Business
‘Hello Again’ virtual tourism awareness session held
Sri Lanka’s ambassador to the US Ravinatha Aryasinha has observed that the credibility Sri Lanka Tourism earned in caring for the tourists who made lengthy extensions of their stay in the country at the time COVID broke out, and Sri Lankan Airlines being one of the few carriers that continued to fly when most commercial airline fleets were grounded, should give confidence to international travelers to visit the island once again, now that travel for tourists has resumed.
Ambassador Aryasinha noted that prior to COVID curtailed global travel, tourist arrivals from the US had grown by 260% from 2010 to 2019, an annual average growth well over 20%, making the US one of the fastest-growing tourist arrival countries, which mainly drew niche tourists visiting and also staying longer.
The ambassador made these comments on January 27, when he hosted a virtual ‘Hello Again ; Sri Lanka tourism awareness session’ to announce the re-opening of Sri Lanka for international tourists from the January 21, and share details of the strategy adopted to ensures tourists enjoyed their stay, while being protected from COVID. The event was organized by the Sri Lanka embassy in Washington D.C., with assistance from the Sri Lanka Tourism Promotion Bureau and the Sri Lankan Airlines GSA office in the U.S., and attracted more than 60 tour & travel partners and media personal, including Expedia and Priceline.
Chairperson of Sri Lanka Tourism Kimarli Fernando said, Sri Lanka is “safe and exciting even during the pandemic”. She noted that “Sri Lanka does not require a minimum number of days to stay in Sri Lanka within the ‘Bio Bubbles’ introduced by the SLTPB. While staying in a secure level 1 hotel recognized by Sri Lanka Tourism, or multiple hotels if needed within the ‘Bio Bubble’, they could use all the facilities of the hotels including SPA, the pool and the restaurants and visit tourist sites within the bubble. These level 1 hotels which have been certified by KPMG, as well as Ernst & Young, provide accommodation exclusively for international tourists. After an initial 14 days of the stay within the ‘Bio Bubble’, travelers will be able to exit from it at any time subject to having a negative PCR test, and be able to interact with the local community. The tourists are required to undergo several PCR tests during their stay, and medical insurance with a premium of 12 dollars covered all the expenses related to transportation and ICU facility in the event of any difficulty.”
Joining the discussion, Chairman, Airport, and Aviation Major General (Rtd) G.A Chandrasiri welcomed passengers to the two Sri Lankan airports – Colombo and Mattala, and emphasized that maximum precautionary measures have been taken to ensure protection of the passengers’ safety.
CEO of the Sri Lankan Airlines Vipula Gunatileka said, although Sri Lankan does not fly to North America, through its strong partnership with ‘One World’, they have solid relationships with British Airways from Toronto, as well as with Qatar Airways and Japan Airlines, whereby Sri Lankan Airlines is able to help tourists from different gateways it has connections with.
Chairman of the Civil Aviation Authority Upul Dharmadasa said, the Civil Aviation Authority is working closely with the airlines around the world to facilitate the travel of tourists to Sri Lanka, and reviewing processes constantly to stay abreast of the latest health guidelines.
Sri Lankan Airlines GSA for US, Canada and the Caribbean Dilan Ariyawansa, elaborated on the connections from the various North American cities to Sri Lanka, and the prospects seen of increasing US travelers to Sri Lanka through the pandemic period and beyond.
Director Marketing of Sri Lanka Tourism, Dushan Wickramasuriya, highlighted the potential of the U.S market to attract tourists to different sectors in Sri Lanka – soft adventure, cruise travel, wellness tourism, wildlife, and to promote luxury villas. He said travel partners can also sell tailor-made itineraries encouraging tourists to travel to Sri Lanka to spend few days, when planning to visit countries like Thailand, Maldives, India and others in East Asia and South Asia.
The event coordinated by Second Secretary Niranga Palipana, concluded with an interactive session, where US travel partners sought clarifications and made suggestions on expanding the programme.
