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Kantar Lighthouse 2023: Gen Z – unravelled

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KANTAR Sri Lanka, hosted its annual knowledge-sharing event, KANTAR LIGHT HOUSE 2023, at the Kings Court, Cinnamon Lakeside and unravelled compelling insights around the young generation, Gen Z in Sri Lanka, through sessions that included key trends impacting the overall business landscape and their implications on brands.

The conference was attended by top leaders from a diverse range of brands present in Sri Lanka. The distinguished guests included CEO, Kantar APAC – Leung Cheong Tai, Executive Managing Director, Insights Division, Kantar South Asia – Deepender Rana, and the Executive committee of Kantar South Asia.

Head of Kantar Sri Lanka – Himalee Madurasinghe, emphasised the crucial necessity of comprehending the prevailing pulse of the people. She explained the myriad experiences individuals have undergone in recent years, leading to unprecedented shifts in behaviour. “The resultant impact on businesses has been profound, leaving little room for proactive planning or anticipation of these transformative changes. While certain sectors show positive momentum, the journey towards reclaiming past levels of achievements is anticipated to be gradual.”

Madurasinghe emphasised that the profound understanding of consumers remains a paramount concern, given the evolving landscape. “Notably, the emergence of Gen Z into the workforce introduces novel and intriguing behavioural patterns that demand thoughtful consideration from brands and their custodians”. In reaffirming Kantar’s commitment, Madurasinghe reiterated the company’s dedicated role as a facilitator for providing invaluable insights into these nuanced dynamics.

CEO, Kantar APAC – Leung Cheong Tai, shared insightful observations with the audience, shedding light on three overarching trends prevalent in the APAC region. With a succinct articulation, she outlined these trends as “Do more with less, Unlearn to build brands of tomorrow, and Do well by doing good.”

In his engaging address, Executive Managing Director, Insights Division South Asia – Deependra Rana, presented a compelling perspective on the integration of artificial intelligence within KANTAR, aptly titled “KANTAR and Artificial Intelligence – Future is Here”. Rana illuminated how this technology serves as a catalyst for “Generative AI = Humanizing EI (Enhanced Intelligence)”, ushering in a paradigm where AI enhances human capabilities.

The evening’s focal point was the exchange of information and insights encapsulated within the theme – GEN Z – Unravelled. Shevanie Senanayake and Nuwani Jayasuriya skillfully took the audience through a captivating presentation. “Gen Z, the demographic cohort aged between 11 to 26 years, took centre stage in our exploration, with a specific focus on those aged 15-26 for this study, constituting 23% of the population. These Gen Zers emerged as alchemists, reshaping the societal norms of Sri Lanka.

While Gen Z can sometimes be enigmatic, they represent a puzzle, embodying a complex and multi-faceted identity composed of various pieces that together form a cohesive whole. Our exploration delved into five distinct facets of this generation, casting light on their identity.” The facets categorised as Neo-Traditional, Aspirant, Go-Getter, Phygital (Physical and Digital), and Explorer, offered a nuanced understanding of Gen Z.

The study not only reaffirmed known behaviours but also unveiled new perspectives, empowering marketers and businesses to appreciate the significance of these findings for making informed decisions.

Gen Z and Gen Y make up 50% of Sri Lanka’s population with 25% being Gen Z. As per Kantar’s National Demographic and Lifestyle Survey (NDLS), Gen Z is present in 58% of our households and is not only influencing the buying power shift, but they are also a part of a large-scale cultural shift.



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Sri Lanka’s 2026 economic growth predicted to be around 4-5 percent

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Dr. Nandalal Weerasinghe; ‘Growth prospects okay’

Sri Lanka’s economic growth for 2026 will be around 4-5 percent, Central Bank Governor Dr. Nandalal Weerasinghe said.

The Governor indicated the estimated economic growth while announcing the Central Bank’s policy agenda for this year, last Thursday.

‘The Central Bank’s 2026 growth estimation is higher than the growth prediction of the IMF and the World Bank and is achievable, the Governor told the media while announcing the Central Bank’s policy agenda for 2026.

Dr. Weerasinghe added: ‘The Central Bank will introduce a benchmark intra-day reference exchange rate this year to ensure transparency in the foreign exchange market.

‘The absence of a reference exchange rate has held back the expansion of the Sri Lankan forex market and discouraged the trading of rupee-denominated derivatives Governor said.

‘The Central Bank last year carried out the necessary preliminary work to implement the benchmark spot exchange rate.

‘The benchmark intra-day reference exchange rate will be introduced in 2026 to foster a transparent foreign exchange market.

