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SLIM NASCO Awards programme opens entries for 2020/2021 edition

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The National Sales Congress (NASCO), organized by the Sri Lanka Institute of Marketing (SLIM), opens applications for the SLIM NASCO awards 2020/2021. All interested parties who look forward to taking part in this most anticipated event in Sri Lanka’s annual corporate calendar, can submit their entries from the 9th of December 2021 to the 21ST of January 2022.

Celebrating its 21st year as the premier event dedicated to recognizing the efforts and performance of sales personnel, while uplifting them to the next level, NASCO is eagerly awaited by Sri Lanka’s dynamic sales professionals who seek to shine on this prestigious platform benefitting both their careers and the human capital profile of the companies they represent.

The only credible and respected award ceremony for sales professionals – SLIM NASCO has become a badge of honour for sales professionals and corporates. The organizers aim to honour the sales professionals whose potential knows no bounds and aims to recognize individuals who have powered through blazing roads to change the game, having conquered the steepest mountains to reach the pinnacle of excellence.

Thilanka Abeywardena, President of SLIM noted, “We recently launched ‘Future Ready Sri Lanka’, a national initiative, with the objective of encouraging Sri Lankans to adapt to the new normalcy, challenge dependent and risk-averse mentality, and enforce an entrepreneurial and innovative mindset through the right skills and knowledge to drive our nation towards economic recovery and prosperity. Since the beginning of the year 2020 and throughout 2021 we, as a nation, faced economic downturns owing to the Covid-19 pandemic and we have had to rethink our business strategies while exploring new opportunities. Over the years, SLIM has engaged in plenty of activities to develop and recognize sales personnel in Sri Lanka. SLIM NASCO is one of the key events in the SLIM event calendar and it strives to support sales professionals to develop and lift them up to the next level. Sales professionals play a pivotal role in the business organization and make a significant contribution to the growth of the economy, and we want to recognize and appreciate their efforts.”

Chinthaka Perera, Vice President – Events at SLIM stated, “The role of sales used to be heavily physical, but now, especially since the pandemic, it has become something entirely different. The sales personnel now make great effort to overcome the challenges posed by this new normal by placing sales at the centre of their strategy, leveraging sales to discover and meet new customer needs while improving the sales experience offered to the valued clientele. We believe that it is very important that sales personnel are guided on how to adapt to this ‘new normal’ and as the apex body for the Sri Lankan Marketers, we strive to support them in their journey.”

Nuwan Thilakawardhana, Project Chairperson of NASCO 2021 said, “SLIM NASCO has grown to become a premier sales awards event in the country, and it serves as the ideal motivational tool to inspire sales professionals to optimize the skills and enhance their capacity. NASCO has been an outstanding success year after year and even in 2020, amidst the pandemic, we were able to recognize our valued sales personnel spread across the nation. We strongly believe that sales professionals stand tall and have the maximum capability to adapt to new ways of doing sales, benefitting not only their livelihoods but also greatly contributing to the revival of the economy.”

Since the beginning of the Covid-19 pandemic Sri Lanka was posed with major macro-economic challenges such as increased rate of inflation, lack of foreign capital inflows, political instability followed by the global health emergency. It has been a tough business landscape for all businesses but despite the challenges, the sales personnel across all industries have been required to rise and face these challenges to create positive outcomes. The industry changes and latest technology have eased the task of sales personnel and took it to new and greater heights. Thereby, even during these challenging times, SLIM warmly invites organizations to apply for this year’s NASCO 2020/2021 awards enhancing opportunities for their best sales personnel to go beyond their potential.

The NASCO 2020/2021 Awards will be judged on the performance for the financial year starting from 1st January 2020 or 1st April 2020 until the financial year ending 31st December 2020 or 31st March 2021.

The entry kit can now be downloaded at www.nasco.lk and all entries must be submitted by 5.00 pm on 21st January 2022. Applicants may contact Gangani Liyanage on +94 703266988 for further details.



