Business
“Seeing is Believing” featuring multiple collaborators
With the objective of accelerating the tourism arrivals from India, leading hospitality and travel entities in the island including Cinnamon Hotels and Resorts, Walker’s Tours, Aitken Spence Hotels, Aitken Spence Travels, Jetwing Hotels, and Jetwing Travels, have joined forces with the Sri Lanka Tourism Promotions Bureau and National Carrier SriLankan Airlines to unveil a groundbreaking influencer campaign titled “Seeing is Believing.” This strategic collaboration aims to showcase the beauty and wonders of Sri Lanka as an unrivaled travel destination for Indian tourists.
The “Seeing is Believing” campaign represents a powerful synergy between industry leaders who recognize the immense potential of influencer marketing in the digital age. By harnessing the popularity and reach of Indian influencers, this campaign seeks to capture the attention of millions of potential travellers and ignite their desire to experience the enchanting sights and experiences Sri Lanka has to offer.
A total of 50 influencers/content creators are scheduled to tour the island in batches during the year, on specially curated itineraries, to suit their travel interests and followership. These influencers were selected by Sri Lanka Tourism Promotion Bureau through a stringent process from among 150 potential influencers.
Sri Lanka has long been renowned for its diverse landscapes, captivating heritage, and warm hospitality. The “Seeing is Believing” campaign aims to highlight these unique attributes through the lens of influential Indian personalities across various social media platforms. These influencers will embark on an immersive journey, sharing their authentic experiences as they explore Sri Lanka’s iconic landmarks, rich culture, tantalizing cuisine, and breathtaking natural beauty.
This unprecedented collaboration signifies a collective commitment to drive tourism growth in Sri Lanka by targeting the Indian market. India has consistently been one of the largest sources of visitors to Sri Lanka, and this campaign aims to further strengthen the ties between the two nations while creating unforgettable memories for Indian travelers. Accordingly, all partner entities will provide complimentary accommodation, ground transportation and air tickets with the only aim of creating destination visibility.
Harin Fernando, Minister of Tourism and Lands, expressed his excitement about the campaign, stating, “We are thrilled to receive such a proposal from heads of such esteemed organizations with the objective of promoting Sri Lanka as a dream destination for Indian travelers. It is commendable that National carrier and private sector is coming forward with this campaign to solely promote Sri Lanka. Through ‘Seeing is Believing,’ we hope to showcase the hidden gems, extraordinary experiences, and warm Sri Lankan hospitality that awaits them. This campaign is a testament to our collective efforts to reignite tourism and foster stronger ties between India and Sri Lanka and will be an excellent model to carry forward with rest of the partners. “
“As the National carrier, we have always supported destination promotional endeavors and we are happy to collaborate with all the like-minded entities in the latest initiative, ‘Seeing is Believing’ campaign. India is our single largest market with 9 connecting points and we have always valued its stature as a leading tourism generating market for Sri Lanka. We are hopeful that a program of this scale would have immense positive impact in positioning Sri Lanka as a viable short haul destination to Indian leisure travelers.” stated Richard Nuttall, the Chief Executive Officer of SriLankan Airlines.
The “Seeing is Believing” influencer campaign is expected to generate substantial buzz and engagement among Indian audiences, inspiring them to embark on their own adventures in Sri Lanka. The campaign will unfold across various digital platforms, including social media channels, travel blogs, and video-sharing platforms, ensuring a broad reach and captivating storytelling to entice potential travelers.
Business
SLEIS 2026 to examine Sri Lanka’s energy transition and its implications
Reliable and affordable energy is essential to Sri Lanka’s economic growth, industrial development and competitiveness. As the country seeks to strengthen energy security while reducing its dependence on fossil fuels, the energy sector will be a key area of discussion at the Sri Lanka Economic & Investment Summit 2026, organised by The Ceylon Chamber of Commerce on 12-13 October 2026.
The session, “Beyond Fossil Dependence: Balancing Security, Sustainability, and Growth,” will examine how Sri Lanka can diversify its energy sources, accelerate renewable energy adoption and attract investment while ensuring a reliable energy supply for businesses and households. Discussions will also consider the infrastructure and policy frameworks needed to support the country’s transition towards a modern and competitive energy system.
Ms. Edore Onomakpome – Regional Infrastructure Industry Manager – Bangladesh, Sri Lanka and Nepal, at the International Finance Corporation will keynote the session, and join the panel discussion featuring G.M.R.D. Aponsu – Secretary to the Ministry of Energy, Damitha Kumarasinghe – Director General (Chief Executive Officer), Public Utilities Commission of Sri Lanka, and Manjula Perera – Managing Director, WindForce PLC. The discussion will be moderated by Sheran Fernando – Senior Advisor, Plus94.
