Business
Creativity matters more than big budgets, says SLIM DIGIS Judge
Organised by the Sri Lanka Institute of Marketing (SLIM), the national body for Marketing in Sri Lanka, the final call for applications for SLIM DIGIS 2.1 will be drawing to a close on 25th November 2021. The highly anticipated SLIM DIGIS is the only awards ceremony that celebrates Sri Lankan’s best digital marketing endeavours, innovation and talent and recognizes the region’s growing influence on the global digital industry.
Over the years, Digital Marketing has become a key focus for mainstream marketers and as a platform, SLIM DIGIS aims at recognising Digital Marketing professionals by empowering every digital marketer to become a master of their own destinies with a clear-cut focus on key deliverables that need not be backed by big budgets in comparison to mainstream advertising.
According to Imal Fonseka, Jury Chair of SLIM DIGIS 2.1, a stand out entry would always have three key components: The campaign, the case and the presentation. “The campaign must break through the clutter and surprise the jury. The case of your entry must be compelling-in that, its goals, strategy, execution and results have to have a clear ‘linear relationship’. Finally, its presentation; has to be impactful. The applicant must understand that the Jury has gone through many entries, and therefore for the applicant’s presentation to grab the judges’ attention it has to stand out”. He adds that “based on past experiences, Jurors do not wish to see ‘long winded’, ‘non-linear’ submissions with ‘documentary type’ presentations”.
Both SLIM and its jury have volunteered their time to consider a fair, transparent and competent evaluation of the submissions. If applicants require further clarity on entry pre-requisites, they may reach out to SLIM via email at hesara.u@slim.lk or Gangani.l@slim.lkand they will be guided accordingly.
Unlike most other campaign awards, big budgets are not a prerequisite to standing out at the DIGIS. “There are plenty of ways to create cool social media campaigns with small budgets as opposed to conventional media campaigns”. Additionally, while it’s true that paid social is extremely effective, organic social serves as a strong foundation for any social media strategy, especially when there are creative marketers involved”. He concludes “Creativity matters more than big budgets”.
The entry process for SLIM DIGIS 2.1 is unique, as entries must be submitted in a video (mp4) format not more than 05 minutes long. Applicants must submit an entry video along with supporting annexures (data, statistics, reach etc.) in PDF format. In addition to the above, a practice that is common in other award events, but not adopted by SLIM DIGIS is the creation of a ‘shortlist’ of entries for evaluation/judging. All entries are evaluated by the panel of judges, and judging takes place when a primary round of submissions is validated and verified to ensure that all entry prerequisites are fulfilled.
There are general and special categories in SLIM DIGIS 2.1. Whilst the general categories are self-explanatory when applying for the special categories, Imal advises applicants to “read beyond the title and fully understand the descriptor”.
Business
Pathfinder Foundation lays out a practical vision for Sri Lanka’s economic future
Two groundbreaking reports launched by the Pathfinder Foundation in collaboration with the Australian Trade and Investment Commission have laid out a practical vision for Sri Lanka’s economic future, pinpointing the mineral and clean energy sectors as twin engines for sustainable growth and investment.
The reports, unveiled on December 17 in Colombo, present actionable roadmaps for project developers and technology providers, positioning Sri Lanka as an emerging frontier in the global clean energy and critical minerals supply chain.
Key content from the minerals report:
Sri Lanka’s largely underutilised mineral sector holds significant potential, with resources increasingly vital to global industries. The country boasts high-purity graphite, rare earth elements (REEs), mineral sands, and phosphate – all critical for electric vehicles, renewable energy technologies, and high-tech manufacturing.
While current mineral exports are around USD 389 million, the International Trade Centre estimates a potential of USD 778 million, with primary data suggesting the true figure could reach USD 2 billion. To capture this value, the report stresses moving beyond exporting raw materials to domestic refining and beneficiation.
A key strategic recommendation is deeper regional collaboration, particularly under the South Asian Free Trade Area (SAFTA). It highlights an opportunity for Sri Lanka to partner with India’s booming automotive and clean energy sectors, where demand for REEs and permanent magnets is soaring. This could involve upstream Indian investment in Sri Lankan REE resources or exports of rare earth oxides for India’s EV, wind, and electronics industries.
