Opinion
Let’s create brand ‘Ceylon’
By Chatura Senarath Arambepola
How can Sri Lanka come out of the pit it has fallen and Rise-Up?
Given the current situation in Sri Lanka, it would be a hard call to attract large-scale foreign investments in the short term. This is due to a few reasons – unstable government due to the friction between the government and the people, alleged human rights violations, high inflation resulting in escalating production costs, return on investment risks in a declining economy, the risk of uninterrupted power and energy supply, to name a few. Therefore, the Sri Lankan market from an investor point of view is volatile and investor confidence would be at a very lower level which is the reality what we need to understand. Therefore, we need to rise up within ourselves until the above negative connotations are reversed.
The objective of this article is to communicate a simple idea to assist in overcoming the current dollar crisis in Sri Lanka with the least investment and create immediate job opportunities, help turn around the economic turmoil and uplift the living standards of Sri Lankans.
Prioritizing
Let us analyse what Sri Lanka has and does not. We have people, a workforce who are very capable, dedicated, and fast learners. We have a large number of small industries producing good quality products which are running on their own with no guidance, support or training and a structure to export. What we don’t have is funding; $$$’s and Rupees. Can we still find the Rupees without printing them? How are we going to find Rupees? Revisit the budget and analyse how much we actually need for just maintaining of each department, corporation, and ministry. For example, common sense tells me that Sri Lanka is not going to war with the USA. So what are the possibilities of allocating funds from the defence budget for better use? Secondly, more Rupees can be found if the alleged misappropriation of funds by various people are brought before justice and recovered. Now that we have found the ways to find Rupees, the next step is to convert Rupees into $$$’s.
Let me touch upon the existing export industry. Since its independence traditionally Sri Lanka is exporting tea, rubber, coconut, cinnamon and value-added garments. Sri Lanka exports bulk and value-added products; more efforts to convert the bulk commodities to value addition will get higher Dollar revenue and employment opportunities which may help to save the day in the short term. In this endeavor, it is suggested that the Export Development Board be the center of the activities to plan, coordinate and implement the project outlined below.
Capitalising on old glory
It is suggested to capitalise on the brand name “Ceylon”. A trusted name is still spoken by many people around the world for good quality Tea, therefore it is an opportunity to derive the equity of its repute and to bring back the memories of good vibes of the then Ceylon days. This brand will be owned by the Sri Lankan government (Export Development Board) offering brand franchises to the private sector to export Sri Lankan produce under this brand. It is the task of the government to identify, plan, coordinate, facilitate and franchise the produce to the private sector to be exported under the “Ceylon” brand. The ministries and departments involved in the project would be; The Ministry of Finance, the Department of Textile Development, the Department of Agriculture, Arts and Crafts (Salusala), Sri Lanka Institute of Standards and the Foreign Ministry. The project is to be coordinated by the Export Development Board (EDB). As the government sector is overburdened by excess staff, they can be better utilised effectively in this project without new recruitment for the administration of the project. The role of the Foreign Ministry would be to convince the 1st world countries for an import tax waiver for a period of 3 – 5 years for Sri Lankan exports under the “Ceylon” brand. This will induce a greater cost-benefit and justification for foreign buyers to purchase. Sri Lanka Standards Institute must set standards and ensure product quality.
Presently few companies in SL are exporting value-added products directly selling to large retail chains in overseas markets. It is faster and more viable to use the existing export companies to support the distribution of the “Ceylon” brand in some of these categories.
A strategy and role of SMEs
1) Batik and Tie and Dye – During the closed economic era 70’s, Batik was a thriving industry in Sri Lanka. Batik is a product loved by tourists, made in Sri Lanka for decades and we have the know-how and the skill. The Department of Textile Development to identify areas where Batik garments are produced, and expand the production with the help of the present manufacturers as a larger cottage industry in that respective territories as clusters by providing equipment, material, and training. It is suggested EDB liaise with garment manufacturers and promote the development of attractive designs with patents. It will be driven by collaboration with international fashion designers and showcase the products at international pageants. Be unique in our creations and make Batik the next fashion trend in 2023/2024. Batik printing cottage industry will sell at an agreed price to the garment manufacturer who in turn will export it under the “Ceylon” brand name. It is suggested initially to work with one of these countries – France, Sweden, United Kingdom, Spain or Italy.
