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‘How to attract and gain repeat local visitors right now’

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Sri Lanka Tourism Alliance returned with the 6th edition of its Resilience Webinar series aptly titled ‘How to Attract and Gain Repeat Local Visitors Right Now’ featuring a panel consisting of industry experts, Jerome Auvity, Director Operations, Jetwing Hotels, Rajiv Welikala, Manager, Classic Destinations (Pvt) Ltd and Niranka T. Perera, chairman and CEO, Antyra Solutions as well as new entrant Dilshan Rabbie, Co-founder, Ceylon Haven who shared some immensely insightful learnings from their experience of engaging with the domestic market.

Sharing key learnings from the past three months Niranka stated that there was a notable spike in booking demand as soon as the lockdown was lifted in June 2020 possibly fueled by pent up demand and heavy discounts offered by local properties. This trend has slowed down in recent months with data indicating a 36% decline in bookings from June to August 2020.

While discounting has worked to some extent during this period the sustainability of the discounting approach remains questionable especially given that the tourism industry would need to survive on domestic travel for considerably longer than initially anticipated.

In this context targeting the existing local client base with specially curated experiences remains as important as ever. Rajiv and the team at Classic Sri Lanka have understood that the Sri Lankan audience sees value in paying full price for a well organised, interesting, hosted experience that is specially curated for them. As a result, Classic Sri Lanka has not felt the need to offer discounts for any of its tours. Instead, the team’s focus has been on curating different types of experiences that are appealing to multiple segments of the local audience, and ensuring that they are hosted by experts on the subject matter.

It is also important to utilise this time to better understand the many segments within the domestic market and tailor make packages and messages for each segment. Businesses need to think local and pay attention to the nuances and preferences of different types of travellers within the domestic market. Dilshan highlights that one of the key aspects Ceylon Haven emphasises on is personalization. A concept that is possibly rather new to the local market. When it comes to the domestic market, local operators have always gone with standard options that are pre-made and off the shelf. Hardly any effort has been made to create opportunities specifically for local travellers. Ceylon Haven looks at personalisation in myriad ways, from tailor made menus for each group to special amenities based on the needs of the individuals within the group. Every conversation that a potential client has with the brand is a personalised one.

The Jetwing Group attributes 25% of its overall audience to the domestic market. The group has always considered the domestic market important, and has made an effort over the years to cater to this market with special offers and packages. According to Jerome, Jetwing has used this time to create different types of experiences for local guests who visit its properties. The group has developed experiences for each hotel, allowing guests to immerse themselves in the special brand of hospitality offered by Jetwing. Another interesting offer being promoted by Jetwing is a curated tour of one or more destinations, hosted by Hiran Cooray. The response for these tours has been phenomenal, indicating that having a recognisable and expert host makes an experience that much more attractive to a local audience.



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Hemas posts resilient nine-month results

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Ashish Chandra, Group Chief Executive Officer

During the quarter, macroeconomic conditions reflected selective cost pressures alongside areas of stability, with a moderated net impact on the Group’s performance.

The Sri Lankan Rupee depreciated by 2.4%, driven by higher import-related foreign exchange outflows and cyclone-related economic disruption. This created some pressure on imported inputs, particularly in Consumer Brands and Healthcare, which was partially mitigated through pricing actions, procurement discipline and cost optimisation initiatives.

Monetary conditions tightened, with the Average Weighted Prime Lending Rate (AWPLR) rising by 89 basis points to 8.94%. The impact on the Group was contained due to its strong balance sheet, negative net gearing and disciplined funding strategy, limiting the effect on finance costs.

Inflation remained low at 2.1%, helping to contain operating cost escalation and preserve consumer affordability. In parallel, softer global palm oil and crude oil prices provided relief on input and energy costs, partially offsetting currency pressures.

In December 2025, the IMF approved US$ 206 million in emergency financing to support Sri Lanka’s cyclone recovery. Sovereign credit ratings were maintained during the period, supporting overall macro stability and business confidence.

Impact from Cyclone Ditwah

Cyclone Ditwah, which struck Sri Lanka on 25 November, was one of the most severe natural disasters experienced by the country in recent decades. The cyclone resulted in an estimated US$ 4.1 billion in direct economic damage—approximately 4% of national GDP—impacting homes, agriculture, infrastructure and livelihoods, with nearly two million people affected nationwide.

The Group’s manufacturing and service facilities did not sustain any direct physical damage, reflecting the effectiveness of proactive preparedness measures and robust business continuity frameworks across our operations. However, in the affected areas, the broader business ecosystems were significantly disrupted due to damage to personal assets, commercial premises, inventory losses, and disruptions to public transportation & logistics infrastructure, adversely impacting our employees, distributors and retail partners, including pharmacies.

These factors led to temporary supply-chain and distribution disruption during November and December, alongside a short-term deterioration in consumer sentiment. As a result, demand softness was observed during the latter part of the third quarter, particularly within the Consumer Brands and Healthcare sectors. Demand has since stabilised, with encouraging recovery trends evident, entering the fourth quarter.

