Opinion
Let’s create brand ‘Ceylon’
By Chatura Senarath Arambepola
How can Sri Lanka come out of the pit it has fallen and Rise-Up?
Given the current situation in Sri Lanka, it would be a hard call to attract large-scale foreign investments in the short term. This is due to a few reasons – unstable government due to the friction between the government and the people, alleged human rights violations, high inflation resulting in escalating production costs, return on investment risks in a declining economy, the risk of uninterrupted power and energy supply, to name a few. Therefore, the Sri Lankan market from an investor point of view is volatile and investor confidence would be at a very lower level which is the reality what we need to understand. Therefore, we need to rise up within ourselves until the above negative connotations are reversed.
The objective of this article is to communicate a simple idea to assist in overcoming the current dollar crisis in Sri Lanka with the least investment and create immediate job opportunities, help turn around the economic turmoil and uplift the living standards of Sri Lankans.
Prioritizing
Let us analyse what Sri Lanka has and does not. We have people, a workforce who are very capable, dedicated, and fast learners. We have a large number of small industries producing good quality products which are running on their own with no guidance, support or training and a structure to export. What we don’t have is funding; $$$’s and Rupees. Can we still find the Rupees without printing them? How are we going to find Rupees? Revisit the budget and analyse how much we actually need for just maintaining of each department, corporation, and ministry. For example, common sense tells me that Sri Lanka is not going to war with the USA. So what are the possibilities of allocating funds from the defence budget for better use? Secondly, more Rupees can be found if the alleged misappropriation of funds by various people are brought before justice and recovered. Now that we have found the ways to find Rupees, the next step is to convert Rupees into $$$’s.
Let me touch upon the existing export industry. Since its independence traditionally Sri Lanka is exporting tea, rubber, coconut, cinnamon and value-added garments. Sri Lanka exports bulk and value-added products; more efforts to convert the bulk commodities to value addition will get higher Dollar revenue and employment opportunities which may help to save the day in the short term. In this endeavor, it is suggested that the Export Development Board be the center of the activities to plan, coordinate and implement the project outlined below.
Capitalising on old glory
It is suggested to capitalise on the brand name “Ceylon”. A trusted name is still spoken by many people around the world for good quality Tea, therefore it is an opportunity to derive the equity of its repute and to bring back the memories of good vibes of the then Ceylon days. This brand will be owned by the Sri Lankan government (Export Development Board) offering brand franchises to the private sector to export Sri Lankan produce under this brand. It is the task of the government to identify, plan, coordinate, facilitate and franchise the produce to the private sector to be exported under the “Ceylon” brand. The ministries and departments involved in the project would be; The Ministry of Finance, the Department of Textile Development, the Department of Agriculture, Arts and Crafts (Salusala), Sri Lanka Institute of Standards and the Foreign Ministry. The project is to be coordinated by the Export Development Board (EDB). As the government sector is overburdened by excess staff, they can be better utilised effectively in this project without new recruitment for the administration of the project. The role of the Foreign Ministry would be to convince the 1st world countries for an import tax waiver for a period of 3 – 5 years for Sri Lankan exports under the “Ceylon” brand. This will induce a greater cost-benefit and justification for foreign buyers to purchase. Sri Lanka Standards Institute must set standards and ensure product quality.
Presently few companies in SL are exporting value-added products directly selling to large retail chains in overseas markets. It is faster and more viable to use the existing export companies to support the distribution of the “Ceylon” brand in some of these categories.
A strategy and role of SMEs
1) Batik and Tie and Dye – During the closed economic era 70’s, Batik was a thriving industry in Sri Lanka. Batik is a product loved by tourists, made in Sri Lanka for decades and we have the know-how and the skill. The Department of Textile Development to identify areas where Batik garments are produced, and expand the production with the help of the present manufacturers as a larger cottage industry in that respective territories as clusters by providing equipment, material, and training. It is suggested EDB liaise with garment manufacturers and promote the development of attractive designs with patents. It will be driven by collaboration with international fashion designers and showcase the products at international pageants. Be unique in our creations and make Batik the next fashion trend in 2023/2024. Batik printing cottage industry will sell at an agreed price to the garment manufacturer who in turn will export it under the “Ceylon” brand name. It is suggested initially to work with one of these countries – France, Sweden, United Kingdom, Spain or Italy.
