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Fashion’s new order

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From fashion weeks without shows to brands abandoning the traditional schedules, Covid-19 has thrown the industry into a state of flux.

by Zanita Careem

As the pandemic spread and its impacts grew, business world-wide shifted their priorities. The virus has crept almost into every industry including the fashion industry.

It was a hard toll on the industry; fashion weeks got cancelled and major retail departmental stores closed for weeks and months.

The fashion industry is likely to see a shift from consumer spending in large department stores and choosing independent shops. The reason is because social distancing is a necessity. The pandemic slowdown affected the industry, the new normal made consumers to show down their purchases. The designers saw a huge shift in consumer behaviour, affecting the fashion designers and retailers alike.

To evaluate the impact of Covid-19 on the industry we caught up with some of the reputed designers whose names are synonymous with fashion. Senake de Silva said the future is bleak and until things go back to normal, (but how long) it will it take months or perhaps years. Even if we recover it will never be the same again. “We might get back to 70 per cent of what the industry was by next may be,” Senake said.

The Sri Lankan apparel industry was one of the most significant contributors to the country’s economy. “We even had the first ever Sri Lankan apparel fashion show at the then Hotel Oberoi. It was possibly the very first time that a top French Couturier was in Colombo,” recollected Senake.

Sri Lankan apparel categories include sportswear, lingerie bridal wear and swimwear. These were of high quality and were exported to many countries. Recently the industry was affected by regular disturbances of the Covid-19. Fashion shows were cancelled, designers had no work. Fashion industry is one of the primary employers too. With supply chain broken and sales down and unsold stock in retail outlets we had to face major crises. This was all against a backdrop of consumer habits changing and attitudes shifting to consumptions said Lou Ching Wong. We cant compare ourselves to the west said Lou Ching .

Despite the lock-down, major cities in Europe had their fashion shows. The luxury brands like Gucci, Prada, YSL, Armani and Chanel to name a few. But here at home with complete closure, there were no shows or glamour events.

Sri Lankans have now started to reassess and re-prioritize what they spend money on. This resulted in fashion trends slowing down with designers left with nothing. Major fashion brands and retailers have been cancelling orders, including products made and waiting to be sent to stores. The reality is that we are forced to stay at our homes and many of us are financially burdened by lay-offs and the desire to buy new clothes is a distant dream. How long can you think the domestic fashion industry can sustain without sales? “We work in a very high circle and the fact is there are no demands so, I am not sure this will be sustainable. And unfortunately we are not like a Western economy that can afford to payout salaries.”

The industry is going to take a long recovery time. The only positive, if at all is hopefully to be able to use it to recalibrate the lifestyles that suit our people said Lou Ching Wong.

“The virus has left me vulnerable confronting an obliteration of sales, wage loss and employee lay-offs,” Ramani Fernando, a fashion icon and beautician said. “However, we are slowly but steadily working towards providing services to our customers under strict health guidelines. Now things are changing and I find many brides advancing their dates and calendars are filling up. However, I feel this crisis could present an opportunity to rethink of the industry.”

For Dinesh Chandrasena, an internationally recognized designer and a leading creative educator, the future seems bright!

“The fashion design and apparel manufacturing industries like all other businesses have been continuously evolving despite the Covid-19 pandemic. We, like the other industries, have been finding methods and systems to not just survive but actually maintain a positive business movement. I have worked in the fashion industry in Los Angeles since the mid-1990s and I have many colleagues who speak about their plans and strategies. I notice that the long term systematic outcomes that they work towards, are based on utilizing these uncertain times to re-evaluate and re-structure their immediate sphere in order to maximize efficiency while still underlining creative excellence”.

“As a creative practitioner and educator, I look at everything with a ‘glass half full’ mentality and believe it is up to us to find, create, and enhance methodologies that would bring a successful turn to these times” Dinesh said.

The designers expect fashion to come back in a big way, after the pandemic. They believe that people will return to the world in glamorous, trendy outfits once more. ‘Fashion is a pendulum’ goes an adage. It goes from one extreme to another and that will happen again here too.



