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Print media continues to hold sway at pinnacle as the most preferred channel among Lankan PR professionals: survey
Print media continues to retain its supremacy as the most preferred channel among public relations (PR) professionals in Sri Lanka over other channels online, social media, TV/radio, and others, reveals a survey by the Asia Pacific branch of the world’s largest professional PR body- the Public Relations and Communications Association (PRCA).
The survey carried out with the view of understanding and informing on the state of the PR industry in Sri Lanka has found that 84 per cent of PR practitioners preferred the print media which is one of the oldest means of disseminating information. It is a popular form of advertising that uses physically printed media.
This comes as the second survey, following the first one on October 2022. The respondents once again cited the PR industry as being highly competitive with its own challenges, and one fourth shared positive sentiments that it has improved. When asked about which channels the agencies were promoting, online (90pct) dominated the list however this was closely followed by print (87pct), social media (71pct), TV/radio (50pct), community and outreach (23pct), and outdoor (13pct), PRCA board member and communications expert Thanzyl Thajudeen said.
Nearly 80pct of the respondents cited clients engaged mostly with routine PR activities followed by an equal weighing towards reputation building, brand positioning and product communications (65pct), with only 34pct on crisis response mitigation, followed by executive communications (25pct), internal communications (22pct), and ESG, DEI related (19pct).
However, their clients are also increasingly requesting for crisis response PR strategies (84pct) and internal communications (81pct), including ESG and DEI related activities and executive communications. These areas are a key highlight for 2024 and years to come in Sri Lanka, and agencies will need to gear up to bridge skills gaps to be counsel ready.
Respondents stressed the following learning areas to get through 2024, with 69pct rating social intelligence, followed very closely by analytics, DEI, ESG, AI, storytelling, and domain specific knowledge.
Proving the PR value to clients continue to be the most pressing challenge in the PR industry (56pct), followed by client acquisition and talent retention (47pct), and securing coverage and exposure (31pct). The diminishing budgets among clients allocated for PR is the biggest challenge (81pct), followed by payment delays (60pct), and skills gap (41pct). The challenges their clients were facing include external and economic pressures (68pct), budget cuts (65pct), retaining talent (55pct), proving ROI to their leadership (52pct) and finding customers and markets (39pct).
Mental wellness in the PR industry should be a key priority. Over a two-third surveyed had mixed thoughts on this, and positively nearly half of them said they had a well-balanced approached. However, two-third of the respondents cited having experienced poor mental health at some point in 2023. Many stressed that they had to work long hours (29pct) and also often during weekends (29pct).
Learning (66pct) followed by agency reputation (62pct) was cited as why they work where they work, followed by networking, compensation, and job mobility. 29 out of 32 respondents said they had received training at some point, and a majority of them (83pct) have networked with other peers in the industry in the last twelve months. Self-learning (84pct) continues to lead, followed by on-the-job training, workshops, events, and related qualifications.
Over 80pct stressed that the PR industry needs to work more on knowledge sharing. This was followed talent and capacity building (65pct), collaboration and partnerships (62pct), networking, and uplifting its ethical standards.
Many PR agency leaders and executives commented that a shift towards digital channels is crucial but it should come with the required literacy and ethical framework, and concerns on the widening skills and knowledge gap between experienced PR professionals and freshers need to be addressed, including advocating as a whole on the long-term impact and investment of PR among clients. Some also suggested that social and behavioral research, data-driven skills, transparency in communications, agility and collaboration, tech integration, and continuous learning are paramount to stay ahead in delivering impactful and resonating communications.
News
Attorney At Law S K Sangakkara pasess away
It is with deep sorrow that we announce the passing of Mr. S. K. Sangakkara, Attorney-at-Law. He was the loving husband of Kumarie, beloved father to Thusharie, Vemindra, Saranga, and Kumar, loved father-in-law to Sanjay, Nipuni, Ru, and Yehali, adored grand father to Thehan, Methvan, Nethya, Vinaya, Kaya, Seth, Kavith and Swyree.
His remains will lie at his residence in Kandy for relatives and friends to pay their last respects. We also ask that the privacy of the family be respected.
The funeral will take place on the 4th of March 2026 at 6.00 p.m. at the Mahaiyawa Cemetery, Kandy. The cortège will leave the residence at 4.30 p.m.
