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Single uniform tariff urged for all Sri Lankan imports

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‘Countries that have grown fast, especially in East Asia, have understood the importance of trade reform. The first step of such a reform agenda should be to simplify taxes at the border by removing the so-called “para tariffs” that Sri Lanka levies beyond the regular import duties and introduce a single uniform tariff for all imports, the Advocata Institute’s Academic Chair Dr. Sarath Rajapatirana said.

Sri Lanka’s trade as a % of GDP has been low when compared to neighbouring countries like Thailand and Vietnam, indicating that we have not truly exploited our opportunity to trade. Research shows, Sri Lanka, has high tariff rates compared to other developing countries, and while tariffs play a role in protecting domestic infant industries, if tariffs are too high, they can become anticompetitive. Recent import restrictions, such as banning a wide range of consumer goods since the beginning of April 2020, have further worsened Sri Lanka’s growth potential and put Sri Lanka at odds with WTO rules.

Dr. Dayaratna Silva ( International Trade Economist, Former Sri Lankan Ambassador to the World Trade Organization) elaborated on the severe consequences for Sri Lanka’s economy if such import restrictions continue. He explained that there is a possibility of tariff retaliation. “Prolonged import controls are not consistent with the WTO, and its high time such is readdressed”, he went on to say.

Such forms of retaliation could have a significant negative effect on our imports, thereby worsening our existing foreign exchange and balance of payment crisis. Another key long term concern for the economy. “My worry is the long term industrial development of the country because of these restrictions. Resources are inefficiently being allocated as a result”, further commented Dr. Dayartna De Silva.

Denis Chaibi ( Ambassador, Delegation of the European Union to Sri Lanka and the Maldives) commented on the importance of adhering to global rules on trade. He commented that “the European Union tries to have a rule based order. When a country does not follow those rules, the rule based structure is affected. Without trade, for a small country like Sri Lanka, the prospect is not good”. His comments brought into perspective the wider ramifications of import restrictions on Sri Lanka’s multilateral relations.

Professor Prema- Chandra Athukorala (Emeritus Professor of Economics, Arndt-Corden Department of Economics, ANU), who is an authority on global production networks, explained that “No country in the world now produces goods from the beginning to end within their geographic boundaries. Countries specialise in different components within the production value chain. Made in the country X label has become invalid, a Country has to identify comparative advantage within the production network. “. Thereby elaborating on how Sri Lanka cannot achieve economic growth without joining global production networks through trade. He concluded by commenting on recent developments of import controls by saying that “selective intervention, without disturbing the incentive structure of the country as a policy, is going to be a recipe for disaster”.

These views were expressed at the event “Deep Dive”, organised by the Advocata Institute that aims to bring focus on Sri Lanka’s biggest policy challenges. The event was moderated by Aneetha Warusavitarana, Research Manager, Advocata Institute. As a precursor to the event, Advocata released a primer on debt sustainability with the aim of helping Sri Lankans understand the topic. The recording of the discussion can be found at Advocata Institute’s YouTube Channel https://www.youtube.com/watch?v=8M981XmlbAs / to get a comprehensive understanding of Trade and how it affects Sri Lanka’s economy and the livelihoods of all Sri Lankans. The event was organised in partnership with the European Union.

Advocata is an independent policy think tank based in Colombo, Sri Lanka. We conduct research, provide commentary and hold events to promote sound policy ideas compatible with a free society in Sri Lanka. Visit advocata.org for more information.



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CBSL committed to ‘forward-looking and data-dependent approach’ in policy making

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Dr. Nandalal Weerasinghe

The Central Bank remains vigilant to global trade and geopolitical risks, pledging a “forward-looking and data-dependent approach” to future policy decisions, Central Bank of Sri Lanka Governor Dr Nandalal Weerasinghe said.

The Governor said that the Central Bank has decided to keep its policy rate unchanged at 8.00 percent, stating that the current monetary stance will help stabilise inflation.

“This will also support economic growth. The decision was made following the latest review by the Monetary Policy Board, Dr. Weerasinghe told the post-CBSL monthly monetary policy review press conference yesterday held at Central Bank head office in Colombo.

He said that the CBSL board reached this decision after carefully considering domestic and global developments.

Dr. Weerasinghe added: “Inflation remains negative at present, mainly due to repeated reductions in electricity tariffs and fuel prices. However, deflationary conditions are expected to ease from March 2025, with inflation projected to turn positive by mid-2025 and reach the 5 percent target by the end of the year.