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Life style

Blending additional warmth to festive v season

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Pegasus Reef Hotel brought a refreshing twist to the festive season with its much awaited ‘Tropical Christmas’ themed holiday activities by lighting the Christmas Tree and welcoming Santa to the tropics a press release said. The celebrations provided a unique and joyful experience for the whole family, blending the traditional warmth of the festive season with the vibrancy of a tropical setting. The beautifully lit tropical Christmas tree set the tone for both an unforgettable evening and a magical holiday season for all. Guests enjoyed a host of activities including interactive elements for children, including surprise Christmas gifts and photo opportunities with Santa said the release.

The centre piece of the festivities was Santa who made a grand entrance to the event having escaped the cold of the North Pole, to spread the joys of Christmas to young and old in a warm tropical setting. This added to the ambience and brought out that true festive spirit. Tropical-inspired cocktails were available along with delicious food to offer additional flavour to the celebrations.

Commenting on the celebrations, Renuke Coswatte, General Manager of Pegasus Reef Hotel said, “Our Christmas celebrations have always been highly anticipated and has set the tone for the season. This year, by giving festive traditions a tropical twist, we were able to provide our guests, their friends and families a truly unforgettable start to the holiday season. From ‘Santa’s Welcome Party’ coupled with the ‘Tropical Christmas Tree Lighting Ceremony’ and with what we have in store in December, the celebrations will truly be unforgettable.”

Pegasus Reef Hotel has garnered a reputation for hosting exciting festive events over the years, making it a top choice for year-end parties for all. So much so, that the hotels Christmas festivities are eagerly anticipated throughout the year. This year’s ‘Tropical Christmas’ celebration was an ideal opportunity for families, couples and friends to celebrate the season in a warm and inviting setting, that features activities for all.

Lighting of the Christmas Tree and Santa’s welcome party brought the magic of ‘Tropical Christmas’ to life blending traditional holiday festivities added with tropical charm. Pegasus Reef Hotel warmly invites everyone to join in the upcoming seasonal celebrations and create cherished family memories that will last a lifetime.

For more information on future events, contact Pegasus Reef Hotel on 0112049600, follow them on social media at facebook.com/Pegasusreefwattala or www.instagram.com/pegasusreef_wattala and visit their website at www.pegasusreefhotel.com.

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Tis the season to sparkle and shine

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This festive season, step into a world of allure at Taj Samudra Colombo, where the spirit of Christmas is brought to life with joy, celebration, and heartwarming experiences said a press release.In the words of Kris Kringle from A Miracle on 34th Street, “Christmas isn’t just a day; it’s a frame of mind.” At Taj Samudra, we embrace this philosophy with a delightful array of offerings designed to spread joy and festive cheer to our guests throughout the season said the release.

From gourmet hampers to festive family dinners, the Christmas carvery market, and the iconic Christmas goodies hut, our kitchen team has created a magical atmosphere for guests to enjoy, share, and celebrate this season of giving.

Luxury Seasonal Hampers and Wine

This Christmas, Taj Samudra offers the ultimate luxury gift experience with customized seasonal hampers. Choose from a selection of premium wines, Champagne, sparkling wines, and exclusive beverages, along with Christmas cakes, puddings, festival chocolates, cheese, seasonal cookies, and more. Curated to perfection, these hampers are the ideal way to indulge your loved ones with festive joy.

Christmas Carvery Counter

Indulge in the flavors of the season at our Christmas Carvery Counter, featuring a homemade charcuterie station brimming with delicious offerings. Enjoy lamb salami, beef salami, smoked lamb, honey ham, chicken cold cut, smoked seer, chicken liver pate and a variety of other delectable treats, perfect for gathering and sharing with friends and family.

Christmas goodies hut at the lobby

Visit the delightful Christmas goodies hut in our lobby, a stunning display of handpicked seasonal treats created by our award-winning chefs. The Goodies Hut, open daily from 10:00 am to 9.00 pm, offers an array of beautifully decorated seasonal goodies and carefully selected gift items—ideal for gifting or enjoying yourself.

