Business
Emirates announces a new brand ambassador
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Launching mid-summer 2023, Emirates can reveal that its latest ad campaign and brand collaboration will feature Penelope Cruz.
The Academy Award winning actor and philanthropist is already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times. In exclusive behind-the-scenes footage shot onboard a signature Emirates A380 aircraft, Cruz revealed her passion for Emirates and the positive association she has with the brand stating that she was thrilled to partner with Emirates after years of traveling with the airline, on some of the most special trips of her life.
The new TV spots will start to air globally from June 2023, in both English and Penelope’s native tongue of Spanish. With a thought provoking theme of ‘travel is not just about the end destination; it’s also about how you get there’, the short ads show Cruz sampling all the exclusive luxuries that Emirates First and Business Class customers experience as they Fly Better, from a crafted beverage in the A380 Onboard Lounge, to an indulgent shower above the clouds, cheering for a football game shown on live TV, to relishing generous helpings of luxury caviar. In other spots, she enjoys the spacious seats in Emirates’ new Premium Economy Class.
She interacts with Emirates Cabin Crew in multiple languages and enjoys the wide variety of movies and content on Emirates’ award-winning ice inflight entertainment system, viewed on a huge 32-inch full HD LCD screen – the largest in the aviation industry. Cruz is also filmed using the personal temperature controls in her private First Class Suite, using bespoke binoculars to enjoy the sky-high views, and wearing the Emirates hydra-active moisturising pyjamas to settle in for a siesta in her lie-flat bed, surrounded by an array of luxury amenities – ensuring her journey is spectacular from the beginning.
Each of the new TV spots were directed and brought to life by Robert Stromberg, a double Oscar-winning Hollywood director, with 21 award wins and 30 award nominations for movies, TV series and commercials throughout his illustrious career. Stromberg worked closely with the Emirates brand team to ensure the TV spots conveyed the thoughtful luxury of the Fly Better experience, while retaining a note of Cruz’ cheeky sense of humour. Esteemed production house Ridley Scott Associates also supported the series of TV spots, and Framestore – the multi award-winning creative studio for special effects.
Richard Billington, Emirates’ Senior Vice President of Brand and Advertising, commented; ‘Emirates is all about Flying Better, where the journey to your destination matters as much as the place itself. We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.’
Following in the footsteps of other globally successful ads such as Burj Girl, Jennifer Aniston onboard Emirates, and Gerry the Goose, Penelope Cruz will partner in the ad series to be aired globally on TV news channels, featured on Emirates’ own digital channels, with more joint activities to be announced over the coming year.
Business
NDB reports highest-ever Group PBT, surpassing Rs. 24.0 Bn
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National Development Bank PLC (NDB) announced a record-breaking profit for the financial year 2024, marking a significant milestone in the Bank’s growth trajectory. All key performance indicators (KPIs) and shareholder metrics showed substantial improvements, reflecting the Bank’s resilience and commitment to delivering value.
NDB’s Director/ Chief Executive Officer Kelum Edirisinghe commented on the performance. “We are proud of our performance in FY 2024, which demonstrates our financial strength and our ability to adapt in a reviving and evolving economic landscape.
“Our FY 2024 results were driven by a focused strategy that improved operational efficiency and enhanced customer engagements. As highlighted in prior press communications, we centered our efforts on three key pillars: driving transactions, enhancing portfolio quality and increasing net interest margins. Our efforts came in to fruition with the Bank delivering healthy growth in the respective areas which translated to enhanced profitability.
“For the period under review the Bank reported a pre-tax profit of Rs. 24.3 Bn up 141% over 2023 inclusive of the one-off gain of Rs. 12.8 Bn stemming from the ISB restructure. Excluding this gain, our pre-tax profit from the underlying business grew 31% year on year, affirming the resilience of our business model.
“As we reflect on the year gone by, it is clear that 2024 has been a year of tremendous collaboration, where all our key stakeholders – our shareholders, employees, customers, business partners, – have made significant contribution to our shared value journey. I remain deeply thankful to each one of them for their unwavering support and dedication.
“As we look to the future, NDB remains committed to driving sustainable growth, aligned with national priorities whilst empowering all our stakeholders to unlock lasting prosperity. Our focus on environmental, social, and governance (ESG) principles continues to be at the heart of our efforts, ensuring we make a positive impact on the wider ecosystem”, he concluded.
