Business
Sri Lanka Tourism to showcase a new era of growth at WTM 2024 in London
Sri Lanka Tourism is all set to make a grand entry at the upcoming World Travel Market (WTM) 2024 in London, UK, as the country’s tourism industry is poised for promising growth and development. The largest-ever trade delegation will represent Sri Lanka at this year’s show, with a historical record number of over 100 travel agencies/tour operators/hoteliers from the travel industry. The participation underscores the country’s commitment to positioning itself as a premier travel destination for the UK travelers amidst the renewed tourism strategy and new way forward.
At WTM 2024, Sri Lanka will highlight its strategic roadmap for revitalizing tourism, building on a remarkable 50% year-on-year growth rate experiencing so far from the UK, the second largest source market for Sri Lanka. This arrival growth, which significantly surpasses the previous year’s performance, signals a very positive future for the island nation’s travel sector.
Sri Lanka’s participation in the WTM is especially significant this year, as it comes at a time of immense transformation for the country.The new government’s vision for tourism emphasizes sustainable development, cultural enrichment, and eco-tourism, with a focus on harnessing the country’s diverse tourism assets and offerings. The government’s commitment for ensuring ease of access to the destination through a seamless visa process and its pledge to further enhance Sri Lanka’s mage as one of the most safe and peaceful destinations for tourists will be key aspects highlighted this year.
The Sri Lanka Tourism Pavilion is located at N12-210 at Asia Area of ExCeL Hall, London. It will host an array of industry stakeholders, including tour operators, travel agents, media representatives, diplomats, and travel trade associations and other stakeholders all united in promoting the nation’s vibrant tourism offerings.
“The increasing appeal for Sri Lanka as a most sought-after travel destination with unique travel experiences will be the key highlights of this year’s show. At WTM 2024, we aim to showcase not only our stunning landscape, but also a strong forward-thinking strategy that places sustainability and innovation at the forefront of our future growth ” said Buddhika Hewawasam, newly appointed Chairman of Sri Lanka Tourism Promotion Bureau.
Sri Lanka will conduct an official Press Conference on 6th November 2024 during the World Travel Market (WTM) in London carrying immense significance for the nation’s tourism revival and strategic outreach. As one of the largest travel trade events in the world, WTM offers Sri Lanka Tourism a prime platform to engage directly with leading UK and global travel trade media, ensuring that the country’s message reaches key industry influencers and potential travelers. The press conference is a unique opportunity to reaffirm the island’s appeal to UK travelers. With the participation of prominent travel trade journalists and media outlets, Sri Lanka aims to generate high-impact visibility for its tourism products, initiatives, and long-term strategy.
With Sri Lanka gaining increasing attention in the global travel industry, this participation at WTM 2024 marks a pivotal moment for the country as it continues to evolve and expand its tourism horizons. Visitors to the pavilion can expect insights into the future of Sri Lankan tourism, networking opportunities, and an immersive introduction to the island’s authentic travel experiences.
The WTM Travel Fair 2024 will take place from 05th -07th November 2024 in ExCeL Hall, London, United Kingdom for the 44th year. The World Travel Market expects to showcase round 50,000 visitors 5,000 exhibitors and over 4000 tourism service providers including tourism boards, hoteliers, transport brands, tourism services during this year’s show.
(Sri Lanka Tourism)
Business
Diplomatic thaw in Middle East sparks hope for Sri Lankan tea exports
Amid softening diplomatic rhetoric between the United States and Iran, a senior economist told The Island Financial Review yesterday that the stability of Sri Lanka’s tea exports to the Middle East, particularly Iran, would be maintained.
The economist, who closely follows regional developments, pointed to recent statements by Iranian Foreign Minister Abbas Araghchi and U.S. President Donald Trump as signs of de-escalation. Araghchi denied plans to execute anti-government protesters, while Trump indicated he had received assurances that killings had stopped and that the U.S. was “watching the process.”
“When geopolitical tensions ease, trade channels stabilise,” the economist said. “Iran and the Middle East are important markets for Sri Lankan tea. Any reduction in political risk is likely to support demand and reduce vulnerability in our export earnings,” he added.
The comments come against the backdrop of this week’s Colombo tea auction, where offerings totalled 6.0 million kilograms. The auction report noted “less activity from Iran and the Middle Eastern markets following recent restrictions in trading conditions,” reflecting the sensitivity of tea exports to regional instability.
Western Slopes and Nuwara Eliya teas showed mixed trends, with some grades firm and others declining. High and Medium Grown CTC teas sold around previous levels, while Low Grown varieties were easier by up to Rs. 20 per kg. Ex-Estate offerings remained steady at 0.74 million kilograms, with no significant change in quality, according to Forbes and Walker Research.
Low Growns, which accounted for approximately 2.4 million kilograms, saw varied demand: the Leafy category was quieter, while Semi-Leafy met with fair interest. Tippy teas faced pressure, especially in the Premium catalogue, where a lack of suitable bids left many unsold.
