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PRCA APAC appoints Country Representative for Lanka
ASIA PACIFIC – 8th September, 2022 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) has announced Thanzyl Thajudeen MPRCA as its first country representative in Sri Lanka. Thajudeen is a fellow of the Royal Society of Arts (FRSA) and member of the Chartered Institute of Marketing (CIM) with over 10 years of experience in advising, managing, and leading PR and communications for notable brands across diverse industry sectors in Sri Lanka.
Spearheading the strategy in the local context, the representative will pursue activities aimed at curating, sharing, and enforcing knowledge and insights, and actively engage with industry leaders and practitioners within agencies and organisations in Sri Lanka. Among the initiatives is to publish a brief report on the state of the industry in the country and organise an industry webinar with renowned communications experts in the APAC region on emerging challenges and insights.
Head of PRCA APAC Tara Munis said “Thanzyl Thajudeen is a positive driving force for PR in Sri Lanka. As the world’s largest and most influential professional PR association, our mission is simple – to raise standards across the world. We’re looking forward to working with Thanzyl to further untap PR’s enormous potential in Sri Lanka.”
Sri Lanka representative Thanzyl Thajudeen MPRCA said ‘‘It is with great pleasure to represent PRCA in Sri Lanka and I believe it is long overdue of having a global voice in the industry. As the world’s largest and most influential PR professional body, there is tremendous amount of insights and resources that can be mutually beneficial to making relevant, sustainable and responsible decisions in a practice that is constantly challenging and evolving.’
‘‘We look forward to actively engage and work together with diverse stakeholders such as agencies, organizations, media, associations, academia, policy makers and experts to uplift the communications landscape and standards of Sri Lanka through various activities that spur knowledge sharing, responsible practices, and continuous learning,’’ Thajudeen added.
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body, representing more than 35,000 PR professionals in 82 countries worldwide, delivering exceptional training, authoritative industry data, and global networking, and development opportunities. Its mission is to create a more professional, ethical, and prosperous PR industry. It also manages the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LGcomms – the UK’s national body for local government communicators. The Sri Lanka representative can be reached via srilanka@prca.global.
Latest News
Death toll 635 as at 06:00 AM today [09]
The Situation Report issued by the Disaster Management Center at 06:00 AM today [09th December] confirms that 635 persons have died due to floods and landslides that took place in the country within the past two weeks. The number of persons that are missing is 192.

News
Cyclone Ditwah leaves Sri Lanka’s biodiversity in ruins: Top scientist warns of unseen ecological disaster
Sri Lanka is facing an environmental catastrophe of unprecedented scale in the wake of Cyclone Ditwah, with leading experts warning that the real extent of the ecological destruction remains dangerously under-assessed.
Research Professor Siril Wijesundara of the National Institute of Fundamental Studies (NIFS) issued a stark warning that Sri Lanka may be confronting one of the worst biodiversity losses in its recent history, yet the country still lacks a coordinated, scientific assessment of the damage.
“What we see in photographs and early reports is only a fraction of the devastation. We are dealing with a major ecological crisis, and unless a systematic, science-driven assessment begins immediately, we risk losing far more than we can ever restore,” Prof. Wijesundara told The Island.
Preliminary reports emerging from the field point to extensive destruction across multiple biodiversity-rich regions, including some of the nation’s most iconic and economically valuable landscapes. Massive trees have been uprooted, forest structures shattered, habitats altered beyond recognition, and countless species—many endemic—left at risk.
Among the hardest-hit areas are the Royal Botanical Gardens, Peradeniya, Seethawaka Botanical Garden, Gampaha Botanical Garden, and several national parks and forest reserves under the Department of Wildlife Conservation and the Forest Department. Officials describe scenes of collapsed canopies, destroyed research plots, and landscapes that may take decades to recover.
Prof. Wijesundara said the scale of destruction demands that Sri Lanka immediately mobilise international technical and financial support, noting that several global conservation bodies specialise in post-disaster ecological recovery.
“If we are serious about restoring these landscapes, we must work with international partners who can bring in advanced scientific tools, funding, and global best practices. This is not a situation a single nation can handle alone,” he stressed.
However, he issued a pointed warning about governance during the recovery phase.
“Post-disaster operations are vulnerable to misuse and misallocation of resources. The only safeguard is to ensure that all actions are handled strictly through recognised state institutions with legal mandates. Anything else will compromise transparency, accountability, and public trust,” Prof. Wijesundara cautioned.
He insisted that institutions such as the Department of Wildlife Conservation, the Forest Department, and the Botanical Gardens Department must take the lead—supported by credible international partners.
Environmental analysts say the coming months will be decisive. Without immediate, science-backed intervention, the ecological wounds inflicted by Cyclone Ditwah could deepen into long-term national losses—impacting everything, from tourism and heritage landscapes to species survival and climate resilience.
As Sri Lanka confronts the aftermath, the country now faces a critical test: whether it can respond with urgency, integrity, and scientific discipline to protect the natural systems that define its identity and underpin its future.
By Ifham Nizam
News
Disaster: 635 bodies found so far, 192 listed as missing
The Disaster Management Centre (DMC) has categorised 192 persons as missing as search operations were scaled down in flood-affected areas.
The death toll has been placed at 635, while the highest number of deaths was reported from the Kandy District. Kandy recorded 234 deaths.
According to the latest data, a total of 1,776,103 individuals from 512,123 families, in 25 districts, have been affected by the impact of Cyclone Ditwah.
The DMC has said that 69,861 individuals from 22,218 families are currently accommodated in 690 shelters established across the country.
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