Christmas eve celebrations

On the eve of Christmas, join us for a traditional Christmas eve dinner buffet at Ports of Call, where festive delicacies, live action stations, and mouthwatering desserts await. Santa will make a special appearance to delight the young and the young-at-heart. Additionally, enjoy a festive à la carte lunch and dinner at Golden Dragon, Navratna, and YUMI, our stylish Japanese resto-bar.

Christmas Day Festivities

Celebrate Christmas Day with a traditional festive lunch at Ports of Call, featuring all-time favorites such as succulent turkey and a wide selection of Christmas specialties. Our Executive Chef Sajesh Nair and his kitchen brigade will craft the perfect Christmas spread to satisfy every craving.

The said experience an unforgettable musical evening with The Traveleer Sound Duo from Budapest

The release said The lattice lobby lounge for an unforgettable musical experience with The Traveler Sound Duo from Budapest, Hungary. Known for their captivating performances, this talented duo brings a diverse repertoire that spans pop, rock, jazz, and more, offering something for every music lover. Catch them live every Tuesday to Sunday from 7:00 pm to 10:30 pm and enjoy their soulful melodies and dynamic sound in the heart of our vibrant atmosphere. They will also be performing during our renowned Sunday Brunch at Ports of Call, adding the perfect soundtrack to your delightful dining experience.

Unwind and Celebrate at YUMI Japanese Resto Bar and Poolside – Daily Happy Hour from 3:00 pm to 7:00 pm

This holiday season, experience the magic of Christmas at Taj Samudra Colombo, where every corner of the hotel radiates the joy and warmth of the festive season.

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Hot Red looks for Christmas

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Christmas is here and we are eager to begin the celebrations. Everything about December is breathtaking and spectacular, with the rapid shift in the weather and the increasing camaraderie. The cherry on top is the excitement of the New Year itself! The joyous month of the New Year and Christmas is filled with delicious delicacies, elegant decorations, lovely attire, and joyful vibes everywhere. Dressing up for Christmas in warm and fashionable red outfits is something we all love. However, if you are still confused about your Christmas attire, don’t worry, we are here to rescue you. When it comes to fashion and style, no one can do it better than our Bollywood queens. Here are some red-hot looks from our fav Bollywood divas to inspire your Christmas outfits.

Kiara Advani is a true fashionista who can pull off any look. While co-ord sets are among the season’s hottest fashions. In a red-coordinated ensemble, Kiara is offering fashion advice to everyone. Her ensemble is the ultimate Christmas attire since it perfectly combines sexiness and elegance. She is wearing a bustier crop top and a high-rise skirt that accentuate her physique. Bronze bangles and earrings completed Kiara Advani’s outfit as accessories. With this attire, you’ll definitely steal the show.

Huma’s red formal outfit serves as the ideal Christmas dress inspiration for you if you are not a fan of fancy attire and prefer a sleek and refined look. Whether it’s a casual gathering or a formal function, pantsuits look great on any occasion. In addition to being fashionable, it will also keep you warm. She looks great with a full-sleeved crimson jacket with a wide horizontal white stripe at the bust and straight-fit ankle leggings. For the best appearance, pair it with stud earrings and minimal makeup. Sara is a diva and she is slaying fashion goals in her little red dress with white frills.

If you wish to grab all the attention at the Christmas party then take cues from Sara and choose a red hot bodycon thigh-high slit little dress. Pair it up with a matching red jacket for the glam look and you will be ready to rock the Christmas party.

Among all the divas, Rakul Preet Singh is one of the most fashionable. The actress always dresses well, whether it’s in a gorgeous gown, party attire, or just something that’s too ethnic. Her red corset-style dress is stunning and a must-have for your Christmas wardrobe. It has an off-the-shoulder design, full sleeves, and a fitting nature. To get the glam look, wear it with pointed shoes and diamond drop earrings.

Talking about fashion and style and not mentioning Deepika Padukone is not fair. The queen of Bollywood looks amazing no matter what she wears. If you are tired of wearing dresses and gowns and want to try something different, her vibrant red power suit that exudes boss-woman energy is the ideal outfit inspiration. Her quirky bralette, which had a crisscross neckline, was polished off with a layer of preppy flair thanks to the oversized blazer’s design.

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