Dialog Powers Lanka Premier League as ‘Telecommunication Partner’

Launches LPL Song ‘Ekwa Jayagamu’

Sri Lanka’s premier connectivity provider, Dialog Axiata PLC, has come forth to power the 2021 edition of the Lanka Premier League (LPL) as the official Telecommunication Partner. The tourney organisers, IPG Group released the ‘Ekwa Jayagamu’ LPL song sung by a stellar line-up of artistes at the launch event, in support of the teams.

LPL is a world-class cricket tournament set to feature the best in talent from across the world and will also act as a proving ground for Sri Lanka’s budding cricketers, by giving them the opportunity to display their skill and set them on the path to the national team.

“Ekwa Jayagamu” the theme song for the tournament, features a number of Sri Lanka’s most famous pop-stars, including ‘Bathiya and Santhush’, Yohani, Sanka, Sajitha, Umaria and ADK.

The tourney will commence on December 05th 2021, while the grand finale will be played at the Mahinda Rajapaksa International Cricket Stadium, Sooriyaweva, Hambanthota on December 23, 2021 from 7:30 pm. The five franchise teams, Colombo Stars, Dambulla Giants, Galle Gladiators, Jaffna Kings and Kandy Warriors will battle it out in 24 league and knockout matches in this years tourney. In the inaugural LPL played in 2020, Jaffna Stallions, skippered by the experienced Thisara Perera, defeated the Galle Gladiators to clinch the coveted title.

Commenting on the launch of the LPL, Minister of Youth and Sports, Namal Rajapaksa, stated, “Developing our young cricketers is a top priority for Sri Lanka, and we look forward to the upcoming Lanka Premier League as an avenue to accelerate their development. I am thankful to Dialog Axiata for hosting the launch event, and also look forward to a tournament that is sure to be filled with memorable matches”.

Mohan De Silva, Secretary of Sri Lanka Cricket said, “High-calibre tournaments such as the LPL act as an incubator for SLC to identify and nurture players who will one day represent the national team and bring glory to the country at the international level. Budding players get much-needed exposure playing with and against foreign players which will shorten their learning curve. I wish the LPL the very best for a successful tourney.”

Anil Mohan – Founder & CEO of The IPG Group commented “The South Asian region has a diehard cricket base especially for the shorter version of the game with over a billion fans. I would like to congratulate Hon. Namal Rajapaksa MP, the Minister of Youth and Sports, and SLC for taking progressive steps to host a tourney of this magnitude”.

“Dialog is pleased to have stepped forward as the Official Telecommunication Partner of the LPL, which is a vibrant and prestigious tournament in the South Asian region,” Supun Weerasinghe, Group Chief Executive of Dialog Axiata PLC said. He further commented, “As the national team sponsor for almost 10 years, Dialog has been an avid supporter of the development of cricket in Sri Lanka, and a tourney such as the LPL will be an excellent platform to scout, identify and select our future champions for the national team.”

Dialog Axiata is the proud sponsor of Sri Lanka’s National Cricket, Volleyball and Netball teams. The Company also has a close association with the President’s Gold Cup Volleyball, National Junior and Senior Netball tourneys, Club Rugby, Schools Rugby, Premier Football, Schools’ Cricket, Junior Volleyball and Paralympic sports – whilst also powering the Army Para Games, National Para Games and the Sri Lanka contingent to the World Paralympic Games.