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Scholar with an eye on customer satisfaction

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Dr.Gehan Dhameeth,
Associate Professor of Business, Chair of the Business Department and Data Analytics Department – Wells College being interviewed by Himadri Seth of the School of Journalism, Ithaca College, New York.

What is your research philosophy, and how does it manifest in your publications and beyond?

Well, research philosophy – there are different research philosophies where scholars use different approaches to interpret phenomena related to the world. A couple of them that come to my mind would be the Positivist, Pragmatist, and Interpretivist. Essentially my approach is Positivism. Where we depend more on an empirical aspect of the research. We develop hypotheses, collect data, model and test models, and then interpret certain phenomena and how they work when it comes to interactions of the variables.

Can you tell me more about your research interests, particularly in consumer behavior, marketing analytics, and organizational strategy?

Different scholars have their scholarly sweet spots, so it comes based on where they come from. When I say where they come from, it could be their continuous research investment, and the other angle would be the corporate experience that they come with. So based on these two domains, where I come from, I would like to focus more on how consumers behave. The current study I am collaborating on is a research paper on customer satisfaction measurement modeling based on online customer reviews. So, that’s one area, consumer behavior, more specifically customer satisfaction, where my entire investment in scholarship is. The other two areas, marketing analytics, are also interesting because they help us perform budget optimizations, brand positioning, market segmentation, targeting, forecasting, marketing mix optimization, product feature selection, satisfaction measurements, etc. And then the third area was for me to learn more about how the two sides, if we were to conceptualize a company to be in the center, internally how employees would change their behavior when the overall corporate strategies change and at the same time, due to that exact strategy change, how externally the consumers also will change their behavior. Say, for example, throwing out a new product, consumers change, and employees will also have to change how they think, apply, and so on. So that’s why I thought these three areas to be interesting for me.

What are innovative teaching techniques that you use?

For all my classes, I use a student-centered teaching approach. One example that I would like to refer to here is that I use in my classes, more specifically marketing class, where I use case-method teaching. This case-method teaching has three stages. First is the analysis, then the goal and strategy, and the last stage is the implementation. Now in my class, the innovative technique that I use is inside the class; we complete the first phase, which is analysis, but at the stage of goal setting and strategizing, I let the students walk around the campus in groups, not more than four. They walk around, and then they come back with their strategy. The reason for that is that many studies have shown that when motion is associated with the learning process, students learn more, very effectively. So that’s one innovative technique I use in my marketing class when using the case-method approach.

Having held various positions at different schools over the years, how has your teaching philosophy evolved?

Well, first of all, my philosophy about teaching is that learning should be accessible to all individuals in this world regardless of their socio-cultural-ethnic background. So, what I do to take this knowledge to every individual in the classroom, I use a more student-centered teaching approach. How do I do that- I use a specific model unique to me, and I call it the 10-3-10 model. Interesting model. In every class, I use ten minutes of my time to do a lecture, then three minutes of interaction, and then another ten minutes of reflection. By doing that, I think I’m helping everyone to gain the expected knowledge as the objective of the class to walk out with. So that’s my teaching philosophy.

What advice do you have for business students today?

The first thing that we need to understand is that the whole world is changing, so whether you’re a business student or any other, you have to be able to embrace this change. Especially for business students, compared to my time at their undergrad level, it is imperative that you take at least a couple of data-driven classes because that’s the current world that we’re dealing with. So, data-driven decision-making, especially for business students, is critical today. So I advise taking at least a couple of data analytics classes and getting oriented to apply the analytical skills in the future after graduation. In addition, as I explained, you need to consider time management, people skills, and presentation skills, which go beyond your regular business class learning.



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Resilient banks, nervous markets

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‘Market participants appear to be focusing more on underlying vulnerabilities’

Sri Lanka’s banking system continues to show resilience despite mounting domestic and global economic pressures, but developments across financial markets tell a more cautious story, with foreign investors retreating, market volatility rising, and the rupee remaining under pressure despite a major IMF-related inflow.

According to the Central Bank’s latest Financial Sector Performance report, banks and finance companies entered 2026 with strong credit growth, healthy capital buffers, and improving asset quality. Yet the same report points to growing strains in equity, bond, and foreign exchange markets, suggesting investors remain unconvinced that the country’s recovery is firmly on track.

The contrast between financial institutions and financial markets has become increasingly pronounced.

Licensed banks expanded credit by 24.4% year-on-year during the first quarter, while finance companies recorded even stronger growth of 52.4%. Despite this, foreign investors continued to reduce exposure to Sri Lankan assets. Net foreign outflows from the Colombo Stock Exchange reached US$103.4 million during the first five months of the year, extending a trend that has persisted since 2024.

Reflecting this caution, the All Share Price Index fell 1.4% by end-May, while the benchmark S&P SL20 Index managed only a marginal gain of 0.03%. The Central Bank attributed the subdued performance to heightened sensitivity to global risk sentiment, rising domestic inflation expectations, and external shocks, including geopolitical tensions in the Middle East.

An independent analyst told The Island Financial Review that despite Sri Lanka receiving a fresh US$695 million IMF disbursement in late May, the rupee has continued to face volatility and depreciation pressures.