The session will also explore the role of public-private collaboration in developing new energy solutions, encouraging investment and creating opportunities within Sri Lanka’s evolving energy sector. It will consider how energy policy and investment decisions can support both economic expansion and the country’s longer-term sustainability objectives.
The Sri Lanka Economic & Investment Summit 2026 is supported by its valued sponsors and partners. Platinum Sponsor – Standard Chartered Bank Sri Lanka, Gold Sponsor – VISA Worldwide (Pvt) Ltd., Bronze Sponsor – South Asia Gateway Terminals (Pvt) Ltd., Strategic Development Partner – Asian Development Bank, Telecommunication Partner – Dialog Telecommunication, Television Partner – Dialog Television, Session Sponsors – David Pieris Motor Company (Pvt) Ltd., Hemas Holdings PLC, Sunshine Holdings PLC, International Construction Consortium (Pvt) Ltd., Official Logistics Partner – Hayleys Advantis Limited, Official Airline – SriLankan Airlines Ltd., Official Hospitality Partner – Shangri-La Colombo, Airline Partner – China Eastern Air Holding Co. Ltd.
Registrations are now open at https://sleis.chamber.lk/. For more information, contact Alikie on 011 558 8805 (alikie@chamber.lk) or Shanuka on 0701082541 (events.division@chamber.lk).
Business
A fresh chapter for the George Keyt Foundation: A renewed commitment to the Sri Lankan art ecosystem
The George Keyt Foundation (GKF), dedicated to preserving the legacy of modernist painter George Keyt and fostering local art, has announced strategic appointments to its leadership team, bringing together a mix of global academic expertise, corporate leadership, and artistic passion. These enhancements aim to inject fresh expertise and academic depth into the Foundation’s long-term vision.
Establishment of the New Advisory Committee
To broaden its operational reach and deepen its engagement with the global art market, the George Keyt Foundation has established an Advisory Committee. The newly appointed committee members include:
• Dr Sujatha Meegama is a Senior Lecturer in Buddhist Art History at the Courtauld. She is an acclaimed art historian, author and academic, bringing specialised knowledge in South Asian art history to guide the foundation’s curatorial and educational directives.
• Dr Shamil Wanigaratne: A clinical psychologist, author, and avid art historian, Shamil will lend his unique perspective to help the foundation design meaningful public outreach and cultural preservation strategies.
• Abbas Esufally: A veteran corporate leader and patron of the arts, Abbas is transitioning from his role as a GKF Trustee to this advisory position, where he will continue to offer his sharp business acumen and extensive network.
New Trustee Appointment
Leesha Captain has been appointed to the Board of Trustees. Inspired by Sri Lankan artists, Leesha is a recognised supporter of the local art scene. Leesha’s hands-on perspective will strengthen the foundation’s core team as they develop and design new art programs.
A Vision for the Future
“These new appointments mark an exciting chapter for us as we build on our decades-long history of promoting Sri Lankan artists,” says Malaka Talwatte, Chairman of the Foundation. “The combination of Leesha on the board, alongside the diverse expertise of our new Advisory Committee, will significantly amplify our efforts in curating high-profile exhibitions and expanding local and international partnerships”.
Business
Sun Siyam Pasikudah celebrates World Tourism Day with culture, cuisine and community
Sun Siyam Pasikudah, part of the Privé Collection under Maldivian-owned Sun Siyam Resorts, will mark World Tourism Day on 27 September 2026 with a full day programme celebrating the culture, cuisine and natural beauty of Sri Lanka’s east coast, paired with community focused sustainability activities.
The celebrations open with a special buffet of authentic Sri Lankan cuisine, followed by a street food festival showcasing regional snacks and traditional sweets rarely found on resort menus. A signature World Tourism Day mocktail and cocktail, created for the occasion, will be served through the day, while traditional Sri Lankan cultural dance performances bring the island’s heritage to life for guests.
Beyond the festivities, the resort has planned a tree planting activity with guests and a beach or park clean up campaign, both reflecting Sun Siyam Pasikudah’s ongoing commitment to responsible tourism along Sri Lanka’s northeast coast.
-
News7 days agoNamal Rajapaksa Buddhist gambit fails, bail denied
-
Features7 days agoWhy the spelling Sri Lankan names in English vary
-
Features7 days agoThree bands, a new identity: Sri Lankan wolf snake recognised as distinct species
-
Business7 days agoSLIIT holds largest-ever convocation
-
News7 days agoVehicle prices drop by up to Rs. 1 mn, says importers’ body
-
News7 days agoGovt monitors reported Saudi death sentence – Foreign Ministry
-
Business7 days agoLanka’s famed beach shack battles demolition
-
Business7 days agoAll-new Bolero MaXX Pik-Up unveiled in Lanka