Business
Iran war threatens Sri Lanka’s fragile recovery; SMEs face “Survival Crisis” – Prof. Rohan de Silva
Sri Lanka’s already fragile economic recovery—still reeling from the aftermath of the 2019 Sri Lanka Easter Bombings, the pandemic, and the 2022 financial collapse—is now under renewed strain as the ongoing Iran war sends shockwaves through global energy, trade, and financial systems, experts warn.
Chartered Interior Architect and economic commentator Prof. Rohan de Silva cautioned that the Iran conflict is not an isolated external shock but a “multiplier crisis” that could severely undermine Sri Lanka’s recovery trajectory—particularly for small and medium enterprises (SMEs), which form the backbone of the economy.
Energy Shock Rekindles Crisis Conditions
At the heart of the emerging pressure is the sharp escalation in global oil prices and supply disruptions linked to instability around the Strait of Hormuz—a critical artery for global energy flows.
“Sri Lanka, which already spends around USD 4 billion annually on fuel imports, is extremely vulnerable to such shocks,” Prof. de Silva said. “Any disruption in supply chains or price spikes will immediately translate into domestic inflation and reduced economic activity.”
The situation, he noted, could force authorities to revisit emergency measures reminiscent of the 2022 crisis, including fuel rationing, restricted working days, and reduced transport services—directly impacting productivity.
Inflation Surge and Currency Pressures
Rising oil prices are expected to trigger a fresh wave of cost-push inflation, affecting transport, food, and essential goods. Increased war-risk insurance and shipping delays are further inflating import costs, placing additional pressure on the Sri Lankan rupee and already strained foreign reserves.
“The real danger is a re-triggering of balance of payments stress,” Prof. de Silva warned. “Higher fuel import bills, combined with potential declines in remittances from the Middle East and weaker export earnings, could destabilize external accounts once again.”
Sri Lanka’s export sectors are also facing mounting challenges. Tea exports to Iran and Gulf markets risk disruption, while apparel shipments are being delayed due to rerouted shipping lanes and rising freight costs.
“Transit times are increasing by up to two weeks in some cases. That erodes competitiveness and reliability—two key pillars for export markets,” Prof. de Silva explained.
Industrial supply chains are similarly under strain, with delays in raw materials and petroleum-based inputs threatening production continuity across sectors.
However, the most severe impact is being felt by SMEs, which Prof. de Silva described as “financially exhausted after enduring repeated shocks since 2019.”
“These businesses have not fully recovered from the Easter attacks, COVID-19 shutdowns, and the 2022 economic collapse. Now, they are facing a fresh crisis that is simultaneously increasing costs and reducing demand,” he said.
Operating expenses—including fuel, electricity, and logistics—have surged sharply, while constrained transport and reduced working days are limiting both customer access and employee attendance.
“This is a classic margin squeeze. For many SMEs, profits are not just shrinking—they are disappearing,” he added.
Compounding the crisis is tightening access to finance. With interest rates remaining elevated to control inflation, banks are becoming increasingly risk-averse, leaving SMEs struggling to secure working capital.
At the same time, declining household purchasing power is dampening demand, particularly in non-essential sectors such as retail, interior design, and construction-related services.
“Consumers are cutting back. SMEs are losing revenue streams. It’s a dangerous cycle,” Prof. de Silva said.
Export-oriented SMEs are also facing order cancellations and payment delays from Middle Eastern buyers, further squeezing foreign exchange inflows.
Employment and Social Pressures Mount
The SME crisis is already spilling over into the labour market. Businesses are reducing staff, cutting working hours, or halting expansion plans altogether.
“If this trend continues, we could see rising unemployment and underemployment, particularly among youth,” Prof. de Silva warned.
He also highlighted the risk of returning migrant workers due to instability in Gulf economies, which could intensify domestic job market pressures.
A Multi-Shock Economy on Edge
Prof. de Silva stressed that Sri Lanka is now grappling with a cumulative “multi-shock cycle”:
2019 Easter attacks → Tourism collapse
COVID-19 pandemic → Prolonged shutdowns
2022 economic crisis → Currency and fuel collapse
Iran war → External energy, trade, and financial shock
“Each crisis has weakened the resilience of SMEs. What we are seeing now is not recovery, but survival,” he said.
