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‘Hello Again’ virtual tourism awareness session held

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Sri Lanka’s ambassador to the US Ravinatha Aryasinha has observed that the credibility Sri Lanka Tourism earned in caring for the tourists who made lengthy extensions of their stay in the country at the time COVID broke out, and Sri Lankan Airlines being one of the few carriers that continued to fly when most commercial airline fleets were grounded, should give confidence to international travelers to visit the island once again, now that travel for tourists has resumed.

Ambassador Aryasinha noted that prior to COVID curtailed global travel, tourist arrivals from the US had grown by 260% from 2010 to 2019, an annual average growth well over 20%, making the US one of the fastest-growing tourist arrival countries, which mainly drew niche tourists visiting and also staying longer.

The ambassador made these comments on January 27, when he hosted a virtual ‘Hello Again ; Sri Lanka tourism awareness session’ to announce the re-opening of Sri Lanka for international tourists from the January 21, and share details of the strategy adopted to ensures tourists enjoyed their stay, while being protected from COVID. The event was organized by the Sri Lanka embassy in Washington D.C., with assistance from the Sri Lanka Tourism Promotion Bureau and the Sri Lankan Airlines GSA office in the U.S., and attracted more than 60 tour & travel partners and media personal, including Expedia and Priceline.  

Chairperson of Sri Lanka Tourism Kimarli Fernando said, Sri Lanka is “safe and exciting even during the pandemic”. She noted that “Sri Lanka does not require a minimum number of days to stay in Sri Lanka within the ‘Bio Bubbles’ introduced by the SLTPB. While staying in a secure level 1 hotel recognized by Sri Lanka Tourism, or multiple hotels if needed within the ‘Bio Bubble’, they could use all the facilities of the hotels including SPA, the pool and the restaurants and visit tourist sites within the bubble. These level 1 hotels which have been certified by KPMG, as well as Ernst & Young, provide accommodation exclusively for international tourists. After an initial 14 days of the stay within the ‘Bio Bubble’, travelers will be able to exit from it at any time subject to having a negative PCR test, and be able to interact with the local community. The tourists are required to undergo several PCR tests during their stay, and medical insurance with a premium of 12 dollars covered all the expenses related to transportation and ICU facility in the event of any difficulty.”

Joining the discussion, Chairman, Airport, and Aviation Major General (Rtd) G.A Chandrasiri welcomed passengers to the two Sri Lankan airports – Colombo and Mattala, and emphasized that maximum precautionary measures have been taken to ensure protection of the passengers’ safety.

CEO of the Sri Lankan Airlines Vipula Gunatileka said, although Sri Lankan does not fly to North America, through its strong partnership with ‘One World’, they have solid relationships with British Airways from Toronto, as well as with Qatar Airways and Japan Airlines, whereby Sri Lankan Airlines is able to help tourists from different gateways it has connections with.

Chairman of the Civil Aviation Authority Upul Dharmadasa said, the Civil Aviation Authority is working closely with the airlines around the world to facilitate the travel of tourists to Sri Lanka, and reviewing processes constantly to stay abreast of the latest health guidelines.

Sri Lankan Airlines GSA for US, Canada and the Caribbean Dilan Ariyawansa, elaborated on the connections from the various North American cities to Sri Lanka, and the prospects seen of increasing US travelers to Sri Lanka through the pandemic period and beyond.

Director Marketing of Sri Lanka Tourism, Dushan Wickramasuriya, highlighted the potential of the U.S market to attract tourists to different sectors in Sri Lanka – soft adventure, cruise travel, wellness tourism, wildlife, and to promote luxury villas. He said travel partners can also sell tailor-made itineraries encouraging tourists to travel to Sri Lanka to spend few days, when planning to visit countries like Thailand, Maldives, India and others in East Asia and South Asia.  

The event coordinated by Second Secretary Niranga Palipana, concluded with an interactive session, where US travel partners sought clarifications and made suggestions on expanding the programme.



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Cost-effective clearance of goods across borders to determine worth of Customs Paperless Declaration

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Containers held up at the Port of Colombo

By Ifham Nizam

The introduction of the Customs Paperless Declaration from October 1 could mark an important step in Sri Lanka’s efforts to modernise trade, but its real value will depend on whether it reduces the time and cost of moving goods through the country’s borders, Customs House Agents & Traders Association President Mohamed Niyas said.

Niyas warned that digitising Customs declarations alone would not necessarily translate into faster cargo clearance or lower costs for businesses.

‘Expecting a dramatic improvement in clearance speed under the present conditions is like expecting Ferrari performance from a Morris Minor configuration, he said.

For importers and exporters, the issue extends well beyond paperwork. Every additional hour or day that cargo remains in the clearance chain can have wider consequences for businesses, including increased port and storage-related costs, additional working-capital requirements, uncertainty over delivery schedules and disruptions to production and distribution.

