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‘Hello Again’ virtual tourism awareness session held

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Sri Lanka’s ambassador to the US Ravinatha Aryasinha has observed that the credibility Sri Lanka Tourism earned in caring for the tourists who made lengthy extensions of their stay in the country at the time COVID broke out, and Sri Lankan Airlines being one of the few carriers that continued to fly when most commercial airline fleets were grounded, should give confidence to international travelers to visit the island once again, now that travel for tourists has resumed.

Ambassador Aryasinha noted that prior to COVID curtailed global travel, tourist arrivals from the US had grown by 260% from 2010 to 2019, an annual average growth well over 20%, making the US one of the fastest-growing tourist arrival countries, which mainly drew niche tourists visiting and also staying longer.

The ambassador made these comments on January 27, when he hosted a virtual ‘Hello Again ; Sri Lanka tourism awareness session’ to announce the re-opening of Sri Lanka for international tourists from the January 21, and share details of the strategy adopted to ensures tourists enjoyed their stay, while being protected from COVID. The event was organized by the Sri Lanka embassy in Washington D.C., with assistance from the Sri Lanka Tourism Promotion Bureau and the Sri Lankan Airlines GSA office in the U.S., and attracted more than 60 tour & travel partners and media personal, including Expedia and Priceline.  

Chairperson of Sri Lanka Tourism Kimarli Fernando said, Sri Lanka is “safe and exciting even during the pandemic”. She noted that “Sri Lanka does not require a minimum number of days to stay in Sri Lanka within the ‘Bio Bubbles’ introduced by the SLTPB. While staying in a secure level 1 hotel recognized by Sri Lanka Tourism, or multiple hotels if needed within the ‘Bio Bubble’, they could use all the facilities of the hotels including SPA, the pool and the restaurants and visit tourist sites within the bubble. These level 1 hotels which have been certified by KPMG, as well as Ernst & Young, provide accommodation exclusively for international tourists. After an initial 14 days of the stay within the ‘Bio Bubble’, travelers will be able to exit from it at any time subject to having a negative PCR test, and be able to interact with the local community. The tourists are required to undergo several PCR tests during their stay, and medical insurance with a premium of 12 dollars covered all the expenses related to transportation and ICU facility in the event of any difficulty.”

Joining the discussion, Chairman, Airport, and Aviation Major General (Rtd) G.A Chandrasiri welcomed passengers to the two Sri Lankan airports – Colombo and Mattala, and emphasized that maximum precautionary measures have been taken to ensure protection of the passengers’ safety.

CEO of the Sri Lankan Airlines Vipula Gunatileka said, although Sri Lankan does not fly to North America, through its strong partnership with ‘One World’, they have solid relationships with British Airways from Toronto, as well as with Qatar Airways and Japan Airlines, whereby Sri Lankan Airlines is able to help tourists from different gateways it has connections with.

Chairman of the Civil Aviation Authority Upul Dharmadasa said, the Civil Aviation Authority is working closely with the airlines around the world to facilitate the travel of tourists to Sri Lanka, and reviewing processes constantly to stay abreast of the latest health guidelines.

Sri Lankan Airlines GSA for US, Canada and the Caribbean Dilan Ariyawansa, elaborated on the connections from the various North American cities to Sri Lanka, and the prospects seen of increasing US travelers to Sri Lanka through the pandemic period and beyond.

Director Marketing of Sri Lanka Tourism, Dushan Wickramasuriya, highlighted the potential of the U.S market to attract tourists to different sectors in Sri Lanka – soft adventure, cruise travel, wellness tourism, wildlife, and to promote luxury villas. He said travel partners can also sell tailor-made itineraries encouraging tourists to travel to Sri Lanka to spend few days, when planning to visit countries like Thailand, Maldives, India and others in East Asia and South Asia.  

The event coordinated by Second Secretary Niranga Palipana, concluded with an interactive session, where US travel partners sought clarifications and made suggestions on expanding the programme.



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Renowned Indian economist questions why Sri Lanka’s early social gains haven’t fueled lasting growth

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Dr. Arvind Subramanian

Celebrated Indian economist Dr. Arvind Subramanian urged Sri Lanka to look beyond its current economic stabilisation, warning that the nation’s early human capital gains have historically lagged to translate into long-term, resilient growth.

Delivering a thought-provoking lecture at the Central Bank of Sri Lanka last week, the former Chief Economic Advisor to the Government of India placed human capital at the centre of Sri Lanka’s economic performance and what he described as puzzles – for which he knew no answers.

While acknowledging talks of regained stability and a growth shift here in Sri Lanka, Dr. Subramanian cautioned strongly against complacency. “Do not take stability for granted,” he emphasised, noting that macroeconomic stability has been very elusive in Sri Lanka’s past and that the recent crisis severely eroded living standards for ordinary citizens.

Quoting Austrian economist Joseph Schumpeter, he remarked: “The spirit of the people, its cultural level, its social structure… everything is written in fiscal history.” A country’s tax and expenditure patterns, he stressed, reveal deep truths about its societal and economic priorities.

Drawing a sharp contrast with India, he observed that while Sri Lanka achieved impressive early advances in health and education through deliberate state policy, India’s human capital improvements came largely after economic growth.