“The board remains confident that the prevailing monetary policy stance will ensure inflation moves towards the target of 5 percent while supporting domestic economic growth.

“Foreign inflows to the securities market have risen recently reflecting improved confidence. Increased net foreign purchases by the Central Bank and the receipt of the fourth tranche of the IMF-EFF programme helped increase official reserves enhancing resilience. The Sri Lankan rupee has seen a marginal depreciation thus far in 2025.

“Sri Lanka’s economy showed strong recovery in 2024 after two years of contraction, with key indicators pointing to continued growth. Market interest rates have continued to decline in line with the eased monetary policy stance. Further, robust private-sector credit flows are expected to support domestic economic activity.”

By Hiran H Senewiratne

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Unilever Sri Lanka shines at SLIM-Kantar People’s Awards 2025

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Unilever Sri Lanka, one of the country’s largest FMCG companies, was once again recognized across multiple categories at the SLIM-Kantar People’s Awards 2025. These accolades, based on public votes, reflect the deep trust and confidence Sri Lankan consumers have in Unilever’s brands-a legacy built over 87 years.

This year’s recognitions included ‘Laundry Care Brand of the Year’ for Sunlight, ‘Household Cleaner Brand of the Year’ for Vim, ‘Skincare Brand of the Year’ for Vaseline, ‘Haircare Brand of the Year’ for Sunsilk, and ‘Oral Care Brand of the Year’ for Signal.

Shamara Silva (Marketing Director – Beauty & Wellbeing and Personal Care) stated: “We are truly humbled by this recognition which highlights our efforts to build trust, loyalty, and strong emotional connections with Sri Lankan consumers and become a part of their daily lives. Guided by our purpose to ‘Brighten Everyday Life for All,’ we remain committed to understanding and meeting evolving consumer needs with the highest quality products.”

Imeshika Kariyawasam (Marketing Director – Home Care & Nutrition) stated, “This is an incredibly meaningful achievement because it reflects the voice of the people. Our consumers have always been at the heart of everything we do, and we are deeply grateful for their continued trust and confidence in our brands.”

Unilever Sri Lanka not only delivers superior innovations that meet international quality standards but also focuses on building purpose-driven brands that create a positive impact on society and the environment. Sunlight, the flagship brand of Unilever Sri Lanka, prioritizes strengthening bonds among the diverse communities in the country as seen in nationwide initiatives such as ‘Manudam Viyamana’. Signal’s Sina Bo Wewa campaign has been instrumental in raising awareness and improving oral health standards in Sri Lanka. Sunsilk focuses on building girls’ confidence to thrive beyond limitations, with hair that always looks and feels amazing. Its much-acclaimed Sunsilk Hadakari Program held across many parts of the island, is a vibrant celebration of hair care innovation and style, catering to both consumers and salon professionals. Vim has taken on a purpose to change society’s perspective to see women’s role beyond that of a homemaker. Vaseline is committed to understanding and supporting all types of skin, so one can live without limits.

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Nestlé brands NESCAFÉ and MAGGI win at the SLIM-KANTAR People’s Awards 2025 for the fourth consecutive year

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Nestlé Lanka’s NESCAFÉ team being awarded by SLIM as the Hot Beverage Brand of the Year

Nestlé’s household favourites emerged victorious once again at the SLIM-KANTAR People’s Awards 2025 taking home two awards. NESCAFÉ was voted People’s Hot Beverage Brand of the Year while MAGGI was the joint-winner for People’s Snack Brand of the Year respectively for the fourth consecutive year. Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM-KANTAR People’s Awards is widely considered as one of the most prestigious awards ceremonies in the country, rewarding brands and personalities that are closest to the hearts of Sri Lankans.

Loved by Sri Lankans for its distinct aroma and rich taste, NESCAFÉ is made with the goodness of 100% pure coffee beans to create great coffee experiences that make life better. Made using Sri Lankan spices and the finest ingredients, the tasty goodness of MAGGI noodles has been a household favourite by Sri Lankans for over 40 years.

Sharing his thoughts, Bernie Stefan, Managing Director of Nestlé Lanka said “Winning the People’s Awards for the fourth-year running is a testament to the deep connection our brands have forged with Sri Lankan consumers. This recognition not only highlights the unwavering dedication and relentless efforts of the teams behind NESCAFÉ and MAGGI but also underscores our commitment to consistently delighting our consumers. We are truly humbled by these accolades and remain steadfast in our mission to deliver products of the highest quality. For over 118 years, we have prioritized the needs and preferences of our consumers, and their love, trust, and loyalty are instrumental in driving our success.”

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