Business
Daraz 11.11: Transforming shopping habits and boosting local businesses across Sri Lanka
Daraz Sri Lanka has successfully concluded 11.11 Biggest Sale Of The Year on November 17. The event brought together customers, sellers, and brands in a celebration of unbeatable discounts of up to LKR 150 million, exclusive promotions, and the lowest prices of the year. Highlighting the growing adoption of e-commerce, this year’s 11.11 showcased Daraz’s pivotal role in transforming the shopping habits of millions of consumers across Sri Lanka and creating significant growth opportunities for sellers across the country.
Top categories and brands that ruled 11.11
During the 11.11 campaign, Audio, Skincare, Women’s Fashion, Beauty Tools, and Smartwatches emerged as the most popular categories among Sri Lankan consumers, indicating a growing inclination toward self-care, modern lifestyle choices, and adopting wearable technology to enhance daily life.
Several product categories experienced extraordinary growth during 11.11. Home Appliances recorded an impressive uplift of up to four times in terms of GMV, followed by strong performances by Health & Beauty and Fashion. This growth highlights a shift in consumer spending, with a focus on enhancing home convenience, self-care routines, and trendy wardrobe upgrades.
Renowned brands like Baseus, Hemas Consumer, Promate, Cetaphil, and Amante were among the top favourites during the sale. These brands consistently attracted buyers with their quality offerings made even better with attractive discounts, reinforcing their customer trust and loyalty.
Flash Sale frenzy drives phenomenal growth
Gamification continued proving to be a winning feature for Daraz, with 40% of first-day orders during 11.11 coming through these high-impact promotions. These limited-time offers incentivized customers to make immediate purchase decisions, resulting in heightened engagement and remarkable sales volumes. From smartphones and gadgets to beauty bundles and kitchen essentials, the Flash Sale demonstrated Daraz’s ability to cater to diverse shopping needs, cementing its role as the ultimate online shopping destination in Sri Lanka.
Empowering sellers: Daraz levels the playing field
Daraz continues to empower businesses across Sri Lanka with advanced marketing tools. Over 200 sellers utilised Daraz Marketing Solutions Ads during 11.11, boosting visibility and engagement with millions of customers. These tools empowered sellers to showcase their offerings, optimise advertising strategies, and capture greater market share. Additionally, 21 brand partners leveraged a full-funnel advertising strategy, successfully driving awareness, consideration, and conversion. This reflects the importance of new-age marketing like retail media in scaling businesses and highlights Daraz’s commitment to equipping its partners with cutting-edge tools for success.
Speaking about the success of 11.11, Ehsan Saya, Managing Director of Daraz Sri Lanka stated, “This year’s 11.11 Sale has been a remarkable milestone for Daraz Sri Lanka, showcasing how e-commerce is transforming the way Sri Lankans shop. We are proud to support local businesses in scaling their reach while providing our customers with access to top brands and unbeatable deals. The overwhelming response from customers and sellers alike highlights the trust placed in Daraz as a platform that delivers value, innovation, and opportunity. We remain committed to driving the growth of e-commerce in Sri Lanka and making it an integral part of everyday life.”
Business
A sustained wave of Indian assistance to Sri Lanka showcases defining shift in developmental diplomacy
By Sanath Nanayakkare
An evolving approach to regional diplomacy was brought into sharp focus with the recent foundation-laying ceremony for the Moragahakanda Bridge in Matale.
Jointly launched by Indian High Commissioner Santosh Jha and Minister of Transport, Highways and Urban Development Bimal Rathnayake, this 175-metre span is far more than a routine civil engineering project. It serves as the physical manifestation of a broader USD 450 million reconstruction package deployed by India in the wake of Cyclone Ditwah, which severely fractured the island’s transport arteries.
Foreign aid is too often discussed in cold, macroeconomic abstractions. Yet, every so often, a consistent pattern of targeted assistance alters the landscape of bilateral relations, offering a clear window into how regional partnerships evolve out of necessity and goodwill.
Across the country today, a remarkable narrative of multi-layered cooperation is unfolding.
From critical post-disaster infrastructure and maritime routes to grassroots agricultural uplift and institutional capacity-building, India’s developmental footprint is shifting unmistakably toward an organic, people-centric model of shared resilience.
What distinguishes this latest wave of assistance is its deliberate pivot from emergency support to permanent, climate-resilient transformation. When Cyclone Ditwah initially paralysed regional connectivity, India’s immediate response was marked by the rapid deployment of temporary Bailey bridges.