In parallel, the Group mobilised a coordinated, multi-sector disaster response, working closely with government authorities, community organisations and local stakeholders. The Group committed approximately Rs. 30 million in financial and in-kind humanitarian assistance, focused on immediate relief for vulnerable communities. In addition, the Group has factored in Rs. 200 million for targeted support to small and medium enterprises across our value chain through extended credit terms, stock replenishment and business restoration initiatives. (Hemas)

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Aviyana Ceylon chairman Dr. Thisara Hewawasam wins 2025 People’s Award for Business Leadership

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By Ifham Nizam

At a time when Sri Lanka is seeking to reposition itself as a premium tourism destination amid economic recovery and declining mass-market margins, Dr. Thisara Hewawasam, Chairman and Founder of Aviyana Ceylon, has been recognised with the 2025 People’s Award – Lifetime Achievement (VIP Category) for his contribution to business leadership and tourism-led economic transformation.

Dr. Hewawasam received the award at the 2025 People’s Awards ceremony held recently in Colombo, in recognition of his role in pioneering Sri Lanka’s first seven-star hotel project, Aviyana Ceylon, and for advancing globally competitive standards within the local hospitality sector.

The award was presented by Vietnam’s Ambassador to Sri Lanka Trinh Thi Tam, along with Parliamentarian Harshana Rajakaruna and Iconic Awards Director Asanka Athapattu, reflecting growing diplomatic and regional attention to Sri Lanka’s private-sector-driven growth narrative.

According to the official citation, the honour recognises Dr. Hewawasam’s leadership as a homegrown entrepreneur who translated long-term vision, discipline and innovation into a hospitality venture designed to compete at the highest international level. His work was acknowledged for strengthening Sri Lanka’s tourism brand while supporting national economic recovery through high-value investment, skills development and employment creation.

Crucially, the citation highlights that Dr. Hewawasam’s contribution extends beyond a single project. By positioning Aviyana Ceylon at the ultra-luxury end of the market, he has helped shift the national tourism conversation away from volume-led growth towards value-based tourism, a model increasingly viewed by policymakers as essential for improving foreign exchange earnings without overburdening infrastructure or natural ecosystems.

Industry analysts note that Sri Lanka’s tourism sector is at an inflection point, where attracting fewer but higher-spending visitors has become a strategic necessity. In this context, flagship developments such as Aviyana Ceylon are seen as confidence signals to international investors, demonstrating that locally led projects can meet global benchmarks in design, service quality and brand ambition.

The People’s Award—conferred only once in a recipient’s lifetime—serves as a public endorsement of leadership that delivers sustained national impact.

In recognising Dr. Hewawasam, the award highlights the growing role of domestic entrepreneurs in shaping Sri Lanka’s post-crisis growth model, particularly in sectors capable of delivering long-term foreign exchange stability.

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Corporate quarterly results continue to snag CSE vibrancy

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The CSE commenced on a positive note yesterday but later the All Share Price Index slumped due to corporate quarterly results not reaching expected levels, market analysts said.

Amid those developments both indices indicated mixed reactions. The All Share Price Index went down by 103.17 points, while the S and P SL20 rose by 2.48 points. Turnover stood at Rs 3.55 billion with seven crossings.

Those crossings were: Tokyo Cement 2.58 million shares crossed to the tune of Rs 268 million; its shares traded at Rs 104, ACL Cables one million shares crossed for Rs 100 million; its shares traded at Rs 100, Cargills Ceylon 75000 shares crossed for Rs 54.7 million; its shares traded at Rs 730, LB Finance 302000 shares crossed for Rs 49.5 million; its shares traded at Rs 164, Tokyo Cement (Non-Voting) 570,000 shares crossed for 49 million and its shares traded at Rs 85.90, Seylan Bank 430,000 shares crossed for Rs 47 million; its shares sold at Rs 109.50 and HNB (Non-Voting) 70600 shares crossed for Rs 28 million; its shares traded at Rs 369.

In the retail market top seven companies that mainly contributed to the turnover were; Cargills Rs 206.6 million (283,000 shares traded), Renuka Agri Rs 153.5 million (9.6 million shares traded), ACL Cables Rs 148 million (1.45 million shares traded), Easter Merchants Rs 140 million (8.11 million shares traded), TJ Lanka Rs 109 million (2.8 million shares traded), Ceylon Land and Equity Rs 106 million (4.9 million shares traded) and Colombo Dockyard Rs 76.6 million (517,000 shares traded). During the day 158 million share volumes changed hands in 34681 transactions.

It is said that construction related companies and manufacturing and financial services related companies performed well. Top negative contributors to the ASPI were Senkadagala Finance (down Rs 68.50 at 837), Cargills (Ceylon) (down Rs 21 at 730), and Dialog Axiata (down 60 cents at Rs 32.70).

Yesterday the rupee was quoted at Rs 309.50/55 to the US dollar in the spot market, from Rs 309.43/50 the previous day, dealers said, while bond yields dropped significantly.

A bond maturing on 15.12.2029 was quoted at 9.45/55 percent.

A bond maturing on 15.03.2031 was quoted at 9.82/87 percent.

A bond maturing on 01.10.2032 was quoted at 10.15/20 percent, down from 10.17/21 percent.

A bond maturing on 01.06.2033 was quoted at 10.45/50 percent, down from 10.50/54 percent.

A bond maturing on 01.11.2033 was quoted at 10.60/62 percent.

A bond maturing on 15.06.2034 was quoted at 10.65/70 percent, down from 10.77/81 percent.

A bond maturing on 15.06.2035 was quoted at 10.72/75 percent, down from 10.95/98 percent.

An auction of Rs. 90,000 million Treasury bills is scheduled to take place today and an auction of Rs 51,000 million Treasury bonds tomorrow.

By Hiran H Senewiratne

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