2) Handlooms – These products are known to be made in deaf and blind schools and carried by foot and sold house to house in Sri Lanka. They produce bed sheets, pillow cases tea towels, and cushion covers with a bit of flows in the quality which can be improved. It is suggested that the Government (EDB) gets involved through the Ministry of Textile Development and organises this category as a well-run cottage industry and export these to the 1st world. The brand “Ceylon” will tell the story of how and where it is made. Once again cluster development, facilitating financial, knowledge, and quality improvement should be instilled in this project. The aim is to make Sri Lankan handlooms available in one megastore such as IKEA in one country as the starting point.
3) Arts and Crafts – Over the years Sri Lankans have crafted the art of producing a variety of craft products consisting of wooden craft, cane, bamboo, and pottery which are sold through craft shops for tourists. These products have a greater potential to be exported under the “Ceylon” brand with presentable packaging. These small industries are located in certain geographic areas and therefore creating clusters and a collection centers are desirable. It is suggested to target IKEA stores in one country such as in the UK.
4) Consumer Goods – The principle of clusters and collection and packing centres need to be organised by the Agriculture Ministry and channel the export to the brand franchisee. It is the role and responsibility of the Agriculture Ministry to ensure the quality and consistency of the products. A few products identified which need less or no fertiliser are, Kitul Treacle, Kitul Jaggery (slabs and bars), Cashew Nuts, Peanuts, Almond Nuts, and Walnuts. Local Spices such as Turmeric Powder, Crushed Ginger, Cloves, Black Pepper, etc. Established manufacturers in the Biscuits and Confectionary industry can export a few budget products under the “Ceylon” brand. A private sector company that is currently exporting its brands into many countries and selling to supermarket chains will be the best option to hand over the franchise.
The brand “Ceylon” will not only generate foreign revenue it will create more awareness amongst the 1st world countries thus promoting Tourism subliminally as the brand will speak. The idea is to create a reason to purchase the brand with the story that will be told – a brands’ social responsibility program to be tied to the promise depicted in the packaging and thus through an unconscious behavior, the consumer purchasing the brand will want to visit Sri Lanka.
Let us start today and aim to build a global brand “Ceylon” and reap benefits.
Opinion
Are we reading the sky wrong?
Rethinking climate prediction, disasters, and plantation economics in Sri Lanka
For decades, Sri Lanka has interpreted climate through a narrow lens. Rainfall totals, sunshine hours, and surface temperatures dominate forecasts, policy briefings, and disaster warnings. These indicators once served an agrarian island reasonably well. But in an era of intensifying extremes—flash floods, sudden landslides, prolonged dry spells within “normal” monsoons—the question can no longer be avoided: are we measuring the climate correctly, or merely measuring what is easiest to observe?
Across the world, climate science has quietly moved beyond a purely local view of weather. Researchers increasingly recognise that Earth’s climate system is not sealed off from the rest of the universe. Solar activity, upper-atmospheric dynamics, ocean–atmosphere coupling, and geomagnetic disturbances all influence how energy moves through the climate system. These forces do not create rain or drought by themselves, but they shape how weather behaves—its timing, intensity, and spatial concentration.
Sri Lanka’s forecasting framework, however, remains largely grounded in twentieth-century assumptions. It asks how much rain will fall, where it will fall, and over how many days. What it rarely asks is whether the rainfall will arrive as steady saturation or violent cloudbursts; whether soils are already at failure thresholds; or whether larger atmospheric energy patterns are priming the region for extremes. As a result, disasters are repeatedly described as “unexpected,” even when the conditions that produced them were slowly assembling.
This blind spot matters because Sri Lanka is unusually sensitive to climate volatility. The island sits at a crossroads of monsoon systems, bordered by the Indian Ocean and shaped by steep central highlands resting on deeply weathered soils. Its landscapes—especially in plantation regions—have been altered over centuries, reducing natural buffers against hydrological shock. In such a setting, small shifts in atmospheric behaviour can trigger outsized consequences. A few hours of intense rain can undo what months of average rainfall statistics suggest is “normal.”
Nowhere are these consequences more visible than in commercial perennial plantation agriculture. Tea, rubber, coconut, and spice crops are not annual ventures; they are long-term biological investments. A tea bush destroyed by a landslide cannot be replaced in a season. A rubber stand weakened by prolonged waterlogging or drought stress may take years to recover, if it recovers at all. Climate shocks therefore ripple through plantation economics long after floodwaters recede or drought declarations end.
