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“Seeing is Believing” featuring multiple collaborators

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With the objective of accelerating the tourism arrivals from India, leading hospitality and travel entities in the island including Cinnamon Hotels and Resorts, Walker’s Tours, Aitken Spence Hotels, Aitken Spence Travels, Jetwing Hotels, and Jetwing Travels, have joined forces with the Sri Lanka Tourism Promotions Bureau and National Carrier SriLankan Airlines to unveil a groundbreaking influencer campaign titled “Seeing is Believing.” This strategic collaboration aims to showcase the beauty and wonders of Sri Lanka as an unrivaled travel destination for Indian tourists.

The “Seeing is Believing” campaign represents a powerful synergy between industry leaders who recognize the immense potential of influencer marketing in the digital age. By harnessing the popularity and reach of Indian influencers, this campaign seeks to capture the attention of millions of potential travellers and ignite their desire to experience the enchanting sights and experiences Sri Lanka has to offer.

A total of 50 influencers/content creators are scheduled to tour the island in batches during the year, on specially curated itineraries, to suit their travel interests and followership. These influencers were selected by Sri Lanka Tourism Promotion Bureau through a stringent process from among 150 potential influencers.

Sri Lanka has long been renowned for its diverse landscapes, captivating heritage, and warm hospitality. The “Seeing is Believing” campaign aims to highlight these unique attributes through the lens of influential Indian personalities across various social media platforms. These influencers will embark on an immersive journey, sharing their authentic experiences as they explore Sri Lanka’s iconic landmarks, rich culture, tantalizing cuisine, and breathtaking natural beauty.

This unprecedented collaboration signifies a collective commitment to drive tourism growth in Sri Lanka by targeting the Indian market. India has consistently been one of the largest sources of visitors to Sri Lanka, and this campaign aims to further strengthen the ties between the two nations while creating unforgettable memories for Indian travelers. Accordingly, all partner entities will provide complimentary accommodation, ground transportation and air tickets with the only aim of creating destination visibility.

Harin Fernando, Minister of Tourism and Lands, expressed his excitement about the campaign, stating, “We are thrilled to receive such a proposal from heads of such esteemed organizations with the objective of promoting Sri Lanka as a dream destination for Indian travelers. It is commendable that National carrier and private sector is coming forward with this campaign to solely promote Sri Lanka. Through ‘Seeing is Believing,’ we hope to showcase the hidden gems, extraordinary experiences, and warm Sri Lankan hospitality that awaits them. This campaign is a testament to our collective efforts to reignite tourism and foster stronger ties between India and Sri Lanka and will be an excellent model to carry forward with rest of the partners. “

“As the National carrier, we have always supported destination promotional endeavors and we are happy to collaborate with all the like-minded entities in the latest initiative, ‘Seeing is Believing’ campaign. India is our single largest market with 9 connecting points and we have always valued its stature as a leading tourism generating market for Sri Lanka. We are hopeful that a program of this scale would have immense positive impact in positioning Sri Lanka as a viable short haul destination to Indian leisure travelers.” stated Richard Nuttall, the Chief Executive Officer of SriLankan Airlines.

The “Seeing is Believing” influencer campaign is expected to generate substantial buzz and engagement among Indian audiences, inspiring them to embark on their own adventures in Sri Lanka. The campaign will unfold across various digital platforms, including social media channels, travel blogs, and video-sharing platforms, ensuring a broad reach and captivating storytelling to entice potential travelers.



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ADB pledges over $1 billion annually to Sri Lanka in post-cyclone recovery push

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ADB President Masato Kanda meets Sri Lankan Prime Minister Harini Amarasuriya at ADB’s Manila headquarters.

Asian Development Bank (ADB) President Masato Kanda met with Sri Lanka Prime Minister Harini Amarasuriya at ADB’s Manila headquarters recently. The meeting reaffirmed the strong development partnership between ADB and Sri Lanka, with both leaders underscoring their commitment to post-cyclone recovery, inclusive growth, and advancing women’s equality.

“Sri Lanka’s resilience in the face of crises has been remarkable,” said Kanda. “We are committed to helping Sri Lanka rebuild after Cyclone Ditwah, while also investing in the country’s future by empowering women entrepreneurs and strengthening education and essential skills.”

Looking ahead, ADB is ready to provide more than $1 billion annually to Sri Lanka from 2026 to 2029. This financing will target macroeconomic stability, private sector-led growth, education and skills development, and resilient infrastructure. Key initiatives include a major digital transformation program to help unlock Sri Lanka’s digital economy, alongside support for its accession to the Regional Comprehensive Economic Partnership to deepen its integration into regional trade and investment networks.

During their discussion, Kanda emphasized ADB’s response to the devastation caused by Cyclone Ditwah. Building on emergency financing already mobilized, ADB is fast-tracking an emergency assistance loan to restore damaged infrastructure and support affected livelihoods.

