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SLIM NASCO Awards programme opens entries for 2020/2021 edition

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The National Sales Congress (NASCO), organized by the Sri Lanka Institute of Marketing (SLIM), opens applications for the SLIM NASCO awards 2020/2021. All interested parties who look forward to taking part in this most anticipated event in Sri Lanka’s annual corporate calendar, can submit their entries from the 9th of December 2021 to the 21ST of January 2022.

Celebrating its 21st year as the premier event dedicated to recognizing the efforts and performance of sales personnel, while uplifting them to the next level, NASCO is eagerly awaited by Sri Lanka’s dynamic sales professionals who seek to shine on this prestigious platform benefitting both their careers and the human capital profile of the companies they represent.

The only credible and respected award ceremony for sales professionals – SLIM NASCO has become a badge of honour for sales professionals and corporates. The organizers aim to honour the sales professionals whose potential knows no bounds and aims to recognize individuals who have powered through blazing roads to change the game, having conquered the steepest mountains to reach the pinnacle of excellence.

Thilanka Abeywardena, President of SLIM noted, “We recently launched ‘Future Ready Sri Lanka’, a national initiative, with the objective of encouraging Sri Lankans to adapt to the new normalcy, challenge dependent and risk-averse mentality, and enforce an entrepreneurial and innovative mindset through the right skills and knowledge to drive our nation towards economic recovery and prosperity. Since the beginning of the year 2020 and throughout 2021 we, as a nation, faced economic downturns owing to the Covid-19 pandemic and we have had to rethink our business strategies while exploring new opportunities. Over the years, SLIM has engaged in plenty of activities to develop and recognize sales personnel in Sri Lanka. SLIM NASCO is one of the key events in the SLIM event calendar and it strives to support sales professionals to develop and lift them up to the next level. Sales professionals play a pivotal role in the business organization and make a significant contribution to the growth of the economy, and we want to recognize and appreciate their efforts.”

Chinthaka Perera, Vice President – Events at SLIM stated, “The role of sales used to be heavily physical, but now, especially since the pandemic, it has become something entirely different. The sales personnel now make great effort to overcome the challenges posed by this new normal by placing sales at the centre of their strategy, leveraging sales to discover and meet new customer needs while improving the sales experience offered to the valued clientele. We believe that it is very important that sales personnel are guided on how to adapt to this ‘new normal’ and as the apex body for the Sri Lankan Marketers, we strive to support them in their journey.”

Nuwan Thilakawardhana, Project Chairperson of NASCO 2021 said, “SLIM NASCO has grown to become a premier sales awards event in the country, and it serves as the ideal motivational tool to inspire sales professionals to optimize the skills and enhance their capacity. NASCO has been an outstanding success year after year and even in 2020, amidst the pandemic, we were able to recognize our valued sales personnel spread across the nation. We strongly believe that sales professionals stand tall and have the maximum capability to adapt to new ways of doing sales, benefitting not only their livelihoods but also greatly contributing to the revival of the economy.”

Since the beginning of the Covid-19 pandemic Sri Lanka was posed with major macro-economic challenges such as increased rate of inflation, lack of foreign capital inflows, political instability followed by the global health emergency. It has been a tough business landscape for all businesses but despite the challenges, the sales personnel across all industries have been required to rise and face these challenges to create positive outcomes. The industry changes and latest technology have eased the task of sales personnel and took it to new and greater heights. Thereby, even during these challenging times, SLIM warmly invites organizations to apply for this year’s NASCO 2020/2021 awards enhancing opportunities for their best sales personnel to go beyond their potential.

The NASCO 2020/2021 Awards will be judged on the performance for the financial year starting from 1st January 2020 or 1st April 2020 until the financial year ending 31st December 2020 or 31st March 2021.

The entry kit can now be downloaded at www.nasco.lk and all entries must be submitted by 5.00 pm on 21st January 2022. Applicants may contact Gangani Liyanage on +94 703266988 for further details.



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Business

People’s Bank drives push towards cash-lite economy

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Marking a significant milestone in Sri Lanka’s digital transformation journey, the National QR Payment Adoption Programme was recently launched with the objective of accelerating the country’s transition towards a cash-lite economy. The initiative aims to reduce reliance on physical currency by promoting the widespread use of QR-based digital payments, enabling individuals and businesses to conduct fast, secure and convenient transactions via mobile devices, said a release from the People’s Bank.

It said: As a leader in digital banking, People’s Bank proudly aligns with this landmark national initiative, reinforcing its commitment to building a digitally empowered economy. The Bank supports the programme through its flagship digital wallet “People’s Pay”, which offers a seamless platform for QR-based transactions and a range of everyday financial services.

In line with the programme’s objectives, customers can perform QR transactions without incurring additional charges, while merchants benefit from zero fees on transactions up to Rs. 5,000. To further encourage adoption, valuable gifts will be awarded to selected winners among LANKAQR users, enhancing engagement and promoting digital payment usage across the country.