“Market participants appear to be focusing less on short-term inflows and more on underlying vulnerabilities, including a widening trade deficit, higher energy import costs, geopolitical uncertainties, and concerns about the sustainability of external sector gains,” he said.

The analyst noted that the Central Bank itself acknowledged continued volatility in the foreign exchange market amid increasing external pressures. Meanwhile, government securities have also come under strain, with yields rising from March and increasing further after the Central Bank raised policy interest rates in May.

“Such developments indicate that markets are demanding higher returns to compensate for perceived risks, even as macroeconomic indicators show signs of improvement,” he said.

The contrast is particularly striking when viewed against the banking sector’s performance. Non-performing loans continued to decline, with the Stage 3 loan ratio falling to 9.4% from 12.7% a year earlier. Liquidity and capital levels remain comfortably above regulatory requirements, while lending activity has strengthened, pushing the credit-to-deposit ratio above 70% for the first time in three years.

However, the analyst argued that risks may now be migrating elsewhere within the financial system and broader economy. He pointed to the credit-to-GDP gap moving further into positive territory, a development often viewed as an early warning signal of excessive credit expansion and future vulnerabilities. The Central Bank has already tightened lending standards for vehicle financing and gold-backed loans, two segments that have recorded rapid growth.

“While banks remain profitable and well-capitalised, market signals suggest investors are increasingly focused on inflation risks, exchange-rate instability, geopolitical tensions, and the prospect of tighter financial conditions. The banks appear comfortable. Investors, however, are not yet fully convinced,” he said.

By Sanath Nanayakkare

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SLYCAN calls for stronger climate risk protection mechanisms

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Panel discussion. From left: Sashisni Withana, Assistant Director, ERD, Ministry of Finance; Vidarsha Dharmasena, Head of Sustainability, DFCC Bank; Dennis Mombauer, Director: Research and Knowledge Management, SLYCAN Trust and Indika Sakalasooriya, Communications and Outreach Manager, SLYCAN Trust (Moderator)

Sri Lanka must strengthen its financial and social protection systems to better withstand climate-related disasters, according to experts and stakeholders who gathered at a climate risk finance event organized by SLYCAN Trust in Colombo.

The Lighthouse Event on Climate and Disaster Risk Finance and the Multi-Actor Partnership (MAP), held on 21 May, brought together representatives from government, the financial sector, development agencies, academia, civil society, and international experts to discuss ways of improving the country’s preparedness and resilience against growing climate threats.

Participants emphasized the urgent need for financial protection mechanisms that can support vulnerable communities, small businesses, workers, and public institutions before and after disasters such as floods, droughts, landslides, cyclones, and extreme weather events. Recent impacts from Cyclone Ditwah were cited as a reminder of the financial strain climate shocks can place on households, businesses, and government agencies.

The event also marked six years of the Multi-Actor Partnership on Climate and Disaster Risk Finance in Sri Lanka, a platform established by SLYCAN Trust under a global programme supported by Germany’s Federal Ministry for Economic Cooperation and Development (BMZ).

Dennis Mombauer, Director of Research and Knowledge Management at SLYCAN Trust, highlighted the importance of improving risk and finance literacy, building trust, strengthening institutional capacity, and addressing gaps in data and coordination. He stressed the need for financial instruments that can protect people not only after disasters occur but also in anticipation of future risks.

CARE Germany’s Programme and Contract Manager for International Programmes, Hanna Bartels, underscored the importance of collaboration among governments, financial institutions, businesses, civil society, and communities. She noted that similar initiatives are being pursued in several countries worldwide.

Discussions also focused on sector-specific vulnerabilities, including heat stress in the apparel industry, climate-related disruptions in tourism, and the need for stronger insurance and financial support mechanisms for farmers and rural communities.

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Commercial Bank extends its operations to Port City Colombo

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The Commercial Bank branch at Port City Colombo.

Commercial Bank of Ceylon PLC’s new branch in Port City Colombo is poised to bring world-class banking services to Sri Lanka’s emerging international financial hub.

Located at Building 04 in Area 02 of the Port City Business Centre – Commercial Hub, Commercial Bank’s Port City Colombo branch will function as a fully-fledged banking operation, strengthening the Bank’s presence in one of Sri Lanka’s most strategically significant emerging economic zones. Designed to serve the evolving financial requirements of corporates, investors, businesses, professionals and retail customers within the Port City Colombo ecosystem, the branch offers access to Commercial Bank’s comprehensive portfolio of financial solutions. These include current and savings accounts, fixed deposits, personal and business lending, housing and leasing facilities, credit and debit card services, inward and outward remittances, foreign currency accounts and transactions, trade finance solutions, import and export services, corporate banking, treasury and foreign exchange services, cash management solutions and digital banking facilities.

By combining full-service branch banking with digital capabilities and uninterrupted self-service access, the new branch reflects Commercial Bank’s commitment to delivering future-ready, accessible and internationally aligned financial services in support of Port City Colombo’s growth as a dynamic hub for commerce, investment and innovation.

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