2) Handlooms – These products are known to be made in deaf and blind schools and carried by foot and sold house to house in Sri Lanka. They produce bed sheets, pillow cases tea towels, and cushion covers with a bit of flows in the quality which can be improved. It is suggested that the Government (EDB) gets involved through the Ministry of Textile Development and organises this category as a well-run cottage industry and export these to the 1st world. The brand “Ceylon” will tell the story of how and where it is made. Once again cluster development, facilitating financial, knowledge, and quality improvement should be instilled in this project. The aim is to make Sri Lankan handlooms available in one megastore such as IKEA in one country as the starting point.
3) Arts and Crafts – Over the years Sri Lankans have crafted the art of producing a variety of craft products consisting of wooden craft, cane, bamboo, and pottery which are sold through craft shops for tourists. These products have a greater potential to be exported under the “Ceylon” brand with presentable packaging. These small industries are located in certain geographic areas and therefore creating clusters and a collection centers are desirable. It is suggested to target IKEA stores in one country such as in the UK.
4) Consumer Goods – The principle of clusters and collection and packing centres need to be organised by the Agriculture Ministry and channel the export to the brand franchisee. It is the role and responsibility of the Agriculture Ministry to ensure the quality and consistency of the products. A few products identified which need less or no fertiliser are, Kitul Treacle, Kitul Jaggery (slabs and bars), Cashew Nuts, Peanuts, Almond Nuts, and Walnuts. Local Spices such as Turmeric Powder, Crushed Ginger, Cloves, Black Pepper, etc. Established manufacturers in the Biscuits and Confectionary industry can export a few budget products under the “Ceylon” brand. A private sector company that is currently exporting its brands into many countries and selling to supermarket chains will be the best option to hand over the franchise.
The brand “Ceylon” will not only generate foreign revenue it will create more awareness amongst the 1st world countries thus promoting Tourism subliminally as the brand will speak. The idea is to create a reason to purchase the brand with the story that will be told – a brands’ social responsibility program to be tied to the promise depicted in the packaging and thus through an unconscious behavior, the consumer purchasing the brand will want to visit Sri Lanka.
Let us start today and aim to build a global brand “Ceylon” and reap benefits.
Opinion
Maha Jana Handa at Nugegoda, cyclone destruction, and contenders positioning for power in post-NPP Sri Lanka – I
The Joint Opposition rally dubbed the ‘Maha Jana Handa’ (Vox Populi/ Voice of the People) held at the Ananda Samarakoon Open Air Theatre, Nugegoda on 21 November, 2025 has suddenly acquired a growing potential to be remembered as a significant turning point in post-civil conflict Sri Lankan politics, in the wake of the meteorological catastrophe caused by the calamitous Ditwah cyclonic storm that devastated the whole country from north to south and east to west on an unprecedented scale. But the strength of this prospect depends on the collective coordinated success of the future public awareness raising rallies, promised by the participating opposition parties, against the incumbent JVP-led NPP government. They are set to expose what they perceive as the government’s utterly inexperienced and unexpectedly authoritarian stand on certain vitally important issues including the country’s national security and independence, political and economic stability, and the Lankan state’s unitary status. The government is also alleged to be moving towards establishing a form of old-fashioned single party Marxist dictatorship in place of the firmly established system of governance based on parliamentary democracy, which was almost toppled by the adventitious Aragalaya protest of 2022 but saved by the timely intervention of some patriotic elements.
