously clothed to project an image of potential advantages to the local tea industry, when the actual intent was simply lowering the cost of their export blend.
One of the major planks of the TEA platform has been the totally unsupported premise, that the Tea Hub would soon result in growing the present annual export value of Ceylon Tea, from USD 1.2 billion to USD 5 billion. This hypothesis was never supported by either strategy, complementing arithmetic, or a financially-verifiable equation, and still remains a pathetic piece of wishful thinking. One of their primary concerns is that the high value of Ceylon Tea is an impediment to the servicing of international markets, and that the local opponents of the concept should not be apprehensive, that importation of cheap tea would devalue equivalent grades at the Colombo Auction.
Such arguments defy the simplest concepts of product supply, demand, and price dynamics, and do not merit an elaborate rebuttal. The Tea Hub proposal is based on plain self-delusion, garnished by unverifiable and statistically-unsupportable assumptions. A favourite theory of many economists and marketing consultants with absolutely no practical knowledge of the local tea industry in its totality is based on the feeble assumption that Sri Lankans are not capable of building brands and, therefore, the best option is to reduce Pure Ceylon Tea to the status of a commodity, or a raw material, for branding and value addition elsewhere.
Annually, we produce around 300 million kg of tea and sell all of it at the Colombo Auction, at the highest average price of any auction centre. On an average, we are generally around USD 1 higher than the second highest auction centre, Nairobi. With their wide-ranging arguments for a Tea Hub, that is the real issue that its proponents wish to address; the relatively high auction price in Colombo. The trader who is exporting a cheap commodity at Rs. 500 – Rs. 600 per kg is unable to compete with the local entrepreneur who is exporting a genuine good quality Ceylon Tea, with value added, at Rs. 1,000 per kg or more.
Even the Tea Hub proponents agree that Pure Ceylon Tea is of the finest quality. It does not require marketing expertise to conclude that a product which justifiably claims to be the best in quality must then be marketed at a commensurate price. That is an argument which any consumer will accept. For instance, there there are markets for both `Plonk’ and for high quality wine, with a massive price differential between the two.
The Unique Selling Point of the former is price, whilst that of the latter is quality, which is where quality Ceylon Tea belongs.
Another argument that the Tea Hub offers is the increase of export volume, through importation and re-export after blending. Judging the effectiveness of an export operation by volume alone is a serious mistake, as it distorts realities. What is relevant is not the volume and foreign exchange earned, but the contribution to actual value. Heavy exports of bulk tea and crudely-presented small packs, meant for cheap markets, bring little or no return to the exporter. Those are simply services provided to the multinational trader, by the local packer, with marginal corresponding benefits to the country of production. Value addition to the home-grown product, in the country of origin, is the only strategy which will ensure that all those in the commercial chain, from the farmer to the exporter, reap equitable benefits.
DISASTROUS CONSEQUENCES
The ruthless philosophy of the multinational packer and retail supplier is to buy low and sell high in mass markets in which the consumer, through relentless advertising and promotion, has been compelled to accept a well-packaged mediocrity masquerading as excellence. The intrinsic value of a product such as Pure Ceylon Tea and its inherent value proposition is subordinated to profit. Concepts such as genuine product purity and uniqueness of origin have no place in such a world. Such values do not belong in the base culture of mass-marketing of bland, homogenous products.
The importation of cheap tea from multiple origins would immediately result in the discounting, at the Colombo Auction, of equivalent grades produced in this country, which would invariably be of a higher value than the import. In fact, the cost of any cheap imported tea would be well below our national cost of production, which, for a number of well known reasons, is the highest in the world.
A glut of such low-priced imported tea would depress auction prices overall and adversely impact the grower and producer, who are already burdened by high production costs and diminishing land and worker productivity. In the meantime, the cheap blend, with its desirability enhanced by the legend ‘packed in Sri Lanka/Ceylon,’ will be perceived as genuine Ceylon Tea by the overseas consumer. That perception will cause irreparable damage to the image of Pure Ceylon Tea and, also, to the exporter of the genuine product.
Despite the many abuses it has been subject to over the years, at the hands of multinationals and other traders, who have no respect for either purity or origins, Ceylon Tea is not a commodity as other teas are. Pure Ceylon Tea, of itself and in itself, is a brand and a specialty in the eyes of the consumer. There is no other tea in the world which is recognised internationally by the country of its origin like Ceylon Tea; nor is any other country globally identified by the tea it produces like Sri Lanka/Ceylon. Up to about 20 years ago, Ceylon Tea was promoted and marketed on that unique value proposition and that memory still lingers in the minds of the older, middle-aged consumer. It was that memory of quality which ensured the success of Dilmah in Australia, despite it being priced well above its competing brands produced by the big multinationals.
