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Sri Lanka’s current nutrition challenges: How can they be addressed?

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Dr Pulasthi Amarasinghe is a Research Fellow at IPS with research interests in labour, health, and development economics. He is also interested in fiscal policy and social welfare programmes and their effects on household and individual behaviour. His recent work focuses on migration, social protection, and discrimination in low-income nations using various econometric tools. Dr Amarasinghe holds a BA in Economics and Mathematics from the University of Maryland, an MSc in Economics from Iowa State University, and a PhD in Economics from the University of North Carolina Chapel Hill.

By Dr Pulasthi Amarasinghe

Sri Lanka is reaching a critical point as a result of poor access to affordable, nutritious food. Nutritional security has taken a backseat to simply meeting basic calorie requirements.

The nutritional landscape can significantly improve through shifts in tobacco and alcohol expenditure to food without solely relying on major macroeconomic transformations.

Appropriate fiscal policies and regulations should be a key focus to make nutritious diets affordable, accessible, and desirable for the poor and vulnerable communities.

In the face of recent crises that have undone long-term development gains, nutrition and its related health problems are major concerns for Sri Lanka. The economic downturn following the COVID-19 pandemic, inflation, and supply chain disruptions have exacerbated food and nutrition problems. It has led to a rise in food prices and income losses that significantly constrained the population’s ability to afford a nutritious diet.

The Household Survey of the Department of Census and Statistics (DCS) on the Impact of Economic Crisis 2023 revealed that over 90% of households experienced increased monthly expenditures, with food inflation being the primary cause​. The impact is particularly severe for the poorest and most vulnerable communities, especially in the rural and estate sectors and female-headed households. The prevalence of stunting, wasting, and underweight children under five years of age has increased post-pandemic, highlighting long-term health issues.

Amidst macroeconomic uncertainty, less explored approaches, such as shifting away from adverse health behaviours such as smoking and drinking, can create additional space for expenditures to shift toward nutritional needs. It provides a mechanism to improve and diversify diets without relying on significant economic structural transformations in the country. With the upcoming general elections, the voters and policymakers should understand nutritional problems in the country and recognise the crucial role of policy changes, regulations, and advocacy in overcoming nutritional challenges.

An Overview of Access to Food and Nutrition

Nutrition security is no longer a primary concern in the face of increased food insecurity, with households and government policies targeting increased energy intake at the cost of meeting nutrient requirements. The IPS’ Sri Lanka: State of the Economy 2024 report finds that households have struggled to maintain a balanced diet, often undergoing a shift in meal composition across rural and urban households, that sacrifices nutrition for quantity. For instance, protein sources such as meat, fish, and eggs have become prohibitively expensive for many families. In response to these challenges, households have employed various coping strategies to manage their limited resources.

These include reducing the number of meals per day, limiting the consumption of adults to ensure children have enough to eat, and skipping meals altogether. 59.6% of households relied on less preferred and cheaper food options in 2022, up from 17.1% in 2019. This shift highlights how economic hardships have pushed families toward a more calorie-centric diet at the expense of macro and micronutrient intake.

The caloric yield from food items per LKR 100 has also decreased significantly, with rice, dhal, and wheat flour showing more than a 50% reduction in caloric yield from 2019 to 2023​. The cost-effectiveness of households is likely to be affected as well, meaning that households are unlikely to receive the same value they previously got from LKR 100 worth of food and are constrained in their ability to be cost-effective. While the cost-effective capacities of the poorest quintiles are historically relatively high compared to the wealthiest quintile, the economic crisis has worsened such capabilities of the poor while forcing even the richest quintiles to become more cost-efficient than before.

Reducing tobacco and alcohol expenditure for nutritional gains, among other measures, is far-reaching as it benefits health through many channels. Improving food and nutritional security in Sri Lanka lies in addressing the non-food expenditure of low-income households, particularly on items like tobacco and alcohol. A demand system analysis of major food items suggests that reallocating expenditures from smoking and alcohol to food could substantially improve caloric and nutrient intake. For instance, for the poorest 20% of households, reallocating tobacco expenditures toward food could increase the daily caloric intake by approximately 4.2%, while redirecting both tobacco and alcohol expenditures could lead to a 19.1% increase​.

