Connect with us

Business

Sri Lanka Tourism to showcase a new era of growth at WTM 2024 in London

Published

on

Sri Lanka Tourism is all set to make a grand entry at the upcoming World Travel Market (WTM) 2024 in London, UK, as the country’s tourism industry is poised for promising growth and development. The largest-ever trade delegation will represent Sri Lanka at this year’s show, with a historical record number of over 100 travel agencies/tour operators/hoteliers from the travel industry. The participation underscores the country’s commitment to positioning itself as a premier travel destination for the UK travelers amidst the renewed tourism strategy and new way forward.

At WTM 2024, Sri Lanka will highlight its strategic roadmap for revitalizing tourism, building on a remarkable 50% year-on-year growth rate experiencing so far from the UK, the second largest source market for Sri Lanka. This arrival growth, which significantly surpasses the previous year’s performance, signals a very positive future for the island nation’s travel sector.

Sri Lanka’s participation in the WTM is especially significant this year, as it comes at a time of immense transformation for the country.The new government’s vision for tourism emphasizes sustainable development, cultural enrichment, and eco-tourism, with a focus on harnessing the country’s diverse tourism assets and offerings. The government’s commitment for ensuring ease of access to the destination through a seamless visa process and its pledge to further enhance Sri Lanka’s mage as one of the most safe and peaceful destinations for tourists will be key aspects highlighted this year.

The Sri Lanka Tourism Pavilion is located at N12-210 at Asia Area of ExCeL Hall, London. It will host an array of industry stakeholders, including tour operators, travel agents, media representatives, diplomats, and travel trade associations and other stakeholders all united in promoting the nation’s vibrant tourism offerings.

“The increasing appeal for Sri Lanka as a most sought-after travel destination with unique travel experiences will be the key highlights of this year’s show. At WTM 2024, we aim to showcase not only our stunning landscape, but also a strong forward-thinking strategy that places sustainability and innovation at the forefront of our future growth ” said Buddhika Hewawasam, newly appointed Chairman of Sri Lanka Tourism Promotion Bureau.

Sri Lanka will conduct an official Press Conference on 6th November 2024 during the World Travel Market (WTM) in London carrying immense significance for the nation’s tourism revival and strategic outreach. As one of the largest travel trade events in the world, WTM offers Sri Lanka Tourism a prime platform to engage directly with leading UK and global travel trade media, ensuring that the country’s message reaches key industry influencers and potential travelers. The press conference is a unique opportunity to reaffirm the island’s appeal to UK travelers. With the participation of prominent travel trade journalists and media outlets, Sri Lanka aims to generate high-impact visibility for its tourism products, initiatives, and long-term strategy.

With Sri Lanka gaining increasing attention in the global travel industry, this participation at WTM 2024 marks a pivotal moment for the country as it continues to evolve and expand its tourism horizons. Visitors to the pavilion can expect insights into the future of Sri Lankan tourism, networking opportunities, and an immersive introduction to the island’s authentic travel experiences.

The WTM Travel Fair 2024 will take place from 05th -07th November 2024 in ExCeL Hall, London, United Kingdom for the 44th year. The World Travel Market expects to showcase round 50,000 visitors 5,000 exhibitors and over 4000 tourism service providers including tourism boards, hoteliers, transport brands, tourism services during this year’s show.

(Sri Lanka Tourism)



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Fifty ninth ADB Annual Meet opens in Samarkand amid global uncertainty

Published

on

Guests from member countries of the ADB arrive at the venue for the 59th Annual Meeting of the Bank in Samarkand, Uzbekistan, yesterday

The 59th Annual Meeting of the Board of Governors is set to commence this week, bringing together finance ministers, central bank governors, policymakers and development leaders from across Asia and beyond at a time of mounting global economic and geopolitical uncertainty.

Addressing journalists ahead of the opening sessions, Bernard Woods, Principal Director of the Department of Communications, said the meetings were beginning at a pivotal moment for the world, with fuel markets, food security and fertilizer supply chains coming under strain due to tensions in the Middle East.

He noted that amid rising political and economic fragmentation, regional connections and stronger collaboration have become more important than ever. Against that backdrop, the key sessions and high-level discussions in Samarkand will focus on building collective resilience and strengthening cooperation among member countries.

Among the major themes expected to dominate the agenda are cross-border digital connectivity, cyber security, energy integration, capital market development, transport corridors and the responsible adoption of artificial intelligence to improve resilience and productivity in member economies. Woods also said discussions would examine how resources can be distributed more effectively to meet the unique development priorities of each country.