He will be dearly missed by his loving family, friends, colleagues, and all who knew him.
News
Socialist Alliance expresses concern over GoSL’s growing military ties with US
The Socialist Alliance, comprising the Lanka Sama Samaja Party, the Communist Party of Sri Lanka, the Democratic Left Front and the Sri Lanka Mahajana Party, in a statement issued yesterday (02) strongly and unequivocally condemned the US and Israel for killing the Supreme Leader of Iran, Ayatollah Ali Khamenei, and the latest acts of military aggression carried out by those two countries against Teheran.
“These attacks represent a grave violation of international law, an assault on the sovereignty of a United Nations member state, and a threat for uncontrollable conflict, which may escalate into a third World War,” the Socialist Alliance said.
Text of the statement: ‘The Socialist Alliance is alarmed with the growing military contacts between Sri Lanka and United States in evolving geo-political developments in the context of middle – east war and beyond.
“The Socialist Alliance condemns strongly the National People’s Power (NPP) government’s deepening military cooperation with the United States. The recent transfers of US naval and aviation assets and operational integration into US-led commands represent a dangerous abandonment of the country’s longstanding non-aligned foreign policy. It may lead to Sri Lanka being involved in US President Trump’s illegal aggression against Iran.
“According to the Ministry of Defence the United States has now provided a total of four former US Coast Guard cutters and 10 TH-57 Sea Ranger (Bell 206) helicopters to the Sri Lanka Navy (SLN) and Sri Lanka Air Force (SLAF). These acquisitions have transformed Sri Lanka into one of the largest operators of former US Coast Guard vessels in the Indo-Pacific. While the government frames the transfers as enhancing humanitarian assistance and disaster relief capabilities, the vessels’ operational history and specifications are evidence of a darker purposes.
“The two high endurance cutters of the Hamilton class are offshore patrol vessels (OPVs) most suited for deep-sea surveillance and high-seas operations. They are not merely for coastal defense, the type being commonly deployed with US Navy carrier battle groups. They are designed for power projection and are being used to integrate Sri Lanka into U.S. Central Command (CENTCOM) operations in the Middle East.
The operational deployment of these assets has already begun. The Sri Lanka Navy has committed an OPV to the US-led “Operation Prosperity Guardian” in the Red Sea and Gulf of Aden, operating under Combined Task Force 153 (CTF 153). This task force falls under the Combined Maritime Forces (CMF), which is commanded by a US Navy Vice Admiral who simultaneously serves as Commander of U.S. Naval Forces Central Command (NAVCENT) and the US Fifth Fleet, headquartered in Manama, Bahrain.
“This means Sri Lankan naval officers and ships now operate directly under US-led command structures. It provides the US with a Navy that can operate within its command framework, freeing US assets for higher-end missions, effectively making our forces a subordinate component of the American war machine.
“In a significant escalation of this integration, Sri Lanka assumed command of Combined Task Force 154 (CTF 154) in January 2025. This multinational maritime training task force, operating under the US Fifth Fleet, is responsible for training personnel across the Middle East. This is not as a sign of national prestige, but a mechanism that gives the US-led coalition greater legitimacy and deepens Sri Lanka’s entanglement in American strategic objectives.
“This must also be seen in context of the recent signing of a Defence Memorandum of Understanding (MoU) under the State Partnership Programme (SPP) between the Sri Lankan Armed Forces and the Montana National Guard in November 2025, which is a pretext for embedding US military structures within Sri Lanka.
“This is not non-alignment. This is alignment. It is a complete subservience to the US Indo-Pacific strategy, making a mockery of the principles of sovereignty and peaceful coexistence that once defined our foreign policy.
“This alignment with the US poses an immediate danger, Sri Lanka risks being dragged into the illegal US–Israeli aggression against Iran, our long-standing friend.
“The Socialist Alliance calls for,
1. The immediate disassociation of the Government of Sri Lanka and the Armed Forces from the illegal US-Israeli aggression against Iran.
2. The immediate cessation of all joint military operations with US forces, including the withdrawal of Sri Lankan personnel from US-led commands in Bahrain and the Red Sea.
