Business
How we overcame multiple crises: DialTex MD
By Hiran Senewiratne and
Sanath Nanayakkare
DialTex, a majority-owned subsidiary of Ahlers AG, Germany, has been operating in the Katunayake Export Promotion Zone (KEPZ) since November 1979. It is a pioneer company in the KEPZ which has attracted Foreign Direct Investment (FDI) to the country’s apparel sector. DialTex has produced jackets and trousers for the past 43-plus years while venturing into Jeans and Chinos in 2000. All their manufacturing is done in-house at the Katunayake plant, which also has a state-of-the-art washing plant.
DialTex produces around two million pieces per year and their buyers have mainly been their parent company in Germany. However, since the Covid-19 health crisis, the Company started looking at other markets, mainly the US and Middle East. Sean Umagiliya, Managing Director at DialTex, recently gave an interview to the financial media, where he explained how DialTex delivers high quality and exquisite craftsmanship to its international customers at a competitive price, the focus it has placed on sustainability practices and employee wellbeing, and the Company’s future plans for growth, among other things. The following are some excerpts from the interview.
Q. How has DialTex improved on customer satisfaction for its steady growth, over the years?
DialTex is completely customer-centric. That’s our strength. We believe that our customers have a voice in the company’s direction, and, therefore, we take that into account. That’s how we have established long-term relationships with them. Our buyers have complimented us for our quality and craftsmanship which are delivered at a competitive price. We focus on giving them the best experience, from Concept to Launch. We keep abreast of all the modern fashion trends, and consumer behaviour, and we collaborate with our customers to deliver a high-quality product, accordingly. Furthermore, we have enhanced our sustainability practices to ensure responsible use of resources, leaving no room for any environmentally harmful processes. To achieve this objective, we use more sustainable raw materials, and environmentally friendly manufacturing techniques.
Q. How did the company navigate the Covid- 19 crisis and the simultaneous foreign currency shortage on the domestic front?
I think that expecting the worst was helpful in navigating the crisis. There was no rule book to follow. Every day was different, and we had to just think out of the box in steering the ship. From stocking up on fuel, addressing our worker grievances, ensuring their wellbeing, keeping our customers at ease, working with the government, and continuing to deliver the orders, at the expected pace, were all very challenging. But all that made us see a way through it and keep our operations afloat. The dollar crisis didn’t have a major impact on us, except for some of our local suppliers who had liquidity issues. We managed to support them from our reserves so that they could continue to supply and service us. We also kept a constant dialogue going with the government to keep it informed of our priorities.
Q. What are the lessons you learned from your crisis response?
The crisis taught us that we are capable of being agile and flexible in addressing any potential issues and that was the most important lesson we learned. We needed to act fast and make quick decisions. The analogy was a speedboat vs. an oil tanker. We couldn’t apply just one way of working, to all our customers. We became more financially lean and adept at discretionary spending. We became more conscious of the changing business landscape and built an awareness to face the unseen events, in the future. The situation also taught us the great importance of having clear and candid communication with all our stakeholders and keeping them thoroughly informed of the ground situation. All in all, the crisis transformed us in a way we never imagined before.
Q. How helpful was your German connection at this crucial time?
Our German partners, and colleagues, were very empathetic and supportive towards us to overcome this situation. They could have easily switched production to safeguard their supply chain, but they trusted us to deliver, as promised, and didn’t abandon us. They were there for us at these very difficult times and I am grateful to them for their support.
Q. Can Sri Lanka do more to establish similar strong business partnerships with global partners?
Of course, we can capitalize on partnerships like that. We need to improve our image, in the International community, especially in the ease of doing business. For this, political and economic stability are essential. Also, we need to ensure the competence and commitment of our workforce. They have the right skill set, but we need to keep on improving them, in line with changing industry trends. Although Sri Lanka is in an advantageous geographic location, we need to earn international repute for good governance, ethical practices, mutually beneficial free trade agreements, preferential access to our imports to different markets, etc.
Q. How is Sri Lanka viewed by international apparel import markets?
Definitely, our number one positive attribute, in their eyes, is the high quality we deliver. Our manufacturing experience, and innovations, are also admired by them. Our cost is competitive, but our products are not the cheapest in the market as we don’t compromise quality with price.
Q. What anti-inflationary measures have you taken?
We have optimized our worker productivity, through various incentive schemes, which has had a positive impact on our cost of production. Now we are looking at utilizing renewable energy sources for power generation to cut down our energy cost and pass the benefit on to our customers.
Q. Can you list a few things you have done for the wellbeing of your workforce during the difficult time?
We paid them an immediate monthly crisis allowance, starting in April 2022. We made one-off payments to our workforce, depending on the monthly targets they achieved. They were given counselling services for free, along with enhanced medical benefits. They are provided with free meals and transportation. Free housing is made available for workers from distant areas. Also, there was a scheme to grant loans for individuals that face critical personal situations at any time.
Q. Vision of the MD is important because it sets the direction and strategy for the company. On a final note, can you enlighten us on that?
I think that this year [2023] will mainly be about survival. But we are looking to go beyond survival and invest in new technologies, and innovations, in order to enter new markets, with our unique offerings. This year, we will be showing greater interest in the Indian and Middle East markets, considering the opportunities that are on offer.
Business
UNDP, Central Bank deepen financial literacy drive to build economic resilience
The United Nations Development Programme (UNDP) and the Central Bank of Sri Lanka (CBSL) have strengthened their partnership to advance financial literacy across the country, with a renewed focus on empowering vulnerable communities, strengthening economic resilience and promoting sustainable development.
