Business
Emirates announces a new brand ambassador
Launching mid-summer 2023, Emirates can reveal that its latest ad campaign and brand collaboration will feature Penelope Cruz.
The Academy Award winning actor and philanthropist is already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times. In exclusive behind-the-scenes footage shot onboard a signature Emirates A380 aircraft, Cruz revealed her passion for Emirates and the positive association she has with the brand stating that she was thrilled to partner with Emirates after years of traveling with the airline, on some of the most special trips of her life.
The new TV spots will start to air globally from June 2023, in both English and Penelope’s native tongue of Spanish. With a thought provoking theme of ‘travel is not just about the end destination; it’s also about how you get there’, the short ads show Cruz sampling all the exclusive luxuries that Emirates First and Business Class customers experience as they Fly Better, from a crafted beverage in the A380 Onboard Lounge, to an indulgent shower above the clouds, cheering for a football game shown on live TV, to relishing generous helpings of luxury caviar. In other spots, she enjoys the spacious seats in Emirates’ new Premium Economy Class.
She interacts with Emirates Cabin Crew in multiple languages and enjoys the wide variety of movies and content on Emirates’ award-winning ice inflight entertainment system, viewed on a huge 32-inch full HD LCD screen – the largest in the aviation industry. Cruz is also filmed using the personal temperature controls in her private First Class Suite, using bespoke binoculars to enjoy the sky-high views, and wearing the Emirates hydra-active moisturising pyjamas to settle in for a siesta in her lie-flat bed, surrounded by an array of luxury amenities – ensuring her journey is spectacular from the beginning.
Each of the new TV spots were directed and brought to life by Robert Stromberg, a double Oscar-winning Hollywood director, with 21 award wins and 30 award nominations for movies, TV series and commercials throughout his illustrious career. Stromberg worked closely with the Emirates brand team to ensure the TV spots conveyed the thoughtful luxury of the Fly Better experience, while retaining a note of Cruz’ cheeky sense of humour. Esteemed production house Ridley Scott Associates also supported the series of TV spots, and Framestore – the multi award-winning creative studio for special effects.
Richard Billington, Emirates’ Senior Vice President of Brand and Advertising, commented; ‘Emirates is all about Flying Better, where the journey to your destination matters as much as the place itself. We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.’
Following in the footsteps of other globally successful ads such as Burj Girl, Jennifer Aniston onboard Emirates, and Gerry the Goose, Penelope Cruz will partner in the ad series to be aired globally on TV news channels, featured on Emirates’ own digital channels, with more joint activities to be announced over the coming year.
Business
Fuel market faces fresh pressure as Asian prices rise
By Ifham Nizam
Sri Lanka’s fuel market is coming under renewed pressure as the escalating West Asian conflict and disruption to key oil-shipping routes push up international crude and refined-fuel prices, with a top Ceylon Petroleum Corporation (CPC) official saying the Corporation is closely monitoring developments and the potential impact on domestic fuel costs.
A top CPC official said the sharp rise in international oil prices was being driven by the conflict and disruptions to energy infrastructure and shipping routes in the region.
The official said Sri Lanka’s exposure to the international price shock would also depend on the timing of fuel purchases, as petroleum cargoes are ordered well before they arrive in the country and the final landed cost is determined when the cargo is delivered.
The CPC is also seeking to cushion consumers from the full impact of international price increases while maintaining uninterrupted supplies, the official said.
The latest developments come as Brent crude remains above USD 100 a barrel despite a recent retreat in prices following efforts by Saudi Arabia to maintain exports through alternative routes.
Brent crude futures fell to USD 104.74 a barrel yesterday, while West Texas Intermediate was trading at USD 101.60, according to Reuters. Saudi Arabia has been offering additional crude cargoes to Asian refiners through Oman to offset disruptions caused by attacks on its East-West pipeline.
The immediate concern for Sri Lanka is the potential impact on the country’s petroleum import bill, foreign-exchange requirements and inflation.
Higher international crude and refined-product prices mean that more dollars are required to finance fuel imports, while higher domestic energy costs can feed into transportation, manufacturing, agriculture, fisheries and logistics.
The pressure is already being felt elsewhere in Asia.
Pakistan has raised petrol prices by Pakistani Rs. 4.42 a litre and high-speed diesel by Rs. 6.10, taking the prices to Rs. 380.24 and Rs. 409.42 respectively. The latest increase is reported to be the sixth consecutive fuel price increase in the country.
The Philippines has also raised fuel prices, with petrol increasing by 5.68 Philippine pesos a litre, diesel by 4.31 pesos and kerosene by 4.62 pesos for the latest pricing period.