This shift would increase caloric intake and improve macronutrient intake, including proteins and fats, which are critical for overall health. Proteins from food items like meat, fish, and eggs, which have become less accessible due to rising costs, could become more available if tobacco and alcohol expenditures were redirected​. The estimated increase in daily caloric intake for the poorest households could rise from 1,792 kilocalories (kcal) to 2,134 kcal if they reallocate tobacco and alcohol expenses to food. Those caloric gains could address the energy requirements considered first-order issues, while predicted improved variety and quality would also address nutritional security.

Notes:

The predicted changes in caloric and macronutrient consumption of the poorest 20% of households are estimated using Quadratic Ideal Demand System modeling. The model estimates the elasticities and shares of main food items given the prices and expenditures.

However, the success of this approach depends on effective public health interventions and awareness building that promote behavioural changes, quitting unhealthy behaviours and making tobacco and alcohol less affordable. IPS research shows that smoking and alcohol have become relatively more affordable as the prices of other food items have increased much faster. Therefore, while public policy interventions to promote behavioural changes are likely to manifest over a longer timeframe, taxation to make tobacco and alcohol less desirable commodities relative to other expenditures is a feasible and effective policy target.

Campaigns to reduce tobacco and alcohol consumption should be coupled with initiatives that educate households about the nutritional and health benefits of reallocating these expenditures. Such efforts could be part of broader social protection programmes that target low-income households with cash transfers and food vouchers, encouraging healthier spending habits and lifestyles.

Way Forward

Addressing nutritional challenges requires immediate interventions to ensure food and nutritional security and long-term strategies to promote sustainable agricultural practices, reduce food waste, and improve access to nutritious food through markets and environments. A less explored approach is to reduce non-food expenditure on tobacco and alcohol, which could significantly improve caloric and nutrient intake among low-income and estate-sector households. Redirecting these expenditures allows households to improve their nutritional intake and cushion the impact of the economic crisis on diet quality, achieving better food security without relying solely on broader economic reforms or sacrificing essential spending on health or education.

The policymakers, too, should consider both the short-term and long-term health and economic costs of poor nutrition. Policies to recognise and address nutrition insecurity as a critical symptom of transient poverty in the social protection systems would benefit the most vulnerable households. In addition, appropriate regulations and fiscal policies, such as VAT exemptions on essential food items with high nutrition value or taxation of unhealthy products like tobacco and alcohol to redirect household expenditure so that nutritious foods are affordable, accessible, and desirable, should be a priority for the upcoming candidates in the election cycle.



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EU’s new anti-greenwashing rules pose major challenge for Sri Lankan exporters

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This new directive applies to businesses across multiple sectors, of any size, that export products or services to the EU market.

Countdown to September 2026 begins

Sri Lankan exporters selling into Europe may soon face one of the most significant regulatory shifts in recent years as the European Union prepares to enforce sweeping new rules aimed at eliminating ‘misleading’ environmental and sustainability claims.

The regulation, known as the Empowering Consumers for the Green Transition Directive (EmpCo) – Directive (EU) 2024/825, will become fully enforceable across all EU member states from September 27, 2026. While the directive is primarily designed to protect European consumers from so-called ‘greenwashing,’ and it carries important implications for exporters worldwide, including those in Sri Lanka.

Compliance experts warn that many local businesses remain largely unaware of the new requirements despite their potential impact on market access, brand reputation, and regulatory compliance.

The directive introduces a simple but demanding principle: companies must be able to substantiate environmental and sustainability claims with credible evidence. Generic descriptions such as ‘eco-friendly,’ ‘green,’ ‘sustainable,’ ‘responsible,’ ‘carbon neutral,’ or ‘climate friendly’ may no longer be used freely unless they can be verified through reliable data and supporting documentation.

For Sri Lankan exporters, this represents a significant shift. Sustainability claims increasingly appear on product packaging, websites, social media campaigns, annual reports, tourism marketing materials, and corporate communications. Under the new framework, such claims could face scrutiny from regulators, consumers, retailers, and civil society groups.

