Business
“Seeing is Believing” featuring multiple collaborators
With the objective of accelerating the tourism arrivals from India, leading hospitality and travel entities in the island including Cinnamon Hotels and Resorts, Walker’s Tours, Aitken Spence Hotels, Aitken Spence Travels, Jetwing Hotels, and Jetwing Travels, have joined forces with the Sri Lanka Tourism Promotions Bureau and National Carrier SriLankan Airlines to unveil a groundbreaking influencer campaign titled “Seeing is Believing.” This strategic collaboration aims to showcase the beauty and wonders of Sri Lanka as an unrivaled travel destination for Indian tourists.
The “Seeing is Believing” campaign represents a powerful synergy between industry leaders who recognize the immense potential of influencer marketing in the digital age. By harnessing the popularity and reach of Indian influencers, this campaign seeks to capture the attention of millions of potential travellers and ignite their desire to experience the enchanting sights and experiences Sri Lanka has to offer.
A total of 50 influencers/content creators are scheduled to tour the island in batches during the year, on specially curated itineraries, to suit their travel interests and followership. These influencers were selected by Sri Lanka Tourism Promotion Bureau through a stringent process from among 150 potential influencers.
Sri Lanka has long been renowned for its diverse landscapes, captivating heritage, and warm hospitality. The “Seeing is Believing” campaign aims to highlight these unique attributes through the lens of influential Indian personalities across various social media platforms. These influencers will embark on an immersive journey, sharing their authentic experiences as they explore Sri Lanka’s iconic landmarks, rich culture, tantalizing cuisine, and breathtaking natural beauty.
This unprecedented collaboration signifies a collective commitment to drive tourism growth in Sri Lanka by targeting the Indian market. India has consistently been one of the largest sources of visitors to Sri Lanka, and this campaign aims to further strengthen the ties between the two nations while creating unforgettable memories for Indian travelers. Accordingly, all partner entities will provide complimentary accommodation, ground transportation and air tickets with the only aim of creating destination visibility.
Harin Fernando, Minister of Tourism and Lands, expressed his excitement about the campaign, stating, “We are thrilled to receive such a proposal from heads of such esteemed organizations with the objective of promoting Sri Lanka as a dream destination for Indian travelers. It is commendable that National carrier and private sector is coming forward with this campaign to solely promote Sri Lanka. Through ‘Seeing is Believing,’ we hope to showcase the hidden gems, extraordinary experiences, and warm Sri Lankan hospitality that awaits them. This campaign is a testament to our collective efforts to reignite tourism and foster stronger ties between India and Sri Lanka and will be an excellent model to carry forward with rest of the partners. “
“As the National carrier, we have always supported destination promotional endeavors and we are happy to collaborate with all the like-minded entities in the latest initiative, ‘Seeing is Believing’ campaign. India is our single largest market with 9 connecting points and we have always valued its stature as a leading tourism generating market for Sri Lanka. We are hopeful that a program of this scale would have immense positive impact in positioning Sri Lanka as a viable short haul destination to Indian leisure travelers.” stated Richard Nuttall, the Chief Executive Officer of SriLankan Airlines.
The “Seeing is Believing” influencer campaign is expected to generate substantial buzz and engagement among Indian audiences, inspiring them to embark on their own adventures in Sri Lanka. The campaign will unfold across various digital platforms, including social media channels, travel blogs, and video-sharing platforms, ensuring a broad reach and captivating storytelling to entice potential travelers.
Business
SL’s construction sector ‘bleeding billions’ due to weak cost-control mechanisms
Sri Lanka’s construction sector one of the country’s largest economic drivers, continues to bleed billions due to weak cost-control mechanisms, ad-hoc estimating practices and the absence of internationally recognised methodologies, warns veteran Chartered Quantity Surveyor Mafahir Shuhood, a global authority in building economics whose work has shaped industry standards across continents.
A member of IQS (Sri Lanka), AIQS (Australia), ASAC (USA) and CIRB (UK), Shuhood is widely considered a pioneer of modern cost management. His first book, How to Estimate for Building Works, written in 1978, became one of the region’s earliest structured guides on controlling construction expenditure.
His subsequent publications—Cost Control Methodology and Costing Guide, authored in Qatar—today form part of the reference material used by universities, engineers and international contractors from Doha to London and Sydney.
“My methodologies are being used worldwide. Sri Lanka must now bring the same discipline and scientific approach if it wants financial stability in its construction sector, Shuhood told The Island Financial Review.
At the recent BMICS Exhibition in Colombo, all available copies of his books were sold within hours, signalling the growing demand among local professionals for structured, globally aligned cost-control knowledge.
According to Shuhood, Sri Lanka’s project inefficiencies stem from the lack of a unified national system to estimate, monitor and analyse costs. He argues that building economics is not merely a technical discipline,
it is a national economic safeguard.
“Before constructing anything—a house, a building or a public infrastructure project—you must assess materials, labour, wastage, inflation, time and value. Without a scientific system, cost overruns are inevitable, he said.
He believes that the country’s persistent budget blowouts in major infrastructure projects could be avoided with proper cost-control frameworks and independent monitoring.