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No shortcut to building Sri Lanka’s reserves: CBSL Governor

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Dr. P. Nandalal Weerasinghe

by Sanath Nanayakkare

“There is no shortcut to sustainable reserve accumulation,” Central Bank Governor Dr. P. Nandalal Weerasinghe said yesterday, warning that rebuilding Sri Lanka’s foreign-exchange buffers must be underpinned by sound economic fundamentals, policy credibility and institutional discipline rather than short-term fixes.

Addressing the inaugural Reserve Management Conference 2026 in Colombo, Dr.Weerasinghe said the task of building reserves had become increasingly difficult as geopolitical fragmentation, trade tensions, sanctions, volatile commodity prices, changing interest-rate cycles and rapidly shifting capital flows reshape the global financial environment.

For Sri Lanka, which experienced the consequences of depleted reserves during the 2022 economic crisis, the issue is particularly important.

“When reserves become critically low,” the Governor said, the consequences extend well beyond the Central Bank’s balance sheet. Imports become constrained, debt servicing becomes difficult, exchange-rate pressures intensify, inflationary pressures can increase and confidence deteriorates.

Most importantly, he said, the policy space available to respond to further shocks becomes severely constrained.

Foreign reserves should therefore be viewed not simply as financial assets but as a country’s “first line of defence” against external shocks, providing confidence, policy space and the ability to meet essential external obligations.

But Weerasinghe cautioned that reserve accumulation was not a linear process. A country could build reserves during favourable periods only to see them drawn down rapidly by an external shock.

The more important questions, therefore, were how resilient the reserves were, how accessible they were, how quickly they could be mobilised and whether they would be sufficient for the next shock.

Sri Lanka has made considerable progress since the crisis, with macroeconomic stabilisation and structural reforms strengthening the external sector compared with the difficult period of 2022–2023, he said.

However, sustainable reserve accumulation could not be separated from the broader macroeconomic policy framework.

Foreign exchange generated through exports, tourism, remittances, services and capital inflows ultimately provides the foundation for stronger reserves. When foreign-exchange inflows exceed outflows, reserves can rise, but maintaining that process while preserving exchange-rate flexibility, price stability, external debt-servicing capacity and market confidence remains a delicate policy challenge.

Dr.Weerasinghe warned against relying excessively on central-bank intervention, monetary expansion or external borrowing to rebuild buffers. Such measures could distort market signals, generate inflationary pressures or simply create future debt-service obligations.

“The most sustainable reserve accumulation strategy is therefore not simply to acquire reserves,” he said. “It is to build an economy that naturally generates and retains foreign exchange.”

The Governor said geopolitical risk had now become an integral part of reserve management. Strategic competition among major economies, sanctions and financial fragmentation were forcing reserve managers to reconsider the risks associated with particular currencies, jurisdictions and financial markets.

Although the US dollar continues to dominate international trade, finance and global reserves, diversification has a role to play. But diversification for its own sake could reduce liquidity and operational efficiency, he cautioned.

For official reserves, safety and liquidity must remain paramount, particularly because reserves may have to be deployed precisely when financial markets are under severe stress.

Sri Lanka’s vulnerability to energy and geopolitical shocks also makes the issue particularly acute. As an energy-importing country, a sharp rise in global oil prices can rapidly increase the import bill. At the same time, geopolitical tensions can weaken tourism and other sources of foreign exchange, producing the potentially damaging combination of rising outflows and declining inflows.

Climate-related disasters could create similar pressures by disrupting agriculture, infrastructure, tourism and imports.

Dr. Weerasinghe said reserve adequacy should therefore no longer be judged by a single number or conventional indicator such as import cover. Short-term external liabilities, debt-service requirements, capital-flow volatility, exchange-rate flexibility, contingent financing and the probability and magnitude of external shocks should also be considered.

He also highlighted the growing role of gold, technology and artificial intelligence in reserve management, while stressing that innovation should never compromise safety and liquidity.

Ultimately, the Governor said, reserves were not managed simply to earn a return but to protect economic stability and preserve confidence.

“Buffers must be built before they are needed,” he said, “because by the time an external crisis arrives, it may already be too late to begin building them”.

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Price of war keenly felt by investor community

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By Hiran H. Senewiratne

The escalation of tensions in the Middle East and the surge in oil prices are continuing to negatively impacted investor sentiment, market analysts said yesterday.