The minefield of policy making that the government must negotiate is strewn with issues including, among others: the seven or so recent agreements or MOUs (?) secretly signed with India; the unresolved controversy over the allegedly illegal clearance of some 323 containers (with unknown goods) without mandatory Customs inspection, from the Colombo Port; the Prime Minister’s arbitrary, apparently ill-considered and hasty education reforms without proper parliamentary discussion; the proposed culturally sensitive lgbtqia+ legislation non-issue (it is a non-issue for Sri Lanka, given its dominant culture); the so-called IMF debt trap; dealing with the unfair, virtually unilateral UNHRC resolutions against Sri Lanka; the inexplicably submissive surrender of the control of the profit-making Colombo Dockyard PLC to India; some government personal assets declarations that have raised many eyebrows, and the government’s handling of anti-narcotic and anti-corruption operations. The opposition politicians relentlessly criticise the ruling JVP/NPP’s failure to come out clean on these matters. But they themselves are not likely to be on an easy wicket if challenged to reveal their own positions regarding the above-mentioned issues.
In addition to those problems, the much more formidable challenge of unsolicited foreign-power interference in Sri Lanka’s internal affairs, in the guise of friendly intervention, remains an unavoidable circumstance that we are required to survive in the geostrategically sensitive region where Sri Lanka is located. Having been active right from the departure of the British colonialists in 1948, the foreign interference menace intensified after the successful ending of armed separatist terrorism in 2009. Such external interferences are locally assisted by latent domestic communal disharmony as well as real political factionalism, both of which are normal in any democratic country.
The war-winning President Mahinda Rajapaksa, as the leader of the SLFP-led United People’s Freedom Alliance (UPFA), was made to suffer a largely unexpected electoral defeat in 2015 through a foreign-engineered regime change operation that tacitly favoured his key rival, UNP leader Ranil Wickremesinghe. Mahinda was betrayed by his most trusted lieutenant Maithripala Sirisena.
The SLFP, a more middle of the way socialist-leaning rival political party, was formed in September 1951—five years after the birth of the UNP—and was elected to power in 1956, ending a near decade under the rather West-friendly latter party. It was deemed to be a ‘revolution’ that started an era of ‘transition’ (from elitist to common citizen rule). From nominal independence in 1948, governing power has to date alternated between these two parties or alliances led by them, except for the last electoral year, 2024. Though incumbent Executive President Anura Kumara Dissanayake may be said to have made history in this sense, the fact remains that he was barely able to scrape just 43% of the popular vote as the head of a newly formed, JVP-led NPP. Dissanayake was sworn in as President in September 2024. But his less than convincing electoral approval triggered a massive victory for the NPP at the parliamentary election that followed in November, giving him a parliament with 159 members, which is unprecedented in Sri Lanka’s electoral history.
In my opinion, there are two main reasons for this outcome. One is that the average Sri Lankan voters trust democracy. Since the president elect is accepted as having won the favour of the majority of the pan-Sri Lankan electorate, the general public choose to forget about their personal party affiliations and tend to vote for the parliamentary candidates from the party of the elected president. This is particularly true of the majority Sinhalese Buddhist community represented by the two mainstream, non-communal national parties, the UNP and the SLFP. The brittle foundation of that victory is not likely to sustain a strong enough administration that is capable of introducing the nebulous ‘system change’ that they have promised in their manifesto, while it is becoming clear that the general performance of the government seems to be falling far short of the real public expectations, which are not identical with the unconscionable demands made by the few separatist elements among the peaceful Tamil diaspora in the West, to whom the JVP/NPP alliance seems to owe its significantly qualified electoral success in 2024.
