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Print media continues to hold sway at pinnacle as the most preferred channel among Lankan PR professionals: survey

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Print media continues to retain its supremacy as the most preferred channel among public relations (PR) professionals in Sri Lanka over other channels online, social media, TV/radio, and others, reveals a survey by the Asia Pacific branch of the world’s largest professional PR body- the Public Relations and Communications Association (PRCA).

The survey carried out with the view of understanding and informing on the state of the PR industry in Sri Lanka has found that 84 per cent of PR practitioners preferred the print media which is one of the oldest means of disseminating information. It is a popular form of advertising that uses physically printed media.

This comes as the second survey, following the first one on October 2022. The respondents once again cited the PR industry as being highly competitive with its own challenges, and one fourth shared positive sentiments that it has improved. When asked about which channels the agencies were promoting, online (90pct) dominated the list however this was closely followed by print (87pct), social media (71pct), TV/radio (50pct), community and outreach (23pct), and outdoor (13pct), PRCA board member and communications expert Thanzyl Thajudeen said.

Nearly 80pct of the respondents cited clients engaged mostly with routine PR activities followed by an equal weighing towards reputation building, brand positioning and product communications (65pct), with only 34pct on crisis response mitigation, followed by executive communications (25pct), internal communications (22pct), and ESG, DEI related (19pct).

However, their clients are also increasingly requesting for crisis response PR strategies (84pct) and internal communications (81pct), including ESG and DEI related activities and executive communications. These areas are a key highlight for 2024 and years to come in Sri Lanka, and agencies will need to gear up to bridge skills gaps to be counsel ready.

Respondents stressed the following learning areas to get through 2024, with 69pct rating social intelligence, followed very closely by analytics, DEI, ESG, AI, storytelling, and domain specific knowledge.

Proving the PR value to clients continue to be the most pressing challenge in the PR industry (56pct), followed by client acquisition and talent retention (47pct), and securing coverage and exposure (31pct). The diminishing budgets among clients allocated for PR is the biggest challenge (81pct), followed by payment delays (60pct), and skills gap (41pct). The challenges their clients were facing include external and economic pressures (68pct), budget cuts (65pct), retaining talent (55pct), proving ROI to their leadership (52pct) and finding customers and markets (39pct).

Mental wellness in the PR industry should be a key priority. Over a two-third surveyed had mixed thoughts on this, and positively nearly half of them said they had a well-balanced approached. However, two-third of the respondents cited having experienced poor mental health at some point in 2023. Many stressed that they had to work long hours (29pct) and also often during weekends (29pct).

Learning (66pct) followed by agency reputation (62pct) was cited as why they work where they work, followed by networking, compensation, and job mobility. 29 out of 32 respondents said they had received training at some point, and a majority of them (83pct) have networked with other peers in the industry in the last twelve months. Self-learning (84pct) continues to lead, followed by on-the-job training, workshops, events, and related qualifications.

Over 80pct stressed that the PR industry needs to work more on knowledge sharing. This was followed talent and capacity building (65pct), collaboration and partnerships (62pct), networking, and uplifting its ethical standards.

Many PR agency leaders and executives commented that a shift towards digital channels is crucial but it should come with the required literacy and ethical framework, and concerns on the widening skills and knowledge gap between experienced PR professionals and freshers need to be addressed, including advocating as a whole on the long-term impact and investment of PR among clients. Some also suggested that social and behavioral research, data-driven skills, transparency in communications, agility and collaboration, tech integration, and continuous learning are paramount to stay ahead in delivering impactful and resonating communications.



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Battle for control of CMC rages; SJB draws fire for alleged bid to appoint defeated candidates

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Flaws in law blamed for chaos

The Samagi Jana Balawegaya (SJB) is in turmoil over naming of members to the Colombo Municipal (CMC) where it won 29 slots – 14 elected and 15 on the list at the recently concluded Local Government elections.

Political sources said that resistance was growing within the party over moves to accommodate defeated candidates as well as those listed at the expense of successful candidates. Among the defeated is SJB’s mayoral candidate Dr. Ruvaiz Haniffa.

Sources said that in terms of the Local Government Election Act there was no restriction in the number of defeated candidates that could be accommodated at the expense of those who were elected. As 25% of the members of a particular council has to be women, more successful members had to be dropped, sources said, pointing out that none of the female candidates were among the 14 SJBers elected at ward level.

The National People’s Party (NPP) won the CMC by securing 48 seats, including six from the list. Political sources said that in spite of both NPP and SJB declaring that they could a secure majority in the 117-member CMC. NPP polled 81,814 votes (48 seats), SJB polled 58,375 votes (29 seats), UNP polled 26,297 votes (13 seats), SLPP polled 9,341 votes (05 seats), SLMC polled 8,630 votes (04 seats) Independent Group 03 polled 5,934 votes (03 seats), Independent Group 05 polled 4,659 votes (02 seats)

United Peace Alliance polled 4,473 votes (02 seats), Sarvajana Balaya polled 3,911 votes (02 seats), Independent Group polled 3,640 votes (02 seats), People’s Alliance polled 2,754 votes (01 seat), National Freedom Front polled 2,398 votes (01 seat), United Republican Front polled 2,157 votes (01 seat), Independent Group 01 polled 1,909 votes (01 seat), Independent Group 02 polled 1,791 votes (01 seat), Democratic National Alliance polled 1,370 votes (01 seat) and National People’s Party polled 950 votes (01 seat).

