Connect with us

Business

Full-scale marketing for an industry never seen before in Sri Lanka

Published

on

It was Raveen Wijayatilake’s passion for gaming that brought together many fellow gamers back in 2007. From becoming an IOC (International Olympic Committee) certified Sports Administrator, to hosting premier Esports tournaments the world over (including Play Expo & Comic Expo around the island), these illustrious beginnings of his have since grown to now serve a niche industry of marketing – but only for video games.

The first of its kind in Sri Lanka, InGame Esports (IGE), known in Sri Lanka as Gamer.LK, founded by Wijayatilake, is a video games marketing agency that powers game developers and publishers with holistic go-to-market strategies – from broadcast and event management, to global PR, content creation, and media placements both online and offline.

With 100+ campaigns thriving across 6 countries, and with leading names such as Tencent Games, Miniclip, Dell, Samsung and Coca Cola making their client list, IGE, with Raveen’s founding leadership, has now also established its presence in the African continent. Coined IGE V2, IGE’s AI marketing technology arm is all set to make headway as a specialised marketing offering which powers video game publishers with go-to-market strategies that are built by gamers, for gamers.

“Video Games is a world of its own, and so are its marketing needs and challenges,” remarks Wijayatilake, a recent recipient of the prestigious 40 Under 40 award by Campaign Asia, a top marketing publication in the APAC region.



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Port City, key to transforming Sri Lanka into global services hub – PRASL forum

Published

on

Key dignitaries at the PRASL forum: ‘Port City is key’

Sri Lanka must urgently strengthen policy consistency, accelerate investment reforms and fully leverage Colombo Port City as a global financial and services hub if it is to emerge as South Asia’s premier destination for foreign direct investment (FDI), business leaders and policymakers said at a high-level Public Relations Association of Sri Lanka (PRASL) forum on Monday.

The discussion, themed “Taking Sri Lanka to the World,” followed an address by internationally renowned scholar Prof. Patrick Mendis, who called for a foreign policy anchored in Sri Lanka’s own identity under what he termed the “Mahaweli Doctrine.”

Delivering the keynote business perspective, Colombo Port City Economic Commission chairman, President’s Counsel Harsha Amarasekara described the Port City as Sri Lanka’s largest public-private partnership and one of the country’s most significant economic transformation projects.

He stressed that unlike many large infrastructure developments, the Port City had not added a single dollar to Sri Lanka’s sovereign debt, with ownership of the reclaimed land remaining entirely with the government of Sri Lanka.

“The Port City is designed to compete globally in high-value services, finance, technology, tourism and innovation. It is not another industrial zone—it is a gateway connecting Sri Lanka to international markets, Amarasekara said.

He said that nine land parcels had already been leased, five major projects were under construction and several additional investments were expected before the end of the year.

The Port City, operating as a Special Economic Zone with transactions permitted in 14 foreign currencies, is targeting multinational corporations seeking regional headquarters, Global Capability Centres (GCCs) and innovation hubs.

Amarasekara said the project’s greatest long-term value would be knowledge transfer, international expertise and high-quality employment opportunities for Sri Lankan professionals.

Former Board of Investment chairman Arjuna Herath warned that Sri Lanka risked losing its long-standing competitive advantage unless it rapidly upgraded its logistics and investment ecosystem.

He noted that nearly 80 percent of Colombo Port’s business depended on transshipment, with India accounting for almost half that volume while aggressively expanding its own port capacity.

“If Sri Lanka fails to invest and improve efficiency, competitors will overtake us, Herath cautioned.

He argued that attracting FDI was no longer simply about offering incentives but about creating a predictable business environment built on policy consistency, regulatory certainty, efficient institutions and investor confidence.

Herath also highlighted Sri Lanka’s global strengths in apparel manufacturing, tyre exports and logistics, saying these industries demonstrated the country’s ability to compete internationally.

International investment strategist Lakshan Madurasinghe, Chief Executive Officer of SolutionsGround (Pvt.) Ltd and former president of the American Chamber of Commerce in Sri Lanka, said Sri Lanka must fundamentally rethink the way it markets itself to global investors.

While welcoming the country’s ambitious investment targets, he noted that actual inflows remained well below expectations.

“The first investment is important. The second, third and fourth investments are what truly measure investor confidence, he said.

Madurasinghe proposed a three-point framework—Positioning, Showing Up and Disruption (PSD)—to reposition Sri Lanka in the global investment marketplace.

He called for a single national investment brand backed by the President, government institutions, overseas missions, the private sector and the Sri Lankan diaspora.

“Every stakeholder must communicate one consistent message to the world. Investors must clearly understand why Sri Lanka is different and why they should choose us, he said.

