Business
PickMe grows gig economy with women drivers in the lead

With over a 1,000 women drivers and riders on the PickMe network, the App based mobility solutions provider says, there is a steady growth in the sector. According to the company, women engaging on their platform doubled in 2023 as opposed to the previous year and is continuing to rise, a company news release said.
Apart from the ride hailing sector, the company is also providing opportunities for women entrepreneurs on their PickMe Food and Market platform and already there are more than 100 women merchants operating on it. PickMe says flexi hours the gig solution offers is a key factor for women joining their network.
“We are welcoming this growth as diversity is important not merely for equal opportunity between genders, but also because women driver and rider partners bring value addition to our services,” says Tasnim Salie, Head of Corporate Finance at PickMe. She says the company is looking at attracting more women drivers onto its ride hailing platform.
Isira Perera, COO of PickMe says the current economic conditions in the country, which has impacted most citizens, might be contributory for women joining the network. “We are noticing a trend in the single parents, students and professional segments and with the opportunity of earning almost Rs. 100,000/- a month on an average, we think there will be more women drivers joining the PickMe platform.”
Speaking of the International Women’s Day 2024, Jiffry Zulfer, Founder CEO of PickMe says the company is looking beyond the general rhetoric to find more meaningful ways to address the needs of women, especially given the dire economic crisis. With more people leaving their cars at home and finding value in ride hailing services, PickMe is of the view that they could take their daily numbers to a million movements a day.
“This means we will soon be looking at opening up new services on our app to support the specific needs of those using our platform for transport solutions and women drivers will soon have their own exclusive support programs within ride hailing.”
With this line of thinking, PickMe celebrated the International Womens’ Day 2024 with the Sri Lanka Community Police Division. The event, held on March 8 at the Malalasekara Auditorium, Nalanda College, Maradana, included a special awareness session on ‘Women’s rights and the law.’ The tri-forces, Sri Lanka Police, nursing officers, along with PickMe women driver partners and staff participated in the event.
“Apart from the 1,000 women drivers, we have close to a 100 women from the ages of 18-50 working across Software Engineering to Operations, of the company and this includes working mothers. At PickMe, we have enabled our systems to ensure that women achieve their full potential and contribute to the growth of the tech industry and the gig economy we operate in,” says Lydia Mascarenhas, Chief Human Resources Officer of PickMe, adding that the company’s collaboration with the police is fitting because of the increasing number of women drivers on their network. While PickMe has put controls on their app for driver safety, they are not in control of the work environment their drivers operate in. This is an area that comes under public safety, where the police is a lead custodian.
The CEO of PickMe says, “we will continue to strengthen our women driver and merchant network with more value addition to them through our future programs. Our unique driver insurance programme already provides an option to the drivers to cover their spouse as well”
Business
Relief measures to assist affected Small and Medium Enterprises

As agreed with the Sri Lanka Banks’ Association (Guarantee) Ltd. (SLBA), to provide relief measures to affected SMEs by licensed commercial banks and licensed specialised banks, Circular No. 04 of 2024 dated 19.12.2024, and its addendum, Circular No. 01 of 2025 dated 01.01.2025 were issued by the Central Bank of Sri Lanka to ensure the effective implementation of the relief measures specified in the cited Circulars in a consistent manner across all licensed banks.
In case of any rejections or disputes, borrowers are requested to contact the respective banks and to appeal to the Director, Financial Consumer Relations Department of CBSL (FCRD), if required through the following channels:
Based on the repayment capacity and the submission of an acceptable business revival plan by the borrower, the relief measures extended to affected SMEs include rescheduling of credit facilities up to a period of 10 years, extending the time to commence repayments based on the capital outstanding, waiving off unpaid interest subject to conditions, and providing new working capital loans. Despite the availability of the above relief measures, limited number of borrowers had approached licensed banks to avail themselves of these benefits to date.
In addition to the above measures, with the gradual recovery of the economy, in order to facilitate the sustainable revival of businesses that were adversely affected during the recent past, several other measures were taken by CBSL together with the banking industry.
Accordingly, inter alia, strengthening the Post Covid 19 revival units of licensed banks, CBSL issued Circular No. 02 of 2024 dated 28.03.2024 on “Guidelines for the Establishment of Business Revival Units of Licensed Banks” mandating banks to establish Business Revival Units (BRUs) to assist viable businesses that are facing financial and operational difficulties.
Under BRUs, banks may provide support to viable businesses, such as restructuring and rescheduling of credit facilities including the adjustment of interest rates, maturity extensions, providing interim financing, advisory services etc., subject to the condition that such borrowers are required to submit acceptable business plans and feasible repayment plans. As reported by banks, by the end of 2024, around 6,000 facilities had been facilitated through these BRUs.
The above cited Circulars and Guidelines can be accessed via https://www.cbsl.gov.lk
Business
Visa commits to support women entrepreneurs in Sri Lanka