“In India, significant improvements in human capital indicators came after and because of economic growth. It happened despite society and despite the state, largely due to economic growth. Then growth boosted state resources for education and prompted families to invest in education spurring the rise of private institutions,” he explained.

“In contrast, Sri Lanka’s human capital space was characterised by early state-led achievements in health and education, preceding significant economic growth – a path that has not yielded the expected growth dividend,” he pointed out.

His analysis showed that Sri Lanka had a pressing intellectual and policy challenge:

In essence, it asked, why has Sri Lanka’s historical investments in people not driven more robust and sustained economic progress? And what must change in the country’s fiscal and economic strategy to turn its human potential into a true engine of secure and shared prosperity?

The lecture served as both a warning against complacency and an invitation to re-examine the fragile links between fiscal policy, human capital, and long-term economic destiny. For a nation on a fragile path to recovery, what he meant was: “Lasting stability must be built on tangible gains from its people’s capabilities.”

Despite Sri Lanka’s justifiable pride in its skilled workforce and social achievements, Dr. Subramanian’s insights revealed a different reality – one that calls for reflection and renewed strategy from the country’s policymakers.

However, a notable gap in the analysis was the absence of a contrast regarding Sri Lanka’s social fabric. While Dr. Subramanian powerfully quoted Schumpeter – that a nation’s spirit and social structure are written in its fiscal history, – he did not apply this lens to compare the cultural values and social structures of Sri Lanka and India, factors that may be critical to understanding the very paradox he outlined.

By Sanath Nanayakkare

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Standard Chartered: Sri Lanka’s 2026 economy bolstered by political stability

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From left: Bingumal Thewarathanthri, CEO of Standard Chartered Bank Sri Lanka; Saurav Anand, Economist (South Asia); Madhur Jha, Global Economist and Head of Thematic Research; and Divya Devesh, CFA, Co-Head of FX Research (ASEAN and South Asia), during the Global Research Briefing in Colombo, on 20th January 2026

As Sri Lanka moves further away from its economic crisis, bolstered by an expected period of sustained political stability, the economic conditions are shifting from recovery to long-term stability, experts said at the Global Research Briefing hosted by Standard Chartered Bank in Colombo.

Calling a discussion with the financial press on 20th January, they outlined an outlook for Sri Lanka in 2026 that balances optimism with a necessary cautious view of the challenges ahead.

A primary point of discussion was the stance of the Central Bank of Sri Lanka (CBSL). Analysts believe the CBSL will maintain a cautious outlook throughout 2026. This vigilance is largely driven by sustained private-sector credit growth, which is currently trending above 20%. While such growth often signals a reviving economy, it carries the risk of an adverse impact on external-sector stability. Specifically, a surge in credit could fuel a spike in consumption imports, potentially straining the country’s hard-earned reserves.

The researchers’ report highlights that Sri Lanka’s 2026 outlook is significantly bolstered by political stability and policy continuity. Following the 2024 parliamentary elections, where the president’s party secured a more than two-thirds majority, the legislative path for continued reforms appears clear. Although provincial elections are anticipated in the first half of 2026, researchers suggest these are unlikely to derail the current policy trajectory, providing a predictable environment for both domestic and foreign investors.

In the foreign exchange markets, a gradual depreciation of the Sri Lankan Rupee (LKR) against the US Dollar (USD) is expected as the year progresses. Standard Chartered has maintained its USD-LKR forecasts at 309 for mid-2026, reaching 315 by the end of the year.

This shift is closely linked to the narrowing of the current account (C/A) surplus. While the C/A is expected to remain in positive territory, it is projected to narrow to approximately 1% of GDP in 2026, down from an estimated 1.8% in 2025. This narrowing is a byproduct of a strong growth recovery which naturally drives up demand for both consumption and investment-related imports. However, this pressure will be partially mitigated by a decline in car imports, they believe.

They further note that:

Despite the narrowing surplus, two critical pillars of the Sri Lankan economy – tourism and remittances – remain robust. Tourism is forecasted to grow by 5-10% in 2026, continuing its role as a vital supporter of the current account. Similarly, worker remittances are expected to stay strong, even as growth rates moderate from the high 20% levels seen in 2025.

In summary, the consensus from the briefing was clear: ‘Stay the course on reforms because that’s the essential ‘brick by brick’ strategy required to ensure the sustainability of Sri Lanka’s economic future.

By Sanath Nanayakkare

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SLIC Life recognises its top sales personnel

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Best of the Best at SLIC Life

Sri Lanka Insurance Life celebrated its top sales performers at the Star Awards 2025 gala held at Cinnamon Life, Colombo. Under the theme “Rise of the Legends,” the event honored over 300 high achievers for their exceptional 2024 performance.

The awards recognized excellence across categories, including top Insurance Advisors, Branch Managers, and Bancassurance professionals. Key winners included All Island Best Regional Manager P. Sathiyan and All Island Best Advisor K.G.A.S.L. Weerasinghe.

Chairman Nusith Kumaratunga, CEO Nalin Subasinghe, and the corporate management joined over 350 attendees to celebrate the achievers. The evening reinforced the company’s culture of excellence as it strives to be the nation’s leading life insurer.

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