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Investing in Sri Lanka’s Potential is a bet for the long term

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Pankaj Sinha

By The Coca-Cola Company, Managing Director – Sri Lanka & the Maldives, Pankaj Sinha

Coca-Cola, with its 62-year presence in Sri Lanka, has remained committed to supporting this beautiful country through its challenges. As someone who has made Sri Lanka his home since 2019, and seen the country grapple with natural disasters, acts of terrorism, and now an economic crisis, I am humbled and honored to witness Coca-Cola’s unwavering commitment to investing in Sri Lanka and giving back to the communities we operate in.

This commitment is driven by the belief in Sri Lanka’s vast potential, which is evident through its abundant natural resources, skilled workforce, thriving tourism industry, and developing infrastructure. Coca-Cola’s investments in the country have already started making a positive impact, and here’s why the company remains optimistic about Sri Lanka’s future.

Natural resources – a boon to tourism and operational excellence in businesses

Sri Lanka’s rich natural resources serve as a catalyst for both tourism and operational excellence in businesses. With diverse wildlife reserves, stunning coastlines, and picturesque landscapes, the country attracts tourists from the UK, India, and Europe, creating opportunities for eco-tourism services and demand for accommodation, food, beverages, and unique offerings.

As a global beverage brand, Coca-Cola is well-positioned to serve and refresh these tourists, but its role goes beyond that. The company actively collaborates with partners and volunteer networks to preserve ecologically rich sites, combat pollution, and minimize waste, enhancing the experience for both tourists and locals.

Additionally, Sri Lanka’s natural resources offer opportunities for investing in clean and cost-efficient renewable energy, such as solar power. Embracing renewable energy sources has already improved Coca-Cola’s operations, contributing to the local economy and global environmental preservation efforts.

Fast Developing Infrastructure

Following the end of the ethnic conflict, Sri Lanka has experienced a significant infrastructure boom that has attracted investors worldwide. Upgraded seaports, international airports, and better roads and highways have facilitated economic growth and made it more convenient for tourists and businesses to travel within the island. This improved infrastructure has made Sri Lanka an appealing destination for global brands looking to expand their operations in South Asia, with enhanced transportation networks making it easier to import and export goods.

Skilled Workforce – the driving force behind Sri Lanka’s progress

Sri Lanka’s highly skilled and adaptable workforce, proficient in English, makes it an attractive destination for global businesses. Colombo, in particular, employs over 80,000 people in the IT and BPM industry, with a low attrition rate and a rapidly growing labor force. The city’s cost competitiveness and lower wage pressures compared to other sourcing destinations make it an ideal location for businesses aiming to optimize their operations. Coca-Cola recognizes the potential of Sri Lanka’s workforce and seeks to empower it through direct and indirect employment opportunities, including related industries such as plastic recyclers and waste collectors.

Strategic Location

Sri Lanka’s location has long been recognized as a key advantage for businesses expanding their regional reach. Its position at the crossroads of major shipping routes connecting the East and West provides easy access to regional markets. This makes it a highly attractive destination for trade and investment. With its proximity to major ports, Sri Lanka has become a hub for shipping and airfreight services, enabling companies to transport goods quickly and efficiently.



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ADB approves support to strengthen power sector reforms in Sri Lanka

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The Asian Development Bank (ADB) has approved a $100 million policy-based loan to further support Sri Lanka in strengthening its power sector. This financing builds on earlier initiatives to establish a more stable and financially sustainable power sector.

This second subprogram of ADB’s Power Sector Reforms and Financial Sustainability Program will accelerate the unbundling of the Ceylon Electricity Board (CEB) into independent successor companies for generation, transmission, system operation, and distribution, as mandated by the Electricity Act of 2024 and its 2025 amendment. The phased approach ensures a structured transition, ensuring progress in reform actions and prioritizing financial sustainability.

“Sri Lanka has made important progress in stabilizing its economy and strengthening its fiscal position. A well-functioning power sector is vital for the country’s continued recovery and sustainable growth,” said ADB Country Director for Sri Lanka Takafumi Kadono. “ADB is committed to supporting Sri Lanka’s long-term development and advancing key reforms in the power sector. This initiative will enhance power sector governance, foster private sector participation, and accelerate renewable energy development to drive sustainable recovery, resilience, and inclusive growth.”

To improve financial sustainability, the program will help implement cost-reflective tariffs and a comprehensive debt restructuring plan for the CEB. It will support the new independent successor companies in transparent allocation of existing debts. This will continue to strengthen their financial viability, enhance creditworthiness, and enable these companies to operate on a more sustainable footing.

