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Sri Lanka’s apparel sector identifies clear pathways for growth amid Q1 challenges

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Sri Lanka’s apparel exports fell 8% in the first quarter of 2026 compared to last year, but the data is revealing specific opportunities where targeted policy action could turn things around.

January’s 3% decline deepened to 11% in both February and March. While global demand has softened, the late February escalation of Middle East tensions will likely show its full impact in the coming months as supply chains adjust.

The sector is grappling with higher operating costs fuel, electricity are driving up operational costs by adding nearly USD 3 million monthly to industry expenses. For manufacturers working on tight margins, particularly smaller players, this represents a genuine challenge that smart policy can address.

On Energy for example, JAAF has consistently lobbied for meaningful reform of legislation to allow the unlock of open access and power wheeling. This will ensure that we get the maximum growth in renewable energy, reducing our reliance on fossil fuels.

USA: Shows resilience and opportunity

The United States, which buys 40% of Sri Lankan apparel, saw exports decline just under 8% in Q1 slightly better than the overall performance.

Consumer conditions are tightening with rising fuel prices and inflation approaching 4.8%, alongside geopolitical uncertainties. But this creates an opening for value-focused products and strategic positioning.

On the trade policy front, there’s a need for immediate action. . After the Supreme Court ruling on reciprocal tariffs, a temporary 10% duty under Section 122 was introduced in February for 150 days. This gives Sri Lanka a defined window to engage and advocate.

The Section 301 investigations by the USTR, covering 60 countries including Sri Lanka, present a chance to demonstrate strong labour standards enforcement. With public hearings ahead, Sri Lanka can build on its previous success in negotiating down tariffs from 44% showing that proactive engagement delivers results.

While tariff refunds from the Supreme Court ruling are due to commence shortly, these will, almost always accrue to the US buyers who are the importers on record, rather than to the local garment manufacturers as shipments are primarily on either FCA or FOB terms., understanding this dynamic helps manufacturers negotiate better terms upfront and strengthens the case for government advocacy on their behalf.

JAAF has always lobbied for a parity of tariff across our competitor countries and Sri Lanka will need to show commitment in this space to ensure that we do not end up with a tariff that is higher than those of our competitors.

Continued focus on the USA tariff position needs to be front and centre of Government policy.

Europe: Securing the foundation

The European Union remains a strong second market, with Q1 exports down just under 8% manageable given global conditions. The traditional markets of Italy, Germany, the Netherlands, Belgium, and France continue to perform, while Spain’s March growth hints at diversification potential.

The real opportunity lies ahead: securing GSP+ renewal beyond 2027. With clear preparation and engagement, Sri Lanka can build on its current duty-free access and potentially expand its European footprint.

India and UK: Worth building on

India delivered nearly 10% growth in Q1 proving demand exists in accessible markets. The current 8 million piece cap under ISFTA hasn’t changed in 20 years, which means there’s enormous room to grow if that limit is raised through ISFTA revisions or the proposed ETCA agreement.

The UK market is responding positively to recent Developing Countries Trading Scheme improvements. Womenswear and school-wear segments are gaining traction, creating a foundation for broader market recovery.

The action plan

From JAAF’s perspective, Q1 has brought clarity on what needs to be done next. Priorities are clear: accelerate energy reform to ease cost pressures, secure GSP+ to protect and expand access to Europe, engage proactively with the US during the Section 122 window and Section 301 hearings, and move forward on trade access with India to unlock a high-growth market.

These are not long-term ambitions. They are immediate, actionable steps with clear timelines and tangible impact.

Sri Lanka’s apparel sector has navigated difficult cycles before and adapted. The fundamentals remain strong, with a skilled workforce, established buyer relationships, and proximity to key markets. With timely policy support, the industry is positioned not just to manage current pressures, but to strengthen its footing in a more competitive global landscape.



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Landmark IPO by Janashakthi Group; the largest in last 14 years

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Chairman Chandan de Silva delivering the keynote address.

A Janashakthi Group (JXG) IPO was a landmark event for the local capital market, valued at over Rs. 5 billion, making it the largest IPO on the CSE in the last 14 years.

‘The company emphasises that the success of the issue was critical not only for the firm but also for the broader market sentiment, said Group Chairman Chandan de Silva.

Senior Group leadership along with Founder and Chairman Emeritus Chandra Shafter rang the opening bell of the CSE, marking the successful conclusion of the IPO listing. The event was held recently at the CSE head office at the WTC building.

De Silva making the keynote address said that market conditions were “hugely positive” when the IPO was initially approved in early February.