With Dr. Amarasuriya serving as the keynote speaker for ADB’s International Women’s Day event, the leaders highlighted women’s equality as a cornerstone of inclusive development. Kanda noted ADB’s long-standing work as an implementing partner of the Women Entrepreneurs Finance Initiative, which expands access to finance, business skills training, and policy reform for women-owned enterprises. This partnership has helped drive lasting change, with Sri Lanka becoming one of the first countries to adopt the Women Entrepreneurs Finance Code at the national level in March 2025.

Dr. Amarasuriya also engaged in dialogue facilitated by ADB to advance Sri Lanka’s skills agenda, including discussions on referencing skills and qualifications with the Association of Southeast Asian Nations and on mutual areas of interest with the Philippines related to technical and vocational education and training.

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New Board appointed to lead Unit Trust Association of Sri Lanka

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The Unit Trust Association of Sri Lanka (UTASL) announced its new Board of Directors, appointing Jeevan Sukumaran of SENFIN Asset Management as President. The Board assumes leadership at a time of significant growth and resilience in Sri Lanka’s Unit Trust industry. Over the past five years, the number of unit holders has more than doubled, while assets under management have grown substantially, reflecting a clear shift in investor behaviour amid evolving economic conditions.

The 2026–2027 Board includes Vice President Kavin Karunamoorthy (First Capital Wealth Management), Secretary Asanka Herath (Lynear Wealth Management), Assistant Secretary Gayan De Silva (Capital Alliance), and Treasurer Wishan Perera (Softlogic Invest).

President Jeevan Sukumaran highlighted the importance of expanding the industry’s reach and increasing retail participation nationwide. “Whilst the Unit Trust industry has grown significantly in recent years, the next phase must focus on broadening retail investor participation across Sri Lanka’s different geographic/demographic sectors, with the key priority being strengthening investor education and awareness, particularly outside major urban centres. Improving financial literacy and expanding access to professionally managed investment solutions are essential to building long-term confidence and encouraging more Sri Lankans to invest in unit trusts.”

The new Board intends to build on the industry’s recent momentum by prioritising investor education, digital accessibility, and product innovation. Over the coming years, enhanced digital platforms are expected to make Unit Trust products more accessible, enabling investors across the country to participate in capital markets in a convenient and transparent manner.

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Indiya at Cinnamon Life enters a flavourful new chapter

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Colombo’s vibrant dining landscape has received a fresh infusion of flavour with the renewed culinary direction of Indiya, the signature Indian restaurant perched high above the city at Cinnamon Life at City of Dreams. With celebrated Indian chef Mukesh Joshi now steering the kitchen, the restaurant is presenting a menu that celebrates the depth, diversity and soul of Indian cuisine while subtly weaving in Sri Lankan influences.

Located on the spectacular Level 23 of the sprawling Cinnamon Life complex, Indiya’s setting itself feels like a prelude to the culinary journey that unfolds at the table.

The restaurant’s sweeping views of Colombo’s skyline provide a dramatic backdrop to a menu designed to take diners across India’s many culinary regions — from the fragrant biryani traditions of Awadh to the bold spice profiles of coastal kitchens.

At the heart of this new chapter is Chef Mukesh Joshi, a culinary craftsman whose career spans some of India’s most renowned hospitality institutions as well as prominent dining establishments in the Middle East.

Having honed his skills at luxury hotels such as The Westin and St. Regis Mumbai before leading kitchens in Dubai’s thriving Indian dining scene, Joshi is known for his ability to balance traditional flavours with contemporary finesse.

At Indiya, his philosophy is simple yet compelling: celebrate the authenticity of Indian cooking while creating dishes that encourage sharing and conversation.

The experience begins with a vibrant array of small plates that capture the playful spirit of India’s street food traditions. The crisp Sev Papdi Chaat offers bursts of sweet, tangy and spicy notes, while a generous Pakora Platter brings together an assortment of golden-fried fritters that evoke the comforting flavours of roadside tea stalls across the subcontinent.

From there, the menu moves naturally into the world of the tandoor — the clay oven that lies at the heart of many Indian kitchens. Among the highlights is the Hariyali Tandoori Gobi, where cauliflower is marinated in a fragrant blend of herbs before being charred to smoky perfection. Equally intriguing is the Rajma Galouti, a vegetarian reinterpretation of the famed Lucknowi kebab, delivering a melt-in-the-mouth texture that surprises and delights.

Seafood lovers will find much to savour as well. Jhinga Koliwada, a coastal delicacy of spiced prawns fried to a crisp exterior, offers a lively contrast to the delicately seasoned Rawa Fried Surmai. These dishes reflect Chef Mukesh’s confident handling of spice and texture — two essential pillars of Indian cooking.

No Indian dining experience would be complete without the ritual of sharing freshly baked breads, and Indiya’s basket arrives warm and inviting. Chilli Cheese Naan brings a playful modern twist to a classic favourite, while flaky parathas and stuffed Aloo Kulcha provide comforting companions to the restaurant’s richly spiced curries.

By Ifham Nizam

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