Niyas said the competitiveness of Sri Lanka’s trading sector ultimately depended on how efficiently goods could move through the country’s border-clearance system.

‘The real bottleneck is not merely the absence of paper. It is the entire clearance ecosystem—the limitations of the existing ASYCUDA World system, excessive regulatory interventions by Other

Government Agencies, multiple approvals, physical examinations, manual interventions, fragmented processes and institutional constraints, he said.

He cautioned that unless these bottlenecks were addressed, there was a risk that the paperless initiative would merely digitise existing bureaucracy.

‘If these underlying constraints remain unchanged, there is a real risk that the new paperless system could become another “copy-and-paste road show”—where an old, complex clearance process is simply transferred onto a digital screen without fundamentally changing the process itself, Niyas said.

For businesses dependent on imported raw materials, machinery, components and other inputs, clearance efficiency can directly affect the wider supply chain.

Delays at the border can create uncertainty for manufacturers, distributors and retailers, while exporters can face difficulties meeting delivery schedules when imported inputs or export consignments are held up.

Niyas therefore argued that the success of the October 1 initiative should be judged by its impact on trade flows rather than by the number of declarations processed electronically.

‘Paperless does not automatically mean faster, he said. ‘Digitising a slow process does not make the process fast. It only makes the slow process digital.’

He said Sri Lanka needed to move towards what he described as “process-less Customs”—a system in which unnecessary procedures are eliminated rather than simply converted into electronic procedures.

Among the reforms he called for are simplification of Customs declarations and approval workflows, improvements to the functionality of ASYCUDA World, greater use of risk-based inspections and better integration of Other Government Agency approvals.

Niyas also called for the elimination of repetitive document submissions and physical endorsements, greater use of pre-arrival processing, sufficient capacity for digital document uploads and clearly defined service-level timelines for Customs and OGAs.

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China backs Sri Lanka’s Non-aligned stance to counter regional pressures

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Chinese Ambassador Wei Huaxiang delivering the keynote address in Colombo

By Sanath Nanayakkare

As global attention has fixed on the high-level diplomatic choreography at the United Nations General Assembly in New York, a subtler, yet profound geopolitical signal was sent from Colombo, yesterday.

In a major address marking the founding anniversary of the People’s Republic of China, newly appointed Chinese Ambassador Wei Huaxiang chose to anchor bilateral relations not just in modern trade or infrastructure, but in a shared respect for Sri Lanka’s legacy of non-aligned independence.

By explicitly invoking Sri Lanka’s foundational role in the 1976 Non-Aligned Summit, Beijing was doing something unexpected in an era defined by fierce great-power rivalry: it was officially validating a small island nation’s right to maintain an independent foreign policy stance.

The Strategic Value of Independence

For decades, nations caught in the crosshairs of major-power competition have faced intense pressure to pick sides. Yet, Ambassador Wei’s embrace of Colombo’s non-aligned tradition signaled a different diplomatic playbook. Instead of demanding alignment, Beijing was framing its partnership as a reliable counterbalance to regional pressures. By honouring Sri Lanka’s diplomatic autonomy, China was effectively reassuring smaller economies that sovereign independence and robust economic cooperation can coexist.

Beyond Ports and Industrial Zones

This diplomatic framing reframed the narrative surrounding major collaborative ventures like the Colombo Port City and Hambantota Port. While foreign analysts often view these projects exclusively through the lens of strategic rivalry, Beijing’s diplomatic messaging tied them back to a historical ethos of solidarity—evoking memories of the 1952 Rubber-Rice Pact.

By marrying economic projects with a stated respect for non-alignment, China is positioning itself as a steadfast stakeholder that respects Sri Lanka’s internal agency during difficult economic and political seasons.

As both nations look toward major milestones in 2027—including the 70th anniversary of diplomatic ties—this nuanced diplomatic move revealed how historic traditions are being leveraged to navigate modern multipolar realities.

For global observers, the takeaway was clear: in the shifting architecture of Asian geopolitics, respecting a nation’s historical neutrality may just be the most effective way to secure a lasting partnership, a diplomatic masterclass that Ambassador Wei Huaxiang executed in style.

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Sri Lanka Insurance Life appoints Dr. Sameera Dharmasena Chief Executive Officer

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Dr. Sameera Dharmasena

Sri Lanka Insurance Life (SLIC Life), the nation’s largest and strongest Life Insurer, is pleased to announce the appointment of Dr. Sameera Dharmasena as its new Chief Executive Officer, effective 22nd September 2026.

Dr. Dharmasena is a distinguished insurance professional with over 21 years of experience in the Sri Lankan insurance industry, having held senior leadership positions across several leading insurance companies affiliated with some of Sri Lanka’s largest business conglomerates. His extensive career spans both local and multinational insurance environments, bringing together broad industry expertise, strategic leadership and a strong commitment to the advancement of the insurance profession.

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