NDB recorded a post-tax profit of Rs. 9.0 Bn for the financial year ended 31 December 2024, a 68% increase over the prior year 2023 (YoY). Group profit attributable to shareholders was Rs. 9.8 Bn, again an impressive growth of 70% YoY. Profit before tax at Bank and Group level were Rs. 24.3 Bn and 25.7 Bn respectively, making them the highest-ever profitability figures the Bank and the Group have posted in its 45 years plus history.
(NDB)
Business
Future Connect: Hutch and University of Sri Jayewardenepura kick off exclusive knowledge-sharing series
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Hutch collaborated with the Faculty of Computing at the University of Sri Jayewardenepura to conduct an exclusive knowledge-sharing session for third-year undergraduate students. The event, held at the university, was part of Future Connect, an innovative initiative aimed at preparing the next generation for the technologies of tomorrow. By bridging the gap between academic learning and real-world applications, the event highlighted Hutch’s unwavering commitment to empowering young minds with the skills and insights needed to thrive in an ever-evolving digital landscape. With a focus on emerging trends and future technologies, Future Connect ensures that students stay future-ready and equipped to become the tech leaders of tomorrow…
The session covered key topics in telecommunications, starting with data communication and networking, including network traffic analysis, troubleshooting, and optimizing for real-time applications. Legal and ethical aspects of data transmission and strategies for assessing network performance were also discussed. The focus then shifted to enterprise resource planning (ERP) systems and their role in customer management, supply chain, HR, and billing. The day concluded with a session on soft skills, including CV writing, interview preparation, and career development.
Prof. Prasad M. Jayaweera, Dean of the Faculty of Computing, University of Sri Jayewardenepura, emphasized the importance of such collaborations, stating, “We are delighted to collaborate with Hutch in this knowledge-sharing initiative, which bridges academia and industry. This session not only enriches our students’ understanding of real-world applications but also inspires them to innovate and excel in the evolving field of technology. Partnerships like these are instrumental in shaping the future of computing professionals in Sri Lanka.”
Saumitra Gupta, CEO of Hutch Sri Lanka, shared his thoughts on the initiative, saying, “At Hutch, we believe in empowering the next generation with the tools and insights they need to thrive in a digital-first world. Collaborating with the University of Sri Jayewardenepura allows us to share our industry expertise, fostering innovation and nurturing talent that will drive Sri Lanka’s technological advancements. We are proud to support the development of future leaders in technology.”
This initiative highlights Hutch’s steadfast dedication to technological advancement and education, reaffirming its position as a leader in knowledge-sharing and innovation in Sri Lanka.
HUTCH Sri Lanka, a subsidiary of CK Hutchison Holdings (CKHH), is a major player in the Sri Lankan telecom industry. CKHH, a Hong Kong-based Fortune 500 conglomerate, operates in over 50 countries across six sectors, including Telecommunications, and reported revenues nearing USD 60 billion in 2023.
Entering the Sri Lankan market in 1997, HUTCH has grown significantly, launching GSM services in 2004, 3G in 2011, and 4G in 2018. The 2019 acquisition of Etisalat Sri Lanka further strengthened its market presence, enabling it to serve customers on both 078 and 072 prefixes. Currently, HUTCH’s 4G network covers 95% of Sri Lanka’s population, and the company is 5G-ready to support the nation’s digital aspirations.
With affordable, reliable connectivity, HUTCH serves as a key driver in Sri Lanka’s telecommunications growth, expanding access to communication, business efficiency, and entertainment across even the most remote regions.
Business
British Council announces support for three Sri Lanka-UK collaborations through Connections Through Culture Grant Programme
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The British Council has announced the recipients of the 2024 Connections Through Culture (CTC) Grant Programme, with three Sri Lankan projects awarded grants for the first time since the programme’s inception.
Initially founded as a platform for fostering vibrant collaborations between artists in the United Kingdom and the East Asia-Pacific, this year’s grant cycle, however, marked an exciting milestone as the programme expanded to include South Asia, welcoming grantees from Sri Lanka and Bangladesh alongside those from Australia, New Zealand, China, Indonesia, Thailand, Malaysia, Myanmar, the Philippines, and Vietnam.
The British Council’s CTC Grant Programme stands as a testament to the organisation’s commitment to cultivating international artistic connections and promoting the exchange of ideas and creativity. The programme supports 84 innovative projects this year, three of which are collaborations between participants from the United Kingdom and Sri Lanka, cultivating stronger cultural partnerships in the Asia-Pacific that transcend borders; fostering dialogue, innovation, and mutual understanding.
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