“Sri Lanka cannot afford imprecision. Every unnecessary cost ultimately affects the national economy.”
Shuhood revealed that he recently met the Prime Minister and shared his recommendations, including copies of his internationally used publications.
“I told the Prime Minister that my advice is not for money. I am prepared to support Sri Lanka purely as a service. This is my profession since childhood, and I want to contribute meaningfully, he said.
He maintains that the introduction of a national cost-control discipline—developed using proven international best practices—could save the country billions in project overruns and miscalculations.
By Ifham Nizam
Business
InsureMe debuts on CSE Empower Board
InsureMe Insurance Brokers Ltd successfully completed its Equity Introduction and subsequent listing on the Empower Board of the CSE recently marking a significant milestone for a local digital-first enterprise.
InsureMe Insurance Brokers Ltd (InsureMe) rang the market opening bell at a market opening ceremony, held at the CSE’s iconic Trading Floor, to commemorate its landmark listing on the Empower Board. highlighting InsureMe’s commitment to digital transformation and its success as a rapidly growing Insure-Tech firm leveraging the capital market for growth.
Founded in 2016 as startup, InsureMe is a digital insurance aggregator and a fully licensed broker regulated by the Insurance Regulatory Commission of Sri Lanka (IRCSL) with a digital-first operating model supported by online assistance and end-to-end digital claims support, operating with advanced platforms such as DigiEye (Motor Claims Automation), DigiMed (Medical Claims Automation), and DigiEx (Corporate Expense & Reimbursement Automation).
Delivering the welcome address at the event, Rajeeva Bandaranaike, CEO of the Colombo Stock Exchange, congratulated InsureMe on their successful listing. Remarking upon the occasion and InsureMe’s role as successful startup leveraging the capital market, he stated: “InsureMe is one of the very few startups in Sri Lanka making a debut on the Stock Exchange and as the sixth company on the Empower Board and is an innovator in the technology start up space. We are happy to see companies such as InsureMe involved in the IT sector making use of the capital market. When we set up the Empower Board, this is precisely what we had in mind.”
Prajeeth Balasubramaniam Chairman of InsureMe Insurance Brokers Ltd also remarked the companies list, remarking: “This listing represents far more than a financial achievement; it signals strong confidence in Sri Lanka’s burgeoning startup ecosystem and urges us all to aim higher. It demonstrates how visionary teams, armed with essential resources and guidance, can reshape industries and alter the national narrative. “
Also speaking the event Vipula Dharmapala, CEO and Director of InsureMe Insurance Brokers Ltd discussed the companies’ journey, stating: “InsureMe began almost a decade ago when my co-founders and I set out to give Sri Lankan customers the same transparent and convenient digital insurance experience enjoyed in other markets. Guided by our vision of ‘Insurance Made Easy’, we have grown through continuous innovation, digitising policy access, enabling online insurance claims, and developing advanced claims-automation solutions now being deployed in Sri Lanka and overseas.”
The capital raised through the listing is expected to strengthen InsureMe’s capital base and support its strategic expansion into cutting-edge technology adoption, product diversification, and enhancing its digital platform for seamless customer service. These initiatives are aligned with its goal of becoming the most preferred digital insurance intermediary in the country, fostering greater insurance penetration through easy-to-use digital channels.
Business
JXG awarded top honour for Parent-Inclusive Workplace practices 2024/2025
JXG (Janashakthi Group) was recently recognised with the Parent-Inclusive Workplace of the Year 2024/25 Award at the Parent-Inclusive Workplaces Summit 2025. Held at the Courtyard by Marriott, Colombo, the recognition reflects JXG’s commitment to fostering a supportive, empowering, and inclusive environment for working parents.
Positioning JXG as a benchmark for parent-friendly workplace practices in Sri Lanka, the award aligned with global diversity, equality and inclusion (DEI) and family-friendly workplace standards, recognising JXG’s achievements with the highest score in all five sub-categories of the Parent-Inclusive Workplaces Summit 2025. The categories included Best CEO/Leadership Initiatives for Working Parents, Best HR Policies Empowering Working Parents, Best Workplace Culture for Parents, Best Well-being Initiative for Working Parents, and Most Innovative Initiative Supporting Working Parents.
Discussing the award, Wasanthi Stephen, Group Chief Human Resources Officer at JXG said, “Family is at the heart of our policies, culture, and infrastructure. We recognise the importance of dedicating time to family and how it strengthens talent retention while encouraging workplace loyalty. This award not only reaffirms our efforts to meet the emotional and practical needs of our JXG families but renews our commitment to helping our employees thrive professionally while cultivating their personal lives.”
JXG’s progressive HR policies, culture-building efforts, and well-being initiatives demonstrate a comprehensive and sustained approach to parent inclusivity. The initiatives include up to twelve weeks of fully paid maternity leave with the option of a two-month extension on half pay. Similarly, fathers can apply for two weeks of fully paid paternity leave with additional paid leave upon request. JXG also offers parents versatile arrangements including remote work, flexible scheduling, and permission for parents to attend school and family events without having to take leave.
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