He also urged authorities to improve investor facilitation, strengthen aftercare services and pursue innovative investment channels, including family offices, strategic partnerships and non-traditional FDI sources.

The forum concluded that Sri Lanka possesses significant structural advantages—including its strategic location, skilled workforce and expanding Port City—but these strengths must be supported by consistent policies, transparent governance and coordinated national promotion if the country is to achieve its ambition of becoming a leading regional investment, financial and services hub.

By Ifham Nizam

Continue Reading

Business

AAC and Galle Services Club enter into Reciprocal Membership Agreement

Published

on

Dhammika Attygalle, President – AAC (2nd from right) exchanging the Reciprocal Membership Agreement with Senaka De Silva, President – GSC (seond from left). Also in the picture, Devapriya Hettiarachchi – Secretary – AAC and Prof. Channa Yahathugoda, Secretary, GSC.

The Automobile Association of Ceylon (AAC), the oldest motoring organization established in 1904 and the Galle Services Club (GSC), which is an old sports and recreational body established in 1946, recently entered into a Reciprocal Membership Agreement for the use of facilities of the clubs reciprocally by members on days / hours when the clubs are open for business.

The rationale for the agreement is to enhance members’ benefits of both clubs and to enable them to access a broader range of services, discounts and facilities while encouraging greater participation in community engagement.

It is also intended to explore joint events, training programmes, road safety campaigns and travel related activities that leverage the strengths of each organization.

The Reciprocal Membership Agreement was duly signed and shared between Dhammika Attygalle, President – AAC; Senaka De Silva, President – GSC, at Radison Blue Hotel on July 4, during a sing along programme organized by GSC.

Continue Reading

Business

Commercial Bank makes history with biggest FinanceAsia Awards haul by a Sri Lankan bank

Published

on

Krishan Gamage, Deputy General Manager – Information Technology (Operations) and Chinthaka Dharmasena, Assistant General Manager – Services at Commercial Bank accept the FinanceAsia awards on behalf of the Bank.

Reaffirming its unmatched leadership and excellence in Sri Lanka’s banking sector, the Commercial Bank of Ceylon has been named Best Bank in Sri Lanka for the 15th consecutive year at the FinanceAsia Awards 2026, while also winning six other prestigious accolades across key areas of banking, the most by Sri Lankan bank.

In addition to being named the country’s Best Bank, Commercial Bank was also honoured as Best Bank for SMEs, Best Bank for Use of Technology, Best Islamic Finance House, Best Sustainable Bank, Best Private Bank and Best Retail Bank in Sri Lanka. Collectively, these accolades underscore the Bank’s leadership across key areas of the financial services spectrum.

Widely regarded as one of the most respected benchmarks in the Asia-Pacific financial services industry, the FinanceAsia Awards recognise institutions that demonstrate excellence in performance, innovation, leadership, customer service and resilience. The 2026 edition marks the 30th edition of these flagship awards, which evaluate banks on financial strength, strategic growth, digital transformation, sustainability initiatives and overall contribution to their respective economies.

“Recognition at globally respected award programmes such as the FinanceAsia Awards further strengthens our standing among leading regional and international peers, while affirming our performance in financial strength, innovation, customer service and sustainability,” said Sanath Manatunge, Managing Director/CEO of Commercial Bank. “This success also enhances stakeholder confidence and reinforces customer trust in the Bank’s ability to deliver consistent value across multiple areas of banking.”

The awards were accepted on behalf of Commercial Bank by Chinthaka Dharmasena, Assistant General Manager – Services, and Krishan Gamage, Deputy General Manager – Information Technology (Operations), at the gala ceremony held on 24th June 2026 in Hong Kong.

Explaining the basis for its selections, FinanceAsia noted that the 2026 awards celebrate institutions that demonstrated determination to deliver desirable outcomes during 2025 through strong commercial and technical acumen, despite operating in complex and evolving market conditions.

The first Sri Lankan bank with a market capitalisation exceeding US$ 1 Bn., and the first bank in the country to be listed among the Top 1000 Banks of the World, Commercial Bank has the highest capital base among all Sri Lankan banks, is the largest private sector lender in Sri Lanka, and the largest lender to the country’s SME sector. Ranked No. 1 in the Business Today Top 40, the Bank is recognised as the most respected and most-awarded bank in Sri Lanka, is a leader in digital innovation and is the country’s first 100% carbon-neutral bank.

Commercial Bank operates more than 270 strategically-located branches and an extensive network of automated machines island-wide, and has the widest international footprint among Sri Lankan banks, with 21 branches in Bangladesh.

Continue Reading

Trending