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PickMe grows gig economy with women drivers in the lead

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With over a 1,000 women drivers and riders on the PickMe network, the App based mobility solutions provider says, there is a steady growth in the sector.  According to the company, women engaging on their platform doubled in 2023 as opposed to the previous year and is continuing to rise, a company news release said.

Apart from the ride hailing sector, the company is also providing opportunities for women entrepreneurs on their  PickMe Food and Market platform and already there are more than 100 women merchants operating on it.  PickMe says flexi hours the gig solution offers  is a key factor for women joining their network.

“We are welcoming this growth as diversity is important not merely for equal opportunity between genders, but also because women driver and rider partners bring value addition to our services,” says Tasnim Salie, Head of Corporate Finance at PickMe.  She says the company is looking at attracting more women drivers onto its ride hailing platform.

Isira Perera, COO of PickMe says the current economic conditions in the country, which has impacted most citizens, might be contributory for women joining the network.  “We are noticing a trend in the single parents,  students and professional segments and with the opportunity of earning almost Rs. 100,000/- a month on an average, we think there will be more women drivers joining the PickMe platform.”

Speaking of the International Women’s Day 2024, Jiffry Zulfer, Founder CEO of PickMe says the company is looking beyond the general rhetoric to find more meaningful ways to address the needs of women, especially given the dire economic crisis. With more people leaving their cars at home and finding value in ride hailing services, PickMe is of the view that they could take their daily numbers to a million movements a day.

“This means we will soon be looking at opening up new services on our app to support the specific needs of those using our platform for transport solutions and women drivers will soon have their own exclusive support programs within ride hailing.”

With this line of thinking, PickMe celebrated the International Womens’ Day 2024 with the Sri Lanka Community Police Division. The event, held on March 8 at the Malalasekara Auditorium, Nalanda College, Maradana, included a special awareness session on ‘Women’s rights and the law.’ The tri-forces, Sri Lanka Police, nursing officers, along with PickMe women driver partners and staff participated in the event.

“Apart from the 1,000 women drivers, we have close to a 100 women from the ages of 18-50 working across Software Engineering to Operations, of the company and this includes working mothers. At PickMe, we have enabled our systems to ensure that women achieve their full potential and contribute to the growth of the tech industry and the gig economy we operate in,” says Lydia Mascarenhas, Chief Human Resources Officer of PickMe, adding that the company’s collaboration with the police is fitting because of the increasing number of women drivers on their network. While PickMe has put controls on their app for driver safety, they are not in control of the work environment their drivers operate in.  This is an area that comes under public safety, where the police is a lead custodian.

The CEO of PickMe says, “we will continue to strengthen our women driver and merchant network with more value addition to them through our future programs. Our unique driver insurance programme already provides an option to the drivers to cover their spouse as well”



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Ceylinco Life agent among three global finalists for award

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Ceylinco Life’s Ambalantota branch agent AIP Manjula

Ceylinco Life’s Ambalantota branch agent AIP Manjula has been named one of three global finalists for the prestigious Insurance Agent of the Year award at the 11th Asia Trusted Life Agents & Advisers Awards (ATLAA) 2026.

The recognition places a Sri Lankan insurance professional among the finalists in a regional field spanning South Asia, Southeast Asia, East Asia and the wider Asia-Pacific region.

Ceylinco Life said the achievement reflected the calibre and customer-focused approach of its agency force, while recognising Manjula’s professionalism and commitment to policyholders.

The award evaluates insurance agents on criteria extending beyond sales performance, including ethical conduct, client service, policy persistency, digital adoption, innovative practices and contributions to the insurance industry and community.

The awards are organised by Asia Advisers Network and Asia Insurance Review, with LIMRA as co-organiser. An independent judging and balloting process is monitored by KPMG as the official scrutineer. The judging panel comprises senior insurance executives, association presidents and industry experts from across the Asia-Pacific region.

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CEAT Kelani retains AA+ rating for sixth year

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CEAT Kelani Holdings (CKH) has retained its National Long-Term Rating of ‘AA+(lka)’ with a Stable Outlook from Fitch Ratings for the sixth consecutive year, reflecting the company’s financial resilience and leading position in Sri Lanka’s pneumatic tyre market.

The ‘AA+(lka)’ rating, the second-highest on Fitch’s national scale, indicates a very strong capacity to meet financial commitments.

Fitch said CKH’s established market leadership and resilient financial profile remained key strengths, while noting its exposure to price-sensitive, cyclical and highly competitive markets.

The Stable Outlook reflects expectations that the company will maintain its market position despite rising input costs and increasing competition from imported tyres, while preserving adequate credit metrics during periods of weaker earnings and higher investment.

Fitch expects CKH’s established brand, extensive dealer network and adaptive pricing strategies to support its market position. Planned production facility upgrades are also expected to improve product quality, particularly in the radial tyre segment.

The rating agency expects near-term pressure on margins from higher raw material and energy costs but said the company’s low leverage and sound liquidity would provide a cushion.

CKH Chairman Chanaka De Silva said the rating reinforced the company’s focus on disciplined financial management, operational adaptability and long-term investment.

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Rivon Agriglobe introduces ZETOR tractors, Rover e-bikes

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Chief Guest Nalin Welgama (left) lighting the traditional oil lamp at the event

Rivon Agriglobe and Rivon Lanka, affiliated with Celogen Lanka, Assidua Technologies and Kelun Lifesciences, have introduced ZETOR and Agriglobe tractors, the Z-Tukoba power tiller and Rover electric motorcycles to the Sri Lankan market.

The new range was launched at a special event held on September 4 at the Sannasa Hotel in Dambulla, attended by more than 120 dealers from across the country.

The event was graced by Nalin Welgama as Chief Guest, together with Rishi Kumar, Managing Director; WH Roshan, Finance Director; Sadish Kumar, Director; Sumith Nandana, General Manager; Suresh Dhammika, Head of Sales; and Jayasuriya, Operations Manager.

The agricultural machinery range includes the 50-horsepower ZETOR HORTUS 50 and Agriglobe 50 tractors and the Z-Tukoba power tiller, offering what the company described as European-engineered technology for Sri Lankan farmers.

The launch also featured the recognition of Rover E-Bike dealers, highlighting the company’s efforts to expand its island-wide dealer network and promote electric mobility.

The companies said the new models would be available through their growing dealer network across Sri Lanka, providing customers with access to agricultural machinery and electric motorcycles.

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