The two institutions formally launched the second phase of their collaboration recently, reaffirming their commitment to implementing Sri Lanka’s National Financial Literacy Roadmap (2024–2028), a cornerstone of the National Financial Inclusion Strategy (NFIS).
The partnership was marked by a meeting between Central Bank Governor Dr. P. Nandalal Weerasinghe and UNDP Resident Representative in Sri Lanka Ms. Azusa Kubota, together with officials from both organisations.
Building on technical support provided by UNDP during 2024 and 2025, the latest phase seeks to equip individuals, households and businesses with the knowledge required to make sound financial decisions, improve livelihoods and enhance resilience in an increasingly uncertain economic and climatic environment.
The initiative comes at a crucial juncture as Sri Lanka continues its economic recovery while grappling with climate-related challenges that disproportionately affect rural communities and small enterprises.
A key component of the programme will be strengthening the capacity of government outreach officers across all districts to deliver financial literacy training to rural populations and micro, small and medium enterprises (MSMEs).
The training will be based on the Financial Literacy Curriculum developed by the Central Bank, with UNDP supporting the enhancement of modules through the integration of climate-resilient financial management concepts.
The programme aligns closely with Sri Lanka’s Financial Literacy Roadmap and is expected to contribute significantly to improving financial knowledge and access across the country. It is supported by several development and private-sector partners, including the government of Japan, Chrysalis, VISA and Hirdaramani-Lacoste.
Speaking on the importance of the initiative, Central Bank Governor Dr. Weerasinghe said the partnership would help broaden the reach of financial literacy efforts while addressing emerging challenges such as climate-related financial risks.
“We particularly welcome the focus on strengthening financial resilience, climate-related financial preparedness, public awareness campaigns and capacity-building through Training-of-Trainers programmes, he said.
He noted that the initiatives would ensure that different segments of society gain access to practical financial knowledge and develop the skills necessary to foster responsible financial behaviour and improve their overall financial well-being.
UNDP Resident Representative Ms. Kubota underscored the critical role financial literacy plays in creating inclusive and resilient economies.
“Financial literacy is a critical foundation for inclusive and resilient economies. Through our partnership with the Central Bank of Sri Lanka, we have been working to empower individuals, particularly those most vulnerable, with the knowledge and tools needed to make informed financial decisions and build secure livelihoods, she said.
By Ifham Nizam
Business
Handunnetti unveils state-led mineral strategy to unlock hidden wealth
The government’s decision to ban the export of mineral resources in raw form and place all future mineral exploration under state control has triggered fresh debate over how Sri Lanka should develop its untapped mineral wealth and attract foreign investment.
Announcing the new National Mineral Policy, Industry and Entrepreneurship Development Minister Sunil Handunnetti said the country had long failed to capture the full value of its mineral resources by exporting them with minimal processing.
“We will no longer allow mineral resources to leave the country in raw form,” the minister said, arguing that Sri Lanka must move towards value-added industries that generate greater economic returns.
A key feature of the new policy is the transfer of all mineral exploration activities to the state-run Geological Survey and Mines Bureau (GSMB). Under the new system, the GSMB will carry out exploration, publish geological data and subsequently invite investors to participate in commercially viable projects.
Handunnetti defended the move by citing what he described as the failure of the previous licensing regime. According to government figures, 471 exploration licences had been issued since 1993, but only 28 advanced to mining operations, with just 12 remaining active today. The minister alleged that some companies had used exploration licences to boost corporate valuations rather than develop actual mining projects.
He also stressed that mineral deposits located beneath privately owned land belong to the state and should be developed in the national interest.
However, the reforms are likely to attract close scrutiny from foreign investors seeking opportunities in Sri Lanka’s mineral sector.
An independent industry analyst said the policy’s emphasis on value addition is consistent with global trends, as countries increasingly seek to process critical minerals domestically rather than export raw materials.
“The more difficult question is whether a state-controlled exploration model can generate the confidence required by international investors,” the analyst said. “Investors will want access to reliable geological data, transparent licensing procedures and predictable regulations before committing significant capital.”
The analyst noted that the government’s plan to publish exploration data before inviting investment proposals could help improve transparency, but its success would depend on how scientifically the process is implemented.
Sri Lanka possesses commercially valuable deposits of graphite, mineral sands, ilmenite, rutile, garnet, silica and phosphate. As global demand for industrial and strategic minerals continues to grow, the new policy represents a significant test of whether stronger state involvement can translate geological potential into investment, industrial development and export earnings.
“The success of the strategy may ultimately depend on whether the government can balance tighter control over mineral resources with the policy certainty and commercial incentives that international investors typically seek,” the analyst said.
By Sanath Nanayakkare
Business
CA Sri Lanka felicitates first woman Auditor General
The Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka) felicitated Ms. Samudika Jayaratna, the 42nd Auditor General of the Democratic Socialist Republic of Sri Lanka, at a special ceremony held on Thursday at the Institute.
The event was organised in recognition of her landmark appointment as the first woman to hold this distinguished constitutional office, as well as her decades of dedicated service to the nation’s public financial governance.
The ceremony reflected the accounting profession’s pride in one of its most accomplished members, who has attained the highest constitutional office in public audit. Ms. Jayaratna was warmly received by the President of CA Sri Lanka, Tishan Subasinghe, Vice President Ms. Anoji de Silva, members of the Council, and Chief Executive Officer Ms. Lakmali Priyangika.
A Fellow Member of CA Sri Lanka, Ms. Jayaratna’s appointment stands as a powerful testament to her exemplary professional journey spanning over 25 years. Her career has been defined by an unwavering commitment to excellence, integrity, and the highest standards of public accountability.
The felicitation ceremony drew a large and distinguished gathering, including Chartered Accountants and officials from the National Audit Office.
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