Business
Daraz 11.11: Transforming shopping habits and boosting local businesses across Sri Lanka
Daraz Sri Lanka has successfully concluded 11.11 Biggest Sale Of The Year on November 17. The event brought together customers, sellers, and brands in a celebration of unbeatable discounts of up to LKR 150 million, exclusive promotions, and the lowest prices of the year. Highlighting the growing adoption of e-commerce, this year’s 11.11 showcased Daraz’s pivotal role in transforming the shopping habits of millions of consumers across Sri Lanka and creating significant growth opportunities for sellers across the country.
Top categories and brands that ruled 11.11
During the 11.11 campaign, Audio, Skincare, Women’s Fashion, Beauty Tools, and Smartwatches emerged as the most popular categories among Sri Lankan consumers, indicating a growing inclination toward self-care, modern lifestyle choices, and adopting wearable technology to enhance daily life.
Several product categories experienced extraordinary growth during 11.11. Home Appliances recorded an impressive uplift of up to four times in terms of GMV, followed by strong performances by Health & Beauty and Fashion. This growth highlights a shift in consumer spending, with a focus on enhancing home convenience, self-care routines, and trendy wardrobe upgrades.
Renowned brands like Baseus, Hemas Consumer, Promate, Cetaphil, and Amante were among the top favourites during the sale. These brands consistently attracted buyers with their quality offerings made even better with attractive discounts, reinforcing their customer trust and loyalty.
Flash Sale frenzy drives phenomenal growth
Gamification continued proving to be a winning feature for Daraz, with 40% of first-day orders during 11.11 coming through these high-impact promotions. These limited-time offers incentivized customers to make immediate purchase decisions, resulting in heightened engagement and remarkable sales volumes. From smartphones and gadgets to beauty bundles and kitchen essentials, the Flash Sale demonstrated Daraz’s ability to cater to diverse shopping needs, cementing its role as the ultimate online shopping destination in Sri Lanka.
Empowering sellers: Daraz levels the playing field
Daraz continues to empower businesses across Sri Lanka with advanced marketing tools. Over 200 sellers utilised Daraz Marketing Solutions Ads during 11.11, boosting visibility and engagement with millions of customers. These tools empowered sellers to showcase their offerings, optimise advertising strategies, and capture greater market share. Additionally, 21 brand partners leveraged a full-funnel advertising strategy, successfully driving awareness, consideration, and conversion. This reflects the importance of new-age marketing like retail media in scaling businesses and highlights Daraz’s commitment to equipping its partners with cutting-edge tools for success.
Speaking about the success of 11.11, Ehsan Saya, Managing Director of Daraz Sri Lanka stated, “This year’s 11.11 Sale has been a remarkable milestone for Daraz Sri Lanka, showcasing how e-commerce is transforming the way Sri Lankans shop. We are proud to support local businesses in scaling their reach while providing our customers with access to top brands and unbeatable deals. The overwhelming response from customers and sellers alike highlights the trust placed in Daraz as a platform that delivers value, innovation, and opportunity. We remain committed to driving the growth of e-commerce in Sri Lanka and making it an integral part of everyday life.”
Business
Why Sri Lanka’s new environmental penalties could redraw the Economics of Growth
For decades, environmental crime in Sri Lanka has been cheap.
Polluters paid fines that barely registered on balance sheets, violations dragged through courts and the real costs — poisoned waterways, degraded land, public health damage — were quietly transferred to the public. That arithmetic, long tolerated, is now being challenged by a proposed overhaul of the country’s environmental penalty regime.
At the centre of this shift is the Central Environmental Authority (CEA), which is seeking to modernise the National Environmental Act, raising penalties, tightening enforcement and reframing environmental compliance as an economic — not merely regulatory — issue.
“Environmental protection can no longer be treated as a peripheral concern. It is directly linked to national productivity, public health expenditure and investor confidence, CEA Director General Kapila Mahesh Rajapaksha told The Island Financial Review. “The revised penalty framework is intended to ensure that the cost of non-compliance is no longer cheaper than compliance itself.”
Under the existing law, many pollution-related offences attract fines so modest that they have functioned less as deterrents than as operating expenses. In economic terms, they created a perverse incentive: pollute first, litigate later, pay little — if at all.
The proposed amendments aim to reverse this logic. Draft provisions increase fines for air, water and noise pollution to levels running into hundreds of thousands — and potentially up to Rs. 1 million — per offence, with additional daily penalties for continuing violations. Some offences are also set to become cognisable, enabling faster enforcement action.
“This is about correcting a market failure, Rajapaksha said. “When environmental damage is not properly priced, the economy absorbs hidden losses — through healthcare costs, disaster mitigation, water treatment and loss of livelihoods.”
Those losses are not theoretical. Pollution-linked illnesses increase public healthcare spending. Industrial contamination damages agricultural output. Environmental degradation weakens tourism and raises disaster-response costs — all while eroding Sri Lanka’s natural capital.