Visa (NYSE: V), the global leader in digital payments reiterated its support to women entrepreneurs across Sri Lanka as a part of its International Women’s Month celebrations across the world, by stating a firm commitment towards financial inclusion and digitization of women-led businesses, and hosted women from different walks of life in a specially curated event at Colombo.
Avanthi Colombage, Country Manager for Visa in Sri Lanka and Maldives stated, “At Visa, we believe in being the best way to pay and be paid by uplifting everyone, everywhere. This year, we celebrated International Women’s Month to support the very capable businesswomen in our country, with an event titled ‘Overcoming Barriers to Growth’ along with Square Hub, an incubator and business accelerator.”
The event by Visa brought together 35 upcoming women entrepreneurs across various sectors, including fashion, e-commerce, fintech, technology, manufacturing, and agriculture. While prominent industry experts shared views, learnings and experiences from their own journeys, the event also facilitated open discussions and networking among entrepreneurs, on how they can build and sustain thriving businesses.
Avanthi elaborates that Visa has built a firm foundation in supporting female entrepreneurship and the empowerment of women in Sri Lanka and understands the challenges women-owned businesses face when seeking capital, access, networks and guidance and continues to actively uplift women in Sri Lanka. Globally and in Sri Lanka, Visa believes that the participation of women is key to the growth of an economy. Avanthi adds, “Two years ago, when we celebrated 35 years of Visa in Sri Lanka, we announced a grant for The Asia Foundation to assist women-led small and medium businesses (SMBs) throughout the country. This initiative offered vital seed funding, skills training, and financial inclusion opportunities for women entrepreneurs, helping remove some major barriers to their success,” she recalled.
Business
Environmentalists renew concerns over Adani Group’s proposed Mannar wind power project

Environmental groups, including the Wildlife and Nature Protection Society (WNPS), the Centre for Environmental Justice (CEJ) and the Environmental Foundation Ltd. (EFL), are raising renewed concerns about the potential ecological impact of large-scale wind energy development on Mannar Island. Conservationists argue that the island, home to a unique and sensitive ecosystem, faces serious risks from industrial projects that may disrupt biodiversity and endanger local wildlife.
At the heart of the controversy is whether the environmental issues raised by Adani Group’s proposed wind energy project in Mannar were being adequately considered. Critics argue that tariff negotiations and economic interests overshadowed ecological assessments, potentially leading to a project that might compromise the island’s rich natural heritage.
“Can wind energy coexist with Mannar Island’s fragile ecosystem? asked environmental scientist Hemantha Withanage of the CEJ.
He told The Island Financial Review: “We must ensure that our transition to renewable energy does not come at the cost of irreplaceable biodiversity.”
Other conservationists have pointed out that environmentalists are often misrepresented as obstructionists in debates over development. “Are we being painted as enemies of progress, or is the public being misled about the real consequences of such projects? questioned Dr. Rohan Pethiyagoda, a leading environmental advocate.
With Adani’s possible withdrawal from the project, there is now an opportunity to reevaluate Sri Lanka’s approach to sustainable energy. Experts emphasize the need for a smarter, science-driven path that prioritizes both renewable energy and environmental conservation.
A joint media conference, scheduled for today at the Dutch Burgher Union, Colombo, aims to address these concerns. Organized by WNPS, CEJ, EFL and Pethiyagoda, the event will explore questions such as whether the project might resurface under a new guise and who the true beneficiaries of such large-scale energy initiatives are.
By Ifham Nizam
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