Features
From stability to transformation: What Sri Lanka’s industrial policy experience teaches us
“The best way to predict the future is to create it.” — Peter Drucker
By Prof. Asoka S.Seneviratne
Introduction
Sri Lanka has never been without industrial policy. For decades, successive governments have attempted, in different forms, to promote manufacturing, protect domestic industries, attract foreign investment, develop exports, create employment and move the economy towards higher value-added production. Yet the country has struggled to transform these individual initiatives into a sustained process of industrial upgrading.
This raises a fundamental question: why has Sri Lanka found it so difficult to convert industrial policy into industrial transformation?
A recent International Monetary Fund working paper provides a particularly useful framework for examining this question. Rather than viewing industrial policy simply as a collection of subsidies, tariffs, tax concessions or government programmes, the IMF paper focuses on the institutional capacity required to make industrial policy work. Its central framework is the “4A” model: Ambition-Agency, Autonomy, Accountability and Adaptability.
This framework provides an opportunity to look at Sri Lanka’s industrial experience through a different lens.
The deeper issue is whether the institutions implementing those policies possessed the characteristics required to learn, coordinate, discipline, experiment, and adapt.
This question has become particularly important today.
Sri Lanka has spent the past several years dealing with an extraordinary economic crisis. Macroeconomic stabilisation, fiscal consolidation, debt restructuring, reserve accumulation and monetary discipline have been necessary foundations for recovery. But stability is not the same thing as transformation.
The next stage must therefore be different.
Sri Lanka now needs to move from stabilising the economy to transforming its productive capacity. This is why the 2027 Budget should not be regarded merely as another annual exercise in taxation and expenditure. It should become a Budget for Economic Transformation, with industrial policy at its centre.
The IMF’s 4A framework helps explain both Sri Lanka’s past difficulties and what institutional changes may be required for the future.
Sri Lanka’s Industrial Policy Has a Long History — But Not a Continuous Transformation
Sri Lanka’s industrial-policy experience can broadly be understood through several different phases.
Before 1977, the country followed a strongly interventionist development model. (i) Import substitution, (ii) quantitative restrictions, (iii) state enterprises, (iv) licensing, and (v) protection were used to encourage domestic production and reduce dependence on imports.
The objective was understandable: build domestic productive capacity. But protection alone does not necessarily create international competitiveness.
An industry can survive behind tariff walls without becoming productive enough to compete internationally. Domestic firms may acquire production capacity while remaining dependent on imported technology, protected markets and administrative support.
The economic liberalisation that began in 1977 represented a major change. Sri Lanka moved towards greater openness, private investment, export orientation and integration with international markets.
This created important successes.
The development of the apparel industry is perhaps the clearest example. Export-oriented manufacturing, foreign investment, the free-trade-zone model and integration into global production networks created employment and foreign-exchange earnings.
Yet another question emerged: why did this success not generate a much broader transformation of Sri Lanka’s industrial structure?
The country developed internationally competitive pockets of production, but industrial diversification remained limited. Manufacturing did not generate the scale of technological upgrading seen in some successful East Asian economies such as S. Korea & Japan.
The lesson is therefore not simply that protection failed and liberalisation succeeded. That would be too simplistic.
The more important lesson is that neither protection nor liberalisation, by themselves, constitute an industrial strategy.
Successful industrialisation requires institutions capable of (i) identifying opportunities, (ii) coordinating investment, (iii) encouraging technological upgrading, (iv) demanding performance and (v) changing policies when they do not work.
That brings Sri Lanka directly to the IMF’s 4A framework.
Ambition and Agency: Does Sri Lanka Know What It Wants to Become?
The first question for an industrial policy is not how much money the Government should spend. It is: what kind of economy does Sri Lanka want to become?
Ambition means having a clear development objective. Agency means having an institution capable of translating that ambition into coordinated action. Sri Lanka has often had ambitious policy statements.
There have been plans for export development, industrialization, investment promotion, technology development, regional industrialization and value-added production. More recently, the government has articulated objectives to raise manufacturing’s contribution to GDP, increase merchandise exports and strengthen industrial competitiveness.
The National Export Development Plan 2026–2030, for example, places export expansion, diversification and integration into global value chains at the centre of the country’s trade strategy, with a stated ambition of total exports of US$36 billion by 2030, including US$28 billion in merchandise exports.
The Ministry of Industry has separately set a target of increasing manufacturing’s contribution to GDP from 16.4% in 2024 to 20% by 2030 and merchandise exports from US$12.7 billion to US$28 billion.
These are significant ambitions.
But ambition becomes meaningful only when accompanied by agency.
The IMF’s argument is important here. Successful industrial policy requires a leading institution capable of accumulating sector-specific knowledge, learning from markets, coordinating policies and continuously experimenting with different approaches. This is precisely where Sri Lanka’s institutional fragmentation becomes important.
Industrial development involves finance, trade, taxation, energy, ports, customs, skills, land, technology, infrastructure, research and development and foreign investment. If each ministry and agency operates independently, an industrial strategy can become a collection of disconnected programmes.
Sri Lanka therefore needs more than another policy document.