The program also aims to strengthen renewable energy development and private sector participation by enhancing transparency and supporting power sector entities that are financially sustainable. It will enable competitive procurement for large-scale renewable energy projects and identified priority generation schemes, while upholding strong environmental standards.

Promoting gender equality and social inclusion is integral to the program. Energy sector agencies have implemented annual women’s leadership programs, adopted inclusive policies, and launched feedback mechanisms to ensure equitable participation of female consumers and entrepreneurs. The program includes targeted support for vulnerable groups, such as maintaining lifeline tariffs and implementing measures to soften the impact of tariff adjustments and sector reforms.

ADB will provide an additional $2.5 million technical assistance grant from its Technical Assistance Special Fund to support program implementation, build the capacity of successor companies, and help develop their business plans and power system development plans.

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Union Assurance becomes first insurer to earn the YouTube Silver Play Button

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Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has achieved a milestone in its digitalisation journey by being awarded the YouTube Silver Play Button, recognising the Company for surpassing 100,000 subscribers on its official channel. This achievement marks a first in Sri Lanka’s Insurance industry, across both Life and General Insurance, and underscores Union Assurance’s pioneering role in digital engagement.

This accomplishment reflects the Company’s unwavering commitment to making Life Insurance accessible, simplified, and engaging for all Sri Lankans. Through innovative content strategies, Union Assurance has successfully transformed complex Insurance concepts into relatable, informative, and inspiring narratives that empower individuals to protect what matters most; health, wealth, family, and future.

Receiving the Silver Play Button is more than a symbolic accolade; it is a testament to the strength and credibility of Union Assurance’s digital presence. In an era where trust and transparency define brand loyalty, this recognition validates the company’s ability to create content that resonates deeply with a growing audience. It enhances the brand’s authority, reinforces its visibility across digital platforms, and further solidifies Union Assurance as a leader in customer engagement.

Celebrating this achievement, Mahen Gunarathna, the Chief Marketing Officer at Union Assurance stated: “This milestone is a testament to the trust and engagement of our audience and reflects our dedication to innovation, transparency, and customer-centric communication.

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LOLC Finance Factoring powers business growth

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Deepamalie Abhayawardane, Head of Factoring at LOLC Finance PLC

LOLC Finance PLC, the largest non-banking financial institution in Sri Lanka, brings to light the significant role of its Factoring Business Unit in providing indispensable financial solutions to businesses across the country. With a robust network of over 200 branches, LOLC Finance Factoring offers distinctive support to enterprises, ranging from small-scale entrepreneurs to corporate giants.

In light of the recent economic challenges, LOLC Finance Factoring emerged as a lifeline for most businesses, ensuring continuous liquidity to navigate through turbulent times. By facilitating seamless transactions through online platforms and expediting payments, the company played a pivotal role in sustaining essential services, including supermarkets and pharmaceuticals.

Deepamalie Abhaywardane, Head of Factoring at LOLC Finance PLC, emphasized the increasing relevance of factoring in today’s economy. “As economic conditions become more stringent, factoring emerges as the most sought-after financial product for businesses across various sectors. It offers a win-win solution by providing upfront cash up to 85% of the credit sale to suppliers while allowing end-users/buyers better settlement period.”

One of the standout features of LOLC Finance Factoring is its hassle-free application process. Unlike traditional bank loans that require collateral, LOLC Factoring extends credit facilities without such obligations. Furthermore, LOLC Finance Factoring relieves business entities of the burden of receivable management and debt collection. Through nominal service fees, businesses can outsource these tasks, allowing them to focus on core operations while ensuring efficient cash flow management.

For businesses seeking Shariah-compliant factoring solutions, LOLC Al-Falaah’s Wakalah Future-Cash Today offers an efficient and participatory financing model that meets both financial needs and ethical principles. Understanding the diverse challenges faced by businesses, LOLC Finance Factoring deliver tailored solutions that enhance cash flow, reduce credit risk, and support sustainable growth. Working together with LOLC Al-Falaah ensures access to a transparent, well-structured receivable management solution strengthened by the credibility and trust of Sri Lanka’s largest NBFI, LOLC Finance.

The clientele of LOLC Finance Factoring spans into various industries, including manufacturing, trading, transportation, healthcare, textiles, plantations, and other services, all contributing significantly to Sri Lanka’s economic growth. By empowering businesses with accessible and convenient working capital solutions, LOLC Finance’s Factoring arm plays a vital role in fostering economic development and prosperity of the country.

In the upcoming quarter, LOLC Finance Factoring remains committed to delivering innovative financial solutions tailored to meet the evolving needs of businesses. As Sri Lanka’s economic landscape continues to develop, LOLC Finance Factoring stands ready to support enterprises on their journey towards growth and success.

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