The developments provide an indication of how quickly international energy-market disruptions can feed into domestic fuel markets across fuel-importing Asian economies.
For Sri Lanka, the issue is particularly significant because petroleum remains a major component of the country’s import bill. The CPC’s current prices stand at Rs. 399 a litre for 92-octane petrol and Rs. 382 for auto diesel, according to the Corporation’s latest published prices.
The government is meanwhile facing pressure to balance consumer protection with the financial sustainability of fuel suppliers.
The Energy Minister has said several options are being considered, including fuel subsidies, price limits for private distributors and adjustments to retail prices. Private operators have reported substantial losses on diesel under prevailing prices, while the CPC has said it is currently absorbing losses on diesel through earnings from other petroleum operations.
A prolonged international oil-price shock could therefore have consequences extending well beyond the pump.
Higher fuel costs would raise operating expenses for transport-dependent businesses and could increase the cost of moving goods throughout the economy. For manufacturers and exporters, higher energy and logistics costs could also affect margins and competitiveness.
At the macroeconomic level, a sustained increase in petroleum prices could increase Sri Lanka’s foreign-exchange requirements and place additional pressure on the trade balance and inflation.
The international oil market, however, remains highly fluid. Saudi Arabia’s efforts to redirect crude exports through Oman have eased some immediate supply concerns, while expectations that its damaged East-West pipeline could return to operation within days have also helped push crude prices lower.
But shipping through the Strait of Hormuz remains severely disrupted and the wider conflict continues to pose risks to crude and refined-product supplies.
For Sri Lanka, the coming weeks will therefore be closely watched by fuel suppliers, importers and businesses as the country assesses whether the current international price shock proves temporary or develops into a more prolonged increase in the cost of energy.
Business
NSB felicitates the performance and commitment of Grade 5 students
The student, who obtained the highest marks in the Sinhala medium, at the Grade 5 Scholarship Examination – 2026, was felicitated by the National Savings Bank (NSB), recently, at the NSB Head Office, under the Hapan Pranama Scholarship Program -2026, organized by the Bank.
The Chairman of the Bank, Dr. Harsha Cabral PC, the Actg. General Manager/CEO, Rohana Bandara Weerakoon and the Corporate Management were present at the occasion.
Danoj Theekshana Weerasekara, a student of Ahatuwewa Model Primary School in Kurunegala District, has won the first place in Sinhala Medium at Grade 5 Scholarship Examination this year, with 193 marks. His remarkable achievement reflects not only his personal talents, but also the commitment of his family members, guidance of his teachers and support of the entire school community, who came together to make his triumph a reality.
The National Savings Bank, while complimenting his achievement, wishes him good luck, strength and courage for his future academic endeavors.
Being always committed towards realizing the educational goals of the children of the country, NSB organizes a seminar series, well in advance of the Examination, every year, to support them in preparation for the exam. The Bank has been able to hold more than 100 seminars islandwide this year as well.
Through these seminars, it is expected to provide the students with knowledge, guidance and mental strength, required to be successful at the Examination and the Bank has joined hands with them at an important juncture of their lives, assuring support and strength to face the exam with confidence. (NSB)
Business
CSE receives ‘Great Place to Work’ for five consecutive years
The Colombo Stock Exchange (CSE) has received the ‘Great Place to Work’ Certification’ for the 5th consecutive year in a row. Since 2022 the bourse has been continually awarded the certification in recognition of its commitment to providing a welcome, inclusive and safe environment.
“At CSE, our people remain our greatest strength.” remarked Rajeeva Bandaranaike, CEO of the CSE “Receiving the Great Place to Work Certification for the fifth consecutive year is a meaningful recognition of our commitment to creating a workplace culture founded on trust, respect, and collaboration. It is an achievement shared by every member of the CSE team and reflects the passion, commitment, and teamwork that continue to drive our success.”
The certification was awarded by Great Place to Work®, a global organization that grants this recognition across more than 180 countries and regions and represents over 20 million employees and 22,000 companies worldwide. The certification was based on the results of an anonymous, company-wide survey that evaluated workplace culture across five key dimensions: credibility, respect, fairness, pride, and camaraderie.
The certification reaffirms CSE’s commitment to its foundational values of Professionalism, Integrity, Care, Teamwork, Passion and Agility. By championing equity and inclusion, the CSE has built a welcoming, discrimination-free culture where every individual can thrive. A cornerstone of this success is CSE’s leadership in workplace diversity as an equal opportunity employer and signatory to the UN Women’s Empowerment Principles, alongside its close collaboration with the UN Global Compact and Respectful Workplaces initiatives. Additionally, the exchange fosters dynamic young talent, with early-career professionals accounting for 57% of its workforce.
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