It needs an institutional agency capable of implementing the policy.
The proposed Industry Transformation and Innovation Authority is potentially relevant to this institutional question. The Government has been working towards consolidating existing industrial and enterprise-development institutions into a more integrated authority.
But establishing an institution is only the beginning.
The real test will be whether it has the authority, expertise and institutional independence to coordinate policy across government and to learn from the private sector and international markets.
Autonomy: Industrial Policy Must Serve the Economy, Not Individual Interests
The second “A” is autonomy.
This is one of the most important lessons for Sri Lanka.
Industrial policy necessarily involves government intervention. But intervention can produce two very different outcomes.
In one case, government works with firms to solve genuine coordination failures, develop infrastructure, promote technology, and enter new markets.
In another, policies become instruments for protecting inefficient firms, distributing privileges or maintaining politically connected interests.
The difference is institutional.
Autonomy does not mean that policymakers should operate without democratic accountability. It means that an industrial-policy institution must have sufficient professional independence to make decisions based on economic evidence rather than short-term pressure from individual firms or interest groups.
Sri Lanka’s historical experience demonstrates why this matters.
Protection can sometimes be necessary during the early development of an industry. But protection without performance requirements can become permanent.
The crucial question should therefore be: What does an industry have to achieve in return for government support?
If a firm receives assistance, should it increase exports?
Should productivity rise?
Should local value addition increase?
Should technology be transferred?
Should workers acquire new skills?
Should the firm penetrate new markets?
Should the support expire after a defined period?
These are not merely technical questions. They determine whether industrial policy becomes a mechanism for productive transformation or permanent protection.
A future Sri Lankan industrial policy should therefore be conditional, transparent and measurable.
Government support should not be regarded as an entitlement.
It should be regarded as an investment by the nation in productive capacity.
Accountability: Industrial Policy Must Be Judged by Results
The third “A” — accountability — may be the most important lesson of all.
Sri Lanka has historically produced numerous plans, institutions and incentives. But the country has not always maintained a sufficiently rigorous mechanism for asking whether those interventions actually delivered the intended results.
An industrial policy should therefore establish measurable performance indicators from the beginning.
The question should not be:
How much did the Government allocate?
The question should be:
What economic transformation resulted from the allocation?
This changes the entire philosophy of policymaking.
For example, an industrial programme should be judged by whether it increases:
productivity;
exports;
investment;
technological capability;
domestic value addition;
skilled employment;
research and development;
foreign-exchange earnings; and
real household incomes.
This approach is directly connected to the broader argument I have made about Sri Lanka’s 2027 Budget.
The success of Budget 2027 should not be judged solely by revenue collection or expenditure control. Those are important instruments of fiscal management. But the ultimate test must be whether public policy increases the economy’s productive capacity. A country cannot tax its way into prosperity.
Nor can it borrow its way into prosperity. Nor can monetary stability by itself create a productive economy.
The sustainable answer must ultimately be higher productivity, greater investment, stronger exports and higher real incomes.
This is why industrial policy belongs at the heart of the transformation agenda.
Adaptability: Sri Lanka Must Learn from What Does Not Work
The fourth “A” is adaptability.
This may be the most difficult characteristic for a government bureaucracy.
Industrial development takes place in an uncertain world. Technologies change. Consumer preferences change. Global supply chains change. Trade agreements change. Energy prices change. Artificial intelligence is changing production itself.
A policy that was appropriate ten years ago may be completely inappropriate today.
Therefore, successful industrial policy cannot be a five-year document that remains unchanged regardless of circumstances.
It must be a learning system. If a programme fails, government should be able to modify it. If an industry does not become competitive after receiving support, assistance should be reconsidered. If a new technology creates an opportunity, policy should respond quickly.
If a global value chain becomes accessible to Sri Lankan firms, infrastructure and skills policy should adjust accordingly. This is where the IMF’s institutional approach becomes particularly relevant.
The IMF paper argues that successful industrial-policy institutions accumulate knowledge through continuous experimentation and feedback from markets. Sri Lanka needs precisely such a mechanism.
The private sector should not simply be treated as a recipient of government policy. It should become an important source of information about international markets, technology, production costs, skills shortages and emerging opportunities.
Government, in turn, must retain the capacity to distinguish between genuine information and requests for permanent protection.
That is the institutional challenge.
From Industrial Policy to Economic Transformation: The 2027 Budget Test
This brings Sri Lanka to the most important question.
What should industrial policy achieve in the next stage of Sri Lanka’s economic development?
The answer cannot simply be to increase the number of factories.
Sri Lanka needs a transformation in the quality and productivity of production.
This means moving from relatively low-value production towards higher-value manufacturing and services; from imported technology towards greater domestic technological capability; from fragmented small enterprises towards globally connected SMEs; and from dependence on a narrow range of exports towards diversified and sophisticated export production.
