Business
Softlogic Life at 31.6 Billion GWP in 2024, marks 10 times growth in 10 years
Demonstrating exceptional and consistent growth with market leading metrics including the largest customer base, Softlogic Life recorded a stellar financial performance in 2024. The company, which marked a Gross Written Premium (GWP) of just Rs. 3 billion in 2014, achieved a GWP of Rs. 31.6 billion by December 31, 2024, growing 10 times in 10 years. With 20% year-on-year growth and a total market share of 16.8% (Q3 2024). This consistent upward trajectory is a testament to Softlogic Life’s unwavering commitment to delivering unparalleled value, financial security, and cutting-edge innovation to its policyholders.
Over the past 10years, Softlogic Life has grown at an impressive 10-year GWP Compound Annual Growth Rate (CAGR) of 26%, significantly outpacing industry growth. With over 750,000 active policies(Q4 2024), the company continues to lead the charge in expanding insurance penetration where the Company protects more than 1 million Sri Lankan lives, which is 13% of Sri Lanka’s working population, making it the life insurer with the largest customer base in the country.
Reinforcing its commitment to policyholders, Softlogic Life paid out Rs. 14.2 billion in Claims and Benefits in 2024. Total protection claims arising from health and other risk claims paid in 2024 was 11 billion and exclude maturity’s and surrenders related to investment related products. This unwavering dedication to timely and efficient claim settlements has strengthened customer confidence, setting an industry standard for trust and service excellence establishing Softlogic Life as an insurer who stands by its policyholders when needed the most.
The company’s financial strength remains formidable, with a Return on Equity (ROE) of 38.2%, continuing its streak of surpassing 20% ROE over the past six years. Profit After Tax (PAT) stood at Rs. 4.5 billion with a growth of 59% compared to the last year, while Profit Before Tax (PBT) was recorded at Rs. 6.3 billion with a growth of 98% compared to 2023. Total assets surged to Rs. 53.6 billion, with total equity reaching Rs. 10.4 billion. Additionally, financial investments accounted for Rs. 43.9 billion, representing 82% of total assets. With a Capital Adequacy Ratio (CAR) of 298%—well above the regulatory requirement of 120%—Softlogic Life remains resilient and well-equipped to navigate economic uncertainties.
Commenting on the company’s outstanding performance, Softlogic Life Chairman, Ashok Pathirage, stated: “Softlogic Life continues to deliver exceptional results, reinforcing its position as a leading Sri Lankan life insurer. Our ability to drive sustained growth amid any environment reflects the strength of our strategic vision, operational excellence, and unwavering focus on customer-centric innovation. As we expand our market presence, we remain committed to delivering superior value to our policyholders and stakeholders.”
A key success factor for Softlogic Life’s growth is that it remains at the forefront of the Insurtech revolution, driving industry-first innovations that enhance insurance accessibility, efficiency, and customer experience. Key advancements include the recently announced “Health Score” that will engage policyholders towards proactively managing their health and wellbeing. The Company has actively engaged in driving technology innovation and the introduction of advanced AI and machine learning-powered Claims that processes claims in just minutes has delivered amazing customer satisfaction. Additionally, the company has introduced digitally enabled products and fully digitalized sales platforms, revolutionizing the way insurance is delivered. Through these innovations, Softlogic Life has not only redefined the industry but also played a pivotal role in strengthening public trust in the value of insurance.
Softlogic Life Managing Director, Iftikar Ahamed, remarked, “At Softlogic Life, success is not just measured by financial figures; it’s measured by the lives we protect and the trust we build. Our position today as Sri Lanka’s life insurer with the largest customer base and the highest protection-based claims payouts, stands as a testament to our dedication and our commitment to delivering on the promise of protection to the million plus customers who are our responsibility. This dedication has been a driving force behind our remarkable 10X growth over the past 10years, an exceptional achievement by any standard.
‘’Entering 2025, we embrace the theme ‘Infinite by Nature”, reflecting our belief in the boundless opportunities ahead—both for the industry and the nation. With a strong close in 2024, we are poised to accelerate growth, harness infinite possibilities to create meaningful impact for Sri Lankans across the country.”
As Softlogic Life propels forward, it continues to redefine industry standards, set new benchmarks for growth, and drive innovation, solidifying its position as the life insurer of choice for millions of Sri Lankans. The company’s record-high Net Promoter Score (NPS) of 68, is a testament to its strong customer loyalty and service excellence while it’s multi award winning streak in corporate reporting highlights Softlogic Life’s dedication to transparency, accountability, governance, and sustainability. At the 59th CA TAGS Awards 2024, the company secured a prestigious Top 3 placement among Sri Lanka’s leading corporates, becoming the only stand-alone company to achieve this milestone for the fourth consecutive year. It earned the Insurance Gold and Bronze Award for Overall Excellence in Corporate Reporting, making up six esteemed other category accolades.
(Softlogic Life)
Business
Renowned Indian economist questions why Sri Lanka’s early social gains haven’t fueled lasting growth
Celebrated Indian economist Dr. Arvind Subramanian urged Sri Lanka to look beyond its current economic stabilisation, warning that the nation’s early human capital gains have historically lagged to translate into long-term, resilient growth.
Delivering a thought-provoking lecture at the Central Bank of Sri Lanka last week, the former Chief Economic Advisor to the Government of India placed human capital at the centre of Sri Lanka’s economic performance and what he described as puzzles – for which he knew no answers.
