Business
Kantar Lighthouse unveils a Geo-Demographic targeting tool for enhanced business performance
Kantar Sri Lanka – the local arm of Kantar Global – world’s leading analytics and insights company, recently hosted – ‘Kantar Lighthouse’ at Taj Samudra Colombo, welcoming over 200 of its clients and partners sharing invaluable insights on current consumer trends and inventive research solutions. The highlight of the night was the launch of Kantar’s innovative, breakthrough product – Kantar Geo-Demographics, which will revolutionize the landscape of big data, consumer trends and market insights for Sri Lanka-focused brands. The product is expected to meet the growing demands of industry leaders, particularly with digitalization and the push for tech-driven insights and audience mapping. The launch unveiled the product with practical demonstrations on how to utilize the Geo-Mapping technology to identify potential demographic hotspots.
Addressing a packed audience of industry leaders, Head of Kantar Sri Lanka – Himalee Madurasinghe, emphasized the need to explore innovative solutions through creative thinking to face the multiple challenges the businesses are facing today. She said, “In times of change, we may have to re-validate our brand’s purpose and its reason for existence, making it sharper, compelling, and more relevant to the current environment. Our strategies must be designed to cope with the realities of our time and make a better tomorrow for people. We are pleased to unveil some potential tools that will help connect with consumers at the deepest level possible and thereby enhance the effectiveness of the business strategies of our clients.”
Addressing the audience, Executive Managing Director, Insights Division, South Asia – Deepender Rana, stated: “As we continue to navigate an unpredictable landscape, it is essential to have a clear understanding of shifts in consumer behaviour. The explosion of media options has presented a challenge for marketers to remain creative and stay ahead of the curve. The consumer journey has evolved now and is dynamic and nonlinear, requiring a proactive approach to marketing strategies. Several tools that Kantar offers enable the marketer to make informed decisions”. Rana stressed that the use of digital analytics to navigate the digital ecosystem with the objective of unlocking growth is imperative.
The consumption trends during challenging times, based on the Consumer Wallet 2022, Kantar Consumer Panel and Modern Trade Panel highlighted the dilemma of the consumer trying to cope with the ever-increasing costs of all expenses, with a fixed income followed by an interesting presentation bringing to life the known and the unknown of the SEC profiles that a marketer uses for strategy. With the ever-changing environment, the blurring of what is known, and the emergence of the unknown was shared. The importance of closely monitoring the equity of a brand, to ensure that it stays relevant to the consumer and how outstanding, compelling creatives help to enhance the equity and improve volumes was showcased at the conference. Audiences also gained insights into the use of neuroscience to support the testing of the effectiveness of creatives.
Business
Dialog & IESL open National Startup Challenge to empower Sri Lanka’s entrepreneurs
Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, joins the Institution of Engineers, Sri Lanka (IESL) to launch the IESL National Startup Challenge, creating a national pathway for aspiring entrepreneurs to transform innovative ideas into commercially viable, investment-ready startups. The initiative reflects a shared commitment to strengthening Sri Lanka’s entrepreneurship ecosystem through structured development, expert mentorship and practical support that enables promising ideas to progress towards market readiness and scale.
Launched through the IESL Entrepreneurship Forum at the Dialog Auditorium on 5 October 2026, the competition invites Engineering Undergraduates, Engineering Practitioners and participants in an Open Category for Non-Engineers to submit ideas across 12 innovation verticals aligned with national priorities, emerging technology and market trends, and inclusive innovation. Participants will progress through idea development, pitching, incubation, prototyping, validation, minimum viable product development and business scaling, supported by industry experts, mentors and ecosystem partners. The programme will culminate in a Top 10 selection, with the first-place winner receiving an award of LKR 1 million.
As title sponsor and a key ecosystem enabler, Dialog is contributing practical expertise and resources beyond sponsorship, providing technical expertise, mentors and digital resources to help participating teams develop, validate and scale their solutions. Each of the Top 10 teams will also receive a Dialog Digital Startup Support Package valued at LKR 250,000, comprising selected Dialog digital products and services.
“Dialog is committed to enabling Sri Lanka’s next generation of innovators by connecting entrepreneurial ambition with the technology, expertise and practical resources needed to turn ideas into scalable ventures. Through the IESL National Startup Challenge, Dialog is extending its digital capabilities, mentorship and ecosystem support to help promising teams progress from concept to validation and investment readiness,” said a representative of Dialog Axiata PLC.
