News
MullenLowe Group wins ‘Effie Agency of the Year’ for 2024, dominates Effie Awards
MullenLowe Group (MLG) has once again been named ‘Effie Agency of the Year’ for the second consecutive year at the Effie Awards 2024, held on February 13 at the Monarch Imperial in Colombo. The prestigious award follows MLG’s outstanding performance, securing 13 accolades for its clients, including Unilever Sri Lanka, which won both ‘Marketer of the Year’ and ‘Brand of the Year.’
This year’s Effie Awards saw 250 entries from 20 agencies across 24 categories. MLG’s major wins included accolades for Unilever Sri Lanka, Atlas Axillia, and Haleon Lanka. Executive Chairman, Thayalan Bartlett, praised the team’s resilience, highlighting the exceptional work developed during challenging times amidst the financial crisis. MLG’s consistent dominance over the past decade, having won ‘Agency of the Year’ seven times, reflects its creativity and the value it delivers to brands.
Harendra Uyanage, Senior Vice President and Executive Creative Director, added that the brands that thrived were those that embraced purpose during tough times, proving the importance of emotional connections with consumers.
The Indian Naval Ship (INS) Sahyadri arrived at the Port of Colombo on a formal visit on Friday [04 Apr 25]. The visiting ship was welcomed by the Sri Lanka Navy in compliance with naval traditions.
INS Sahyadri is a 143m long Frigate manned by a crew of 320 and the ship is commanded by Captain Rajat Kumar.
During their visit to the crew of INS Sahyadri will participate in events hosted by the Sri Lanka Navy, aimed to strengthen bilateral ties. They will also visit several tourist hotspots across the country.
Concluding the visit, INS Sahyadri is scheduled to set sail from Colombo on 07 Apr
Japan Maritime Self-Defence Force (JMSDF) BUNGO and ETAJIMA which arrived in Sri Lanka on a goodwill visit on 01 Apr 25, departed the island on Friday [04 Apr].
The Sri Lanka Navy bade customary farewell to the departing ships at the Port of Colombo, following naval traditions. Upon leaving, the duo of ships engaged in a successful Passage Exercise (PASSEX) with SLNS Vijayabahu. The PASSEX involved training exercises in communication and tactical maneuvering, concluding with the traditional cheer ship salute.
During their stay in Colombo, crew members of the JMSDF ships took part in several programmes organized by the Sri Lanka Navy, aimed at enhancing mutual cooperation. In addition, they also explored some tourist attractions in Colombo. Further, personnel of Sri Lanka Navy had the opportunity to visit JMSDF BUNGO and ETAJIMA, gaining insights into their operational capabilities.
The Commanding Officers of JMSDF BUNGO and ETAJIMA, Commander TANAKA Koji and Commander ODA Takayuki called on Commander Western Naval Area, and Director General Operations, on 01 Apr.
The official welcoming ceremony for the Prime Minister of India, Shri Narendra Modi, who arrived in Sri Lanka on Friday (April 4) night for a three-day state visit, is currently underway at Independence Square in Colombo.
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