‘This benchmark will guide market participants, help reduce volatility and promote more competitive pricing on a given date, thereby enabling the introduction of more innovative products in the foreign exchange market.

‘Sri Lanka’s foreign exchange market has limited derivatives like currency swaps and options aiming to deepen markets and attract inflows.

‘However, these instruments failed after a lack of reliable reference exchange rate amid concerns over excessive speculation, rupee over-appreciation risks and interventions distorting clean floating rates.’

Meanwhile, currency dealers welcomed the move and said it will help to deepen the market.

“This will expand the market with more products and promote rupee-denominated derivatives, a currency dealer from a local bank said.

“It is something the market wanted to fix in derivative prices. This is a pricing mechanism for the rupee, he added.

By Hiran H Senewiratne ✍️

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Sevalanka Foundation and The Coca-Cola Foundation support flood-affected communities in Biyagama, Sri Lanka

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With funding support from The Coca-Cola Foundation (TCCF), the Sevalanka Foundation has launched a humanitarian relief programme to support flood-affected communities in Biyagama. The initiative focuses on restoring access to safe water, healthcare services, and essential public facilities during the critical recovery period following the Cyclone Ditwah.

Working closely with the Divisional Secretariat, the program prioritizes the cleaning and rehabilitation of contaminated dug and tube wells, helping address the urgent post-flood challenge of access to safe water. This intervention will also support the cleaning and reopening of essential public spaces, including schools, and Grama Niladhari (GN) offices, enabling authorities and communities to resume daily activities safely. The Sevalanka Foundation and TCCF, as part of the initial response, have also donated water pumps to the Divisional Secretariat to support immediate water extraction and clean-up efforts.

In addition, as the second main component of the project, and based on the guidance of the Medical Officer of Health (MOH), support is being provided to MOH-operated healthcare facilities to restore access to emergency and essential medical services. This support includes sanitization, debris removal, hazard stabilization, and the provision of emergency medical supplies such essential medicines and hygiene products. Medical camps staffed by doctors and senior nurses will be conducted through MOH offices to provide prioritized groups of persons with health, nutrition and hygiene related relief items.

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Bourse radiates optimism as UK grants tariff-free concession to local apparel exports

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CSE activities were extremely bullish yesterday mainly due to the UK government’s announcement on tariff free access for local apparel sector exports into the UK coupled with Central Bank Governor Dr Nandalal Weerasinghe’s positive outlook on the economy this year.

Amid those developments the turnover level also improved and the All Share Price Index moved up to the 23500 mark during the trading day.

The All Share Price Index went up by 127.17 points, while the S and P SL20 rose by 56.75 points. Turnover stood at Rs 8.5 billion with 18 crossings.

Top seven crossings were: LOLC Holdings two million shares crossed to the tune of Rs 1.18 billion; its shares traded at Rs 575, Renuka Agri 45 million shares crossed to the tune of Rs 594 million; its share price was Rs 13.20, Sampath Bank 1.4 million shares crossed for Rs 215 million and its shares traded at Rs 154.35, Renuka Holdings 1.5 million shares crossed for Rs 75 million; its shares traded at Rs 50, Hayleys 200,000 shares crossed to the tune of Rs 41.3 million; its shares traded at Rs 207, Tokyo Cement (Non-Voting) 400,000 shares crossed for Rs 37.8 million; its shares sold at Rs 50 and NTB 100,000 shares crossed for Rs 326 million; its shares sold at Rs 326.

In the retail market top seven companies that contributed to the turnover were; LOLC Rs 340 million (591,000 shares traded), Sampath Bank Rs 310 million (two million shares traded), Renuka Agri Foods Rs 275 million (19.4 million shares traded), ACL Cables Rs 238 million (2.3 million shares traded), Overseas Realty Rs 215 million (4.9 million shares traded), CIC Holdings (Non Voting) Rs 180 million (6.3 million shares traded) and Wealth Trust Equity Rs 132 million (8.2 million shares traded). During the day 269.3 million share volumes changed hands in 47852 transactions.

It is said the banking and financial sectors performed well, especially Sampath Bank, while a top diversified company, LOLC Holdings, also performed well.

Yesterday, the rupee opened at Rs 309.15/30 to the US dollar in the spot market relatively flat from Rs 309.10/50 the previous day, having depreciated in recent weeks, dealers said, while bond yields opened higher.

The telegraphic transfer rates for the dollar were 305.8500 buying, 312.8500 selling; the British pound was 409.7568 buying, and 421.1186 selling, and the euro was 354.0809 buying, 365.4441 selling.

By Hiran H Senewiratne ✍️

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