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DENTSU CREATIVE Bengalaru wins Cannes Lions Agency of the Year

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– DENTSU CREATIVE Bengaluru has been named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for “The Unfiltered History Tour”. This follows the launch of Dentsu International’s Global Creative Network,

DENTSU CREATIVE, at the start of the festival on Monday 20th June. Dentsu Creative Bengaluru’s awards tally makes “The Unfiltered History Tour” the most awarded campaign from India ever at Cannes Lions, and Dentsu Creative Bengaluru the first agency from India to be named Agency of the Year at Cannes Lions. The Agency is headed by Amit Wadhwa – CEO DENTSU CREATIVE. Amit also sits on the board of DENTSU Grant Sri Lanka.

Dentsu International’s Global CEO, Wendy Clark and Global CCO, Fred Levron, announced the launch of DENTSU CREATIVE from the Palais at Cannes Lions. Blending dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape, the new network looks to transform brands and businesses through the lens of Modern Creativity, to deliver ideas which Create Culture, Change Society and Invent the Future.

“The Unfiltered History Tour shows how a disruptive idea, accelerated by the power of technology and social media can change culture and help one of the most progressive media brands, VICE, empower the next generation and provide a balanced narrative” says Fred Levron “We could not be prouder of the work and the hugely talented team in India. This is our first Cannes Lions as DENTSU CREATIVE and it has set the bar. Our thanks also go to VICE Media for their trust and belief. We are nothing without client partnership”.

“When you begin Cannes Lions with a Grand Prix, you think you have already hit a lifetime achievement, but this week just got better and better. It is hard to describe how we feel on receiving THREE Grand Prix, let alone a Titanium and to top it all off, Agency of the Year – it is a moment to rejoice for each one of us at Dentsu Creative India. The team is just so proud of the work, but also the outcome too,” said Amit Wadhwa, CEO DENTSU CREATIVE India. “We got the world talking about something which really matters deeply, something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special indeed.”

During the course of the festival 14 leaders from across DENTSU CREATIVE acted as jurors to assess and champion the best work in the industry, with Levron acting as Direct Lions jury president and Yasuharu Sasaki, CCO of Dentsu Inc acting as Jury President for the Brand Experience & Activation Lions. Other highlights from the week include Wendy Clark interviewing Ryan Reynolds at the Palais on next generation storytelling, and a fireside interview at the dentsu Beach House with Snap founder and CEO, Evan Spiegel. The dentsu beach had another special guest, in the form of Rumi, dentsu’s very own virtual influencer, who acted as the beach house hostess, providing visitors an overview of dentsu’s wins and daily event agenda.



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Cargills Kist transforms wartime battlefield into thriving Kilinochchi agri-belt

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Aloe vera cultivation in Mankulam, empowered by Cargills Kist

When the doors of the Cargills Kist primary food processing plant first opened in Kilinochchi’s Ariviyal Nakaram area in 2013, there were no advertisements, public announcements, or grand promotional campaigns. Yet, stretching down the dusty road, a long, quiet queue of local residents had formed. They were war-battered northerners looking desperately for a fresh start, and among them, an overwhelming majority were young women and war widows.

On that single day, 70 women were interviewed and hired, stepping into a facility that promised the exact same salaries, perks, and allowances as the Kist plant in Colombo. Today, thirteen years after the factory first opened its doors, many of those senior employees still walk just a kilometer or two from their homes to the factory floor every morning. They stand as living monuments to a corporate intervention that chose to build futures where everything else had been flattened. Enhancing the vibrancy on the factory floor, a new generation of young employees now works closely alongside these original mentors.

Sowing Hope in Scorched Earth

When the Cargills team first arrived in Kilinochchi after the war concluded, it was a town in name only; not a single roof remained standing, shops were non-existent, and the population survived in displacement camps. A baseline survey of 2,000 locals conducted by the company revealed a profound disconnect: an entire generation had been completely separated from agriculture and lacked the know-how, seeds, or market access to restart their lives. However, they possessed one hidden, resilient asset – hardy Jaffna mango trees that had miraculously survived the crossfire.

Partnering with international agencies like USAID and IFAD, Cargills spent three grueling years navigating the absence of a proper civil administration to construct the Kilinochchi primary processing facility. They taught locals how to harvest and pack mangoes without bruising, introduced commercial passion fruit cultivation to the region, and established a reliable buyback system for the outgrowers. Today, the plant absorbs 30 to 35 tons of local fruits and vegetables daily from them -including woodapple, melon, passion fruit, and now, aloe vera – pumping direct liquidity into a community once starved of cash.

Aloe vera extraction process on Cargills Kist Factory Floor in
Kilinochchi. (Pix by Nishan S. Priyantha)

The Financial Architecture of Inclusion

With its 70-year legacy of providing nutritious, farm-fresh products to consumers, Kist’s latest project in Kilinochchi highlights how structural corporate responsibility can systematically erase regional disparities. A year ago, the company identified a rising global and local demand for aloe vera, an ingredient heavily used in beverages and personal care items that Sri Lanka was frequently forced to import. To root the supply chain locally, Cargills selected 100 stay-at-home women in Kilinochchi to pioneer commercial aloe vera cultivation. But the barriers to entry were steep: setting up a single quarter-acre required an initial capital of roughly Rs. 200,000 – an impossible sum for a low-income family. Worse, nearly 60% of smallholder farmers in Sri Lanka are blacklisted by the Credit Information Bureau (CRIB) due to past unpaid debts or a lack of physical collateral, locking them out of traditional banking ecosystems.