Eng. Jasmine Nanayakkara, Chairperson of the Entrepreneurship Forum at the Institution of Engineers, Sri Lanka, added, “The IESL National Startup Challenge is designed to turn innovative ideas into viable businesses by connecting aspiring entrepreneurs with industry expertise, mentorship and continuous practical support. More importantly, it is about creating an ‘Engineer to Entrepreneur’ transformation and nurturing a stronger entrepreneurial culture within the IESL community. By encouraging our engineers and aspiring founders to create, commercialise and scale solutions, we aim to contribute to new ventures, new opportunities and meaningful job creation for Sri Lanka’s skilled and educated next generation. We are grateful to Dialog for partnering with IESL to create this pathway for innovation, entrepreneurship and national economic growth.”
Driving innovation across Sri Lanka, the National Startup Challenge also brings together a strong network of partners, including The Ceylon Chamber of Commerce as Ecosystem and Mentoring Partner, Helago as Official Mobility Partner, Helakuru as Official Digital News Partner, and Real Life as Official Climate Action Partner.
The IESL National Startup Challenge represents a collaborative effort to strengthen Sri Lanka’s innovation and entrepreneurship ecosystem by creating a structured pathway from promising ideas to market-ready businesses. Applications are now open via www.iesl.lk/announcements, giving aspiring entrepreneurs an opportunity to access the resources and funding they need to succeed. Applications close on 16th November 2026. For more information, contact mgr.pub@iesl.lk / 071 109 4393.
Business
Why Convenience Is Reshaping Household Cleaning Habits
Keeping a home clean involves more than dealing with one kind of mess. Kitchens face grease and cooking splashes, bathrooms develop soap scum and limescale, while frequently used areas around the home collect marks, fingerprints and everyday dirt.
For households looking to simplify this routine, multi-surface cleaners offer a practical solution by allowing one product to tackle multiple cleaning needs across suitable surfaces.
One home, many everyday messes
In the kitchen, grease, splashes and burnt-on food can build up around hobs and hotplates. Cupboard doors and appliance exteriors can also collect smudges and marks through daily use.
Bathrooms present different challenges, including limescale, soap scum, toothpaste residue and water marks around sinks, washbasins and shower doors.
Even outside these rooms, surfaces such as door handles, baseboards, table mats and PVC areas can require regular attention.
Making everyday cleaning simpler
This is where the versatility of products such as CIF Cream becomes useful.
CIF Cream can help tackle a range of common household cleaning challenges across suitable surfaces, from grease and burnt-on food in the kitchen to limescale and soap scum in the bathroom.
Its uses can also extend to other suitable areas and items around the home, including cupboard doors, appliance exteriors, PVC surfaces and more, when used according to product directions.
For busy households, the benefit is straightforward: a versatile cleaner can help reduce the complexity of everyday cleaning by addressing several common cleaning needs with one product.
Consumers should always follow product instructions and check suitability before using any cleaner on a particular surface.
CIF products are now available at Cargills, Keells, Glomark and Celeste, as well as online through Daraz and uStore, at a retail price of Rs. 900 for 500ml. Shop CIF online at https://ustore.lk/collections/cif or https://www.daraz.lk/cif/
As household routines continue to evolve, multi-surface cleaning provides a simple approach to keeping different areas of the home clean — one versatile solution for many of the everyday messes that come with daily life.
Business
Dreams in motion for group of young Olympiad contenders
SriLankan Airlines set dreams in motion for 24 young students selected to represent Sri Lanka at the 2026 International Mathematics and Science Olympiad, held in Indonesia from 2 to 7 October 2026, helping make their journey to Indonesia and back an extra special one.
The students were selected through a four-stage national selection process covering school, zonal, provincial and national levels, with the highest-performing students progressing at each stage.
As a special initiative for Children’s Day, the Ministry of Education sponsored the air travel of all 24 students for the first time. Returning to Sri Lanka with an impressive haul of three Silver Medals and 10 Bronze Medals, the young contestants competed alongside students from 23 countries.
SriLankan Airlines was privileged to be part of their special journey, helping make their experience even more memorable as they represented Sri Lanka on the international stage.
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