From an investment perspective, this volatility directly undermines key financial metrics. Return on Investment (ROI) becomes unstable as yields fluctuate and recovery costs rise. Benefit–Cost Ratios (BCR) deteriorate when expenditures on drainage, replanting, disease control, and labour increase faster than output. Most critically, Internal Rates of Return (IRR) decline as cash flows become irregular and back-loaded, discouraging long-term capital and raising the cost of financing. Plantation agriculture begins to look less like a stable productive sector and more like a high-risk gamble.
The economic consequences do not stop at balance sheets. Plantation systems are labour-intensive by nature, and when financial margins tighten, wage pressure is the first stress point. Living wage commitments become framed as “unaffordable,” workdays are lost during climate disruptions, and productivity-linked wage models collapse under erratic output. In effect, climate misprediction translates into wage instability, quietly eroding livelihoods without ever appearing in meteorological reports.
This is not an argument for abandoning traditional climate indicators. Rainfall and sunshine still matter. But they are no longer sufficient on their own. Climate today is a system, not a statistic. It is shaped by interactions between the Sun, the atmosphere, the oceans, the land, and the ways humans have modified all three. Ignoring these interactions does not make them disappear; it simply shifts their costs onto farmers, workers, investors, and the public purse.
Sri Lanka’s repeated cycle of surprise disasters, post-event compensation, and stalled reform suggests a deeper problem than bad luck. It points to an outdated model of climate intelligence. Until forecasting frameworks expand beyond local rainfall totals to incorporate broader atmospheric and oceanic drivers—and until those insights are translated into agricultural and economic planning—plantation regions will remain exposed, and wage debates will remain disconnected from their true root causes.
The future of Sri Lanka’s plantations, and the dignity of the workforce that sustains them, depends on a simple shift in perspective: from measuring weather, to understanding systems. Climate is no longer just what falls from the sky. It is what moves through the universe, settles into soils, shapes returns on investment, and ultimately determines whether growth is shared or fragile.
The Way Forward
Sustaining plantation agriculture under today’s climate volatility demands an urgent policy reset. The government must mandate real-world investment appraisals—NPV, IRR, and BCR—through crop research institutes, replacing outdated historical assumptions with current climate, cost, and risk realities. Satellite-based, farm-specific real-time weather stations should be rapidly deployed across plantation regions and integrated with a central server at the Department of Meteorology, enabling precision forecasting, early warnings, and estate-level decision support. Globally proven-to-fail monocropping systems must be phased out through a time-bound transition, replacing them with diversified, mixed-root systems that combine deep-rooted and shallow-rooted species, improving soil structure, water buffering, slope stability, and resilience against prolonged droughts and extreme rainfall.
In parallel, a national plantation insurance framework, linked to green and climate-finance institutions and regulated by the Insurance Regulatory Commission, is essential to protect small and medium perennial growers from systemic climate risk. A Virtual Plantation Bank must be operationalized without delay to finance climate-resilient plantation designs, agroforestry transitions, and productivity gains aligned with national yield targets. The state should set minimum yield and profit benchmarks per hectare, formally recognize 10–50 acre growers as Proprietary Planters, and enable scale through long-term (up to 99-year) leases where state lands are sub-leased to proven operators. Finally, achieving a 4% GDP contribution from plantations requires making modern HRM practices mandatory across the sector, replacing outdated labour systems with people-centric, productivity-linked models that attract, retain, and fairly reward a skilled workforce—because sustainable competitive advantage begins with the right people.
by Dammike Kobbekaduwe
(www.vivonta.lk & www.planters.lk ✍️
Opinion
Disasters do not destroy nations; the refusal to change does
Sri Lanka has endured both kinds of catastrophe that a nation can face, those caused by nature and those created by human hands. A thirty-year civil war tore apart the social fabric, deepening mistrust between communities and leaving lasting psychological wounds, particularly among those who lived through displacement, loss, and fear. The 2004 tsunami, by contrast, arrived without warning, erasing entire coastal communities within minutes and reminding us of our vulnerability to forces beyond human control.
These two disasters posed the same question in different forms: did we learn, and did we change? After the war ended, did we invest seriously in repairing relationships between Sinhalese and Tamil communities, or did we equate peace with silence and infrastructure alone? Were collective efforts made to heal trauma and restore dignity, or were psychological wounds left to be carried privately, generation after generation? After the tsunami, did we fundamentally rethink how and where we build, how we plan settlements, and how we prepare for future risks, or did we rebuild quickly, gratefully, and then forget?
