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Gamer.LK dominates video games marketing category with Gold Award at SLIM DIGIS 2.5

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Gamer.LK, Sri Lanka’s premier Video Games and Esports company, was recognised once again at the SLIM DIGIS 2.5 Awards, winning the Gold Award in the Gaming, Gamification & Esports category at the 2025 edition.

The Gold Award was presented for the campaign “NDB Avurudu Dupatha”, produced by Gamer.LK for National Development Bank PLC (NDB). Presented under the Gaming, Gamification & Esports category, which honours campaigns that leverage gamified experiences and the wider gaming ecosystem, the accolade highlights how Gamer.LK successfully engaged a hard-to-reach digital audience through interactive gaming content. Joining the campaign, Manitha “Maniya” Abeysiriwardena, Sadun “Gaming Sadu” Dilakshan and 16 other streamers from Gamer.LK’s streamer network live-streamed the story-based campaign to their audiences. By tapping into authentic gaming culture and delivering measurable engagement for the brand, the “NDB Avurudu Dupatha” set a benchmark for how video games and gamification can be effectively integrated into mainstream marketing.

Gamer.LK also conceptualised and executed the campaign “Clean Up Mr. Claws” for CLEAR by Unilever Sri Lanka., which received a Merit Award at this year’s SLIM DIGIS. The campaign transformed the usual 30-second cinema advertisement sit-through into a gamified experience, allowing audiences to interact with the content rather than passively watch. By merging entertainment with brand messaging, the activation created a unique connection with movie-goers, leaving a lasting impression while delivering tangible engagement results.

The SLIM DIGIS Awards are organised annually by the Sri Lanka Institute of Marketing (SLIM) and celebrate excellence in digital marketing by recognising the most innovative and effective campaigns across industries.

Commenting on the recognition, Raveen Wijayatilake, Founder of Gamer.LK and CEO of InGame Esports said: “These awards once again demonstrate the strength of Gaming and Esports as a credible and effective marketing channel in Sri Lanka. Over the past decade, Gamer.LK has grown into an international Esports and video gaming agency, executing campaigns across multiple regions of the world. While our global footprint continues to expand, it is especially rewarding to partner with leading Sri Lankan brands and be recognised for the work in our home market.”

With these wins, Gamer.LK continues to reinforce its position as a pioneer in Gaming, Gamification and Esports-driven marketing. Over the years, the agency has been recognised at the SLIM DIGIS with multiple Awards, including the coveted Grand Prix Gold Award, further underscoring its track record of delivering impactful, innovative campaigns that connect brands with audiences in meaningful ways.



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ADB approves support to strengthen power sector reforms in Sri Lanka

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The Asian Development Bank (ADB) has approved a $100 million policy-based loan to further support Sri Lanka in strengthening its power sector. This financing builds on earlier initiatives to establish a more stable and financially sustainable power sector.

This second subprogram of ADB’s Power Sector Reforms and Financial Sustainability Program will accelerate the unbundling of the Ceylon Electricity Board (CEB) into independent successor companies for generation, transmission, system operation, and distribution, as mandated by the Electricity Act of 2024 and its 2025 amendment. The phased approach ensures a structured transition, ensuring progress in reform actions and prioritizing financial sustainability.

“Sri Lanka has made important progress in stabilizing its economy and strengthening its fiscal position. A well-functioning power sector is vital for the country’s continued recovery and sustainable growth,” said ADB Country Director for Sri Lanka Takafumi Kadono. “ADB is committed to supporting Sri Lanka’s long-term development and advancing key reforms in the power sector. This initiative will enhance power sector governance, foster private sector participation, and accelerate renewable energy development to drive sustainable recovery, resilience, and inclusive growth.”

To improve financial sustainability, the program will help implement cost-reflective tariffs and a comprehensive debt restructuring plan for the CEB. It will support the new independent successor companies in transparent allocation of existing debts. This will continue to strengthen their financial viability, enhance creditworthiness, and enable these companies to operate on a more sustainable footing.

The program also aims to strengthen renewable energy development and private sector participation by enhancing transparency and supporting power sector entities that are financially sustainable. It will enable competitive procurement for large-scale renewable energy projects and identified priority generation schemes, while upholding strong environmental standards.