While acknowledging talks of regained stability and a growth shift here in Sri Lanka, Dr. Subramanian cautioned strongly against complacency. “Do not take stability for granted,” he emphasised, noting that macroeconomic stability has been very elusive in Sri Lanka’s past and that the recent crisis severely eroded living standards for ordinary citizens.
Quoting Austrian economist Joseph Schumpeter, he remarked: “The spirit of the people, its cultural level, its social structure… everything is written in fiscal history.” A country’s tax and expenditure patterns, he stressed, reveal deep truths about its societal and economic priorities.
Drawing a sharp contrast with India, he observed that while Sri Lanka achieved impressive early advances in health and education through deliberate state policy, India’s human capital improvements came largely after economic growth.
“In India, significant improvements in human capital indicators came after and because of economic growth. It happened despite society and despite the state, largely due to economic growth. Then growth boosted state resources for education and prompted families to invest in education spurring the rise of private institutions,” he explained.
“In contrast, Sri Lanka’s human capital space was characterised by early state-led achievements in health and education, preceding significant economic growth – a path that has not yielded the expected growth dividend,” he pointed out.
His analysis showed that Sri Lanka had a pressing intellectual and policy challenge:
In essence, it asked, why has Sri Lanka’s historical investments in people not driven more robust and sustained economic progress? And what must change in the country’s fiscal and economic strategy to turn its human potential into a true engine of secure and shared prosperity?
The lecture served as both a warning against complacency and an invitation to re-examine the fragile links between fiscal policy, human capital, and long-term economic destiny. For a nation on a fragile path to recovery, what he meant was: “Lasting stability must be built on tangible gains from its people’s capabilities.”
Despite Sri Lanka’s justifiable pride in its skilled workforce and social achievements, Dr. Subramanian’s insights revealed a different reality – one that calls for reflection and renewed strategy from the country’s policymakers.
However, a notable gap in the analysis was the absence of a contrast regarding Sri Lanka’s social fabric. While Dr. Subramanian powerfully quoted Schumpeter – that a nation’s spirit and social structure are written in its fiscal history, – he did not apply this lens to compare the cultural values and social structures of Sri Lanka and India, factors that may be critical to understanding the very paradox he outlined.
By Sanath Nanayakkare
Business
Standard Chartered: Sri Lanka’s 2026 economy bolstered by political stability
As Sri Lanka moves further away from its economic crisis, bolstered by an expected period of sustained political stability, the economic conditions are shifting from recovery to long-term stability, experts said at the Global Research Briefing hosted by Standard Chartered Bank in Colombo.
Calling a discussion with the financial press on 20th January, they outlined an outlook for Sri Lanka in 2026 that balances optimism with a necessary cautious view of the challenges ahead.
A primary point of discussion was the stance of the Central Bank of Sri Lanka (CBSL). Analysts believe the CBSL will maintain a cautious outlook throughout 2026. This vigilance is largely driven by sustained private-sector credit growth, which is currently trending above 20%. While such growth often signals a reviving economy, it carries the risk of an adverse impact on external-sector stability. Specifically, a surge in credit could fuel a spike in consumption imports, potentially straining the country’s hard-earned reserves.
The researchers’ report highlights that Sri Lanka’s 2026 outlook is significantly bolstered by political stability and policy continuity. Following the 2024 parliamentary elections, where the president’s party secured a more than two-thirds majority, the legislative path for continued reforms appears clear. Although provincial elections are anticipated in the first half of 2026, researchers suggest these are unlikely to derail the current policy trajectory, providing a predictable environment for both domestic and foreign investors.
In the foreign exchange markets, a gradual depreciation of the Sri Lankan Rupee (LKR) against the US Dollar (USD) is expected as the year progresses. Standard Chartered has maintained its USD-LKR forecasts at 309 for mid-2026, reaching 315 by the end of the year.
This shift is closely linked to the narrowing of the current account (C/A) surplus. While the C/A is expected to remain in positive territory, it is projected to narrow to approximately 1% of GDP in 2026, down from an estimated 1.8% in 2025. This narrowing is a byproduct of a strong growth recovery which naturally drives up demand for both consumption and investment-related imports. However, this pressure will be partially mitigated by a decline in car imports, they believe.
They further note that:
Despite the narrowing surplus, two critical pillars of the Sri Lankan economy – tourism and remittances – remain robust. Tourism is forecasted to grow by 5-10% in 2026, continuing its role as a vital supporter of the current account. Similarly, worker remittances are expected to stay strong, even as growth rates moderate from the high 20% levels seen in 2025.
In summary, the consensus from the briefing was clear: ‘Stay the course on reforms because that’s the essential ‘brick by brick’ strategy required to ensure the sustainability of Sri Lanka’s economic future.
By Sanath Nanayakkare
Business
SLIC Life recognises its top sales personnel
Sri Lanka Insurance Life celebrated its top sales performers at the Star Awards 2025 gala held at Cinnamon Life, Colombo. Under the theme “Rise of the Legends,” the event honored over 300 high achievers for their exceptional 2024 performance.
The awards recognized excellence across categories, including top Insurance Advisors, Branch Managers, and Bancassurance professionals. Key winners included All Island Best Regional Manager P. Sathiyan and All Island Best Advisor K.G.A.S.L. Weerasinghe.
Chairman Nusith Kumaratunga, CEO Nalin Subasinghe, and the corporate management joined over 350 attendees to celebrate the achievers. The evening reinforced the company’s culture of excellence as it strives to be the nation’s leading life insurer.
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