Today, that swift humanitarian intervention has matured into a structural blueprint: the Moragahakanda project stands as the vanguard of 13 permanent bridges being built across Sri Lanka’s provinces by IRCON International Limited, complemented by upcoming railway upgrades and modern signaling systems backed by a USD 250 million Line of Credit.
The true signature of this diplomatic shift lies in its breadth, operating simultaneously across multiple tiers of society:
Institutional Governance: Delegations of Sri Lankan parliamentarians and senior administrative officers regularly travel to India to study public policy frameworks, legislative systems, and administrative practices.
Economic Lifelines: Financial mechanisms, such as viability gap funding for the Nagapattinam-to-Kankesanthurai passenger ferry service, continue to shrink geographical distances, reviving coastal commerce and tourism.
Grassroots Empowerment: Specialised capacity-building programmes tailored for local stakeholders – ranging from state officials to rural dairy farmers -ensure that development reaches deep into the island’s hinterlands.
By aligning immediate disaster relief with long-term infrastructure, institutional capacity, and human capital, India and Sri Lanka are demonstrating how neighbours can build safer, more connected futures together, grounded firmly in mutual respect and tangible progress.
Business
Bring your own bag to book fair, CEA urges
By Ifham Nizam
The Central Environmental Authority (CEA) yesterday urged visitors to the Colombo International Book Fair to bring reusable bags to carry their purchases, as part of a drive to reduce single-use plastic waste at the event.
CEA Director General R. S. P. Kapila Rajapaksha said large quantities of plastic, particularly “sili sili” bags, had been used to carry books at previous book fairs.
“We urge visitors to bring an environmentally friendly, reusable bag when they come to buy books. This simple step can help reduce the use of single-use plastic and protect the environment,” Rajapaksha said.
The book fair opens on September 25, with the CEA and the Sri Lanka Book Publishers’ Association launching an awareness programme targeting book sellers, food vendors and visitors.
The programme will be conducted under the theme “Read Smart, Carry Smart”, focusing on reducing polythene and plastic use throughout the exhibition.
The CEA said the use of plastic bags is also subject to regulations issued under the Consumer Affairs Authority Act. Gazette Extraordinary No. 2456/41, dated October 1, 2025, prohibits the free distribution of handled “sili sili” bags to consumers. Where such bags are sold, the charge must be included in the customer’s bill.
The CEA said food outlets at the book fair would also be required to comply with regulations prohibiting a range of single-use plastic products.
These include plastic straws and stirrers, disposable plastic plates, cups, spoons, forks and knives, as well as polythene-based food wrappers commonly known as lunch sheets.
The CEA said it had discussed the requirements with relevant stakeholders and reached agreement to ensure that prohibited products are not used at food outlets within the exhibition premises.
The authority urged both traders and visitors to cooperate with the initiative and help make this year’s book fair a more environmentally responsible event.
Business
Japanese investor Yoshimichi Watanabe backs Hunas Holdings
Partnership signals renewed foreign investor confidence in Sri Lanka as a destination and in the long-term growth of its hospitality sector
Japanese investor Yoshimichi Watanabe has entered into a partnership with Colombo Stock Exchange-listed Hunas Holdings PLC, in a move that comes as the diversified conglomerate prepares a significant expansion of its hospitality and real estate interests in Sri Lanka.
The partnership brings foreign capital and international market experience into one of Sri Lanka’s fastest-diversifying listed groups at a point when the Group is actively building out its pipeline across both sectors. Hunas Holdings is currently evaluating a series of hospitality and real estate developments in Sri Lanka, with further announcements expected in the coming months.
Hunas Holdings PLC operates across hospitality and leisure, real estate, renewable energy and agriculture, with a hotel portfolio that includes Hunas Falls in Elkaduwa
For Sri Lanka, the significance of the partnership extends beyond the two parties. Inbound investment of this nature, from an investor with direct and sustained experience of the market, is a measure of returning confidence in the country as a destination and in the underlying fundamentals of its hospitality sector, at a time when the industry is repositioning towards higher-value, experience-led travel.
Watanabe brings investment experience across e-commerce, hospitality and real estate in Japan and in international markets including Bali, Indonesia. He has also maintained a relationship with Sri Lanka over many years, having made multiple investments in the country, giving him first-hand insight into its business environment, regulatory landscape and long-term potential.
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