The official programme features a series of strategic seminars and media events over four days. The opening session of the Board of Governors will include addresses by high profile authorities and subject experts.

Other key sessions include discussions on how capital markets can drive development across Asia and the Pacific, scaling up investments for critical minerals and manufacturing value chains, digital highways for inclusive growth, and pan-Asia transport and power connectivity initiatives.

ADB President Kanda is also scheduled to hold a press conference to announce major new initiatives, while several technical briefings will examine global value chains, private sector operations, digital transformation and regional energy cooperation.

With global shocks increasingly spilling across borders, the Samarkand meeting is expected to underline a central message: that regional cooperation, practical partnerships and timely investment remain essential for sustaining growth and stability across Asia and the Pacific.

By Sanath Nanayakkare in Samarkand, Uzbekistan

Continue Reading

Business

Nations Trust Bank completes transfer of HSBC Sri Lanka’s Retail Banking Business to its portfolio

Published

on

Nations Trust Bank PLC (NTB) has announced that the transfer of Hongkong and Shanghai Banking Corporation’s (HSBC) Retail Banking business in Sri Lanka to NTB has officially been completed, with the acquired portfolio transitioning to NTB effective 1st May 2026.

NTB has integrated HSBC Sri Lanka’s retail banking customers into its operations, ensuring continuity of service and relationship management. The transition also includes the onboarding of HSBC Sri Lanka staff as part of the integration process. The transition has been carried out with a focus on operational stability and minimal disruption, with ongoing support in place as customers familiarise themselves with their banking arrangements at NTB.

The migration brings approximately 200,000 retail customer accounts under NTB, encompassing savings and current accounts, fixed deposits, credit and debit cards, retail loans and a high‑net‑worth customer segment that now joins Nations Trust Bank Private Banking. Through this transfer, Nations Trust Bank’s countrywide network expands to 96 branches. The transition adds seven branches to the network, with locations in Bambalapitiya, Flower Road, Union Place, and Pelawatte operating as dedicated Private Banking Centres, while three other branches are located in Nugegoda, Jaffna, and Kandy.

To support customers during the transition period, NTB has ensured that multiple access points and support channels remain available. Customers may continue to bank through the nearest NTB branch, contact NTB’s 24-hour Help Desk via +94 11 441 4151, and access digital banking services through the Nations Direct mobile app. Dedicated transfer‑related information and FAQs are also available at https://migration.nationstrust.com

Additionally, arrangements were made to extend branch support across two weekends as part of the transition programme.

Continue Reading

Business

Amana Takaful named Sri Lanka’s Most Awarded Insurance Company

Published

on

(L) Siva Karthigun, Chief Executive Officer – General and Gehan Rajapakse, Chief Executive Officer – Life

Amana Takaful Insurance has been recognized as Sri Lanka’s Most Awarded Insurance Company for 2026 by LMD Magazine, marking its third consecutive year of achievement. This recognition reflects the company’s consistent focus on delivering value across both its Life and General businesses, supported by customer-centric solutions, operational discipline, and continued innovation.

Over the years, Amana Takaful has strengthened its market position by enhancing service delivery, investing in digital capabilities, and expanding access to insurance solutions for a wider segment of Sri Lankans.

Commenting on the recognition, Siva Karthigun, Chief Executive Officer – General, stated: “This recognition reflects the discipline and focus we maintain across our operations to deliver consistent outcomes for our customers. Our continued investments in process improvements, digital capabilities, and service excellence have enabled us to strengthen our responsiveness and reliability, ensuring we meet the evolving expectations of our customers across all touchpoints.”

Commenting further, Gehan Rajapakse, Chief Executive Officer – Life, stated: “This recognition reflects the consistency of our efforts in delivering meaningful value to our customers, while continuously strengthening our capabilities across both Life and General businesses. As we move forward, our focus remains on enhancing accessibility, leveraging digital innovation, and ensuring our solutions remain relevant to the evolving needs of Sri Lankans, while maintaining the highest standards of service and reliability.”

Notably, a significant portion of these awards were received for digital excellence, underscoring the company’s continued progress in its digital transformation journey. Amana Takaful’s investments in technology-driven solutions, process automation, and enhanced digital customer experiences have played a key role in strengthening accessibility, efficiency, and service delivery across both Life and General businesses.

The recognition further reinforces Amana Takaful’s standing within the industry, highlighting its ability to sustain performance and adapt in a dynamic environment. For Every Sri Lankan, as one.

Continue Reading

Trending