Years later, as Sri Lanka confronts economic collapse and climate-driven disasters, the uncomfortable truth emerges. we survived these catastrophes, but we did not allow them to transform us. Survival became the goal; change was postponed.
History offers rare moments when societies stand at a crossroads, able either to restore what was lost or to reimagine what could be built on stronger foundations. One such moment occurred in Lisbon in 1755. On 1 November 1755, Lisbon-one of the most prosperous cities in the world, was almost completely erased. A massive earthquake, estimated between magnitude 8.5 and 9.0, was followed by a tsunami and raging fires. Churches collapsed during Mass, tens of thousands died, and the royal court was left stunned. Clergy quickly declared the catastrophe a punishment from God, urging repentance rather than reconstruction.
One man refused to accept paralysis as destiny. Sebastião José de Carvalho e Melo, later known as the Marquês de Pombal, responded with cold clarity. His famous instruction, “Bury the dead and feed the living,” was not heartless; it was revolutionary. While others searched for divine meaning, Pombal focused on human responsibility. Relief efforts were organised immediately, disease was prevented, and plans for rebuilding began almost at once.
Pombal did not seek to restore medieval Lisbon. He saw its narrow streets and crumbling buildings as symbols of an outdated order. Under his leadership, Lisbon was rebuilt with wide avenues, rational urban planning, and some of the world’s earliest earthquake-resistant architecture. Moreover, his vision extended far beyond stone and mortar. He reformed trade, reduced dependence on colonial wealth, encouraged local industries, modernised education, and challenged the long-standing dominance of aristocracy and the Church. Lisbon became a living expression of Enlightenment values, reason, science, and progress.
Back in Sri Lanka, this failure is no longer a matter of opinion. it is documented evidence. An initial assessment by the United Nations Development Programme (UNDP) following Cyclone Ditwah revealed that more than half of those affected by flooding were already living in households facing multiple vulnerabilities before the cyclone struck, including unstable incomes, high debt, and limited capacity to cope with disasters (UNDP, 2025). The disaster did not create poverty; it magnified it. Physical damage was only the visible layer. Beneath it lay deep social and economic fragility, ensuring that for many communities, recovery would be slow, uneven, and uncertain.
The world today offers Sri Lanka another lesson Lisbon understood centuries ago: risk is systemic, and resilience cannot be improvised, it must be planned. Modern climate science shows that weather systems are deeply interconnected; rising ocean temperatures, changing wind patterns, and global emissions influence extreme weather far beyond their points of origin. Floods, landslides, and cyclones affecting Sri Lanka are no longer isolated events, but part of a broader climatic shift. Rebuilding without adapting construction methods, land-use planning, and infrastructure to these realities is not resilience, it is denial. In this context, resilience also depends on Sri Lanka’s willingness to learn from other countries, adopt proven technologies, and collaborate across borders, recognising that effective solutions to global risks cannot be developed in isolation.
A deeper problem is how we respond to disasters: we often explain destruction without seriously asking why it happened or how it could have been prevented. Time and again, devastation is framed through religion, fate, karma, or divine will. While faith can bring comfort in moments of loss, it cannot replace responsibility, foresight, or reform. After major disasters, public attention often focuses on stories of isolated religious statues or buildings that remain undamaged, interpreted as signs of protection or blessing, while far less attention is paid to understanding environmental exposure, construction quality, and settlement planning, the factors that determine survival. Similarly, when a single house survives a landslide, it is often described as a miracle rather than an opportunity to study soil conditions, building practices, and land-use decisions. While such interpretations may provide emotional reassurance, they risk obscuring the scientific understanding needed to reduce future loss.
The lesson from Lisbon is clear: rebuilding a nation requires the courage to question tradition, the discipline to act rationally, and leadership willing to choose long-term progress over short-term comfort. Until Sri Lanka learns to rebuild not only roads and buildings, but relationships, institutions, and ways of thinking, we will remain a country trapped in recovery, never truly reborn.
by Darshika Thejani Bulathwatta
Psychologist and Researcher
Opinion
A wise Christmas
Important events in the Christian calendar are to be regurlarly reviewed if they are to impact on the lives of people and communities. This is certainly true of Christmas.