The Government’s own 2026 Budget has recognised the importance of productivity, innovation, private-sector investment, export diversification and global value-chain integration, while setting an objective of sustained growth above 7% within the next few years.
The challenge is now implementation. This is where Budget 2027 becomes critical. The Budget should connect macroeconomic stability with a coherent national transformation programme.
The first mission should be raising productivity.
That requires investment in technology, automation, artificial intelligence, energy efficiency, logistics, digitalisation, research and development and workforce skills.
The second mission should be mobilising investment.
Macroeconomic stability is essential, but stability alone does not automatically produce investment. Sri Lanka needs predictable regulation, faster approvals, better infrastructure, deeper capital markets, stronger public-private partnerships and a genuine single-window investment mechanism.
The third mission should be improving living standards.
Industrial transformation is ultimately about people.
If productivity increases but real wages do not improve, if exports increase but employment quality does not improve, or if growth is concentrated without broader income gains, transformation remains incomplete.
The objective must therefore be an economy capable of generating higher productivity, higher real wages and higher household incomes. But this transformation cannot be meaningful to ordinary households if the cost of living continues to rise faster than their incomes. Keeping the cost of living manageable must therefore be a fundamental objective of economic policy, so that higher productivity and incomes translate into genuine improvements in living standards.
The above assertion is fundamentally important for policymakers.
Sri Lanka’s New Industrial Policy Must Be Different from the Old One
Sri Lanka should therefore avoid two extremes.
The first is a return to indiscriminate protectionism.
The second is the assumption that markets alone will automatically generate the industrial transformation the country needs.
The experience of successful Asian economies suggests a more sophisticated approach.
The state must create the conditions for private investment and competition, while actively addressing coordination failures that individual firms cannot solve alone.
That means infrastructure. It means reliable and competitively priced energy. It means efficient ports and logistics. It means modern customs systems. It means technical and vocational education linked directly to industry. It means research and development. It means access to finance for productive investment. It means export-market intelligence. It means integration into global value chains.
And it means institutions capable of continuously evaluating whether these interventions are actually working.
Sri Lanka’s geographical position provides an important opportunity. The country can combine manufacturing with logistics, maritime services, tourism, digital services, agriculture and knowledge-intensive exports.
But geography is an opportunity, not a strategy. A strategy requires institutions. That is why the 4A model is so relevant.
Sri Lanka needs ambition to define where it wants to go; agency to coordinate the journey; autonomy to prevent industrial policy from becoming captured by narrow interests; accountability to measure whether public support produces results; and adaptability to change course when circumstances change.
Stability Is the Foundation — Transformation Is the Destination
Sri Lanka’s economic crisis has taught the country a painful but important lesson: macroeconomic instability can destroy decades of development. The stabilisation process was therefore unavoidable.
Fiscal discipline, monetary stability, debt restructuring, reserve accumulation and stronger institutions provide the foundation upon which the next stage of development must be built.
But foundations are not buildings. Stability is necessary. It is not sufficient.
The next challenge is economic transformation.
This is why Sri Lanka’s industrial-policy debate should no longer be confined to the traditional question of whether the Government should intervene more or intervene less.
The more important question is:
Can Sri Lanka build institutions capable of making intervention smarter, more disciplined, more accountable and more adaptable?
The IMF’s 4A framework offers a valuable way of asking that question.
Sri Lanka’s historical experience suggests that industrial policy can create capacity without competitiveness, protection without productivity, and institutions without sufficient coordination. The experience also shows that openness can generate remarkable export successes without necessarily producing broad-based industrial diversification.
The lesson is therefore not to choose between the state and the market. It is to build a state that can work intelligently with competitive markets. That is the real challenge for Budget 2027.
Sri Lanka should not use the 2027 Budget simply to consolidate the achievements of stabilisation. It should use those achievements as the platform for the next stage — raising productivity, mobilising investment, diversifying exports, developing technology, upgrading skills and increasing real household incomes.
The country’s current industrial and export strategies already contain important ambitions. The National Export Development Plan seeks substantial expansion and diversification of exports, while the Government’s industrial strategy aims to raise manufacturing’s contribution to GDP and merchandise exports by 2030.
The decisive issue, however, will not be the targets themselves.
It will be institutional capacity to deliver them.
Sri Lanka therefore needs to move from an era of policies to an era of policy learning; from protection to performance; from isolated projects to coordinated transformation; and from short-term programmes to a sustained national productivity strategy.
The IMF’s 4A model provides a useful institutional lens.
Sri Lanka’s own experience provides the evidence. And Budget 2027 provides the opportunity.
The ultimate objective should be nothing less than a transformation from an economy that has repeatedly struggled to recover from crises into an economy capable of sustaining high productivity, competitive exports, productive investment and rising real living standards. That is the point at which stability becomes meaningful.
Stability should not be the destination of Sri Lanka’s economic journey. It should be the platform from which transformation begins.