The Maha Jana Handa reminded me of the long Janabalaya Protest March from Kandy to Colombo where it ended in a mass rally on September 5, 2018. That hugely successful event was organised by the youth wing of the SLPP led by Namal Rajapaksa, who was an Opposition MP during the Yahapalanaya. He has played the same role just as efficiently on the most recent occasion, too. At the end of his address during the Maha Jana Handa, he declared his determination to bring down the malfunctioning JVP/NPP government at the earliest instance possible. Probably, he missed Ranil’s protege Harin Fernando’s speech that came earlier. This was because Namal Rajapaksa joined the rally midway. Harin had brought a message from his mentor Ranil to be read out to the rally audience. But he said he didn’t want to do so after all, saying that it was not suitable for that moment. Anyway, during his speech, Harin said emphatically that the era of heirs apparent or crown princes was gone for good. People knew that he was alluding to Sajith Premadasa and Namal Rajapaksa (sons of former Presidents hopeful of succeeding Anura Kumara Dissanayake). Harin was seen biting his tongue or sticking it out a little as he was preparing to leave the stage at the end of his address. Was he regretting what he had just said or was he cocking a snook at what, he was sure, was Namal’s ambition that would be revealed in his speech, the rally having been organised by the Pohottuwa or the SLPP? (To be continued)
by Rohana R. Wasala
Opinion
Lessons that should be learnt from Ditwah
Cyclonic storm Ditwah, named as such by Yemen referring to Detwah lagoon in one of its islands, caused severe devastation in Sri Lanka though it was categorised a weak tropical cyclone. When it hit on Thursday 27th November, the main problem was the unprecedented rain, some areas experiencing over 500 millimetres in 24 hours. Fortunately, wind speeds were not high reaching a maximum of only 45 mph, the sort of wind speed not infrequently encountered in the UK. In contrast, Hurricane Melissa, a category 5 storm which struck Jamaica, just a month ago, had winds reaching 185 mph! Though it was the most powerful storm to hit Jamaica ever, causing extensive damage across the island due to strong winds with added torrential rainfall causing landslides, the death toll was only 54 with further 15 people reported missing. It affected Cuba, Dominican Republic, and Haiti as well, with a further 48 deaths. Jamaicans were forewarned and were well prepared. It looks as if this did not happen in Sri Lanka. Though politicians are fighting over this aspect, despite it being not the priority, it is never too early to learn lessons. My comments that follow should not, in any way, detract from the very positive actions the government has taken and continues to do so, as well as the heroic efforts of volunteers putting their own lives at risk.
I did not realise the enormity till Friday (28) evening, when Ven. Teldeniyaye Amitha, who conducts a fortnightly Mindfulness meditation session over Zoom, told the participants that we should instead do Kindness meditation in view of the catastrophic situation in Sri Lanka. As soon as the session was over, I switched on to YouTube and was shocked by the images of destruction seen. When I contacted a good friend of mine in Kandy on Saturday 29th afternoon, what he told me made me realise that there were no warnings at all.
This lack of warning was not due to information being not available, I learned later. In fact, the DG of Meteorology has warned of an impending catastrophe when inclement weather was discussed on “Big Focus” programme broadcast over Derana TV on 12th November, in the presence of the DG of the Disaster Management Centre (DMC). It also further transpires that BBC World Service, the day before, accurately predicted that Cyclone Ditwah will cause heavy rainfall, up to 500mm, in Sri Lanka. Thus, there is no doubt that the government failed in its duty of adequate warning and taking action to minimise damage. Perhaps, it may have something to do with their labelling the DMC a ‘White Elephant’ in the past and threatening to dismantle it. Meteorological department’s lack of latest radar equipment is no excuse as information could be obtained from many sources. Some scientists whose sympathies are with the governing party seem to pronounce that weather predictions are unreliable. This may be so in the long term but, surely, BBC’s prediction the previous day, as well as the regular warnings sent by the Meteorological Service of India, should have been taken seriously. It is a great shame that the government does not seem prepared to admit that it made a mistake. Without that lessons cannot be learned!
It was disgusting to see a lady MP, who seems to be a loose cannon, having the audacity in parliament to blame Derana TV for broadcasting that programme! If true, it is more worrying that an opposition MP has stated in parliament that the Secretary of Defence has threatened the DG of Meteorology. In the latest turn of events, Deputy Minister Mahinda Jayasinghe has stated that the opposition should be sued for being silent on the weather warning! Does he not realise that by such loose talk he is helping the government to dig its own grave!
The other important question is whether the opening of sluice gates of reservoirs contributed to death and destruction. Some experts opine that had sluice gates been opened in advance to accommodate the expected torrential downpour, a significant amount of destruction and some deaths could have been avoided. This needs careful study, not to apportion blame, but to make sure that any future recurrences could be prevented. Considering the global changes in weather experienced, whatever the reason may be, we need to be prepared for this type of eventuality.