The All Share Price Index went down by 93.55 points, while the S and P SL20 declined by 23.8 points.

Turnover stood at Rs 1.45 billion with five crossings. Those crossings were; Sampath Bank 3 million shares traded to the tune of Rs 428 million; its shares traded at Rs 142.50, Commercial Bank 256,000 shares crossed for Rs 49 million; its shares traded at Rs 204.50, Digital Mobility Solutions 190,000 shares crossed to the tune of Rs 30 million; its shares fetched Rs 158, Overseas Realty 493,000 shares crossed for Rs 26 million; its shares sold at Rs 53 and Royal Ceramics 469,000 shares crossed to the tune of Rs 23 million; its shares traded at Rs 48.50.

In the retail market companies that mainly contributed to the turnover were; Commercial Credit and Finance Rs 38 million (376,000 shares traded), Renuka Agri Rs 33 million (2.8 million shares traded), Sierra Cables 32 million (925,000 shares traded), Singer SriLanka Rs 31 million (359,000 shares traded), Dialog Axiata Rs 31 million (637,000 shares traded) and Access Engineering Rs 30 million (383,000 shares traded). During the day 35 million share volumes changed hands in 13380 transactions.

It is said that banking sector counters, especially Commercial Bank, led the market,which contributed close to half of the total turnover. Apart from that other sectors, including manufacturing, telecom and construction counters performed well.

Meanwhile, Melstacorp (down 1.32 percent at Rs 187.00 ), Royal Ceramics Lanka (down 1.22 percent at Rs 48.50 ), Hemas Holdings (down 1.27 percent at Rs 31.20 ), and Dipped Products (down 1.50 percent at Rs 59.00) were top negative contributors.

Yesterday the rupee was quoted at Rs 328.60/70 to the US dollar in the spot market from Rs 328.60/80 the previous day, while bond yields were quoted steady to lower, dealers said.

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Softlogic Glomark’s “Better Life” campaign wins Gold at Dragons of Sri Lanka 2026

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Softlogic GLOMARK, one of Sri Lanka’s leading supermarket chains, has been recognised at the Dragons of Sri Lanka Awards 2026, winning Gold and Black Dragon for Loyalty & Acquisition and Product Relaunch. The recognition reflects a deliberate strategic shift in how GLOMARK engages with the evolving needs of Sri Lankan consumers. Rather than competing primarily on convenience or price, GLOMARK built a purpose-led proposition around “A Better Life for Your Home,” repositioning the everyday grocery shop as an opportunity to make healthier, more considered choices for customers and their families.

Launched nationally as “Better Life,” the campaign brought this proposition to life through a vibrant commercial and memorable jingle, before extending the idea beyond advertising and into the shopping experience itself. Trained employees, curated product ranges and a re-aligned store environment were designed to make better choices more visible, accessible and easier to adopt.

The strategy translated into measurable business results. Active loyalty customers grew by 21%, footfall increased by 33%, while GLOMARK’s most frequent shoppers grew by 50%. The results demonstrate that building relevance and trust can create stronger customer relationships than competing solely on price or convenience.

Softlogic GLOMARK CEO Terry O’Connor said: “This award signals that our long-term strategy is working. We set out to build a brand customers choose because it genuinely improves their lives, not simply because it is convenient or cheap. Seeing that reflected in both industry recognition and real business growth confirms that we are on the right path and strengthens our confidence as we continue investing in GLOMARK’s future.”

Softlogic GLOMARK Head of Marketing Chamindri Pilimatalauwe said: “Our customers are increasingly making more deliberate, health-conscious, better choices, and this recognition confirms that our brand strategy is responding to that shift. We believe that when we curate every aisle and guide customer’ through it, we are also helping curate the lives of our customers. In that sense, we are more than a supermarket. We have the ability to influence how Sri Lanka lives, and we take that responsibility seriously. ගෙට Better Life’ was never intended to be a single campaign moment. It represents a fundamental repositioning of what GLOMARK stands for, designed to inspire and earn loyalty rather than simply drive footfall.”

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