As Peter Drucker reminds us, “The best way to predict the future is to create it.” For Sri Lanka, the time has come to create that future through a new generation of disciplined, accountable and adaptive industrial policy.
(The writer served as the Special Advisor to the President of Namibia from 2006 to 2012 and was a Senior Consultant with the UNDP for 20 years. He was a Senior Economist with the Central Bank of Sri Lanka (1972-1993). He can be reached via asoka.seneviratne@gmail.com.)
Reference
:
IMF Working Paper
Institutions for Industrial Policy: The Foundation of Economic Development -Prepared by Reda Cherif, Fuad Hasanov, Gary Xie
March 2026
Features
The first woman in the foreign service or Ceylon Overseas Service it was then called
(Excerpted from Madame-Sir, the autobiography of Manel Abeysekera)
On my return home from Oxford, I felt I should look around for a job. The first offer I had was made by Mr. J.L.M. Fernando, the then Chairman of Air Ceylon, who urged me to apply for an Executive Post with the Airline. I was about to do so when my eye caught a notification in the Ceylon Daily News, reproducing a Gazette notice calling for applications for the Ceylon Overseas Service (COS). Reading down the lines, a particular requirement set me thinking. It was that a married woman must obtain special permission of the Public Service Commission to join the Service. This made me realize that women could apply for a Service which had hitherto been a male bastion because recruitment was through the Civil Service Minute and Examination in which, as I have said earlier, the word “Man” did not embrace “Woman”.
So I obtained my parents’ permission to apply. I believe that Mother gave hers not really expecting me to be selected [no mother likes a daughter to go out into the world] while Father gave his in the fervent hope that I would be selected as that would be the next best thing to following in his footsteps and being in his own Ceylon Civil Service which I could not, being a woman. I remembered the Indian Foreign Service joke about our Foreign Service and hoped I could prove them wrong! I also hoped to do what Dame Janet wanted me to do and do what my women Indian Foreign Service friends were doing.
What I learnt after I joined the COS was that Mr. S.W.R.D.Bandaranaike, when he became Prime Minister and Minister of Defence and External Affairs in 1956, wanted young people to join the COS for its own sake as he himself was extremely interested in foreign affairs and, as in his domestic policy, desired to steer a new course which he believed would be for the good of the country. He had already changed our foreign policy of following British norms and practice and established relations with Eastern Europe, China, Africa, Latin America and the other countries of the Non Aligned Movement.
I was first interviewed by a panel of three Permanent Secretaries of which the Chairman was the Secretary of the Ministry of Defence and External Affairs, Mr. Gunesena de Soyza, who was subsequently appointed High Commissioner to Britain and who had earlier accompanied Mrs. Bandaranaike to Oxford as recounted by me. The other two were Mr.Alvapillai and Mr. Shelton Fernando. They welcomed me as the first woman to be interviewed for the service.
I recall Mr. Alvapillai being rather inclined to think that, since my parents had taken me abroad as shown in my application, I had acquired a taste for travel and wanted to see the rest of the world through the COS. When he enquired if that was so, I rather cheekily said that if I did want to merely travel abroad more, [there were no Exchange Control restrictions on obtaining foreign exchange for travel then], I could do so at father’s cost and not run the risks and hazards of the COS to do so. Again, when I was asked whether, should they take me in and train me at government cost, what would be the case if I decided to get married and leave the Service, it really put my back up and was perhaps the first time I felt a feminist! My reply was that any man they recruited could also leave at will and that there was no stipulation in the conditions of the Service that a woman could not marry and remain in the Service and that the choice was left to me and whoever I married!
I feel that my candour perhaps got me in, thanks to the fairness of the panel which did not resent my frank responses. [Initially, the India Foreign Service had the requirement that female officers had to retire on marriage and my IFS friend from Somerville Mira Malik, who was quite brilliant, had to do so though not so my other friend Soonu Kapadia who may have married later after the rule was rescinded. I like to think that I saved my female colleagues from the fate that befell Mira.
Mr Shelton Fernando, who had been up at Oxford, asked me whether I had not been tempted to caricature some of my lecturers and I am not surprised he did so as many of them were ideal subjects but, as I told him, I did not have the talent for it! I was also asked some foreign affairs questions which were not difficult to answer. The Chairman, Mr. Soyza had subsequently told Father that he had not seen such fine certificates as my Somerville Principal and Tutors had given me, for a long time-no doubt that they would have gone a long way in getting me into the COS and I am deeply grateful to them.
Next came the Public Service Commission interview. But before it, Mr. Eardley Gunewardena, Secretary to the Commission had called (my brother) Lakshman as a friend, to enquire whether I was really serious about wanting to join the COS, because I was the only woman who had qualified for interview and it would be a waste of the Commission’s time if I was not really keen. Lakshman informed him that I was quite serious about it as I had got my parents’ approval to apply for the Service.
