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EFFIE global ranking – Dentsu Triumphs as the Most Effective Agency Network in Sri Lanka for the Third Consecutive Year

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In an era defined by integration and collaboration, Dentsu has achieved a hat trick, securing the #1 spot in the EFFIE Global Agency Networks ranking as the Most Effective Agency for Sri Lanka for the third consecutive year, a news release from the agency said last week.

“This achievement is thanks to the exceptional efforts of Dentsu Communications and Dentsu Grant. The local agency has once again topped all other Dentsu agencies globally in the Effie Index 2023, showcasing the most effective agencies, marketers, brands, networks, and holding companies worldwide, based on data from Effie Awards competitions across the globe. This is a testament to the agency’s commitment to effective creativity and strategic excellence,” it said.

“This outstanding achievement underscores Dentsu’s dedication to innovation and strategic brilliance. The agency celebrates the hard work of its teams, with special acknowledgment to the Dentsu Communications team for their exceptional contributions, supported by the Dentsu Grant media team, which collectively led to this prestigious honor.”

Mrs. Neela Marikkar, Chairperson of all the Dentsu Grant Group Companies, remarked, “This recognition reflects our team’s relentless pursuit of excellence and their ability to deliver impactful results for our clients. At our agency, we believe in fostering a culture of innovation, exploring new ways to engage consumers that brings results for our clients, allowing us to stay ahead in a competitive industry. I am incredibly proud of our team’s achievements and grateful to our clients for their continued trust and partnership. Together, we are shaping the future of advertising in Sri Lanka and beyond.”

Chamith Buthgamuwa, Vice President of Dentsu Communications, added, “In these challenging economic times, brands need campaigns that maximize their marketing budgets and deliver higher ROI. At Dentsu Sri Lanka, we have tackled this head-on, consistently producing some of the most talked-about campaigns in the industry. Over the past three years, we have identified gaming as a blue ocean for brands and focused our efforts on this dynamic sector. By encouraging clients to shift portions of their social budgets towards gaming, we’ve delivered exceptional ROI and engaged a highly interactive and passionate audience. Our success, consistently being ranked #1 in Sri Lanka, reflects our unwavering commitment to innovation, strategic execution, and delivering real value for our clients. I also want to express gratitude to our clients who have embraced bold and new ideas, trusting us to deliver results. Together, we continue to push boundaries and set new standards in the advertising industry.”

Bakmee Perera, Director of Communications Planning and Media Strategy at Dentsu Grant Group, stated, “Our consistent success is rooted in a deep understanding of media landscapes and consumer behavior. By leveraging data-driven insights and embracing innovative media strategies, we have been able to create highly effective campaigns that resonate with audiences and drive results for our clients. This accolade is a testament to the hard work and dedication of our entire media team, and we look forward to continuing to set benchmarks in the industry. A prime example of our success is the recent win, where our approach led to outstanding consumer engagement and results, further solidifying our position as industry leaders.”

Dentsu Sri Lanka remains committed to advancing the standards of creativity and effectiveness in advertising, ensuring that its clients benefit from high-impact campaigns that resonate with consumers and deliver exceptional results, the release concluded.



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Ceylon Chamber of Commerce concludes high-level economic engagements in Mumbai

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L-R - Manish Mohan, Vishal Kamat, Anurag Agarwal, Dr Rajesh Ravindra Gawande, Mahishini Colonne, Krishan Balendra, Duminda Hulangamuwa, Priyanga Wickramasinghe, Shiran Fernando

To catalyze bilateral trade and investment and drive regional economic integration, the Consulate General of Sri Lanka in Mumbai facilitated a series of high-level strategic engagements between The Ceylon Chamber of Commerce and leading Indian commercial institutions on May 13 and 14.

The delegation from The Ceylon Chamber of Commerce was led by its Chairman Krishan Balendra, CEO of John Keells Holdings Pvt Ltd and comprised a distinguished group of Sri Lankan industry leaders from Hirdaramani Group, Maliban Biscuit Manufactories (Pvt) Ltd, Sierra Cables PLC, A. Baur & Co. (Pvt) Ltd, Jetwing Travels (Pvt) Ltd, Ceylon Biscuits Ltd, Hayleys PLC, Vidullanka PLC, MAS India Clothing (Pvt) Ltd, Tudawe Brothers (Pvt) Ltd, David Pieris Holdings (Pvt) Ltd, Bank of Ceylon, Aitken Spence PLC, LTL Holdings Ltd. and Orel IT Pvt. Ltd.

On May 13, The Confederation of Indian Industry (CII) and The Ceylon Chamber of Commerce jointly hosted the ‘India–Sri Lanka Business Forum: Partnering in Sri Lanka’s Growth and Investment’ and an exclusive CEO interaction in Mumbai. The forum convened senior government officials, policymakers, and industry leaders from both countries.

These included, among others, High Commissioner of Sri Lanka to India Mahishini Colonne; Consul General of Sri Lanka in Mumbai Priyanga Wickramasinghe; Senior Economic Advisor to the President of Sri Lanka Duminda Hulangamuwa; Secretary (Protocol, FDI, Diaspora & Outreach) and Chief of Protocol Government of Maharashtra Rajesh Ravindra Gawande; Co-chairman, CII Western Region Sub-committee on International Trade & Investment and Chief Executive Officer, Polycab India Ltd. Anurag Agarwal; Chairman, CII Western Region Sub-Committee on Tourism and Hospitality and Executive Director, Kamat Hotels India Ltd Vishal Kamat and Secretary General & CEO of The Ceylon Chamber of Commerce Shiran Fernando.