At a time of an unprecedented national emergency when cooperation of all was needed, the mudslinging on social media, both by supporters and opponents of the government, was despicable. There seems to be some truth to the accusations that the governing party goons hindered attempts by the opposition to help the affected, to claim credit for themselves! Do they think people in distress care whether ‘red stars’ are attached to aid packets?
The fact that the government seems incapable of taking criticism was made obvious by the actions of the Deputy Minister of Public Security. Though his Minister and the President subsequently denied that emergency powers would be used to suppress dissent,Watagala’s despicable behaviour, as well stated in the editorial “Emergency turns Jekyll into Hyde” (The Island, 5 December), deserves condemnation. There is a well justified suspicion that the Police are behaving as a paw of the ruling party, as two police officers with shadows over them were, plucked out of retirement, unashamedly appointed to two key positions as a reward for their political campaigning.
Perhaps, the comments made by Jaffna district MP, Dr Archchuna should make the government rethink, leave the past behind and act rationally. He told parliament that he had been rescued by Sinhala war heroes and sheltered in a Navy camp, criticising the government for insulting the armed forces. Considering the yeoman’s service rendered by the tri forces during this catastrophe, it is high time the governing party realised that service personnel are required at other times too, not only during war, and that they deserve the gratitude and the respect of the nation for saving us from terrorism too.
The best way to honour those who died during the recent disasters is by learning lessons from this tragedy so that we would be better equipped for any future emergencies. This could be done only if the government is prepared to eat humble pie and admit that mistakes were made. Do sincerely hope that they are big enough, and humble too, to do so!
By Dr Upul Wijayawardhana
Opinion
A 6th Year Accolade: The eternal opulence of my fair lady
The 6th of December marked the sixth solar cycle since my adored life partner, Dr Malwattage Josephine Sarojini Perera (née Peeris), left this mortal world. Six years have elapsed; a period characterised by a searingly perpetual heartache. However, her inspiring influence is not diminished by the passage of time, and her memory has become more burnished and sublimely potent. It has transformed from a painful void into a sparkling, indestructible legacy that fortifies the hearts of all who were privileged to share her path.
The abyss left by her departure is multitudinous for all of us, including those who benefited from her professional dedication. Nevertheless, the consciousness of her magnificent journey, a spectacular 72 years, 2 months, and 11 days on this planet Earth, remains as a seamless record of a unique chronicle. It was the radiance of her inner spirit that rendered her truly peerless. She epitomised the beautiful words of one of my favourite Sri Lankan lady singers, “Beauty is how you feel inside; you glow from within.” Sarojini was a woman of monumental dignity and benevolence, whose serene, consistent luminosity brought a radiance into every room she entered. Her smile was a glorious spectacle of her lovely inner human nature; a pure expression of her soul’s integrity. That spectacularly radiant smile epitomised the immortal words of the beautiful song by Nat King Cole, “Smile though your heart is aching, smile even though it is breaking, when there are clouds in the sky, you will get by.“
Throughout her tenure on earth, she embodied the highest form of selfless service, dedicating her energies wholly to our family unit, her relatives, and all her acquaintances. She served her patients with an unreserved commitment, functioning as the very milieu of abiding reassurance for them. Her chosen field in medicine was one of profound challenges and pressing needs. She primarily worked ever so tirelessly with individuals afflicted and affected by Sexually transmitted Diseases, HIV and AIDS. They were a cohort frequently marginalised, ostracised, and terribly wounded by societal judgment. Yet, this extraordinary woman approached her work with limitless compassion and an intrinsic, deep-seated sense of humanitarian duty. She held an irrefutable conviction that beyond the stark finality of any medical diagnosis, there was a human being whose entitlement to honour, consideration, respect and warmth was absolute.
Sophocles wisely said: “One word frees us of all the weight and pain of life: That word is love.” Sarojini’s approach to life was built upon this very word ‘love’ as its foundation. She remained steadfastly true to her ethical moorings, never wavering in her commitment to assuage suffering and nurture genuine understanding. Her patients were not mere cases receiving clinical attention; they were embraced into a circle of care that extended beyond the confines of the clinic. Sarojini’s gentle disposition and empathetic spirit captivated all those who came seeking relief and comfort in her ministrations.