Key content from Clean Energy report:
Parallel to its mineral potential, Sri Lanka is pursuing an ambitious transition to clean energy, targeting carbon neutrality by 2050. The country’s renewable energy sector offers a diverse range of investment and trade opportunities for international stakeholders, spanning large-scale utility projects, distributed generation, and service-based collaborations.
Specific opportunities include utility-scale solar and wind projects, offshore wind resource mapping, and rooftop solar in urban corridors. There is also growing momentum for Battery Energy Storage Systems (BESS) to stabilise the grid, green hydrogen pilot plants, and the development of net-zero industrial parks powered entirely by renewables.
The reports highlight a powerful synergy: Sri Lanka’s minerals are essential for the very clean technologies it seeks to deploy. For instance, its phosphate can be used in lithium iron phosphate (LFP) batteries, while its high-purity quartz is vital for solar-grade silicon.
Australia is identified as a key partner in both sectors. Australian Mining Equipment, Technology, and Services (METS) firms can provide cutting-edge, sustainable mining technology, while Australian expertise in smart grids, BESS, and green hydrogen aligns with Sri Lanka’s long-term energy strategy.
While outlining vast potential, the reports also acknowledge challenges, including regulatory complexities, infrastructure gaps, and the need for enhanced skills development. Proposed solutions include modernising approval processes, developing a national critical minerals strategy, and fostering public-private partnerships.
The consensus from keynote speakers at the event – including Pathfinder Foundation Chairman Bernard Goonetilleke, Australian High Commissioner Matthew Duckworth, and senior representatives from academia, government, and Austrade – was clear. Their collective insight underscored the reports’ central thesis: Sri Lanka is presented with a unique, synergistic opportunity. By strategically developing its mineral wealth and accelerating its clean energy transition in tandem, the nation can attract significant foreign investment, create high-value jobs, and secure a competitive position in the Indo-Pacific’s sustainable economic future.
By Sanath Nanayakkare ✍️
Business
ComBank and Prime Lands join forces to offer full financing on homes
The Commercial Bank of Ceylon has signed a Memorandum of Understanding with Prime Lands and Prime Land Residencies to provide up to 100% financing for customers purchasing condominium units or gated houses developed by the Prime Group, demonstrating the Bank’s unwavering commitment to empowering more Sri Lankans to achieve their dream of home ownership.
The agreement enables prospective homeowners to seamlessly access Commercial Bank’s home loan facilities with tripartite agreements involving the developer, the buyer and the Bank. As the market leader in home loans, Commercial Bank brings unmatched expertise and flexibility to borrowers seeking to invest in properties developed by one of Sri Lanka’s most trusted names in real estate.
Commenting on the partnership, S. Ganeshan, Deputy General Manager – Personal Banking at Commercial Bank said: “This agreement with Prime Lands and Prime Land Residencies creates an excellent opportunity for us to expand our housing loan portfolio while enabling more Sri Lankans to realise one of their life goals. Commercial Bank’s strong home loan offering, combined with Prime Group’s reputation as a leading developer, ensures customers benefit from both financial strength and quality of construction.”
The Prime Group, which positions itself as the leader of real estate artistry in Sri Lanka, comprises subsidiaries associated with lands, houses, finance and condominiums. With over 30 years of trust and excellence and a base of more than 300,000 customers, the Group says it is driven by its evergreen vision: ‘Committed to Creating a Better Place on Earth,’ which continues to inspire its passion to deliver homes that bring customers’ dreams to life.
Business
Mahogany Masterpieces celebrates grain’s beauty
Mahogany Masterpieces, a Sri Lankan luxury furniture brand, has launched the “An Ode to Grain” collection. This showcase honors mahogany’s natural beauty and the brand’s craftsmanship. The philosophy is to let the wood’s grain guide the design, creating timeless pieces that respect the material. The collection includes new architectural elements like architraves, paneling, and corbels, designed to bring lasting warmth and character to interiors.
Visitors can view the full collection at the Mahogany Masterpieces Showroom and Design Studio which is located at No. 87, Dr. Lester James Peiris Mawatha (Dickman’s Road), Colombo – 05. www.mahoganymasterpieces.com
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