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Redefining Love Beyond Stereotypes The Closeup #BreakTheBarriers Campaign that everyone is talking about

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In a world marked by division, it is necessary that we as human beings are reminded of the power of love and unity. The #BreakTheBarriers initiative launched by Closeup, a leading toothpaste brand in Sri Lanka, is designed to fuel that desire to love and be loved. It is a bold initiative that urges us to look beyond cultural boundaries such as age, language, race and other stereotypes and societal norms and encourages us to cultivate a future founded on understanding, acceptance and above all, freedom to love.

Over the course of last weekend, I came across this very initiative on social media and at the core of it is a captivating short film that truly touches the heart. It features two protagonists from contrasting backgrounds. Despite differences in ethnicity, age, and language, these characters forge a profound connection that challenges societal norms and stereotypes.

The story features a male protagonist, who appears to in his early to mid-20s and conversely, the female protagonist, who is seemingly in her mid-30s. The narrative truly depicts the universality of true human connection, and depicts with little doubt, that love truly has no boundaries. In a world where we are used to scroll down whatever the content that pops up on our screen, I found myself attached to the screen for a whole 3 minutes just to watch an advertisement.

This incredible narrative has garnered widespread acclaim, resonating deeply with individuals from diverse backgrounds, particularly the younger generation. Notably, many celebrities and opinion leaders have applauded the campaign for its inclusivity, empathy, and authenticity.

The Closeup #BreakTheBarriers campaign, truly urges people to liberate themselves from societal norms and embrace love without inhibition. Through its celebration of diverse connections, Closeup boldly promotes a message of unity and empathy in a society often fragmented by misunderstandings.

This campaign sparks much needed conversations in contemporary society, particularly empowering young individuals to break free. The creators deserve the upmost credit for breathing life into such a project and showcasing the vibrancy of the Sri Lankan advertising industry. Their execution transcends traditional advertising, making us forget we’re even seeing ads. Hats off to all involved! Here’s hoping other Sri Lankan brands glean inspiration and embrace bold initiatives from this campaign’s success.

Rajitha Jayawardena –



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Let us dispel the roots of greed, hatred, and delusion, and transform our lives into a nobel period that brings peace and serenity – PM

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Prime Minister Dr Harini Amarasuriya in her Vesak day message called upon all Sri Lankans to dispel the roots of greed, hatred, and delusion, and transform their lives into a nobel period that brings peace and serenity

The Prime Ministers Vesak day message:

“It is an honor to extend Vesak day felicitations to all citizens of the nation during this sacred period in which lives are shaped in accordance with the noble teachings preached by  Lord Buddha, and upholding the practice of Dhamma.

Just as the external world is illuminated by lanterns, this Vesak season should also be an opportunity to illuminate our own hearts with compassion, kindness, and wisdom. Let us dispel the roots of greed, hatred, and delusion, and transform our lives into a nobel period that brings peace and serenity.

“abhittharetha kal‍yāṇē” – Let us hasten towards the common good. The theme for this year’s State Vesak festival reflects the social needs of the present time. While eliminating narrow beliefs and mindsets, this Vesak festival should become a source of blessings and strength for us to build a nation dedicated to the common good and radiant with the values of the Dhamma.

Followed by the guidance of the Mahanayake Theros and the All Island Sasanarakshaka Mandalaya, I extend wishes for the State Vesak Festival, jointly organized by the Ministry of Buddhasasana, Religious and Cultural Affairs and the Ministry of Public Administration, Home Affairs, Provincial Councils and Local Government.

Through the deep bond that exists between the state and” Buddhism, the progress and prosperity of the country can be achieved through righteous governance. It is essential that we cultivate the patience needed to overcome the economic and social challenges we face as a nation, founded on the noble ideal of “May all beings be well, happy and at peace” where justice is ensured for all regardless of caste, race, or religion.

I respectfully invite all of you to join in celebrating an environmentally conscious and nature-friendly Vesak, walking the Middle Path. Let us move forward together towards a society grounded in principled conduct.

May everyone be blessed with a peaceful and meritorious Vesak!

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Prime Minister and United Nations Resident Coordinator discuss post-Ditwah recovery and humanitarian cooperation

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Prime Minister Dr. Harini Amarasuriya met with the United Nations Resident Coordinator in Sri Lanka,  Marc-André Franche, at Temple Trees on Friday  (29 May) to discuss post-Cyclone Ditwah recovery efforts and continued humanitarian cooperation between Sri Lanka and the United Nations.

Particular attention was drawn to the Humanitarian Priority Plan (HPP), launched in December 2025 to support communities affected by the cyclone. The initiative concluded on 30 April 2026 after providing humanitarian assistance to vulnerable populations across 25 districts through the collective efforts of 81 partner organizations.

The discussions highlighted the Government recognized the substantial international support mobilized through the HPP and noted the importance of sustained collaboration to ensure that recovery gains are maintained.

During the discussion the United Nations delegation formally presented the latest SRI LANKA Cyclone Ditwah Situation Report  to the Prime Minister.

(Prime Minister’s Media Division)

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Further embrace the values of Buddhism founded upon non-violence, compassion and boundless loving-kindness towards all living beings – President

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President Anura Kumara Dissanayake in his Vesak day message called upon all Sri Lankans to further embrace in their lives the values of Buddhism founded upon non-violence, compassion and boundless loving-kindness towards all living beings.

The full text of the  Presidents message:

The Vesak festival, which commemorates the three pivotal milestones in the life of Lord Buddha: his birth, his attainment of enlightenment, and his passing (Nirvana), is the most sacred celebration for Buddhists across the world. The people of Sri Lanka, heirs to a proud culture enriched by Buddhist heritage, join Buddhists worldwide in devoutly observing this noble occasion.

Buddhism is the greatest philosophical teaching to have conveyed to the entire world a timeless and practical message of peace. The entirety of the Dhamma preached by the Gautama Buddha is founded upon the Four Sublime Virtues of loving-kindness, compassion, empathetic joy and equanimity.

Furthermore, peace, coexistence and reconciliation constitute the supreme teachings expounded not only by the Buddha but also by all enlightened teachers. Buddhism teaches that, in order to establish peace in the external world, inner spiritual peace within the individual must first be secured. We must recognise that this inward and peaceful approach, as advocated by Buddhism in guiding society towards collective noble objectives, is more relevant today than ever before. I believe that this was also the message brought to Sri Lanka recently by the Vietnamese monk Venerable Pannakara Thero, who undertook a pilgrimage on foot across the country.

Moreover, the celebration of Vesak is not merely a religious observance, but also a magnificent cultural festival that has, for thousands of years, reflected Sri Lankan identity, solidarity and artistic creativity. It is indisputable that the programmes organised alongside Vesak celebrations, giving prominence to acts of religious observance such as almsgiving, the observance of sil, meditation and Dhamma sermons, as well as the devotional offerings and festivities including dansals, Buddhist devotional songs, beautifully crafted lanterns and splendid pandals, greatly contribute towards fostering mutual understanding, reconciliation and coexistence among communities.

Inviting all people to further embrace in their lives the values of Buddhism founded upon non-violence, compassion and boundless loving-kindness towards all living beings, I extend my heartfelt wishes for a blessed Vesak festival in which all hearts may find peace, comfort and serenity through the soothing grace of the Dhamma.

 

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