Political sources said that the Local Government Election Act had caused much turmoil with many of those who had been elected by the people deprived of an opportunity to serve their respective local government body. Sources alleged that the system in place at Local Government was far worse than appointing defeated candidates to Parliament through the National List. In terms of the Parliamentary Election Act, an elected member could be replaced only by the candidate who polled the next highest number of votes at the election from the same district, sources said, pointing out Local Government winners at ward level were axed to accommodate both defeated as well as those on respective lists of political parties.

Sources said that once the appointment of all CMC members was finalised the number of elected people axed by political parties could be known. Sources said that perhaps political parties and election monitoring groups should inquire into the shortcomings in the Local Government Election Act.

by Shamindra Ferdinando

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Red Cross and Red Crescent Day 2025 celebrated

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Severine Chappaz, head of the ICRC delegation in Sri Lanka lighting the traditional oil lamp at the commencement of the main event.

Sri Lanka Red Cross Society (SLRCS) recently organised commemorative events across Sri Lanka, together with the International Federation of Red Cross and Red Crescent Societies (IFRC) and International Committee of the Red Cross (ICRC), volunteers and local communities World Red Cross Red and Crescent Day

At the national level, the SLRCS in Colombo hosted a special ceremony to appreciate outstanding volunteers from each of the 25 district-level branches, honouring their commitment to humanitarianism. The event celebrated their courage, selflessness and unwavering service especially during disasters and emergencies, reflecting the true spirit of the Red Cross and Red Crescent Movement and its founding principle, Humanity. Concurrently, all 25 branches of the Sri Lanka Red Cross Society commemorated the day by engaging youth across the country through Red Cross Junior Circles in schools, organising essay and art competitions that encouraged creative expression on humanitarian themes and inspired their active participation in humanitarian service.

Around the world, the World Red Cross Red and Crescent Day is commemorated annually, on May 8, uniting millions in honouring the birth and legacy of Henry Dunant, the visionary humanitarian and the founder of the Red Cross Movement. This year’s theme, ‘On the Side of Humanity’, is closely linked to Humanity, the overarching principle that motivates the work of the Red Cross and Red Crescent Movement.

K. Balakrishnan, President of the Sri Lanka Red Cross Society, expressed his heartfelt gratitude and pride in the organisation’s volunteers said: “Volunteers are the cornerstone of the Sri Lanka Red Cross Society. On this World Red Cross and Red Crescent Day, we extend our deepest gratitude to the volunteers whose commitment and tireless efforts make them the first responders, stepping forward when others hesitate. Their selfless dedication exemplifies the true spirit of humanitarian service.”

Dr. Mahesh Gunasekara, Director General of the Sri Lanka Red Cross Society, added:

“The Sri Lanka Red Cross Society (SLRCS) proudly stands in solidarity with the people of Sri Lanka, offering unwavering support in times of disaster, conflict, crisis, and other emergencies. As the global community marks International Red Cross and Red Crescent Day, SLRCS reflects on a year of steadfast humanitarian efforts across the country.

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Indian HC organises special exhibition on Buddhist Sculptural Heritage

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Indian HC Jha explains an exhibit to Premier Dr. Amarasuriya (Pic courtesy IHC)

The Indian High Commission in collaboration with Swami Vivekananda Cultural Centre, Colombo and Bihar Museum, Patna, India organised a special exhibition titled ‘Dhamma Rupa’ at Seemamalakaya, Gangaramaya Temple on Monday (12) as part of the Buddha Rashmi National Vesak Festival in Colombo.

Prime Minister Dr. Harini Amarasuriya, accompanied by High Commissioner of India to Sri Lanka Santosh Jha inaugurated the exhibition during the opening of the Vesak Festival at Gangaramaya, the event was attended by Ministers and other dignitaries which was jointly organised by Prime Minister’s Office and Gangaramaya Temple.

According to a statement issued by the Indian HC, the ‘Dhamma Rupa’ exhibition celebrates India’s rich Buddhist sculptural legacy and presents rare photographic displays of iconic Buddha sculptures dating from the 1st century BCE to the 11th century CE.

It said: “… showcases striking images of ancient Buddha sculptures excavated from various regions of India, now housed in the Bihar Museum. These sculptures reflect the spiritual depth and exquisite craftsmanship of early Buddhist artists and offer visitors a unique opportunity to experience the artistic and devotional expressions of Buddhist art from this formative period. The Exhibition is open to the public from 12 to 16 May 2025.”

Marking the occasion, the High Commission of India also distributed copies of the Sinhala translations of five Amar Chitra Katha comic books based on Jataka Tales at the exhibition venue. The books were gifted to visiting children as part of a special initiative to creatively engage young minds with the teachings and values of Lord Buddha.

Commemorating the spirit of Metta and Karuna that underpins Vesak, the High Commission also arranged a Vesak Dansala at the Bauddhaloka Vesak Festival, organized by the All Ceylon Buddhist Congress (ACBC). Jaipur Foot registration camp by Shree Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) has also been set up at Baudhaloka Mawatha

These initiatives reflect the continuing commitment of India to preserve, share, and celebrate the common Buddhist heritage of India and Sri Lanka. It is a reaffirmation of the deep-rooted civilizational ties and enduring cultural bond that unite the two nations through the timeless teachings of the Lord Buddha,” the HC said.

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