Selective demand was noted from shippers to the UK, Europe, and South Africa, while markets in Japan, China, the Middle East, and the CIS were reasonably active mostly at lower levels, Forbes and Walker said.
The economist added that while global tea markets remain volatile, any sustained calm in the Middle East could help restore buyer confidence from Iran – a key destination for Sri Lankan Orthodox teas.
“We are not out of the woods yet, but the signs are encouraging,” he said. “If the diplomatic tone continues to improve, we could see firmer demand from the region in the coming weeks,” he said.
By Sanath Nanayakkare
Business
Call for stepped-up economic engagement between SL and Maldives
Sri Lanka is looking to significantly expand its commercial engagement with the Maldives, with business leaders calling for a more focused strategy to capitalise on growing opportunities in trade, services and tourism-linked investments.
Immediate Past President of the Sri Lanka-Maldives Business Council Sudesh Mendis said that the Maldives remains a high-potential market for Sri Lankan exporters and service providers, particularly in construction materials, food and beverage supplies, logistics and professional services aligned with the island nation’s expanding tourism and infrastructure sectors.
“The Maldives offers a demand-driven market where Sri Lankan products and services already enjoy strong acceptance, Mendis said, noting that geographical proximity and long-standing business ties give Sri Lanka a natural competitive advantage.
He said continued resort development, urban housing projects and public infrastructure investments in the Maldives have sustained demand for Sri Lankan goods, while services such as engineering, consultancy and skilled manpower also present room for growth.
However, Mendis stressed that logistical inefficiencies and administrative bottlenecks continue to limit expansion. “Improving shipping connectivity, reducing customs delays and ensuring smoother payment mechanisms are essential if Sri Lankan businesses are to scale up operations, he said.
Tourism collaboration was identified as another underdeveloped area, with Sri Lanka and the Maldives increasingly viewed as complementary destinations rather than rivals. Joint marketing initiatives and multi-destination travel packages could help increase visitor arrivals to both countries, Mendis added.
He also called for stronger private-sector leadership through regular trade missions, sector-focused business forums and targeted policy support to sustain momentum.
“With a coordinated and commercially driven approach, Sri Lanka can substantially deepen its economic presence in the Maldivian market, Mendis said.
Sri Lanka and the Maldives have maintained close economic relations, with bilateral trade expected to gain further traction as regional connectivity improves.
By Ifham Nizam
Business
News of IMF delegation’s visit to SL brings cheer to bourse
The CSE commenced trading yesterday on a negative note due to profit-takings but later turned positive, when sections of the media reported that an IMF delegation is to visit Sri Lanka next week to facilitate the fifth review of the extended fund facility to Sri Lanka.
Amid those developments both indices moved upwards. The All Share Price Index went up by 41.42 points, while the S and P SL20 rose by 25.28 points.
Turnover stood at Rs 4.73 billion with ten crossings. Top seven crossings were reported in DFCC, which crossed 4.4 million shares to the tune of Rs 701 million and its shares traded at Rs 159, HNB 250,000 shares crossed for Rs 105 million; its shares traded at Rs 420, Sierra Cables 2 million shares crossed for Rs 75 million; its shares traded at Rs 37.57, Seylan Bank 666,000 shares crossed for Rs 73.4 million; its shares traded at Rs 110.50.
Commercial Bank 300,000 shares crossed for Rs 57.2 million; its shares traded at Rs 225, Sampath Bank 300,000 shares crossed to the tune of Rs 46.6 million; its shares traded at Rs 155 and Ambeon Capital 1 million shares crossed for Rs 42 million; its shares traded at Rs 43.
In the retail market top seven companies that have mainly contributed to the turnover were; ACL Cables Rs 171 million (1.7 million shares traded), Commercial Bank Rs 153 million (686,000 shares traded), Sierra Cables Rs 130 million (3.5 million shares traded), Sampath Bank Rs 109 million (703,000 shares traded) , HNB Rs 109 million (250,000 shares traded), Lanka Credit and Business Finance Rs 76 million (8.2 million shares traded) and HNB (Non-Voting) Rs 76 million (213,000 shares traded). During the day 132 million share volumes changed hands in 37857 transactions.
It is said that the banking and finance sector led the market, especially HNB and Commercial Bank, while construction related companies, especially Sierra Cables, also performed well at the floor.
The manufacturing and travel and tourism sectors also performed well.
Yesterday the rupee was quoted at Rs 309.50/60 to the US dollar in the spot market weaker from Rs 309.35/50 Wednesday, having depreciated in recent weeks, dealers said, while bond yields were broadly steady.
The telegraphic transfer rates for the American dollar were 305.9000 buying, 312.9000 selling; the British pound was 408.2980 buying, and 419.6162 selling, and the euro was 352.7488 buying, 364.1370 selling.
By Hiran H Senewiratne
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