This interview was more formal and less formidable than the previous one by the three Permanent Secretaries and I was fortunate to pass it and qualify for appointment to the COS as the first woman to do so. The medical examination that followed included a VD test which Mother strongly felt was degrading for me and I recall Father explaining to her that it was a rule that had to be complied
with and was no reflection on me! In order to pacify her, he said he would accompany me to the clinic so that everyone would see that I was not going there in secret!
Although I was rather quiet with people I did not know and my male colleagues did not quite know what to make of this puduma satha, they soon found out that I could take quite a lot of teasing and also give as good as I got! So we got on famously especially my batch of seven “Samurai” and me, who had busted the male bastion and become the first woman in the COS.
Briefings
The first “pep” talk we got was from the Permanent Secretary of the Ministry, Mr. Gunasena de Soyza. Something he said on that occasion has always remained with me. He informed us that we had been selected on certain criteria and for some special aptitude and individuality which the selectors had seen in us which they felt would be good for the Service. So he cautioned us that the Service did not expect us to become some kind of stereotype and that we should be ourselves and not think that even a cocktail party meant having a drink in one hand and making polite conversation alone they were intended to be avenues to make useful contacts, to engage in business where possible in a friendly, sociable way.
One of my batch mates’ name was Maurice Rabot and Mr. Soyza’s parting shot was: “I do not want the Rabots of the Service to become robots!” Anyway, I do not think that any of my batch mates could have ever become stereotypical diplomats as we were far too individualtistic for that! However, (my brother) Lakshman fondly called me a “diplomutt” and I do not think he would have called me that if I really were one; or rather I would like to think so!
Our next important briefing was by the Prime Minister and Minister of Defence and External Affairs himself, Mr. SWRD Bandaranaike. Before going to the Ministry that morning Father who had worked with the Premier as Commissioner of Local Government and later as Permanent Secretary when he was the Minister of Health and Local Government in the first Government at Independence under Premier Mr. D.S Senanayake as I have recounted, knowing him well, predicted that he would be in a bad frame of mind as he had placed senior members of the Federal Party, including Dr. E.M.V Naganathan, its Secretary, under house arrest and that it may impact on our meeting with him.
As we were about to enter the Premier’s Conference Room, my colleagues who had hitherto not politely stood aside for me as a woman now did so as they expected that then I would have to sit next to the Premier! But, when I entered the room and saw Mr. Soyza seated next to him I boldly walked up and sat next to Mr. Soyza causing one of my colleagues to have to sit next to the Premier!
How right Father was! The Premier made short shrift of us. Luckily he directed his question to my colleague seated on his left (where all of them had failed to manoeuver me!); he was asked to define his foreign policy and, before the poor man could stutter anything out, the Premier went on to the next and to the next! Finally, he sternly bade us read the recently published book on it and come back in a week’s time and we were only too glad to make our escape!
When the appointed day arrived, Father became the oracle again! This time he predicted that the Premier would be in a relaxed, expansive mood as the Federal Party members had been released and how right he was! As we walked in and sat down at the conference table, the Premier turned to Mr. Soyza and remarked: “Gunasena, I see you have taken a woman into the Service and that you are going to train them in foreign languages: I do hope the Tower of Babel will not become one of babble!” Everyone laughed including myself, suppressing the thought, “so much for gender equality and equity”, since my colleagues chattered as much as I did! His next remark was even more pointed: he asked Mr. Soyza “Who is the famous woman in international affairs with enormous fat legs?”
Of course it was Ms. Golda Meir, Foreign Minister of Israel at the time and later Prime Minister. Wasn’t I glad that my saree covered my own legs which I considered shapely “gams” in Hollywood jargon! I always thought that God had a sense of humour seeing that He had given me small hands and feet with what was in between being quite out of proportion! After Mother’s death as Father was heartbroken, he and I went on a trip to the Holy Land and, when we were in Israel [for which we had to have a separate passport so as not to have any evidence of it in the Arab countries], Father was invited to an Evening Reception by Foreign Minister Golda Meir to which I accompanied him where there were several dignitaries from Africa.
Each invitee was asked to stand to be introduced to the others and Father was introduced as the “Little Boy Scout from Ceylon”! But what fascinated me were her legs which were just as our Premier had described them! I also recall meeting Mr. Bandaranaike at a wedding reception and his speaking to me in French which he knew I would have learn to speak at Oxford for my Modern History course and my just getting away with it by replying that I was good at understanding French though not at speaking it. To my relief, he replied “Moi aussi”, meaning, ” Me too”!
Training
After these jokes, to my great relief, the Premier went on to discuss foreign affairs and his policy of non-alignment for Ceylon. These were the days of Sputniks and astronauts and the Premier had decided to give our batch [probably the first intake after he became Premier and Minister of Defence and External Affairs a really good training. In Parliament he stated that we should rise like Sputniks]. Perhaps he may have had ideas on how we should be placed as, except myself, all the others were over the normal maximum age for the joint Civil and Overseas Examination and maybe he thought we should be placed at a step higher than the first step of the Service depending on how we fared in our training. Be that as it may, we were assigned foreign languages and were to be sent to Oxford, Cambridge and London Universities to study them as well as diplomatic history, international relations, international law and other related subjects.