Community integrity
Years ago a modest rural community did exactly this, urging a pre-Christmas probe of the events around Jesus’ birth. From the outset, the wisemen aroused curiosity. Who were these visitors? Were they Jews? No. were they Christians? Of course not. As they probed the text, the representative character of those around the baby, became starkly clear. Apart from family, the local shepherds and the stabled animals, the only others present that first Christmas, were sages from distant religious cultures.
With time, the celebration of Christmas saw a sharp reversal. The church claimed exclusive ownership of an inclusive gift and deftly excluded ‘outsiders’ from full participation.
But the Biblical version of the ‘wise outsiders’ remained. It affirmed that the birth of Jesus inspired the wise to initiate a meeting space for diverse religious cultures, notwithstanding the long and ardous journey such initiatives entail. Far from exclusion, Jesus’ birth narratives, announced the real presence of the ‘outsider’ when the ‘Word became Flesh’.
The wise recognise the gift of life as an invitation to integrate sincere explanations of life; true religion. Religion gone bad, stalls these values and distorts history.
There is more to the visit of these sages.
Empire- When Jesus was born, Palestine was forcefully occcupied by the Roman empire. Then as now, empire did not take kindly to other persons or forces that promised dignity and well being. So, when rumours of a coming Kingdom of truth, justice and peace, associated with the new born baby reached the local empire agent, a self appointed king; he had to deliver. Information on the wherabouts of the baby would be diplomatically gleaned from the visiting sages.
But the sages did not only read the stars. They also read the signs of the times. Unlike the local religious authorities who cultivated dubious relations with a brutal regime hated by the people, the wise outsiders by-pass the waiting king.
The boycott of empire; refusal to co-operate with those who take what it wills, eliminate those it dislikes and dare those bullied to retaliate, is characteristic of the wise.
Gifts of the earth
A largely unanswered question has to do with the gifts offered by the wise. What happened to these gifts of the earth? Silent records allow context and reason to speak.
News of impending threats to the most vulnerable in the family received the urgent attention of his anxious parent-carers. Then as it is now, chances of survival under oppressive regimes, lay beyond borders. As if by anticipation, resources for the journey for asylum in neighbouring Egypt, had been provided by the wise. The parent-carers quietly out smart empire and save the saviour to be.
Wise carers consider the gifts of the earth as resources for life; its protection and nourishment. But, when plundered and hoarded, resources for all, become ‘wealth’ for a few; a condition that attempts to own the seas and the stars.
Wise choices
A wise christmas requires that the sages be brought into the centre of the discourse. This is how it was meant to be. These visitors did not turn up by chance. They were sent by the wisdom of the ages to highlight wise choices.
At the centre, the sages facilitate a preview of the prophetic wisdom of the man the baby becomes.The choice to appropriate this prophetic wisdom has ever since summed up Christmas for those unable to remain neutral when neighbour and nature are violated.
Wise carers
The wisdom of the sages also throws light on the life of our nation, hard pressed by the dual crises of debt repayment and post cyclonic reconstruction. In such unrelenting circumstances, those in civil governance take on an additional role as national carers.
The most humane priority of the national carer is to ensure the protection and dignity of the most vulnerable among us, immersed in crisis before the crises. Better opportunities, monitored and sustained through conversations are to gradually enhance the humanity of these equal citizens.
Nations in economic crises are nevertheless compelled to turn to global organisations like the IMF for direction and reconstruction. Since most who have been there, seldom stand on their own feet, wise national carers may not approach the negotiating table, uncritically. The suspicion, that such organisations eventually ‘grow’ ailing nations into feeder forces for empire economics, is not unfounded.
The recent cyclone gave us a nasty taste of these realities. Repeatedly declared a natural disaster, this is not the whole truth. Empire economics which indiscriminately vandalise our earth, had already set the stage for the ravage of our land and the loss of loved ones and possessions. As always, those affected first and most, were the least among us.
Unless we learn to manouvre our dealings for recovery wisely; mindful of our responsibilities by those relegated to the margins as well as the relentles violence and greed of empire, we are likely to end up drafted collaborators of the relentless havoc against neighbour and nature.
If on the other hand the recent and previous disasters are properly assessed by competent persons, reconstruction will be seen as yet another opportunity for stabilising content and integrated life styles for all Lankans, in some harmony with what is left of our dangerously threatened eco-system. We might then even stand up to empire and its wily agents, present everywhere. Who knows?
With peace and blessings to all!
Bishop Duleep de Chickera
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