Without targeted intervention, Prof. de Silva warned of widespread SME closures, job losses, and a prolonged delay in national economic recovery.
“The Iran war is amplifying every existing vulnerability in Sri Lanka’s economy. SMEs are at the frontline of this crisis—and without immediate policy support, the consequences could be severe and long-lasting,” he cautioned.
By Ifham Nizam
Business
‘The Saint of the Islands’
The International Centre for Ethnic Studies (ICES) will premiere its latest documentary, ‘The Saint of the Islands’ on 28th March. The 72-minute documentary, directed by Anomaa Rajakaruna, will be screened at the Tharangani Theatre of the National Film Corporation in Colombo, Bauddhaloka Mawatha, Colombo 7, starting at 4 pm on the 28th.
The film explores the shared devotional traditions surrounding St Anthony of Padua, the patron saint of sailors and fishermen, against the backdrop of the annual feast on the island of Kachchateevu. In Sri Lanka, devotion to St Anthony often crosses religious and cultural boundaries, bringing together different communities that unite across practices of prayer and veneration. At the centre of the story is the annual gathering of devotees from Sri Lanka and India at the St. Anthony’s Shrine on the island of Kachchatheevu, located near the maritime border between the two countries.
Filmed during the annual feast at Kachchatheevu and on the nearby island of Neduntheevu (Delft Island), the documentary reflects on the intersection of faith, livelihood, and geopolitics in the Palk Strait. Kachchatheevu itself is a small, uninhabited island that remains deserted for most of the year.
Yet for two days every year, during the annual feast of St Anthony, it is transformed into a vibrant pilgrimage site as thousands of devotees brave the rough seas, and arrive by boat from both Sri Lanka and India. This year alone, almost 12,000 people from India and Sri Lanka, gathered on the island for prayer, worship, and community.
The film also captures the nearby island of Neduntheevu (Delft Island), one of the northernmost inhabited islands of Sri Lanka. Known for its distinctive landscape, coral-stone architecture, and long maritime history, Delft serves as an important point of departure for pilgrims travelling to Kachchatheevu. Through scenes of travel, pilgrimage, and worship, the documentary reflects on how the sea shapes the lives of coastal communities while also connecting people across national borders and across different religions.
More information can be found on the ICES website, www.ices.lk or by emailing uvini.ices@gmail.com
Business
AmCham Sri Lanka CEO Forum 2026 concludes successfully
The American Chamber of Commerce in Sri Lanka concluded its flagship CEO Forum 2026 on 25 February with government officials outlining an ambitious plan to achieve 7% annual economic growth and progress toward a LKR 200 billion economy. The day-long summit, held under the theme “Accelerating Sri Lanka’s Rebuild,” brought together more than 200 C-level executives, senior policymakers, and international partners at Cinnamon Grand Colombo.
Dr. Harsha Suriyapperuma, Secretary to the Treasury, outlined priority reforms including strengthening fiscal stability, maintaining inflation at 5%, improving governance to attract foreign investment, upgrading port infrastructure, supporting IT and pharmaceutical sectors, accelerating digitization, and consolidating the banking sector. The government aims to double the economy within a decade while creating a more predictable business environment.
Opening the Forum, Her Excellency Jayne Howell, Chargé d’Affaires at the U.S. Embassy, called for expanded two-way trade and highlighted opportunities for Sri Lankan buyers to access American technology and energy solutions. She emphasized that growth in trade and logistics, including Port of Colombo expansion, strengthens supply chains and drives economic growth in both countries.
Deputy Minister Chathuranga Abeysinghe announced the establishment of the Industrial Transformation and Innovation Agency (ITIA), with LKR 300 million allocated for capacity-building and a “Level Up” program targeting 6,000 SMEs. Currently, only 20% of financial sector credit is accessible to SMEs, a constraint the new initiatives aim to address through simplified registration, expanded financial literacy, and improved equity financing access.
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