In my case, the assigning of a language and getting placement in a British University proved amusing. We were asked to indicate our first, second and third preferences from French, Italian, German, Russian and Chinese and I gave my choice as Chinese, Russian and German with an eye on being assigned to those countries, little knowing that logic did not always prevail in Foreign Services! I was first assigned German and then, for reasons unknown to me, I was assigned Italian. Now when the languages had first been assigned, the Foreign Ministry official entrusted with obtaining placements had got them and, when the languages were re-assigned, naturally re-assigned the names against the placements that had been obtained.
I was assigned Balliol College, Oxford, which the poor man was unaware was a men’s College [Oxford and Cambridge Colleges became co-ed comparatively recently] My batch mate Mahen Vaithianathan [son of Sir Kanthiah Vaithianathan, the first Permanent Secretary of the Ministry of Defence and External Affairs] who had been a year senior to me at Balliol and who had a puckish sense of humour, had taken the letter addressed to me as I happened to be on leave when they were handed out and, with great amusement, handed it to me the next day. It said, in typical “officialese” that I “should proceed to Balliol College, Oxford to study Italian”.
Equally amused as he, I took the letter to my senior colleague in charge of Overseas assignments, Arthur Basnayake of the first batch of officers and, with a very straight face, told him that I could not possibly “proceed to Balliol” although I would love to do so as Balliol had some showers as opposed to the rather unhygienic, traditional “English bathtubs”. Arthur was quite puzzled and asked me why not, especially as I had been at Oxford already.
My reply was that that was precisely why not and laughingly explained that Balliol would not have me as I was a woman! He laughed heartily and in a confidential whisper told me not to tell the press and of course I did not! The Ministry then quickly made amends and looked for a place and found one at New Hall [since -2008 re-named Murray Edwards College after its distinguished Founder President Dame Rosemary Murray – under whom I was privileged to be an alumnae – and the Refounders who made the endowment for its expansion]. I was delighted at not only having the joy of being at Cambridge but also because it was renowned for its School of Modern Languages. So I “proceeded to New Hall” to enter the Michaelmas [autumn] Term for one academic year.
Before we went abroad to our respective Colleges at the Universities of London, Oxford and Cambridge, we were sent to some of the important Government Departments relevant to our work such as Immigration and Emigration, Commerce, Tourism et al to orient us to their work and their relevance to our own work. Unfortunately, we were not able to go out into the provinces to be oriented to Kachcheri work as civil strife had broken out over the Tamil language issue. In the Ministry, our superb Consellor of training was the witty Glannie Peries who, I believe, was a Civil Servant who “manned” the Ministry before specific recruitment was made to it but preferred to continue in the foreign service. He imparted to us the finer points of foreign affairs including conduct at cocktail parties to which he had us invited for the purpose.
Features
They Came. They Ruined. They Left
by Nilantha Ilangamuwa
They came. They ruined. They handed us back to the same old enemies. This is how a war supposedly fought for security can end, with a country left carrying the consequences long after the soldiers who invaded it have gone.
Twenty-five years after September 11, 2001, the American-led wars in Afghanistan and Iraq offer a record of military intervention that is impossible to separate from the destruction of institutions, displacement, sectarian violence and the weakening of societies that were supposedly being protected. Brown University’s Costs of War project estimates that the post-9/11 wars produced between 4.5 million and 4.7 million direct and indirect deaths and that more than 38 million people were displaced. Iraq remains the clearest example of how quickly the promise of security can become a prolonged political and human disaster.
The 2003 invasion was justified through the claim that Saddam Hussein possessed weapons of mass destruction and represented an urgent danger. The weapons were not found. The Iraq Survey Group did not discover an active Iraqi WMD stockpile, while later official investigations exposed serious failures in the intelligence used to support the pre-war case. Saddam’s dictatorship and previous use of chemical weapons were real. What collapsed was the proposition that Iraq possessed the active WMD capability used to justify invasion. Yet the war went ahead, and once it did, the United States faced the far more difficult question of what would replace the state it had destroyed.
The occupation did not simply remove Saddam Hussein and preserve Iraq’s governmental machinery. Coalition Provisional Authority Order No. 1 imposed sweeping de-Ba’athification, while Order No. 2 dissolved the Iraqi military and other state institutions. These were occupation decisions, not inevitable consequences of removing Saddam. The dissolution of the army was especially consequential. Hundreds of thousands of trained personnel suddenly lost employment, authority and their place in the new state. Not all had been committed Ba’athists. Many had joined the army as a profession. Removing the institution therefore did not remove military knowledge or political grievances. It scattered them into a country already filled with weapons, uncertainty and anger.
