News
Redefining Love Beyond Stereotypes The Closeup #BreakTheBarriers Campaign that everyone is talking about
In a world marked by division, it is necessary that we as human beings are reminded of the power of love and unity. The #BreakTheBarriers initiative launched by Closeup, a leading toothpaste brand in Sri Lanka, is designed to fuel that desire to love and be loved. It is a bold initiative that urges us to look beyond cultural boundaries such as age, language, race and other stereotypes and societal norms and encourages us to cultivate a future founded on understanding, acceptance and above all, freedom to love.
Over the course of last weekend, I came across this very initiative on social media and at the core of it is a captivating short film that truly touches the heart. It features two protagonists from contrasting backgrounds. Despite differences in ethnicity, age, and language, these characters forge a profound connection that challenges societal norms and stereotypes.
The story features a male protagonist, who appears to in his early to mid-20s and conversely, the female protagonist, who is seemingly in her mid-30s. The narrative truly depicts the universality of true human connection, and depicts with little doubt, that love truly has no boundaries. In a world where we are used to scroll down whatever the content that pops up on our screen, I found myself attached to the screen for a whole 3 minutes just to watch an advertisement.
This incredible narrative has garnered widespread acclaim, resonating deeply with individuals from diverse backgrounds, particularly the younger generation. Notably, many celebrities and opinion leaders have applauded the campaign for its inclusivity, empathy, and authenticity.
The Closeup #BreakTheBarriers campaign, truly urges people to liberate themselves from societal norms and embrace love without inhibition. Through its celebration of diverse connections, Closeup boldly promotes a message of unity and empathy in a society often fragmented by misunderstandings.
This campaign sparks much needed conversations in contemporary society, particularly empowering young individuals to break free. The creators deserve the upmost credit for breathing life into such a project and showcasing the vibrancy of the Sri Lankan advertising industry. Their execution transcends traditional advertising, making us forget we’re even seeing ads. Hats off to all involved! Here’s hoping other Sri Lankan brands glean inspiration and embrace bold initiatives from this campaign’s success.
Rajitha Jayawardena –
Latest News
Flood warning issued to the Divisional Secretariat Divisions of Ganga Ihala Korale, Udapalatha, Doluwa, Udunuwara, Yatinuwara, Gangawata Korale, Harispattuwa, and Pathadumbara
Due to heavy rainfall received in the upper catchment areas of the Mahaweli River over the past few hours, there is a risk of minor flooding in the low-lying areas surrounding the Mahaweli River within the Divisional Secretariat Divisions of Ganga Ihala Korale, Udapalatha, Doluwa, Udunuwara, Yatinuwara, Gangawata Korale, Harispattuwa, and Pathadumbara.Residents living in the above mentioned areas and motorists using roads passing through these areas are urged to exercise extreme caution and remain highly vigilant regarding the prevailing situation.
Furthermore, residents living in close proximity to the Mahaweli River in these areas are advised to remain highly alert to the situation and take all necessary precautions to protect themselves from any potential flooding.The relevant disaster management authorities are requested to take all necessary measures in response to this situation.
Latest News
Landslide Red Alerts issued to the districts of Kandy, Kegalle and Nuwara Eliya
The National Building Research Organisation [NBRO] has issued landslide Red Alerts to the districts of Kandy, Kegalle and Nuwara Eliya effective from 14:00 hrs on 20.09.2026 To 14:00 hrs on 21.09.2026
Accordingly,
LEVEL III [RED] Land Slide early warnings have been issued to the Divisional Secretaries Divisions and surrounding areas of Pasbage Korale in the Kandy district, Dehiowita, Aranayake, Deraniyagala, Mawanella and Yatiyanthota in the Kegalle district and Kothmale West, Kotmale East, Ambagamuwa and Norwood in the Nuwara Eliya district
LEVEL II [AMBER] Land Slide early warnings have been issued to the Divisional Secretaries Divisions and surrounding areas of Padukka in the Colombo district, Nagoda, Thawalama and Neluwa in the Galle district, Bulathsinhala, Palindanuwara, Walallawita and Agalawatta in the Kalutara district, Ganga Ihala Korale in the Kandy district, Bulathkohupitiya and Kegalle in the Kegalle district, Akuressa and Pitabeddara in the Matara district, Thalawakele in the Nuwara Eliya district and Pelmadulla, Ratnapura, Ayagama, Kuruwita and Ratnapura in the Ratnapura district.
LEVEL I [YELLOW] Land Slide early warnings have been issued to the Divisional Secretaries Divisions and surrounding areas of Seethawaka in the Colombo district, Niyagama and Baddegama in the Galle district, Mirigama in the Gampaha district, Ingiriya in the Kalutara district, Udapalatha and Yatinuwara in the Kandy district, Galigamuwa, Warakapola and Ruwanwella in the Kegalle district, Kotapola, Pasgoda and Athuraliya in the Matara district, and Eheliyagoda, Kalawana and Elapatha in the Ratnapura district.
News
Development projects can deliver results to the people more quickly when the political authority and the public service work together towards a common goal – PM
Prime Minister Dr. Harini Amarasuriya stated that development projects can deliver results to the people more quickly when the political authority and the public service work together towards a common, people-oriented objective.
The Prime Minister made these remarks while participating in a discussion held on Friday [September 18] at the Western Province Council Auditorium to review the progress of the development project to rehabilitate Rathmalana Kandawala Road and the drainage system on either side of the road, within the Dehiwala–Mount Lavinia Municipal Council limits in the Colombo District.
The project, which commenced on September 10, 2026, is scheduled to be completed before June 30, 2027. Implemented by the Provincial Road Development Authority (PRDA), the project includes the construction of a bridge at a cost of Rs. 64 million, the rehabilitation of the drainage system at a cost of Rs. 930 million, and the rehabilitation of the road at a cost of Rs. 115 million.
The Prime Minister also paid special attention to the progress of the responsibilities assigned to the Western Province Council, the Irrigation Department and the Ratmalana Divisional Secretariat in accordance with decisions taken at the previous committee meeting. Attention was also given to the current status of the plans being carried out by the Sri Lanka Land Development Corporation (SLLRDC), as well as the construction and maintenance activities being undertaken by the Provincial Road Development Authority (PRDA).
Commending the expedite and commendable progress of the project, the Prime Minister particularly appreciated the commitment demonstrated by officials of the relevant government institutions to work in close coordination with one another and in collaboration with the political authority.
The Prime Minister also emphasised the importance of taking measures well in advance to control flooding and minimise its impact on Colombo and several other districts in view of the rainy weather that may affect the Western Province during the latter part of this year.
The meeting was attended by the Chairman of the Colombo District Coordinating Committee and Member of Parliament Lakshman Nipuna Arachchi, Chairperson of the Ratmalana Divisional Coordinating Committee and Member of Parliament Samanmalee Gunasinghe, Chairman of the Roads Sub-Committee of the Colombo District Coordinating Committee Dewananda Suraweera, Mayor of the Dehiwala–Mount Lavinia Municipal Council Parakum Shantha, Chief Secretary of the Western Province K.G. Pradeep Pushpakumara, along with a number of government officials.
[Prime Minister’s Media Division]
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