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“Seeing is Believing” featuring multiple collaborators

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With the objective of accelerating the tourism arrivals from India, leading hospitality and travel entities in the island including Cinnamon Hotels and Resorts, Walker’s Tours, Aitken Spence Hotels, Aitken Spence Travels, Jetwing Hotels, and Jetwing Travels, have joined forces with the Sri Lanka Tourism Promotions Bureau and National Carrier SriLankan Airlines to unveil a groundbreaking influencer campaign titled “Seeing is Believing.” This strategic collaboration aims to showcase the beauty and wonders of Sri Lanka as an unrivaled travel destination for Indian tourists.

The “Seeing is Believing” campaign represents a powerful synergy between industry leaders who recognize the immense potential of influencer marketing in the digital age. By harnessing the popularity and reach of Indian influencers, this campaign seeks to capture the attention of millions of potential travellers and ignite their desire to experience the enchanting sights and experiences Sri Lanka has to offer.

A total of 50 influencers/content creators are scheduled to tour the island in batches during the year, on specially curated itineraries, to suit their travel interests and followership. These influencers were selected by Sri Lanka Tourism Promotion Bureau through a stringent process from among 150 potential influencers.

Sri Lanka has long been renowned for its diverse landscapes, captivating heritage, and warm hospitality. The “Seeing is Believing” campaign aims to highlight these unique attributes through the lens of influential Indian personalities across various social media platforms. These influencers will embark on an immersive journey, sharing their authentic experiences as they explore Sri Lanka’s iconic landmarks, rich culture, tantalizing cuisine, and breathtaking natural beauty.

This unprecedented collaboration signifies a collective commitment to drive tourism growth in Sri Lanka by targeting the Indian market. India has consistently been one of the largest sources of visitors to Sri Lanka, and this campaign aims to further strengthen the ties between the two nations while creating unforgettable memories for Indian travelers. Accordingly, all partner entities will provide complimentary accommodation, ground transportation and air tickets with the only aim of creating destination visibility.

Harin Fernando, Minister of Tourism and Lands, expressed his excitement about the campaign, stating, “We are thrilled to receive such a proposal from heads of such esteemed organizations with the objective of promoting Sri Lanka as a dream destination for Indian travelers. It is commendable that National carrier and private sector is coming forward with this campaign to solely promote Sri Lanka. Through ‘Seeing is Believing,’ we hope to showcase the hidden gems, extraordinary experiences, and warm Sri Lankan hospitality that awaits them. This campaign is a testament to our collective efforts to reignite tourism and foster stronger ties between India and Sri Lanka and will be an excellent model to carry forward with rest of the partners. “

“As the National carrier, we have always supported destination promotional endeavors and we are happy to collaborate with all the like-minded entities in the latest initiative, ‘Seeing is Believing’ campaign. India is our single largest market with 9 connecting points and we have always valued its stature as a leading tourism generating market for Sri Lanka. We are hopeful that a program of this scale would have immense positive impact in positioning Sri Lanka as a viable short haul destination to Indian leisure travelers.” stated Richard Nuttall, the Chief Executive Officer of SriLankan Airlines.

The “Seeing is Believing” influencer campaign is expected to generate substantial buzz and engagement among Indian audiences, inspiring them to embark on their own adventures in Sri Lanka. The campaign will unfold across various digital platforms, including social media channels, travel blogs, and video-sharing platforms, ensuring a broad reach and captivating storytelling to entice potential travelers.



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Canada Day celebration highlights deepening Sri Lanka-Canada business ties

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H.C. Isabelle Martin

The vibrant celebration of Canada’s 159th National Day in Colombo brought together diplomats, government representatives, leading business executives and members of the Sri Lankan and Canadian communities, highlighting the growing strength of bilateral economic and commercial relations between Sri Lanka and Canada.

Hosted by the Canada Sri Lanka Business Convention (CanCham Sri Lanka), the event attracted one of the largest gatherings in its history, providing an important platform for business networking while celebrating the enduring friendship between the two countries.

Addressing the gathering, High Commissioner for Canada in Sri Lanka and the Maldives Isabelle Martin said Canada and Sri Lanka continue to enjoy a warm and expanding partnership built on shared values, people-to-people links, trade, investment and development cooperation.

“Canada Day is an opportunity not only to celebrate our country but also to celebrate the strong friendships and partnerships we have built with Sri Lanka.

The remarkable turnout this evening reflects the strength of those relationships and the growing collaboration between our two nations,” Martin said.

She noted that the close engagement between Canadian and Sri Lankan businesses continues to create new opportunities in trade, innovation, education, sustainable development and investment.

CanCham Sri Lanka officials said this year’s celebration was among the most successful Canada Day events ever organised by the Chamber, drawing an outstanding crowd and creating exceptional opportunities for business networking.

“What an incredible celebration of Canada Day. This was truly one of the most successful Canada Day celebrations in history, with an outstanding crowd and exceptional networking opportunities. It was wonderful to see so many distinguished guests, business leaders and community members come together,” the organisers said.