3. A full public disclosure of all agreements, including the India-Sri Lanka defence MoU and the recent US State Partnership Programme agreement, whose contents remain secret.
4. A parliamentary inquiry into whether these military pacts will lead to a full Status of Forces Agreement (SOFA), potentially granting US forces access to Sri Lankan ports, airports, and military infrastructure.
5. A return to a genuine non-aligned foreign policy that serves the interests of the Sri Lankan people, not the geopolitical ambitions of foreign powers.
“The NPP government was elected on a platform of change, yet it is presiding over the most significant erosion of our sovereignty in decades. We call upon all anti-imperialist, patriotic, and democratic forces to unite in opposition to this drift toward war and the surrender of our national independence.”
News
FSP proposes self-governing regions, bicameral legislature to address national issue
Frontline Socialist Party (FSP) Propaganda Secretary Duminda Nagamuwa has said that establishment of self- governing regions, bicameral legislature consisting of two Houses and recognition of upcountry Tamils as Sri Lankans would be necessary to solve the national issue. Nagamuwa declared that the FSP was ready to spearhead the fight to achieve those objectives.
Nagamuwa, a senior member of the breakaway faction of the JVP, said so at the fourth annual convention of the party held at the Sugathadasa Indoor stadium on Sunday (01). Nagamuwa stressed that a bicameral legislature was necessary to prevent the passage of laws targeting a particular community.
Alleging that the JVP had disregarded the FSP’s advice not to pursue UNP leader Ranil Wickremesinghe’s strategy, Nagamuwa emphasised that the national problem couldn’t be resolved under the present system.
Declaring that daunting challenges couldn’t be addressed by pursuing neo-liberal policies, the FSPer reiterated their commitment to, what he called, a people-centric economic agenda.
At the onset of his speech, Nagamuwa said that the FSP launched political activities, under extremely difficult circumstances, more than one and half decades ago. Referring to the abduction and the disappearance of Lalith Kumar Weeraraja and Kugan Muruganandan, in Jaffna, on Dec, 9, 2011, Nagamuwa said that they wouldn’t give up their struggle, regardless of the continuing threats.
Commenting on its role in the Aragalaya protest that forced President Gotabaya Rajapaksa out of office, in July 2022, Nagamuwa said that the FSP joined the people at a time some declared their inability to participate in a leaderless campaign. Nagamuwa was referring to the JVP’s initial reaction to the protest campaign. According to Nagamuwa, Ranil Wickremesinghe, having received the presidency through illegal means, sought to proscribe the FSP as he resented their role in Aragalaya.
Nagamuwa also found fault with the JVP for backing Maithripala Sirisena’s candidature at the 2015 presidential election. The ex-JVPer said that his former party simply joined the group that declared that Sirisena’s victory would pave the way for the abolition of the executive presidency. The FSP Propaganda Secretary accused Anura Kumara Dissanayake of following Wickremesinghe’s harmful IMF policy that may cause significant damage to the EPF and ETF funds.
The FSP also attacked the JVP-led NPP government over the ongoing moves to introduce a new anti-terrorism law, in place of the Prevention of Terrorism Act (PTA). That move was meant to suppress democratic rights of the people and right to dissent, Nagamuwa said, while questioning, what he called, the incumbent government’s undisclosed agreements with the US and India. Nagamuwa also pointed out that those who campaigned on an anti-corruption platform were now struggling to cope up with such accusations regarding the coal procurement deal.
Nagamuwa said that either the government should take tangible measures against corruption or the crooks will take hold of the current dispensation. Anti-corruption actions wouldn’t be on political platform at any future election, Nagamuwa predicted.
Nagamuwa said that the NPP had been fragmented and it was only a question of time the current dispensation faced public protests over its policies, particularly giving in to IMF demands and India. The SJB’s Sajith Premadasa and SLPP’s Namal Rajapaksa couldn’t fill the political vacuum caused by the disintegration of the NPP, Nagamuwa said that their move was to empower the people.
Nagamuwa said that those who propagated racism to grab power couldn’t succeed again. According to him such projects couldn’t achieve political objectives, Nagamuwa said while referring to several incidents, including the burning of the Jaffna library and violence in Darga town.
By Shamindra Ferdinando
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