Conversations centered on accelerating cross-border cooperation across high-priority sectors, including technology, manufacturing, healthcare, renewable energy, and digital transformation.

On May  14, the delegation engaged in productive Business-to-Business sessions with the IMC Chamber of Commerce and Industry, culminating in the formal renewal of the Memorandum of Understanding between The Ceylon Chamber of Commerce and IMC. The delegation also participated in an interactive session hosted by the World Trade Center (WTC) Mumbai and the All India Association of Industries (AIAI).

The two-day mission concluded with a robust exchange of views cementing a strong foundation for sustained bilateral collaboration and paving the way for a new era of industrial synergy between Colombo and Mumbai.  (Consulate General of SL, Mumbai)

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Commercial Bank among the first banks to partner with Port City Colombo to open a branch

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Sanath Manatunge, Managing Director/CEO of Commercial Bank and Xiong Hongfeng, Managing Director of CHEC Port City Colombo (Pvt) Ltd. exchange the agreement in the presence of senior representatives of the two companies

Demonstrating its commitment to supporting the nation’s next phase of economic transformation, Commercial Bank of Ceylon has become one of the first banks in Sri Lanka to enter into an agreement to establish a fully-fledged branch at Port City Colombo, marking a significant step in the Bank’s strategic expansion into the country’s emerging international financial hub.

 The agreement was signed by Sanath Manatunge, Managing Director/CEO of Commercial Bank, and Xiong Hongfeng, Managing Director of CHEC Port City Colombo (Pvt) Ltd. The partnership further reinforces Commercial Bank’s position at the forefront of Sri Lanka’s evolving financial landscape.

 The proposed branch will function as a fully-fledged banking branch, offering a full spectrum of products and services tailored to the needs of corporates, investors, businesses and retail customers operating within the Port City Colombo ecosystem. These will include digital banking facilities, trade services, foreign currency transactions, corporate banking solutions, deposits, lending, card services and remittance facilities.

 By establishing a presence within Port City Colombo, the Bank said it aims to further strengthen its ability to support cross-border business and investment flows while positioning itself to meet the sophisticated requirements of global investors, multinational corporates and high-net-worth individuals expected to operate within the Special Economic Zone.

 Commenting on this ground breaking initiative, Sanath Manatunge, Managing Director/CEO of Commercial Bank said the Bank’s decision to establish a fully-fledged branch within Port City Colombo reflects both its long-term confidence in the project and its readiness to support the evolving needs of a globally integrated financial ecosystem.

 “As Sri Lanka’s largest private sector bank with a strong track record in serving corporates, international clients and high-value businesses, we see Port City Colombo as a pivotal development in the country’s economic future,” he said. “Our presence within this Special Economic Zone will enable us to seamlessly support cross-border transactions, facilitate international trade and investment, and deliver world-class banking solutions backed by advanced digital capabilities. Being one of the first banks to formalise plans for a full-service branch within Port City Colombo reaffirms our role as a pioneer in driving financial innovation and supporting national development.”

 A 269-hectare extension of Sri Lanka’s central business district, Port City Colombo is being developed as a multi-service Special Economic Zone designed to serve as a regional financial centre, business and lifestyle hub. One of the largest public-private partnership projects in the country, it is envisioned as a catalyst for high-value investments, underpinned by advanced infrastructure, cutting-edge technology and a progressive regulatory framework.

 “Our role as master developer goes beyond building the city itself. It is about creating the foundations for a functioning international business and financial hub,” said Mr Xiong Hongfeng, Managing Director of CHEC Port City Colombo (Pvt) Ltd. “The establishment of institutions such as Commercial Bank within Port City Colombo is an important part of that process, because it brings real operational depth and credibility into the ecosystem from an early stage. It reflects the broader momentum behind the project and the growing shift towards a more globally connected, investment-driven economy in Sri Lanka.”

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Lumbini Tea wins top global honours in UK

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Sri Lanka’s renowned specialty tea brand “Singharaja Wiry Tips,” produced by Lumbini Tea Valley Ceylon, has won two major accolades at the prestigious “The Leafies International Tea Awards” held recently at Fortnum and Mason in the United Kingdom.

The award-winning low-grown Ceylon tea secured the titles of “Best Ceylon Black Tea” and the overall “Best of All Black Teas,” emerging as the top black tea entered at the international competition.

With these latest honours, “Singharaja Wiry Tips” has now earned its 43rd and 44th international awards, further strengthening its reputation as one of the world’s most highly awarded black teas.

Classified as FBOPF EX SP (Flowery Broken Orange Pekoe Fannings Extra Special), the tea is named after its distinctive golden-tipped wiry leaves and unique flavour profile derived from the ecosystem surrounding the UNESCO World Heritage-listed Singharaja Rainforest, which borders the Lumbini plantation.

Lumbini Tea Valley’s latest innovation, “Lumbini Screw Buds,” also received high commendation at this year’s competition, highlighting the company’s continued excellence in producing premium Ceylon teas.

Chairman and Managing Director Chaminda Jayawardena, who accepted the awards in London, credited the achievement to the dedication of the Lumbini workforce and the support of nearly 1,800 tea farmers supplying high-quality green leaf harvested using the traditional “two leaves and a bud” method.

by SK Samaranayake

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