Former soldiers, Ba’athists, nationalists, Islamists, criminals and foreign jihadists became part of an expanding insurgency. Sunni resistance and al-Qaeda in Iraq grew amid the disorder, while sectarian militias expanded. The bombing of the al-Askari shrine in Samarra in 2006 helped unleash an extraordinary escalation of Sunni-Shia violence, turning Baghdad into a city of checkpoints, kidnappings, assassinations and death squads. The occupation had dismantled one of the state’s principal instruments of order without possessing a credible substitute.
The United States changed strategy. The 2007 surge, the Sunni Awakening and changes in military tactics reduced violence, but they did not create a durable political settlement. Sunni tribes that had fought al-Qaeda alongside American forces later felt marginalized by the government in Baghdad, creating grievances that were among the conditions exploited by the organization that evolved into Islamic State. It would be simplistic to say that America directly created ISIS. Its rise also depended on the Syrian civil war, the collapse of Syrian state authority, sectarian politics and decisions by Iraqi and Syrian actors. But the chain linking the 2003 invasion, the destruction of Iraqi institutions, the insurgency, al-Qaeda in Iraq and the later rise of Islamic State is part of the documented history of the organization. The irony is brutal. America invaded partly in the name of preventing terrorism, fought an insurgency that produced al-Qaeda in Iraq, later returned to fight the organization that emerged from that movement, and ultimately fought Islamic State in a country whose political order its own invasion had helped destroy.
The human cost extended beyond battlefields. On November 19, 2005, after a US Marine was killed by a roadside bomb at Haditha, Marines killed 24 Iraqi civilians, including women and children. The initial account did not accurately describe what had happened, and subsequent investigations produced criminal proceedings with varying outcomes. Abu Ghraib exposed an even wider crisis of detention, abuse and accountability. Photographs of prisoners being humiliated became symbols of an occupation that claimed to be constructing a democratic order.
Reconstruction brought another contradiction. The Coalition Provisional Authority controlled approximately $23 billion in Iraqi revenues and assets between May 2003 and June 2004, while the United States separately appropriated billions for reconstruction and security. The evidence does not support the crude claim that America simply stole Iraq’s oil, but the occupying authority exercised extraordinary control over a sovereign country’s finances while its institutions were being rebuilt. A huge contracting system followed, involving construction, logistics, security and maintenance, with oversight struggling to keep pace with enormous spending. The result was an economy dependent on oil and foreign-supported reconstruction. The World Bank estimates that in 2025 oil represented about 53 per cent of real GDP, 88 per cent of government revenue and 91 per cent of merchandise exports.
The consequences reached far beyond government accounts. The World Bank puts Iraqi unemployment at about 15.5 per cent in 2025 and identifies youth employment as a major structural challenge, while women remain dramatically underrepresented in the labour force. UNICEF says close to 3.2 million Iraqi school-age children are out of school and links the educational crisis to decades of conflict and under-investment. More than one million Iraqis remained internally displaced years after the territorial defeat of Islamic State.
The fact, however, is that Saddam’s Iraq had been a hostile barrier to Iranian regional influence. Its destruction removed that barrier, allowing political parties, religious networks and armed groups connected to Iran to become deeply embedded in the post-Saddam system. Some militias that fought American forces eventually became part of Iraq’s political and security architecture. Washington therefore removed an enemy of Iran and spent years confronting forces that benefited from the new order.
Here one cannot forget the irony in Afghanistan, the chokepoint of Bush-era war on terror policy, although its history is not identical to Iraq’s. America entered Afghanistan in 2001 to destroy al-Qaeda and remove the Taliban, remained for 20 years, built and armed Afghan security forces and spent enormous sums attempting to construct a new political order, only to withdraw in 2021 as the Taliban rapidly returned to power. In 2026, more than 2.6 million Afghan girls remain excluded from secondary education, while humanitarian agencies continue to report severe poverty and child malnutrition. Military force can achieve battlefield objectives. American forces defeated Saddam’s army within weeks, helped destroy Islamic State’s territorial caliphate and inflicted major losses on armed groups. The deeper failure was the inability to translate battlefield victories into political orders capable of surviving without foreign military power.
Iraq today is not the Iraq of 2006. Its government functions, cities have been rebuilt, its security forces have fought ISIS, and millions of Iraqis have rebuilt their lives. That resilience belongs to Iraqis themselves. But the dead cannot return, the displaced cannot recover the years they lost, children cannot reclaim the childhoods they spent amid violence, and institutions dismantled in 2003 cannot simply be restored to what they were before the invasion. The weapons that made the invasion supposedly urgent were not found. The urgency became war, the war became occupation, the occupation helped produce insurgency, and the insurgency helped produce another generation of extremists. The American military left, but the consequences remained. And after more than two decades, after the deaths of thousands and the destruction of a political order Washington claimed it could replace, American boots came off Iraqi soil last week, not as the triumphant conclusion of a successful mission, but as the final, deeply disgraceful image of a war whose consequences Iraqis will carry long after the last American soldier has gone.
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