She extended not only medical expertise but also essential emotional ballast, serving as a critical beacon of optimism in times of the most profound darkness and utter despair. Her engagement was holistic; she saw the complete person, not just the disease. The philosopher Kahlil Gibran expressed a sentiment that describes the core values of her life: “You give but little when you give of your possessions. It is when you give of yourself that you truly give.” Her affection emanated as a gentle, regenerative anodyne, calming the distressed spirits of those sighing in overwhelming heartache. Her bequest in this vital domain of medicine is not merely a record of treatments, but a register of hearts healed and spirits uplifted by unconditional acceptance and love.
Beyond her professional life, Sarojini was the gravitational centre of our existence; a loving spouse, an undaunted mother, and a precious confidante. The habitat and the canvas of love we built together were a haven of affection and composure, a place where joy thrived, and the air was often vibrant with shared merriment. She cultivated her family with boundless tenderness, sowing and nurturing the essential precepts of benevolence, rectitude, and resilience within us. In return, we never made her cry, but sometimes she cried for others, and some made her cry too.
Her capacity for quiet strength was remarkable; she could maintain perfect equilibrium even when confronted with severe setbacks, always taking deliberate, measured steps to restore serenity and balance. Her affection is a vibrant force that persists in the deepest recesses of our hearts, a covenant that triumphantly surpasses the limitations of physical existence and the transience of life. The deep impact of her role as a matriarch cannot be overstated; she was the silent architect of our moral framework and emotional stability, and the queen of our hearts.
As we reflect on her exceptional life and the vast bounty of goodness she left behind, our determination is not to be subdued by the grief of her physical absence, but rather, to eulogise the radiant splendour of her time amongst us. It is a legacy beyond epithets and the true portrayal of the lilting music of remembrance. We feel the unremitting pain of missing her absolutely and profoundly. She may have transitioned from this worldly realm, but her vital essence remains inextricably bound to ours, steering us with her quiet wisdom and inspiring us with her incomparable dignity. Sarojini’s life stands as an eternal affidavit to the transformative power of enduring love, deep empathy, and sacrificial duty. It remains a boon that richly augments our present and illuminates our future. True beauty, as she demonstrated, is not simply what the eyes can witness, but, more crucially, what the soul can permanently safeguard. What we perceive visually is destined to fade, but the treasures we store within our hearts will remain eternally.
Many, including myself, our daughter Maneesha and our grandchildren, Joshua, Malaika and Jaydon, have endeavoured with every available adjective and hyperbolic utterance to paint a faithful portrait of the superlative person that was Sarojini. Yet, even if we were to compile tomes detailing her excellence, the effort would still fall short of creating a realistic depiction that truly captures her profile. It is simply impossible to confine a description of her magnificence to even a substantial plethora of words.
For my part, I had the wonderful pleasure of the company of that stunning lady for all those blessed years, from the dawn of our courtship in 1973 until her fateful day of final rest. Despite the finality of that separation, memories remain the ultimate constant. I will forever recall her life as an exquisite and enduring strand, a beautiful composition, that will never diminish and will reverberate throughout the balance of my time on this planet Earth.
Sarojini, your loved ones strive daily to revere your memory by actively embodying the virtues you demonstrated so effortlessly: boundless compassion, humane benevolence, unbridled affection, and an unwavering commitment to the welfare of others. This is a matter of seminal importance to us, as it is a pledge towards the continuity of the very matrix of your tapestry of life on Mother Earth.
Darling Sara, I will end with a couple of lines from the 1996 Quadruple Chart Topper, “Because You Loved Me” by Celine Dion, which very concisely sums up what you were to me: –
“You’ve been my inspiration.
Through the lies, you were the truth.
My world is a better place because of you.”
by Dr B. J. C. Perera
(This appreciation appeared in The Island online edition on 06 Dec. 2025)
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