Promoting gender equality and social inclusion is integral to the program. Energy sector agencies have implemented annual women’s leadership programs, adopted inclusive policies, and launched feedback mechanisms to ensure equitable participation of female consumers and entrepreneurs. The program includes targeted support for vulnerable groups, such as maintaining lifeline tariffs and implementing measures to soften the impact of tariff adjustments and sector reforms.

ADB will provide an additional $2.5 million technical assistance grant from its Technical Assistance Special Fund to support program implementation, build the capacity of successor companies, and help develop their business plans and power system development plans.

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Union Assurance becomes first insurer to earn the YouTube Silver Play Button

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Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has achieved a milestone in its digitalisation journey by being awarded the YouTube Silver Play Button, recognising the Company for surpassing 100,000 subscribers on its official channel. This achievement marks a first in Sri Lanka’s Insurance industry, across both Life and General Insurance, and underscores Union Assurance’s pioneering role in digital engagement.

This accomplishment reflects the Company’s unwavering commitment to making Life Insurance accessible, simplified, and engaging for all Sri Lankans. Through innovative content strategies, Union Assurance has successfully transformed complex Insurance concepts into relatable, informative, and inspiring narratives that empower individuals to protect what matters most; health, wealth, family, and future.

Receiving the Silver Play Button is more than a symbolic accolade; it is a testament to the strength and credibility of Union Assurance’s digital presence. In an era where trust and transparency define brand loyalty, this recognition validates the company’s ability to create content that resonates deeply with a growing audience. It enhances the brand’s authority, reinforces its visibility across digital platforms, and further solidifies Union Assurance as a leader in customer engagement.

Celebrating this achievement, Mahen Gunarathna, the Chief Marketing Officer at Union Assurance stated: “This milestone is a testament to the trust and engagement of our audience and reflects our dedication to innovation, transparency, and customer-centric communication.

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LOLC Finance Factoring powers business growth

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Deepamalie Abhayawardane, Head of Factoring at LOLC Finance PLC

LOLC Finance PLC, the largest non-banking financial institution in Sri Lanka, brings to light the significant role of its Factoring Business Unit in providing indispensable financial solutions to businesses across the country. With a robust network of over 200 branches, LOLC Finance Factoring offers distinctive support to enterprises, ranging from small-scale entrepreneurs to corporate giants.

In light of the recent economic challenges, LOLC Finance Factoring emerged as a lifeline for most businesses, ensuring continuous liquidity to navigate through turbulent times. By facilitating seamless transactions through online platforms and expediting payments, the company played a pivotal role in sustaining essential services, including supermarkets and pharmaceuticals.

Deepamalie Abhaywardane, Head of Factoring at LOLC Finance PLC, emphasized the increasing relevance of factoring in today’s economy. “As economic conditions become more stringent, factoring emerges as the most sought-after financial product for businesses across various sectors. It offers a win-win solution by providing upfront cash up to 85% of the credit sale to suppliers while allowing end-users/buyers better settlement period.”

One of the standout features of LOLC Finance Factoring is its hassle-free application process. Unlike traditional bank loans that require collateral, LOLC Factoring extends credit facilities without such obligations. Furthermore, LOLC Finance Factoring relieves business entities of the burden of receivable management and debt collection. Through nominal service fees, businesses can outsource these tasks, allowing them to focus on core operations while ensuring efficient cash flow management.

For businesses seeking Shariah-compliant factoring solutions, LOLC Al-Falaah’s Wakalah Future-Cash Today offers an efficient and participatory financing model that meets both financial needs and ethical principles. Understanding the diverse challenges faced by businesses, LOLC Finance Factoring deliver tailored solutions that enhance cash flow, reduce credit risk, and support sustainable growth. Working together with LOLC Al-Falaah ensures access to a transparent, well-structured receivable management solution strengthened by the credibility and trust of Sri Lanka’s largest NBFI, LOLC Finance.

The clientele of LOLC Finance Factoring spans into various industries, including manufacturing, trading, transportation, healthcare, textiles, plantations, and other services, all contributing significantly to Sri Lanka’s economic growth. By empowering businesses with accessible and convenient working capital solutions, LOLC Finance’s Factoring arm plays a vital role in fostering economic development and prosperity of the country.

In the upcoming quarter, LOLC Finance Factoring remains committed to delivering innovative financial solutions tailored to meet the evolving needs of businesses. As Sri Lanka’s economic landscape continues to develop, LOLC Finance Factoring stands ready to support enterprises on their journey towards growth and success.

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