People’s Bank’s participation reflects its ongoing digital transformation strategy, which has evolved beyond traditional online banking to deliver an integrated, lifestyle-oriented financial ecosystem. The Bank continues to set industry benchmarks by offering secure, efficient and user-friendly digital platforms, ensuring customers have uninterrupted access to banking services anytime, anywhere.

At the heart of this initiative is People’s Pay, a sophisticated digital wallet designed to streamline everyday financial transactions while catering to the evolving needs of the modern consumer. The application features a seamless self-registration process, comprehensive tri-language support, and secure storage of payment details, ensuring both convenience and security for users.

In addition, the People’s Pay app enables customers to make real-time bill payments and QR-based transactions with exceptional ease and efficiency. The facility to link multiple bank accounts further enhances flexibility and convenience, while the transaction limit provides users with greater financial control and improved security.

In a strategic move to bolster the national QR adoption program, the People’s Pay app now facilitates Peer-to-Peer (P2P) QR transfers. This functionality allows users to generate both static and dynamic QR codes, enabling efficient transactions without the need to disclose sensitive account information.

The National QR Payment Adoption Programme represents a critical step in advancing Sri Lanka’s digital payments landscape. By fostering fast, secure and transparent transaction methods, the initiative aims to ensure inclusive participation in the digital economy, empowering citizens across all regions and communities.

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ANC Campus and Adelaide University launch new Australian study pathway for Lankan students

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ANC Campus has announced the launch of a formal articulation partnership with Adelaide University at Cinnamon Lakeside, Colombo, creating a clear progression pathway for Sri Lankan students seeking an Australian university degree.

Through this pathway, students can begin their university-level studies at ANC Campus in Sri Lanka before progressing to Adelaide University in Australia, subject to the relevant academic, English language, and entry requirements. By completing the first year through ANC’s Australian Diploma pathway in Sri Lanka, students can significantly reduce the overall cost of their Australian education journey, with estimated first-year savings of up to LKR 13 million when tuition and living expenses are considered.

The launch was attended by representatives of ANC Campus, Adelaide University, and the Australian Trade and Investment Commission (Austrade), alongside members of the media, students, parents, and invited guests. Austrade’s presence highlighted the continued importance of Australia-Sri Lanka education links.

Speaking at the launch, Dayan D. L. Fernando, Chief Executive Officer of ANC Campus, said the partnership gives Sri Lankan students a credible and well-supported route into Australian higher education.

“For over two decades, ANC has worked with international university partners to help Sri Lankan students begin their global education journey with the right academic preparation and guidance. This partnership with Adelaide University gives students a clearer route to an Australian degree and gives parents greater confidence in the pathway their children are choosing,” he said.

Fernando added that international education is one of the most important decisions a family makes, and proper guidance is essential.

“At ANC, our responsibility is to guide students correctly. We must help them understand the pathway, the requirements, the destination, and the opportunities ahead. ANC prepares students for the highest likelihood of success.

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Union Assurance honours new batch of certified financial advisers

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Union Assurance PLC, Sri Lanka’s longest-standing private Life Insurer, recently hosted the SLIM Certified Financial Adviser Graduation Ceremony at its Head Office premises, recognising 38 professionals who successfully completed the programme, a milestone that reflects the company’s focus on building a highly capable and accredited sales force.

The Certified Financial Adviser programme, delivered in partnership with the Sri Lanka Institute of Marketing (SLIM), the National Body of Marketing in Sri Lanka, which was designed to elevate the expertise of the company’s high performing adviser force. Spanning 11 comprehensive modules covering areas such as Advanced Consultative Selling Skills, Negotiation Mastery, Digital Prospecting Techniques, and Emotional Resilience in Sales, participants underwent a rigorous learning journey that concluded with a formal assignment, bringing the full cohort to completion.

The programme reflects Union Assurance’s commitment to ensuring its advisers are positioned to serve customers with confidence, credibility, and genuine understanding of their needs; values that are central to the company’s purpose of protecting what matters most. The SLIM qualification also opens a structured educational pathway for graduates, with opportunities to advance through further nationally recognised certifications.

Speaking at the ceremony, Chief Agency Officer at Union Assurance, Imtiyaz Aniff stated: “We are pleased to recognise the dedication of our people who committed to this programme alongside their core responsibilities. The SLIM certification equips our advisers with the skills and credentials to serve our customers at a higher standard, and that directly supports the quality of advice we deliver. We look forward to seeing this cohort carry forward what they have learned and continue to grow in their careers.”

Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed nearly four decades of success with a Market Capitalisation of Rs. 45.6 Bn and a Life Fund of Rs. 92.8 Bn as of end December 2025. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 3000-strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.

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