Female farmer cum owner
Vigneswaran Kamalanayaki at
work

To bypass this systemic gridlock, Cargills Food & Beverage Limited Managing Director Arjuna Kumarasinghe stepped forward with a corporate guarantee from the parent company, enabling Cargills Bank to issue micro-loans without demanding collateral.

Alongside technical assistance and irrigation equipment funded by the German development agency (GIZ) – a collaboration facilitated by Haridas Fernando, Group Manager of Agribusiness at Cargills Ceylon PLC – Cargills Bank rolled out mobile banking units to bring true financial inclusion directly to the doorsteps of the North.

To further insulate farmers from volatile market forces, the company integrated a dual-channel model. When market prices spike, farmers are entirely free to sell to any buyer of their choice. However, if the market crashes or surpluses build up, Cargills honours a guaranteed floor price of Rs. 90 per kilo at its processing plant, absorbing the risk and ensuring the farmer never loses.

The Rise of the Agripreneur

Arjuna
Kumarasinghe,
Managing Director,
Cargills Food &
Beverage Limited

The real-world metrics of this intervention are vividly visible in the backyards of Mankulam. Vigneswaran Kamalanayakie, a 37-year-old mother, manages a quarter-acre aloe vera plot adjacent to her home while caring for her young child. Utilising a modern “rain hose” irrigation system that waters the entire plot in just a few minutes, she has fundamentally altered her family’s financial trajectory. Even before her first formal leaf harvest, Kamalanayakie earned Rs. 50,000 simply by selling the aloe vera shoots generated by her crop. With her initial leaf harvest projected to bring in Rs. 100,000, she is entering a monthly earning cycle that scales up to an estimated Rs. 1,200,000 annually. She is already making active plans to double her plot to secure a multi-million rupee income.

Through Agronomy Extension Officers and dedicated field animators, these women are coached in crop management, pest control, and year-round continuous harvesting methods. They are no longer subsistence farmers vulnerable to the whims of middleman collectors; they have transitioned into bankable agripreneurs.

A Solid Pulp of Purpose

Haridas Fernando,
Group Manager,
Agribusiness,
Cargills Ceylon PLC

By leveraging its 14 collection centers across Sri Lanka, its main manufacturing facility in Katana, and over 500 retail outlets operating across all 25 districts, Cargills has built an incredibly resilient, closed-loop domestic supply chain.The Kilinochchi factory stands as the ultimate thesis statement for this corporate strategy.

Without beating the drums of self-adulation, Kist has blended humanity, national duty, corporate responsibility, and business ingenuity into a solid pulp.

In doing so, it has proven that the most delicious and wholesome aspect of a brand’s legacy isn’t just the product it puts on store shelves, but the dignity it restores to the people who grow it.

By Sanath Nanayakkare

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Sampath Bank recognised with three prestigious banking accolades at World Finance

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Sampath Bank PLC has received three major honors at the World Finance Banking Awards 2026, being named Sri Lanka’s Best Retail Bank, Best Commercial Bank, and Best Corporate Governance – Sri Lanka. Presented by the UK-based World Finance magazine, these awards recognize excellence in performance, innovation, customer value, leadership, sustainability, and governance. This marks the 12th consecutive year that Sampath Bank has won the retail and commercial banking titles, underscoring its long-standing ability to serve individuals, businesses, and communities effectively. The new governance accolade highlights the bank’s strong commitment to transparency, accountability, ethical leadership, and responsible stewardship.

Managing Director Sanjaya Gunawardana expressed pride in the achievements, noting they reflect customer trust, employee dedication, and stakeholder confidence. He emphasized that while the retail and commercial awards recognize consistent value and innovation, the governance honor affirms the strong principles guiding the bank’s decisions. World Finance uses a rigorous evaluation process based on financial performance, innovation, customer experience, sustainability, and leadership. Sampath Bank’s governance recognition stems from robust Board oversight, proactive risk management, and a culture of responsibility. Together, these awards reinforce the bank’s mission to build a resilient, future-ready institution that contributes to Sri Lanka’s progress.

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People’s Bank marks its 65th anniversary

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CaptionPeople's Bank Chairman Prof. Narada Fernando and CEO/GM Clive Fonseka.

People’s Bank commemorated its 65th Anniversary on 1st July. The Bank commenced its anniversary celebrations with a special event held at People’s Tower in Colombo.

The gathering was addressed by the Chairman of People’s Bank, Prof. Narada Fernando, and the Chief Executive Officer/General Manager, Clive Fonseka. Coinciding with its 65th Anniversary celebrations, People’s Bank also launched the latest edition of the Economic Review magazine under the theme, ‘Sri Lanka’s Export Renaissance: Diversification, Innovation and Global Competitiveness’.

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