They thanked sponsors, partners, supporters and volunteers whose dedication ensured the success of the event.

The evening showcased Canada’s multicultural heritage while reaffirming the Chamber’s commitment to promoting stronger commercial links between Sri Lanka and Canada.

Guests representing a wide cross-section of industries exchanged ideas on expanding trade, investment and innovation partnerships.

Canada remains an important economic partner for Sri Lanka, with bilateral trade spanning apparel, agriculture, seafood, ICT services, education and professional services.

Canadian companies continue to explore opportunities in renewable energy, infrastructure, technology and sustainable development, while Sri Lankan exporters maintain a significant presence in the Canadian market.

Business leaders attending the celebration expressed confidence that closer collaboration between the two countries would further strengthen economic resilience and create new opportunities for investment, entrepreneurship and knowledge sharing.

The event concluded on a celebratory note, reaffirming the longstanding friendship between Canada and Sri Lanka and the shared commitment to fostering stronger business and people-to-people ties in the years ahead.

By Ifham Nizam

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Tokyo Cement inspires future-ready construction at BUILD BEYOND 2026 Technology Summit

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Senior Professor Priyan Mendis from the University of Melbourne, speaking at the ‘Build Beyond 2026 Summit

Tokyo Cement hosted ‘Build Beyond 2026 Summit’, a premier knowledge-sharing conference that brought together leading academics, civil and structural engineering experts and professionals of the Sri Lankan construction industry. The event featured keynote addresses by renowned construction technology specialists, Professor Shashank Bishnoi from the Indian Institute of Technology (IIT) Delhi-Abu Dhabi, and Senior Professor Priyan Mendis from the University of Melbourne.

The summit marked the second edition of the Build Beyond Engineering Technology Summit organized by the Tokyo Cement Group, designed to foster collaboration between academia and industry while highlighting global trends, innovations, and emerging technologies in cement and concrete. This year’s discussions focused on advancements in material science that are driving more sustainable and cost-efficient construction practices.

The event drew participation from state-sector authorities, research institutions, academia, engineering students, and public and private sector organizations, creating a dynamic platform for engagement across the construction industry. A key feature of the summit was a high-level panel discussion on “Building a Resilient and Sustainable Construction Future,” featuring several distinguished industry leaders.

The panel included Eng. Nissanka Wijerathne, the Secretary General/CEO of the Chamber of Construction Industry Sri Lanka (CCI), Founder and Deputy Chairman of Civil & Structural Engineering Consultants (Pvt.) Ltd.; Eng. Shiromal Fernando, the Chairman of CTBUH Sri Lanka and Vice President of the Green Building Council Sri Lanka, Adjunct Senior Lecturer at the General Sir John Kotelawala Defense University and visiting lecturer at the University of Moratuwa; Eng.

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ComBank and Carmart join forces to make Peugeot and Leapmotor vehicles more accessible

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Kapila Liyanage, Assistant General Manager – Personal Banking and Retail Products at Commercial Bank and Senake Amerasinghe, Managing Director of Carmart (Pvt) Ltd. exchange the agreement in the presence of representatives of the two companies.

Strengthening its commitment to making vehicle ownership more accessible and affordable, Commercial Bank of Ceylon has entered into a strategic partnership with Carmart (Pvt) Ltd. to offer specially structured leasing facilities for Peugeot and Leapmotor vehicles.

Formalised through a Memorandum of Understanding (MoU), the collaboration brings together the Bank’s expertise in flexible financing and Carmart’s portfolio of internationally recognised vehicle brands, creating a value-rich proposition for customers seeking to purchase new vehicles.

Under this MoU, valid until 30th June 2027, Commercial Bank will offer attractive interest rates, concessions on documentation charges, and a complimentary credit card with the first year’s annual fee waived. These benefits are designed to reduce upfront costs and ease the financial commitment associated with vehicle ownership.

With leasing facilities available through Commercial Bank’s island-wide branch network, a cross section of customers will be able to part-finance their vehicle purchases while structuring repayments to align with their income patterns, enabling greater financial flexibility.

Further enhancing the value proposition, Carmart (Pvt) Ltd. will offer customers a range of added benefits, including a complimentary full tank of fuel, free vehicle registration, and other exclusive privileges, making the overall vehicle ownership experience more rewarding.

The Bank said the partnership reflects its continued focus on delivering practical and customer-centric leasing solutions in collaboration with reputed vendors. By combining competitive rates with cost-saving concessions, the Bank aims to make vehicle ownership more attainable for both existing and new customers.

This collaboration is particularly significant in the current market context, as it offers customers the opportunity to benefit from preferential leasing terms while managing repayments in a way that suits their financial circumstances.

As a pioneer in leasing solutions, Commercial Bank continues to innovate through strategic alliances that enhance value, broaden choice, and support customers in achieving their lifestyle aspirations.

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