He also said that this IPO was thrice oversubscribed and has more than 20000 shareholders throughout the country.

However, a “drastic shift” in market sentiment occurred following the finalisation of the IPO, primarily driven by ongoing events in the Middle East, which created significant concerns regarding the offering’s success.

To mitigate these risks, Janashakthi Limited engaged in proactive pre-marketing of the issue to both local and foreign investors. These investors provided firm commitments for substantial subscriptions, provided they were given reasonable assurances of receiving allocations based on their pre-commitments.

The company stated that these preferential allotments were made based on practical considerations to ensure the IPO’s success while remaining within the Listing Rules of the CSE.

By Hiran H Senewiratne

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HNB Life hosts first sales convention under new brand

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HNB Life recently hosted its first Sales Convention at the ITC Ratnadipa, following the launch of its new brand identity, bringing together its advisor distribution force to celebrate a year of exceptional performance and continued momentum.

The event marked a significant milestone for the company, highlighting the strength and consistency of its advisor channel, which has delivered steady growth over the past five years. In 2025, the channel recorded an impressive 28% growth in Gross Written Premium (GWP) and a 25% increase in New Business Premium (NBP), reaffirming its critical role in driving the company’s success.

A total of 622 awards were presented during the evening, recognizing the dedication, and outstanding achievements of HNB Life’s advisors across the island.

Further highlighting the channel’s excellence, HNB Life recorded its highest-ever number of MDRT qualifiers for the advisor channel, reaching 132, a 51% growth over last year, which also includes 1 Top of the Table (TOT) and 5 Court of the Table (COT) members.

The convention also served as a platform to unveil several key initiatives aimed at empowering advisors and strengthening their journey as trusted Life Planners under the new HNB Life identity.

Speaking at the convention, Lasitha Wimalaratne, Executive Director / Chief Executive Officer of HNB Life stated, “This convention is not just a celebration of numbers, but a celebration of consistency, commitment, and the spirit of our people. As we step into this new chapter as HNB Life, it is inspiring to see our advisor force continue to raise the bar year after year. Their dedication is what drives our growth and strengthens the trust our customers place in us. My sincere congratulations to all our winners for their outstanding achievements, and my appreciation to every member of our Advisor Distribution Management for their continued efforts. It is this collective strength that will power us forward as we aim for even greater milestones in the years ahead.”

Harindra Ramasinghe, Executive Vice President / CBO – Advisor Distribution Channel of HNB Life added, “Our advisor distribution channel has once again demonstrated its strength. The growth we are witnessing is not by chance, it is built on discipline, capability, and a deep understanding of customer needs. I would like to extend my sincere appreciation to the entire Distribution Management Team including our SBU Heads, Regional Managers, Zonal Managers, Branch Managers and our dedicated training teams who continuously guide and push this team to be their very best. Their role behind the scenes plays a vital role in shaping the success we celebrate today. With the new initiatives introduced, and many more exciting developments in the pipeline, we are confident that we will continue to reach even greater heights and redefine what excellence looks like in the years ahead.”

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Group Country Manager for India and South Asia

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Suresh Sethi

Sri Lanka: Visa (NYSE: V), a global leader in digital payments, announced that Suresh Sethi has been appointed Group Country Manager for India and South Asia. In this role, Suresh will lead Visa’s strategy and operations across India, Bangladesh, Sri Lanka, Nepal, Maldives and Bhutan.

Suresh succeeds Sandeep Ghosh, who is leaving Visa for other opportunities. Based in Mumbai, Suresh will report to Stephen Karpin, Regional President, Asia Pacific, Visa.

Stephen Karpin, Regional President, Asia Pacific, Visa, said, “India and South Asia region continues to be among Visa’s most dynamic and strategically important markets. Suresh brings expertise and knowledge that will accelerate Visa’s aspiration to be the best way to pay and be paid. I am confident he will build on Visa’s strong foundations in the region, alongside clients, partners and policymakers to advance digital payments.”

He added, “I thank Sandeep for his leadership over the last four years, and for facilitating the smooth transition of the business to Suresh.”

Suresh Sethi, Group Country Manager, India and South Asia, Visa, stated, “I am pleased to join Visa at a defining moment for digital payments in India and South Asia. The next phase of growth will be driven by scale, trust, and innovation across an increasingly diverse payments ecosystem. Visa’s global capabilities, strong partnerships, and technology leadership provide a powerful platform to accelerate adoption, deepen acceptance, and deliver secure, inclusive, and high-impact payment solutions.

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