The directive also places particular emphasis on future environmental commitments. Claims such as ‘Net Zero by 2040’ or ‘Carbon Neutral by 2030’ may require businesses to demonstrate clear implementation plans, measurable milestones, and systems for monitoring progress rather than relying on aspirational statements alone.

An environmental compliance expert told The Island Financial Review that this transforms sustainability from a communications exercise into a governance issue. “Responsibility will no longer rest solely with sustainability departments. Company directors, senior executives, marketing teams, procurement professionals, and compliance officers will all have roles to play in ensuring that public claims can withstand regulatory scrutiny. The potential costs of non-compliance are considerable. Under the directive, penalties may include fines of up to four percent of annual turnover generated within the relevant EU member state, restrictions on marketing activities, increased regulatory investigations, and challenges from consumer organisations and commercial partners.”

“The reputational consequences may prove even more damaging. In highly competitive export markets, trust has become a critical business asset. Companies found to be making unsubstantiated environmental claims could face long-term damage to relationships with buyers, retailers, and consumers.”

“The timing is particularly important for Sri Lankan businesses because compliance preparations, reporting frameworks and adjustments are needed before the enforcement date arrives.”

“Businesses supplying European markets are therefore being encouraged to begin assessing their exposure now rather than waiting until the last minute. Early preparation could help exporters safeguard market access, maintain buyer confidence, and strengthen their competitive position in an increasingly sustainability-conscious global economy.”

“For Sri Lanka’s export sector, the message from Europe is becoming increasingly clear: sustainability claims will no longer be judged by how compelling they sound, but by how convincingly they can be proven,” he said.

As the countdown to September 2026 begins, exporters may need to ask themselves a critical question: Are their sustainability claims ready for a new era of accountability?

By Sanath Nanayakkare

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University of West London opens Sri Lanka’s first full UK university branch campus

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The official signing ceremony between the University of West London, UK and ANC Education.

The University of West London (UWL) has formally opened the University of West London Sri Lanka Branch Campus, the country’s first full UK university branch campus, marking a landmark development in Sri Lanka’s higher education sector.

The University of West London Sri Lanka Branch Campus is designed to bring a UK university learning experience closer to students in Sri Lanka. The campus is operated by ANC Campus, a pioneer in the higher education sector in Sri Lanka with over two decades of experience in delivering internationally recognised education.

The University of West London Sri Lanka Branch Campus gives students the opportunity to study towards world-class UK degrees while remaining close to home. Academic delivery, assessment and quality assurance will be aligned with University of West London standards, with the University maintaining academic oversight of its courses and awards. Students will have access to UWL-approved programmes, academic support, learning resources and a campus environment designed to promote academic success, confidence and employability.

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Xiaomi Store powered by Abans opens at One Galle Face Mall

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Xiaomi Sri Lanka, marked a significant day in the brand’s local journey with the launch of the all-new Xiaomi 17T and the grand opening of the new Xiaomi Store powered by Abans at One Galle Face Mall, Lower Ground.

This occasion reflects the brand’s growing presence in the country and its commitment to bringing smarter technology, connected devices and immersive customer experiences closer to Sri Lankan consumers.

Held under the theme “Step into a smarter world with Xiaomi,” the launch event welcomed media, partners, technology enthusiasts and customers to experience Xiaomi’s latest innovation and wider smart ecosystem. The new store at One Galle Face Mall powered by Abans has been designed to give customers a hands-on experience across Xiaomi smartphones, smart home products, lifestyle technology and connected devices, supported by Abans’ strong retail presence and customer service network.

Commenting on the milestone, Kain Wang, Country Head, Xiaomi Sri Lanka, said, “17th June is a significant day for Xiaomi in Sri Lanka as we celebrate two important milestones together: the launch of the Xiaomi 17T and the opening of our new Xiaomi Store powered by Abans at One Galle Face Mall. This reflects the strength of Xiaomi’s journey in Sri Lanka and our continued commitment to offering innovation, performance and smarter lifestyle experiences to local consumers. With Xiaomi 17T, we are bringing advanced Leica imaging, powerful performance and long-lasting battery life to users who want to do more with their smartphones. At the same time, our new store creates a dedicated space for customers to experience the Xiaomi ecosystem in a more personal and engaging way.”

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