Economists increasingly argue that weak environmental enforcement has acted as an implicit subsidy to polluting industries, distorting competition and discouraging investment in cleaner technologies.
The new penalty regime, by contrast, signals a shift towards cost internalisation — forcing businesses to account for environmental risk as part of their operating model.
The reforms arrive at a time when global capital is becoming more selective. Environmental, Social and Governance (ESG) benchmarks are now embedded in lending, insurance and trade access. Countries perceived as weak on enforcement face higher financing costs and shrinking market access.
“A transparent and credible environmental regulatory system actually reduces investment risk, Rajapaksha noted. “Serious investors want predictability — not regulatory arbitrage that collapses under public pressure or litigation.”
For Sri Lanka, the implications are significant. Stronger enforcement could help align the country with international supply-chain standards, particularly in manufacturing, agribusiness and tourism — sectors where environmental compliance increasingly determines competitiveness.
Business groups are expected to raise concerns about compliance costs, particularly for small and medium-scale enterprises. The CEA insists the objective is not to shut down industry but to shift behaviour.
“This is not an anti-growth agenda, Rajapaksha said. “It is about ensuring growth does not cannibalise the very resources it depends on.”
In the longer term, stricter penalties may stimulate demand for environmental services — monitoring, waste management, clean technology, compliance auditing — creating new economic activity and skilled employment.
Yet legislation alone will not suffice. Sri Lanka’s environmental laws have historically suffered from weak enforcement, delayed prosecutions and institutional bottlenecks. Without consistent application, higher penalties risk remaining symbolic.
The CEA says reforms will be accompanied by improved monitoring, digitalised approval systems and closer coordination with enforcement agencies.
By Ifham Nizam
Business
Milinda Moragoda meets with Gautam Adani
Milinda Moragoda, Founder of the Pathfinder Foundation, who was in New Delhi to participate at the 4th India-Japan Forum, met with Gautam Adani, Chairman of Adani Group.
Adani Group recently announced that they will invest US$75 billion in the energy transition over the next 5 years. They will also be investing $5 billion in Google’s AI data center in India.Milinda Moragoda,
Milinda Moragoda, was invited by India’s Ministry of External Affairs and the Ananta Centre to participate in the 4th India–Japan Forum, held recently in New Delhi. In his presentation, he proposed that India consider taking the lead in a post-disaster reconstruction and recovery initiative for Sri Lanka, with Japan serving as a strategic partner in this effort. The forum itself covered a broad range of issues related to India–Japan cooperation, including economic security, semiconductors, trade, nuclear power, digitalization, strategic minerals, and investment.
The India-Japan Forum provides a platform for Indian and Japanese leaders to shape the future of bilateral and strategic partnerships through deliberation and collaboration. The forum is convened by the Ministry of External Affairs, Government of India, and the Anantha Centre.
Business
HNB Assurance welcomes 2026 with strong momentum towards 10 in 5
HNB Assurance enters 2026 with renewed purpose and clear ambition as it moves into a defining phase of its 10 in 5 strategic journey. With the final leg toward achieving a 10% life insurance market share by 2026 now in focus, the company is gearing up for a year of transformation, innovation, and accelerated growth.
Closing 2025 on a strong note, HNB Assurance delivered outstanding results, continuously achieving growth above the industry average while strengthening its people, partnerships and brand. Industry awards, other achievements, and continued customer trust reflect the company’s strong performance and ongoing commitment to providing meaningful protection solutions for all Sri Lankans.
Commenting on the year ahead, Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance, stated, “Guided by our 2026 theme, ‘Reimagine. Reinvent. Redefine.’, we are setting our sights beyond convention. Our aim is to reimagine what is possible for the life insurance industry, for our customers, and for the communities we serve, while laying a strong foundation for the next 25 years as a trusted life insurance partner in Sri Lanka. This year, we also celebrate 25 years of HNB Assurance, a milestone that is special in itself and a testament to the trust and support of our customers, partners and people. For us, success is not defined solely by financial performance. It is measured by the trust we earn, the promises we honor, the lives we protect, and the positive impact we create for all our stakeholders. Our ambition is clear, to be a top-tier life insurance company that sets benchmarks in customer experience, professionalism and people development.”
For HNB Assurance looking back at a year of progress and recognition, the collective efforts of the team have created a strong momentum for the year ahead.
“The progress we have made gives us strong confidence as we enter the final phase of our 10 in 5 journey. Being recognized as the Best Life Insurance Company at the Global Brand Awards 2025, receiving the National-level Silver Award for Local Market Reach and the Insurance Sector Gold Award at the National Business Excellence Awards, and being named Best Life Bancassurance Provider in Sri Lanka for the fifth consecutive year by the Global Banking and Finance Review, UK, reflect the consistency of our performance, the strength of our strategy, along with the passion, and commitment of our people.”
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