Sri Lanka elevates luxury tourism at ILTM 2024

Sri Lanka Tourism displayed it’s potential of taking on major source markets as France, by promoting Sri Lanka as a key holiday destination equipped with everything that a traveler needs. This initiative was taken at the International Luxury Travel Mart (ILTM) 2024, in Cannes, France, which is one of the world’s leading luxury travel events. The event took place from December 2–5, marking the largest edition of the event up to date, with a record of over 85,000 scheduled meetings. Over 2350 brands from 105 countries participated, alongside an extensive programme of networking events. Sri Lanka Tourism also participated showcasing its unparalleled luxury travel offerings alongside 12 Industry partners, Promoting exclusive luxury segments.

The ILTM 2024 started on the 02nd of December 2024 with a grand opening ceremony including a forum, with globally recognized Industry experts, who addressed an audience of more than 3000 participants featuring inspirational presentations for the Global luxury and travel community.

After a lapse of four years, Sri Lanka Tourism participated at this event for the fourth consecutive year. As France is an important source market for Sri Lanka, the Sri Lankan travel Industry partners did their best to showcase their promotional material in order to lure the participants to consider about their next holiday destination. The promotional material, themes and attractive locations of Sri Lanka attracted the visitors and were very much impressed with what the destination had to offer.